About this project
WE DID IT!
Thank you from the bottom of our hearts for following us on this journey and backing The Purpose Hotel. This project was so different for the Kickstarter community. We’re not selling a product; we’re sharing a big idea.
You responded in such a huge way. Because of your generosity and backing, we’ve raised our full stage 1 goal and some good design phase funds. This is a HUGE WIN!
To stay updated on our journey, sign up for updates at ThePurposeHotel.com.
We’ll keep you updated every step of the way.
But for now, it’s time to CELEBRATE!
JOIN US FOR OUR NEW CAMPAIGN!
Over the last month, we’ve shared with the world our vision for The Purpose Hotel. And we are overwhelmed with the response. Thousands and thousands of backers came together to show everyone that we can help make a change for the better.
New response has created a new opportunity for us. This is our new campaign and our new goal. Scroll down to “new things…” for all the details!
For those who are new to The Purpose Hotel idea, scroll down to “Introducing The Purpose Hotel” and join us!
New things are happening with The Purpose Hotel
We have dissected our budget to include the minimum of what we need to launch and get this project underway. Sure, we still hope we raise as much as we can, but by creating smaller goals, we can get started faster and maintain the flexibility we need to grow at the right pace. We’re launching this Kickstarter with a smaller incremental starting goal of $347,000.
Reaching our goal of $347,000 allows us to complete our initial designs for the look and feel of our building and how it will look in the city of Nashville. At a minimum, this allows us to complete a financing package that will allow us to move forward with the project. We're excited that this first step is very achievable. But we still need your help to reach that goal. We have same perks and backer benefits as before. So if you’re returning, Welcome back and thank you for backing us again. If this is your first time here, Welcome and thank you! We need your help.
Introducing The Purpose Hotel
I've traveled the world for the past decade as a photographer, and every time I stay at a hotel, I can't help but think -- what if everything in this hotel was connected to a cause or a need?
Could a simple shift like that change the world? Imagine not just a hotel, but a global hotel chain, where every time you book a room:
- A child gets sponsored.
- The internet fee fights human trafficking.
- Every product (soap, shampoo, linens, furniture, curated art, specialty products) is purchased from partners who are making a difference.
In the lobby, a clean water well symbolizes the flow of hope and life to everyone and everything connected to the hotel.
By choosing this hotel, you touch a hundred lives or more locally and internationally. You literally change the world in your sleep.
And that’s just the beginning. The design reimagines the hotel as a creative, interactive experience that ignites the imagination, promotes play and fosters community.
Frederick Buechner said, "[Purpose is] where your deep gladness and the world's deep hunger meet."
We aim to create a joy-filled space where this generation can come together and make awesome things happen.
It starts right now.
Let’s make history.
As seen in:
The Purpose Hotel features top-of-the-line products and materials that contribute to social good.
All good hotels provide a retreat – a respite – for its traveler. The Purpose Hotel goes farther: it connects you to something that’s bigger.
Simply put, people are the purpose.
Everything in the hotel is carefully considered with how it benefits others. By backing The Purpose Hotel, you become part of a larger movement.
1 for 100 Benefit Model
The goods and services that make a guest’s stay comfortable and luxurious help improve the quality of life for people around the world. Our design and operations teams strive to source items that maximize the number of people who benefit from the jobs it takes to create, manufacture and fulfill them.
A single stay doesn’t give just one person hope (which would be amazing in itself). We believe one night can elevate the circumstances of 100 lives or more.
Together, we can build a for-profit venture that creates opportunities for these partners to not only continue their amazing work, but to multiply it.
Build something that changes lives
We can build something that changes lives and becomes a defining mark of this generation. What will we be remembered for? We can leave a legacy of purpose, hope and freedom. (Or we can be known for Pokémon Go.)
The fuel behind it all will be you -- those who unite around the idea that a better way is possible.
And it’s going to be SO. MUCH. FUN.
This hotel will generate jobs and innovate opportunities for people who need it most, whether they live in the neighborhood or on the other side of the world.
By playing your part, you help make it all possible.
You may never be able to sponsor 300 children or build 40 wells or help hundreds of people escape a life of poverty or addiction.
But you can help us build a mechanism that can. When you back this idea, you become part of the very backbone of this movement.
You may never even want or have a need to stay at an actual Purpose Hotel, but you want to be part of the reason this movement exists. You want to do something tangible to fight against the injustice and sadness in the world.
This is it.
Become a co-founder
With your help, we can build a place where people can unite around causes we can all agree on: making sure everyone has access to clean water, education, jobs, and place to call home. We want to leave the world a better place.
The Purpose Hotel provides a way to secure your legacy.
Join this Kickstarter at the co-founder level and you become an agent of change. Your face will permanently be part of a special co-founders feature wall in every Purpose Hotel that we build, including our first in Nashville, Tennessee.
As a co-founder, you’ll be in on every step of the process. This is just the beginning – the ground level. We’re dreaming of Purpose Hotels dotting the map and eventually spanning the globe.
Let’s show the world what we can do together and build out this vision at a level never seen or imagined. We’re not just building a hotel chain; we’re innovating a business model that reimagines the hotel concept and allows hundreds of organizations to multiply their efforts and hundreds of thousands to fulfill their purpose -- including yours.
The Process of Building a Hotel on the Internet.
Why crowdfund? Founded on the belief that what unites us is more powerful than the boundaries that divide us, The Purpose Hotel will be built communally on the internet. We’re not crowdfunding just because we need the money. We’re crowdfunding because it gives you a place in the process. The idea of this hotel being built for the world, by the world is a far more beautiful narrative than the traditional for-profit launch.
The Purpose Hotel is a rallying point. It’s a junction where community, justice, microenterprise, technology, art and design intersect.
This hotel concept eliminates the need to agonize over which movements or causes to support. You become part of many of them.
Here’s what it’s going to take (besides copious amounts of caffeine and animated cat gifs).
- Community managers to scout locations and rally support within cities and local communities
- Accounts team to source all the design needs and partnerships
- A design and engineering team to blueprint the building
- An interior design team to craft a custom, boutique hotel experience
- A hotel management team to reinvent guest services
- A dedicated family of supporters to share this idea with the world
There’s a place for everyone to get involved – starting right here. Make a difference by backing our design phase now.
Our Guide: Jeremy Cowart
Jeremy Cowart has spent the last 10 years photographing celebrities including Sting, Britney Spears, The Kardashians, Taylor Swift and more -- and stayed in hundreds of hotels. None of them left him inspired. So he began to reimagine the modern hotel.
Although he’s an entrepreneur at heart, he knew this hotel idea would be an enormous and ambitious undertaking. So he began telling people, one by one … People just like you. You responded. In a BIG way.
And not just you, but industry insiders, celebrities and some of the most influential business, religious and nonprofit leaders in the world.
He’s inviting all of us into this story.
Jeremy believes that as individuals, our influence is limited, but together, we’re about to see some amazing, incredible things happen...
GOALS / STEPS
Help us meet and exceed our goal to build a strong foundation for The Purpose Hotel in Nashville, Tennessee. Here is how we'll use the funds: to design our hotel, make arrangements for our building and head toward the operations phase. This hotel will be a catalyst for change in a powerful and incredible industry that needs a breath of fresh air.
Renderings / Development
Reaching our goal of $347,000 allows us to complete our initial designs for the look and feel of our building and how it will look in the city of Nashville. At a minimum, this allows us to complete a financing package that will allow us to move forward with the project. We're excited that this first step is very achievable. This step will stir excitement in our city and gain approvals for the hotel and its mark on Music City!
GOAL $347,000 - STEP 2
Design and Architectural Planning
Our next step will be to execute the actual look and feel of the hotel's interior and exterior. Design/engineering planning will take place to discuss building efficiency and how it can be one of the most unique locations in Nashville. This design will place us on the map and turn heads as to a new standard for hotels.
Every product in The Purpose Store will have a cause and a story -- allowing guests to purchase beautiful accessories for their home and office while knowing that they’re helping families around the world improve their circumstances. The hotel will also feature:
- Hallways and common areas filled with light and sound.
- Rooms rich with textures and fine finishes, including one-of-a-kind handmade items.
- An interactive TV feature where patrons can see and interact with all the organizations The Purpose Hotel is connected with.
The Purpose Hotel staff will have the ability to contribute and share their own stories. They will be part of the experience and ongoing motivation of what this hotel is all about.
What will a guest experience look like?
- When you arrive and check in, you automatically become a member of the community. Your receipt and online account show your individual impact and the collective influence of people choosing The Purpose Hotel. It adds up quickly.
- Under the room number outside your door, you see a boy or girl who your room helps gives access to education, food, clothing and more.
- Inside your room, you relax in a plush, modern place where you can learn about every object in the room and why it was selected. (See 1 for 100 model at the top of the page.)
Change Starts Here
[PERKS / REWARDS]
Our perk levels are filled with products that represent some of the best products that The Purpose Hotel will offer. These products are sourced ethically and directly from organizations making a difference and branded with The Purpose Hotel.
$10 - The Digital Elevator - The Purpose Library
$25 - The Concierge - The Purpose Hotel Key Ring + Stationery/Pen Set + The Digital Elevator Package (The Purpose Library)
$50 - The Purpose Hospitality Kit (limited to 200) + The Concierge Package (The Purpose Hotel Key Ring + Stationery/Pen Set + The Purpose Library)
$75 - The Co-Founder Legacy - Your face on the wall of The Purpose Hotel in Nashville and all future Purpose Hotels + The Concierge Package w/ Free Shipping (The Purpose Hotel Key Ring + Stationery/Pen Set + The Purpose Library)
$100 - The Club - Level 1 - T-Shirt + Member Card + The Co-Founder Legacy Package (Your Face on the Wall + The Purpose Hotel Key Ring + Stationery/Pen Set + The Purpose Library)
$125 - The Club - Level 2 - Brushed Metal Member Card + The Club - Level 1 Package (T-Shirt + Member Card + Your Face on the Wall + The Purpose Hotel Key Ring + Stationery/Pen Set + The Purpose Library)
$150 - The Room Key - Purpose Giving Key + The Club - Level 2 Package (Brushed Metal Member Card + T-Shirt + Member Card + Your Face on the Wall + The Purpose Hotel Key Ring + Stationery/Pen Set + The Purpose Library)
$350 - The Hotel Room Comforts - Purpose Throw + Purpose Tea Towels + Purpose Coffee + Soap + Robe + The Room Key Package (Purpose Giving Key + Brushed Metal Member Card + T-Shirt + Member Card + Your Face on the Wall + The Purpose Hotel Key Ring + Stationery/Pen Set + The Purpose Library)
$425 - The Road Warrior - Purpose Hotel Leather Bag (select one) + The Room Key Package (Purpose Giving Key + Brushed Metal Member Card + T-Shirt + Member Card + Your Face on the Wall + The Purpose Hotel Key Ring + Stationery/Pen Set + The Purpose Library)
$2,500 - The Coffee Table - Handcrafted Coffee Table + The Hotel Room Comforts Package (Purpose Throw + Purpose Tea Towels + Purpose Coffee + Soap + Robe + Purpose Giving Key + Brushed Metal Member Card + T-Shirt + Member Card + Your Face on the Wall + The Purpose Hotel Key Ring + Stationery/Pen Set + The Purpose Library)
$4,800 - The Coworking/Dining Tables - Handcrafted Furniture Table with Storage + The Hotel Room Comforts Package (Purpose Throw + Purpose Tea Towels + Purpose Coffee + Soap + Robe + Purpose Giving Key + Brushed Metal Member Card + T-Shirt + Member Card + Your Face on the Wall + The Purpose Hotel Key Ring + Stationery/Pen Set + The Purpose Library)
Plus many other options!
Proceeds of funds: All proceeds from this Kickstarter will go directly to support the startup of our hotel design phase to launch our operations. No proceeds will be donated directly to charity from our Kickstarter proceeds.
Design of Hotel and Designed Backer Perks: The Purpose Hotel is directly responsible for the curation and custom design of every bit of the look and feel that goes into our brand and buildings. We design and source materials to fit a strict criteria and quality process. Every one of the items we have included in this Kickstarter are actual working results of our specific design for the hotel. Many of the items are individually hand made.
Your involvement NOW will make a difference immediately: From our first hour, we are raising funds here to attract the best of the best to build a hotel unlike the world has ever seen. Once this campaign is over, you’ll be invited to see every step of this process, from the website build and hotel design phase. We’ll show how your support works toward our building goals before the ground is even broken.
Risks and challenges
No one wants to see a good idea executed poorly, especially one that has a purpose as strong as ours. This idea has been incubated for four years. Nine months ago Jeremy began giving it legs, meeting with advisors and consultants and assembling teams to research and prepare the idea as a product for Kickstarter. Much diligence and many resources have been invested to get it to this point. However, we know a concept like this will have numerous challenges to bring it to full reality.
But here's what keeps us moving forward (and the reason we chose Kickstarter to fund the initial phase of this project): you have shown us overwhelming support. You, the community, along with industry outsiders and insiders, nonprofit partners, and leading voices from a variety of sectors continue to champion this idea and speak into it. We continually hear of ways to expand our vision beyond our first location. We have yet to hear from anyone who has a reason for us to believe this can’t become reality. But we temper our optimism with caution. We know the next 2-3 years (what we’re calling our studio phase) will be extremely difficult, but we are excited about assembling our "dream team" and taking the next necessary steps.
DREAM TEAM: The aim of this Kickstarter is to fund the first year of our studio phase, when we will attempt to raise the capital funding needed to bring this project to completion. This team will bring together the best design artists, international supply and finance, and hotel operators in the industry. Our finance team members have assured us that if we secure funding for our studio phase, we can put together a finance package that can build this hotel. We have a great pool of experts surrounding us from inside and outside the industry. There’s a quote attributed to Picasso that says, “Learn the rules like a pro, so you can break them like an artist.” That’s the approach we’re taking.
HOW LONG WILL THIS TAKE: This is going to be a 2-3 year process to build the first hotel. We will have a lot of fun along the way and involve our co-founders in every step of the process. We're already planning an awareness tour for The Purpose Hotel, and we're hopeful to launch our Purpose Store online almost immediately, so you can see the great products we are working into the hotel and have the opportunity to help these organizations and support us along the way.
SOURCING / PARTNERS: We know one of our biggest challenges will be in procuring enough goods that meet our stringent requirements to supply our ongoing operations. But we’ve been encouraged in our meetings with dozens of social good and not-for-profit entities on how we may source materials and continuously ensure quality-control. We already have a first-rate Furniture, Fixtures and Equipment (FF&E) team and award-winning design team to help build the building in place.
CONSTRUCTION: We are less concerned with the construction to operations phase because we have plenty of top partners who are eager to work with our project. We do have challenges finding the right property. Having funds in hand to pay cash (or mostly cash) for property will give us great leverage with owners and city planning managers.
GIVING BACK: Once our project is out of the ground, and we are operating as the first Purpose Hotel, we will have more ability to generate profit and give back in a direct way (but from day one we’ll source from and partner with organizations who are helping those in need). There is quite a bit of risk of getting us there. However, we believe the large support network of organizations we’re partnering with will drive our operation toward reality. They’ve done so much of the leg work over the years and are helping us find vendors who will supply materials in a sustainable, non-traditional and social conscious way. Together, we’re working to ensure every link in the supply chain can support and grow with us.
PRODUCT ADJUSTMENTS: We will continue to refine our process during our studio phase, and strengthen our hotel operations plan. This may bring adjustments to our model, the products we offer, and even the cities we will launch hotels in, but every decision will carefully weigh how it affects others. People are the purpose. We’ll never make a change for the sole purpose of boosting profits or making a name for ourselves. We’ll do everything in our power to keep our partners, the people we’re helping, our staff, our guests and our co-founders’ best interests at the forefront. And we’ll keep you, the founding members, up-to-date on exactly what and why changes were made. We believe accountability is key.
FULFILLMENT: Sometimes things go awry that can’t be planned for, such as a supplier missing a deadline, a machine breaking down, a shipment getting lost or even a natural disaster. Anything can cause a delay. To minimize the possibility of delivery setbacks, we have already vetted the supply chain and ensured the delivery of products for our Kickstarter backers. We aim to begin delivering these November 2016.
We are working with experienced manufacturers who have a passion and track record for delivering excellent products. Because the products being curated for The Purpose Hotel are in limited quantities and custom batches, there will no doubt be some surprises along the way. But we’re confident we can address any obstacle by combining our internal knowledge with external expertise. We’re not going to sweat it. Plus, there’s always the option of stress eating. Chips and guac, anyone?
Any pledge amount adds critical momentum and brings us one step closer to our goal. Help us make The Purpose Hotel a reality by clicking the "Back This Project" button at the top of the page. Help us spread the word by sharing our page and telling your friends!
THANK YOU for believing in The Purpose Hotel. We can’t wait to see you there!Learn about accountability on Kickstarter
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