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We transformed our creative goaltending infographic into a full-color learning book, poster, and flash card set for young hockey fans!
We transformed our creative goaltending infographic into a full-color learning book, poster, and flash card set for young hockey fans!
86 backers pledged $8,185 to help bring this project to life.

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The Periodic Table of Goaltending Elements

$8,185

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The Art of Goaltending is driven by three main elements of human creativity: the evolving playing styles, the various training methods, and how we share ideas with one another. The Goaltender's canvas? A clean piece of ice, painted with a colorful palette of graceful movements and core concepts in physics, geometry, sports psychology, and more. 

Goaltending is a noble position embraced by very few athletes, but deeply respected by all. Like other physically demanding team sports, hockey is also a major grind on the body and mind. For the brave puck-stoppers, being the 'Last Line of Defense' may increase those mental and emotional pressures, yet no calling tells a more satisfying story; a team’s success quite often rides on the back of their goalie.  

Across the globe, the number of young children discovering a natural desire for goaltending is on the rise. Grassroots programs are sprouting up in more regions and reaching more demographics than ever before (welcome to the NHL, Las Vegas.) Goalie coaching is also growing at a rapid pace, bringing with it more focus and commitment to national-level development programs. As a result, the goaltending culture has reached a point where it is more prominent, in-depth, and "position-specific" than ever before.

The biggest downfall? Goaltending is an expensive endeavor, so playing competitively or as a hobby is not always easy. The gear, the training, the traveling, and the team fees add up to a point where it shuts out a large percentage of the general population. It is also a complex position, one full of many different terms and teaching methods. In fact, just getting coaches to agree on a similar and consistent language has been an ongoing issue, so goaltending is certainly not without its fair share of obstacles.

Therefore, it is our duty as educators, coaches, and parents to provide today’s enthusiastic young hockey fans with affordable and accessible educational tools. These tools should not only improve their on-ice skills, but important life skills like self-awareness, time management, creativity, and intelligence. With this duty in mind, we are proud to launch the Periodic Table of Goaltending Elements book project.

Centered around The Goalie Guild founder Justin Goldman's original graphic, which was designed in 2012 and made in the image and likeness of the scientific periodic table, this educational project will transform his creation into a full-color learning book with definitions of every “element” in the goaltending table. That's a total of 131 of the most commonly-used terms, techniques, tactics, and fundamental concepts that make up the goaltending position.

Through a full re-design of the current version (seen above), simple, easy-to-read definitions will be combined with examples and positive pointers to take the infographic to new heights. But the book will not stop there: it will also include valuable workbook assignments and reflection sheets in order to promote further learning in both group and individual settings. The book will be published independently and then made available on Amazon, other online bookstores, and through The Goalie Guild's web store.

More importantly, we understand the hindrances and costs associated with the goaltending position, so we've agreed to donate 25% of the proceeds for every book sold to The Goalie Guild's nonprofit foundation! Those dollars will help support their annual scholarships and educational projects, which reach thousands of goalies every day and alleviate the rising costs associated with training and development.

The Three Pillars of Goaltending Creativity

"Cultures of creativity thrive wherever there is respect and space for multiple styles to flourish and play together, where novices can construct their own expertise by building from their own experiences and knowledge-base, and where ‘experts' remain open to learning." (Wesch, 2013)

Simply put, Creativity is at the forefront of this book project. As such, we want to provide young readers with a simple tool that can strengthen this important life skill. In order to reinforce our mission, we've constructed the Three Pillars of Goaltending Creativity as a way to share this ideal with supporters or anyone in the fields of coaching and education. If funded, we believe this book will strengthen a reader's creative problem-solving skills, while also building their confidence, practice habits, and performance levels in games.

Our project is dedicated to Learning, Thinking, and Growing through the following means:

EDUCATE: Ensuring access to an educational and self-reflecting development tool. This fosters the growth of various forms of intelligence, creativity, and dynamic thinking in a comfortable, pressure-free setting.

INNOVATE: Ensuring access to simple and meaningful writing activities in a group or private setting. This brings a holistic approach to helping readers make real discoveries about goaltending, while also finding themselves in the process.

MOTIVATE: Ensuring access to a tool that guides and inspires healthy living and thinking. By helping goalies express themselves and engage in visualizing key concepts like Leadership, we are promoting and sharing the passion and art of goaltending.

We hope that in due time, this book becomes a respected tool and piece of literature that supports the goaltending community and new hockey fans for many years. We feel it is a project well worth our time and commitment, for the development of a goalie is a beautiful process that results in future leaders, role models, teachers, and of course, gifted athletes.

Beyond The Book: Our Stretch Goals

Beyond the full-color book, we hope to raise enough funds to publish and provide two more educational tools centered around the Periodic Table: a wall-sized poster of the redesigned version and a set of printed Flash Cards.

$5,000 - Full Color Posters: We’ll print and stock anywhere from 250 to 500 full-sized posters and ship them from The Goalie Guild’s warehouse in Castle Rock, CO. They’ll come personally wrapped and handled by our staff and shipped via FedEx or UPS in a protective tube. Hang it up on your wall, frame it, whatever you want! Format and price are to be determined, but 25% of the proceeds will go to our foundation’s Scholarship programs. 

$7,500: Flash Cards – We’ll print and stock anywhere from 250 to 500 sets of Flash Cards for additional learning and studying pleasure! The element code on one side and the definition on the back opens the door for more challenging study sessions with friends and family members.

Once a Stretch Goal has been met, we will post an update regarding the next steps we plan to take in order to complete that portion of the project.

Meet The Designer: Kathy Polo

No project of this scope could be completed without a progressive and passionate artist. That's why we're so excited to introduce you to our designer, Kathy Polo

Kathy's passion for telling stories through her unique and lovable animated graphics have made a meaningful splash in the hockey community. The two main objectives behind her work is "communication and conversion through design" and "solidarity within communities", making her the perfect driving force behind the aesthetics of our book project.

Kathy's goals also align perfectly with our project when it comes to creating functional content that can apply to goalies of all ages and skill levels:  

"Whether that means capitalizing on the camaraderie and passion that inherently exist within sports leagues, or mobilizing efforts that speak directly to social causes, my ultimate goal is to create content that tells compelling stories and engages communities on a human level." - Polo

We suggest you take a moment to peruse some of Kathy's recent work on her website. We believe she has a bright future in whatever artistic endeavors she undertakes, so we're extremely grateful to have her act as the lone art director for this project.   

Giving Thanks: The Rewards

We're saying thanks to all our backers and supporters by offering up some unique rewards. Please see below for a complete list of items and feel free to message us if you have questions on any of these products, apparel, books...and even a giant goalie stick! No matter how much we raise, we're very grateful for everyone's support, so please make sure you contact us with any questions.

 

Additional Details: Below we've included some additional information on our rewards. Again, if you want to support our project but have questions, just reach out with a message.

The Books: Add to your goalie book collection by earning paperback copies of The Periodic Table, The Power Within, Embracing The Grind, and Between Two Worlds. Books may be 'gifted' to friends or family members living in the USA or Canada (shipping fees to be determined). Author Justin Goldman will even include a personalized note upon request.

The Guild's Shirts: For the first time ever, The Goalie Guild is launching a line of limited-edition apparel, including hats, shirts, jerseys, and performance wear. Be one of the first to own Guild threads and rep the brand, which is one of the most recognizable and respected in the hockey community. From the instant classic "Banner" shirt to the edgy "Kallo" graphic tee, these are not found or available anywhere else in the entire world and were made specifically for this project! Note: These shirts are only available in adult sizes (S, M, L, XL). 

Vintage Goalie's Threads: This apparel package provided by our good friends at Vintage Goalie includes two classic VG shirts, their stylish winged mask sticker, and their traditional touch, a vintage goalie hockey card! These guys represent the position with authentic passion and pride, so we're happy to support their brand as they continue to grow.

Swivel Vision Goggles: A great training tool for goalies, Swivel Vision goggles are easy to wear both on and off the ice. They help develop proper tracking habits and head/body movement in order to visually track each puck with ultimate precision and reaction speed. Swivel Vision is also used on the ice to promote shooting and passing accuracy and visual awareness.

Quik Innovative AnchorPegs: The newest and most effective net and post-holders around, AnchorPegs are quickly becoming a staple in the goalie's arsenal. They're popping up in more junior and minor league rinks in North America, so it's the go-to protection tool for goalies and coaches. Get a set of "Guardians" (or their Game-Ready pegs if you prefer) and never deal with those clunky metal pegs again!

TGG Sportswear Bundle: Work directly with The Goalie Guild to create a custom bundle of exclusive, one-of-a-kind Guild athletic apparel! Photos and inventory of sizes, colors, and designs will be made available to the backer that chooses this level. Choose from long-sleeved undershirts, half-zip pullovers, full-zip hoodies, training jackets, and much more. 

Infinity Goalie Sticks (TAKEN): We're excited to offer up a custom three-pack of Infinity Goalie twigs to one backer, who will receive their choice of stick model, hand (regular or full right), paddle length, one of four curve patterns, and their choice of any in-stock colors. For more details, visit their website to see all patterns and specs! Note: Please allow 6-8 weeks for delivery once your custom order is placed.

NHL Goalie Camp Jersey: This NHL-quality goalie cut jersey was made by Bauer specifically for one of the Elite Goalies NHL Camps in Wisconsin. It does not have a nameplate or number on either side but does include NetWork Goaltending patches on the shoulders, as seen in the photo below. This was an extra jersey made from a previous camp, so it was never worn on or off the ice! This is a truly unique item perfect for anyone that digs the Elite Goalies style.  

Giant Goalie Stick (TAKEN): Our prized reward is an amazing custom creation from our generous friends at the Ultimate Hockey Fan Cave! You have to see their hockey haven to truly believe it, as these guys make some really unique and classy hockey-themed functional pieces of art. Only one of these 'Giant Goalie Sticks' currently exists, and now they have agreed to create another one for whomever claims our top reward! If you're looking for a true centerpiece for your goalie-themed man cave or home office, this is the item for you!

 

Bonus Rewards: New Stuff!

Because we soared past our original goal of $3,000 in less than 48 hours, we're working hard to reach the first Stretch Goal of $5,000 by adding more rewards as often as possible. See below for the latest additions and let us know if you have any questions!

Defender 'Double D' Mask: This beautiful, eye-catching pro-quality Defender goalie mask was custom crafted and assembled by Chad Warwick in Colorado, USA. This mask is valued at $850 USD retail and is a size Large, so it will fit most goalies that are between 175 to 210 pounds and 6-foot-0 or taller. The mask has never been worn before and has all original parts and a white cat-eye cage. For more information on the craftsmanship, materials, and technology behind Defender masks, please visit their website. If you have more questions, contact us at any time!

 

 

Tydan Black Steel Blades: These custom black steel blades by Tydan Performance Blades are made specifically for Bauer 'cowling-less' goalie skates and are a Size 9. They have never been worn before and come in their original plastic protective sleeve. "The Goalie Guild" is etched on both blades in a special typeface. Benefits of Tydan goalie blades include: added height for better attack angles and stronger pushes, a harder steel for better edge retention and longer sharpening life, and tougher steel to avoid fractures and breakages. They are used by teams and goalies in the NHL, AHL, ECHL, and CHL, as well as in junior and minor hockey leagues around the world.

Passau Intermediate Pro Goalie Gloves: We're excited to announce that our friends over at Passau Hockey have kindly donated a set of their new intermediate pro gloves to the project! Here are all the details:

"For over 30 years, Passau has been designing and building goaltending equipment for some of the biggest companies in the game of hockey. Last year, we released our Intermediate Pro line, which is made with the same materials and quality standards as our Senior Pro Custom line. Chief among the design elements was developing a catch glove that not only presented a wide target, but that could be closed easily by younger goalies. The line has received rave reviews since its release from both goalies and goalie parents. We are excited join The Goalie Guild in this new initiative and thank you for your support!"

Glove Features: • 60 degree closure • Wide opening • Easy to close • Extremely light • Double T-trap • Pro quality construction • One-piece cuff • Colors - white with red, white with black or white with royal

Blocker Features: • Bindingless • Maximize blocking surface • Stiff sidewall • Pro quality construction • Extremely light • Wrist stabilizer • Colors - white with red, white with black or white with royal

 

Risks and challenges

As it goes with any book project, the biggest risk we face as a team of two is not publishing in a timely fashion. But due to Goldman's experiences with building, editing, and finalizing manuscripts, much of the risk is alleviated. He also successfully accomplished a book project on Kickstarter once before: Between Two Worlds.

This allows our focus to sit squarely on revising the Periodic Table and nailing down the best print and design aesthetics possible. Simplifying the definitions, finding the most plausible and obvious placements, and determining the most effective structure of the re-designed Periodic Table is also quite important in terms of executing a successful project, so we plan on putting plenty of time into that painstaking process.

It is also important to make backers and readers aware that 25% of every book sale will be donated to The Goalie Guild's nonprofit foundation and scholarships program. This is important to note, as it is a major part of the reason why we're deciding to undertake the project.

Aside from the timing of this project, we feel that there is very little risk involved. The original Periodic Table of Goaltending Elements graphic has been a staple on The Goalie Guild's website since 2012 and has been met with a lot of enthusiasm and positive feedback. It is a project that Goldman has wanted to expand since 2014, so the time is right and the passion to create a beautiful product is sky high. We are grateful for the opportunity and can't wait to get started!

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    The Rookie

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    What A Steel!

    "The Showcase" + 1 set of Tydan black steel goalie blades, Size 9, with "The Goalie Guild" custom engraving.

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    The Infinity Goalie

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    "The Guardian" + a Giant Goalie Stick custom creation from the Ultimate Hockey Fan Cave!

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    The Vezina 2

    "The Showcase" + a Defender "Double D" pro-level mask. Size Large. See below for details.

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Funding period

- (24 days)