Signature Edition Upgrade
Because of the huge success of our Kickstarter, we are going to add a bonus to the Signature Edition pledge...to make it even more attractive to our backers! This will apply to everyone who pledges for the Signature Edition.
In addition to the signed binder, you will also receive a copy of the latest edition of The Raspberry Pi User Guide by Eben Upton plus a signed copy of Carrie Anne Philbin's Adventures in Raspberry Pi book. (We can't edit the pledge description as this is not possible once a reward level has backers, however every backer of the Signature Edition pledge will get these extra goodies by default).
We hope that this will sweeten the deal even more - and that some of our existing backers will consider upgrading their pledge to this level.
Multiple Orders Reminder
We posted this in an earlier update, but wanted to remind you again that you can pledge for multiple rewards now if you wish. So why not purchase a second set of magazines to donate to a family member? Or a local school or hackspace?
We have had a number of questions asking if it will be possible for you to purchase more than one magazine bundle or binder. The good news is that the answer is yes, and it is quite simple to do - all you have to do is click "Manage My Pledge" on the main project page and then add any of the following amounts:
- If you would like to add another Volume 2 binder (with no magazines) to your pledge, please add £8 (+£10 for international shipping)
- If you would like to add another Volume 2 STUFFED CRUST magazine bundle to your pledge, please just add an additional £35 to the total amount (+£15 for international shipping).
- If you would like to add another Volume 1 and 2 CATCH UP QUICK magazine bundle to your pledge please add £60 (+£30 for international shipping)
- If you would like to add another SIGNATURE EDITION to your pledge please add £99 (+£15 for international shipping)
Obviously we will be throwing in extra stickers with these too!!
At the end of the Kickstarter campaign, we will send out a survey with an option to tell us about any additional items you pledged for.
Main Project Info
Following the success of our free online magazine and the numerous requests for printed copies, last year we brought to you our first Kickstarter project 'The MagPi, From Virtual to Reality'. It was an ambitious plan to bring our magazine to hard copy, but with the success of the campaign, it has literally Kickstarted the production of printed copies of the magazine - enabling us to continue printing issues of The MagPi in 2013 and beyond.
This huge success has also helped us to attract advertisers and increase the size and quality of each magazine (from 32 pages to over 40 so far!).
It has been a fun and challenging journey - and here we are, back for more!
What is The MagPi?
Whilst we have had a great readership over the past 19 issues, we know that there might be some of you out there finding us here for the first time, wondering "what is The MagPi"?
The MagPi is the world's first and only free, monthly online magazine dedicated to users of the $35 Raspberry Pi computer. The MagPi magazine has been published online each month since May 2012. Each magazine in Volume 2 is between 36 and 44 pages long (much larger than the 32 pages of each issue in Volume 1!) and is created entirely by enthusiasts and community members. Each issue is actually designed and laid out using the Raspberry Pi too! It can be read online or downloaded for free from our website, http://www.themagpi.com, which receives on average over 150,000 hits every month.
What is this about?
As mentioned above, Volume 1 (2012) contained issues 1 to 8 (256 pages). For Volume 2 (2013) we printed copies of issues 9 to 19 (a whopping 432 pages). In 2014 we have an ambitious plan to provide a regular monthly print of each issue so you can get your hands on a printed version of the magazine even quicker.
But you all know that every good printed magazine needs a binder for safe keeping. So that is what this project will bring to you.
We have had a huge number of requests so far for the Volume 2 binder to be printed, so we hope that this Kickstarter will be as successful as the last! However there are significant upfront costs associated with professionally printing a binder and a significant volume of them must be printed to get the price point to where we want it to be.
What is the progress so far?
As you can see from the project image, we already have a design ready. On top of this, we have had a small batch made so that we know it looks great - the perfect place to keep all of your volume 2 copies of The MagPi
Why is the Kickstarter only running for two weeks?
It’s very simple… we don’t need a lot of money. We hope we will reach our target quickly which means we can deliver to you quickly. It is also why we have deliberately limited the number of pledges. The binders and all the printed magazines will be available shortly (the magazines are already mostly available) from various online retailers throughout the world and we really prefer that you buy from them. You can see the current list at http://www.themagpi.com/buy/. For now we just need enough people to fund our modest target.
Where does the money go?
Here at The MagPi we are all volunteers - we are certainly not in this for the money. We take inspiration from the Raspberry Pi Foundation and use our talents, enthusiasm plus an extensive amount of personal time to give back to the global community and help further the education of anyone using the Raspberry Pi computer.
However, there are certain administrative costs that go towards producing a high quality magazine - printing magazines is certainly not free, of course. While the vast majority of the pledge amount will be used to print the binders and provide the rewards, there will be a small surplus from each pledge. This will be used to fund the ongoing costs of producing The MagPi plus it will allow us to explore other ways of expanding the availability of the magazine, introduce other types of content plus translations to other languages. We'd love to read your ideas in the comments section about what you would like to see in future issues of the magazine. Any profits after that will be invested into future print runs and the Raspberry Pi community.
You can help
With every pledge you help us continue to produce The MagPi. However, you can also help by volunteering - time is also one of our limiting factors. If you have an article you would like to submit, or want to help with the magazine layout and general production, please visit our wiki at http://elinux.org/TheMagPi, email us at firstname.lastname@example.org or send us a message through Kickstarter.
Spread the word
As you probably know already, we are a community magazine - and we rely on people like yourselves to spread the word about our magazine and this Kickstarter campaign in order for it to be a success.
Whilst we have already hit our funding goal - we really want to make sure we can get the printed copies of The MagPi into as many people's hands as possible. So if you have a couple of minutes to spare before the end of the campaign, we would really appreciate if you could spread the word to your friends and family on social networks such as Twitter and Facebook and any other forums or blogs you often visit.
Risks and challenges
If you participated in our first Kickstarter you will know that it took a whole lot longer to deliver than any of us could have imagined. But everyone was pleased with the quality. This time we don’t anticipate any delays. Issues 9 to 17 have already been printed and issues 18 and 19 are being printed right now.
Printing: We have already chosen a printer who can print the binders to our budget and required quantities (we used them for volume 1 binders too). They have provided us with test copies and we are very pleased with the quality. When the binders are printed we will be examining random samples frequently to ensure the high quality of the test copy is maintained.
Distribution: Our partners that will be packaging and shipping all the rewards have extensive experience in global logistics and have been able to secure such a good rate that UK shipping is free for all rewards. We have already secured a manufacturing slot with the printer, and will confirm this order before the end of the Kickstarter campaign, to enable a super speedy delivery of pledge rewards.
Since we already have a binder design ready, our risks are low in terms of creative content. We have mitigated risks by getting print samples and by using partners experienced in volume, global distribution. We have also used all of these suppliers before, and know and trust their capabilities.
Our single biggest risk is that we do not receive the minimum quantity of pledges. This could happen because we have no advertising budget so bringing awareness of the project will be done using social media, appropriate forums and websites and word-of-mouth. But this can take time and the Kickstarter project will only run for around 2 weeks.
However we are confident that we can easily hit this target based on the readership levels of the online magazine, and the large online and offline communities that surround the Raspberry Pi and our close relationship with, and involvement in, those communities.Learn about accountability on Kickstarter
- (14 days)