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A story of six students who dreamt of travelling the world, challenging themselves and the creative industry.
A story of six students who dreamt of travelling the world, challenging themselves and the creative industry.
72 backers pledged £8,368 to help bring this project to life.

About this project

We Pop Up: The documentary project video thumbnail
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£8,368

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Imagine that you could create a company that was fit to your needs. Imagine that you could fly to a new country every week. Imagine that you could work with brands like Facebook, Coca-Cola, YSL and Condé Nast.

That is exactly what the six Hyper Island students did.

What is The Pop Up Agency?

Pop Up. You have probably heard the word before. Maybe pop up shop or from visiting a pop up museum. A lot can be associated with the word, but there is one thing all the concepts have in common: achieving more in a shorter period of time and flowing effortlessly from one dimension into another. That is what the six students did. They took the pop up concept into the communication and advertising industry. They believe in shorter processes for a better outcome. What they do is solve briefs in 48 hours.

They work with startups, companies and agencies around the world. After working for 48 hours these young creatives deliver a concept or a strategy focused on the client’s need. Then they fold up and move on to the next challenge. After a couple of successful projects in Sweden, they wanted to take this further. From March till June they wanted to test their method with an extreme experiment, The Pop Up Tour. Their goal was to work with 15 clients, in 15 different countries during 15 weeks.

The Pop Up Agency in Holland. One of the test projects before the tour.
The Pop Up Agency in Holland. One of the test projects before the tour.

What is this film about?

‘We Pop Up’ is a story about six young creatives who had a common dream and made it a reality. Six students that wanted to challenge themselves and the industry with new ways of working. It's a story about overcoming fears, about friendship, culture clashes, teamwork, perseverance and growing up.

Its about how they accomplished 27 projects, in 15 cities, in 3 continents while working for some of the most innovative companies in the world, all this in one year.

#1 Julia and Zlatko in Tokyo. #2 Maksimilian at Bratwurst festival in Wisconsin.
#1 Julia and Zlatko in Tokyo. #2 Maksimilian at Bratwurst festival in Wisconsin.

Why a film?

The Pop Up Agency thought about making a documentary since the first day the idea of their agency came about. The reason why, is because “sharing” is at the center of the vision of The Pop Up Agency. So, without yet knowing how they would make it possible, they filmed a big amount of footage during the 3 months world tour.

"Earlier this summer, I went to a conference in Barcelona, hosted by The Pop Up Agency. I immediately felt a strong connection with this group of people and their story, so I proposed them to make a documentary about their journey and here I am today."

Says Jean-Marc Joseph, director of the documentary.

Camera crew at the first ever project for The Pop Up Agency.
Camera crew at the first ever project for The Pop Up Agency.

The characters

‘We pop up’ is a movie about six characters coming from very different backgrounds and cultures. Filled with ambition, they will embark on an unexpected journey that they would never have dreamed of.

Team

Jean-Marc Joseph - Director Jean-Marc is a freelance Filmmaker / Creative / Documentary photographer. His complete resume and work can be seen at www.jm-joseph.com

Abraham Abbi Asefaw - Executive Producer
Zlatko Corluka - Executive Producer

Why we need you?

The Pop Up Agency is now a real-life start-up company based in London. As any start-up company, it has limited resources to fund personal, non-profit projects. This is why we are asking for support to make this film a reality.

The funds we raise will pay for the following:

– production of new interviews of the Pop Up Agency founders, collaborators and clients.

– editing

– post-production, color grading

– music composition and rights

With your backing, you will not only be making a vital contribution to our direct finishing costs, you will be making a powerful statement that films like ours are wanted and needed. As a backer, you will have first-look access to our project as we near the finish line - and of course, the opportunity to see the film first, before it is released.

Rewards

Risks and challenges

The challenges for this project are minimal. Our timeplan allows us to pivot in another direction when it’s needed. There is already a huge amount of footage already filmed, but we need to film more. As we want to do even more interviews with The Pop Up Agency and the people they have met and worked with along the way to make the story even stronger. We need the financial backup as many of the people are located outside of the UK and we need to travel to their location. If that isn’t possible we have a global team of people that will be able to help us get our goal.

Our challenges, therefore, do not have to do with whether or not the film is successfully produced, but how high the production of the last parts will be. With our goal of £7.000 we will be able to make an professionally-crafted film. We will keep our backers updated if by any chance we would come across any unexpected challenges.

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FAQ

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  1. Select this reward

    Pledge £1 or more About $1.62

    Every pound helps us get closer to our goal.

    THANK YOU!

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    Pledge £8 or more About $13

    A thank you postcard from us.

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    Pledge £20 or more About $32

    A tote bag made by The Pop Up Agency.

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    Pledge £30 or more About $49

    A digital download of the documentary.

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    Pledge £50 or more About $81

    Be the first ones to see the movie! A preview screening in London, Barcelona and Amsterdam. *Traveling costs to the locations are not included.

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  6. Select this reward

    Pledge £60 or more About $97

    We are now hosting a one day workshop for creatives in London, Copenhagen, Madrid, Amsterdam, Stockholm and New York + ticket to the premiere(in the same city as the workshop) + digital download *Traveling costs to the locations are not included.

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    Pledge £70 or more About $113

    60 min Google-hangout or Skype call with one of the founders.

    Need some fast advice, want to hear our story or want to learn more about one of our founders? This is the perfect opportunity. It’s up to you with who of us you want to have a chat. + digital download.

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    Pledge £150 or more About $243

    Dinner and drinks with The Pop Up Agency in London.

    Together with four other pledgers (so five in total) we invite you in our office. We’ll prepare some nice food ourselves and make sure there are some beers. A great opportunity to meet our team and even other cool people. Let’s have a nice chat about our industry, new business ideas or whatever pops our minds. Totebag + digital download.

    * Transportation to London is on costs of the pledger.

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    Pledge £500 or more About $809

    For companies that want to be featured in the thank you credits and on the website + digital download.

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    Pledge £600 or more About $971

    An inspiring lecture about The Pop Up Agency and our Pop Up Tour.

    We give an inspiring lecture about how we founded our agency and build a culture. Of course we share our story about the Pop Up Tour, the way we work and how our team functions. It's our pleasure to come your agency, university or company to share our story. We have material to fill at least one and a half hour. We can give the lecture in English, Dutch, Spanish and Swedish.

    *Traveling costs outside of London are not included.

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    Pledge £1,000 or more About $1,618

    For companies that want their logo to be featured in the intro as a sponsor and on the website + digital download.

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  12. Select this reward

    Pledge £2,500 or more About $4,046

    A one day workshop at our shop in London.

    Stuck on a brief with your (creative) team or just curious how we would have done it? Come to our office in London! During this day we guide you through the process like we would have done it. Think about team-management, different ways of ideation, but also reflection and feedback We make sure your team goes home with a lot of insights, learnings and with an idea, concept or strategy they can develop further or even produce. We provide food and drinks during the workshop.
    * Traveling costs to our location are not included.
    * Max 18 people.

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    Pledge £4,500 or more About $7,283

    A two day workshop at our shop in London, or an agreed location.

    Stuck on a brief with your (creative) team or just curious how we would have done it? Come to our office in London! During these two days we guide you through the process like we would have done it. Think about team-management, different ways of ideation, but also reflection and feedback. We make sure your team goes home with a lot of insights, learnings and with an idea, concept or strategy they can develop further or even produce. We provide food and drinks during the workshop.
    * Traveling costs to our location and costs for accommodation are not included.
    * Max 18 people.

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Funding period

- (31 days)