The Knit Show with Vickie Howell
From the Host of the wildly popular DIY & HGTV series, “Knitty Gritty”, and PBS’ “Knitting Daily with Vickie Howell” comes the very first studio quality, community-funded and internationally accessible episodic how-to knitting & crochet series: “The Knit Show with Vickie Howell”. We invite you to be a part of it!
What It Is
The Knit Show with Vickie Howell is a web-based series combining those foolproof aspects from the former TV shows that YOU loved with elements that speak to today’s mindful and media savvy viewer, including:
- Industry experts and superstar guests;
- Knitting & crochet tips and techniques;
- Modern, totally make-able, high quality projects in a range of levels for your downloading pleasure.
Along with a heaping dose of how-to content, each 30(ish) minute episode will also include a segment focused on mental & physical health as pertains to knitting & crochet, or a fun glimpse into the shops, groups and lifestyles of our global craft community. We’ll also make it easy for you to be a part of that community through open communication via social media. PLUS, you won’t have to worry about the financial burden of having cable, or the hassle of figuring out when your public television station is airing what you want to watch. This is an egalitarian, inclusive-to-all, knitting playground made for and with you!
The entire first season of “The Knit Show” will go live, via our website and Youtube, at one time. This means whether you’re in Austin Texas, or Melbourne, Australia you’ll be able to binge watch the season whenever (and as often) as is convenient to you!
Why We’re Making It
Over the years as craft-based television shows have disappeared, Vickie has received messages from viewers, without exaggeration, almost EVERY DAY about how much you miss having a television series that speaks directly to us -- the knitting & crochet community. Vickie wants you to know that she’s heard you, and has been working behind the scenes for sometime now to try to make more knitting television happen. During that time the age of entertainment has evolved. Television & cable networks either focus on reality programming or scripted series and there isn’t currently a place at the table for niche, how-to programming. That doesn’t mean however, we can’t make a different table!
What’s exciting about today is that thanks to the power of online video platforms, we can literally DIY our own DIY programming -- which is exactly what Vickie, along with the award-winning team from ProductionFor, are planning to do!
And now for a brief, video interruption...
Some of what your $ is helping to cover:
Livable wage for production cast and crew.
Set: Space rental, art direction, set dressing, props, etc.
Production costs: including but not limited to content development, video shooting, editing, graphics, catering, electrical, etc.
Theme song production.
Grass-roots marketing: Small Facebook post “Boost”s, Instagram Ads, and Google Word Ads.
When creating the initial budget for The Knit Show Kickstarter campaign, we went in VERY conservatively. We wanted to be realistic about our goal to produce the highest quality production and paying everyone a livable wage, while keeping things modest in all other aspects. That said there are two crucial elements to the success of this series that will also need to be funded in one way or another. Any backing over 100%, will go toward the following:
- Hiring a reputable Public Relations company who will make sure we get the press coverage we need to ensure The Knit Show is seen globally by as many viewers as possible.
- THE WEBSITE. This is a big one. Although the series in its entirely will be hosted and available on Youtube, we want to also have a home base for all that is TKS. That means building a website where the series will be viewable, information from each individual episode will be featured, products used will be accessible, and the knitting and crochet patterns (ultimately in multiple languages, but that's in the future!) be easily downloadable.
How We’re Going to Do It
So, how do we make this happen? Our team will handle all of the production. The opportunity we’re offering to you knitters -- whether you knit to relax, to express yourself creatively, for a sense of community, or just for fun -- is to be a part of raising the money to pay everyone involved a livable wage, and to cover show production, guest facilitation, and website building costs. If we want our Knitting TV, then we --as a community -- need to make it happen our dang selves -- and we believe in us!
And now for a word from our... dancer?
We’ve created over 20 tiers of rewards -- to fit almost any budget -- for our backers to choose from.
So click on over to the Rewards tier that works for you --whether it’s $5, $25, $100 … or more -- and become part of The Knit Show Team. Then share the initiative with your friends -- word of mouth means everything for crowd funding -- and be sure to tag @vickiehowell with #theknitshow so we can give you some social media love!
A glimpse at just a few of the Rewards benefits.
****OFFER ONLY VALID ON BIDS OF $25 AND ABOVE****
ADD-ON INSTRUCTIONS: To add an add-on to your pledge, follow these steps:
1) Press the 'Manage Your Pledge' Button above. If you have not pledged yet, it will say 'Back this Project'.
2) Increase your pledge in the 'Pledge Amount' box by the total of the add-ons you want to add. We'll know which Add-On reward you've chosen by the amount you increase by (i.e. +$10 = Breath In. Craft Out. Measuring Tape, +$15 = TKS Logo Enamel Pin, +$20 TKS Logo Bag.)
Thank you from the bottom of our knitting hearts!
4-16-17: Big Ups to Our Business Backers. (Read Here.)
4-15-17: We Did It! (Read More.)
4-14-17: We Feel The Force: Over 1000 Backers and 90% of our Goal!
4-13-17: 6 Days; 6 Ways to Bring This Campaign Home! (Read Here.)
4-11-17: Sometimes we're dramatic.
3-28-17: You Kicked the Knit Out of It: Web Badges & Explaining Crowdfunding. (Read Post Here.)
3-21-17: What a Great 24 Hours: We reached $10k+! (Read Post Here.)
Meet the Production Team!
Vickie’s first job in television was when she was 19, as the assistant to the Supervising Producer of a teen-oriented, traveling talk show. Over the next many years, she worked for production companies and major talent agencies before exiting stage left of Hollywood to stay at home with her kids. As part of the craft-revolution she unintentionally found her way back to entertainment, only this time in front of the camera as the youngest craft host on the DIY Network. Since then she’s produced thousands of hours of craft-based programming, all with the common goal of inspiring and empowering people to be creative.
ProductionFor is a full-service production and post-production facility based in Austin, TX, with collective decades of experience under one roof. They are creatives, artists, directors, writers, cinematographers, photographers, editors, animators, designers and above all – storytellers.
Thriving on a playing field that is constantly changing, growing and morphing – where the rules are constantly being rewritten –ProductionFor has created a wide range of diverse projects, from national ad campaigns, broadcast commercials and digital ad content, docu-style television pilots and feature packages for networks to music videos, PSAs, brand stories and product-launch visual packages.The ProductionFor collective brings its experience in producing, editing, visual effects, motion graphics and comprehensive production and post-production skills to every project.
Traci Goudie, Director/Art Director
Traci is a quintuple threat of directing, producing, photography, special effects, and art direction prowess. Her work ranging from album packaging design for greats like Patty Griffin; photo campaigns for the likes of Jack Black & Richard Linklater; Direction for an impressive list of music videos for musicians including Flogging Molly and Shawn Colvin; and field producing for TV hits like Project Runway have earned her nominations and wins for Grammys, Country Music Awards, Academy of Country Music Awards, Tellys and Addys. Her all encompassing passion for creative expression brings a fresh, visual feast for the eyes to any project she works on. She can't wait to play with some gorgeous yarn!
Dave Campbell, Producer/Editing Consultant
A fan-boy at heart, Dave’s passion for video has followed him from being a film school drop-out to becoming the founder & publisher of the movie news and reviews site, Smells Like Screen Spirit. When he’s not tackling software, and geeking out on music he mixes and edits many of Vickie Howell’s videos and the CRAFT*ish Podcast.
Long time fiber industry insider Karin Strom brings a breadth of yarn biz experience to the team. She was editor in chief of Yarn Market News magazine, and editorial director of Interweave's yarn division, where she oversaw the development of knit.wear magazine and co-produced Knitting Daily TV with Vickie Howell.
Special thanks to Hill Country Weavers for letting us invade their space to film the campaign video. Knitting community unite!
Risks and challenges
From a professional standpoint the same risks and challenges will apply that do to most information-driven, episodic series: building a set, bringing together a plethora of guests, ensuring quality materials (in this case, knit and crochet patterns featured on the show) are easily accessible to viewers, and all pieces of the production puzzle are in place, and on budget.
We’re aiming to get the entire series from pre-production to production in 8 weeks. It’s absolutely doable, but will require a lot of logistical hands on deck to ensure that expert guests and in-studio knitters get booked to come to Austin (if they don’t already live here -- as several do); that each segment’s content is curated and broken down proficiently so that shooting days run smoothly; that a clear vision of the set and overall look of the show is established. Fortunately, we’ve got all of those hands. If you haven’t already, we encourage you to read the “Meet the Production Team” section, so find out more about the very capable, creative hands this project will be guided by!
From a personal perspective (this is Vickie speaking), to make this project happen I’m arguably putting it all on the line: my hard-earned reputation, my years of experience, my invaluable industry and community relationships, and the elusive time that all independent contractors chase.
That said, I feel like all that I’ve accomplished thus far has culminated into this massive undertaking -- one that I’m extremely excited to take on!
- (30 days)