Collecting music is serious business. For those who are serious about their music, it is frustrating that a lot of the raw power and subtlety of their music is lost in the often indecipherable din blasting through tiny, white earbuds.
The intricacies of a subtle key change or the penetrating beat of a great bass line are often lost on digital tracks. This is why a lot of collectors are seeking the kind of authentic sound you can only hear between the crackles and pops of an album on vinyl.
We're not talking about a bunch of hipsters trying to out-obscure each other with finds in the $2 bin at their local thrift shop. Discriminating audiophiles looking for the throwback sound they first heard on their parents' hifi are seeking out releases on vinyl for all their favorite bands.
With Whoa! Records' latest release, Never Let Her Go by Detroit punk heavyweights P.T.'s Revenge, we hope to provide fans of great music on the format they seek — with a modern twist.
Already available digitally and on CD, we hope to bolster the release of Never Let Her Go with an option for vinyl collectors. The pressing would include a limited run of 100 records on white vinyl and 400 on standard black.
We recognize that vinyl is largely for collectors and many of those who buy the record still want to be able to listen to the music on their computers, iPods, smartphones, Zunes (do people still own those?) and what-have-you, each record will include a coded card that allows the purchaser to download the album digitally. We don't want them to have to compromise, so because we know that they appreciate a higher-quality sound, all digital tracks are available in high definition formats.
Vinyl has been surging in the last few years and now we want to become a part of what we think is a great way to collect music. Because we are still a very small label (but growing!) with limited resources, we would like to fund the vinyl version of this record with your help. Thanks to United Record Pressing, we are able to offer a limited number of test pressings for serious collectors who are able to donate $50. By helping us fund our vinyl releases, you will help us be on more solid financial footing, allowing us to dedicate more resources to promoting our current releases and recording more high-quality music in the future.
It is an exciting time for Whoa! Records and P.T.'s Revenge. Back together after nearly ten years apart, P.T.'s Revenge's Never Let Her Go is the band's first release since 2002.
P.T.'s Revenge recently headlined a Whoa! Records reunion show, playing to a packed house, the proceeds of which went to Gleaners Community Food Bank in Detroit. More than $700 and 400 pounds of food were raised at the show and will help Gleaners provide more than 2,000 meals to hungry men, women and children in southeastern Michigan.
We're doing our best to be good members of the community, so we're hoping for a helping hand so we can continue to do good work and keep putting out great music.
We also have another Kickstarter running for Whoa! Records label mates About the Mess that you can find here.