The Futur Is Here
Hi, I’m Chris Do. The founder and CEO of The Futur, an education platform for business professionals. I’ve been sharing the lessons I’ve learned in my 20+ years in the creative business through content, courses, and tools at thefutur.com. But the people have spoken and told me that they want more.
It’s time for me to write a book.
You asked for it, you got it. I’m finally putting my thoughts to paper. But I need your help.
Why I’m Writing This Book
I’m in the business of helping your business grow. With this book, you’ll be given the tools to disrupt the thought patterns that are keeping you from reaching your full potential as a creative professional. It’s all my lectures and courses scaled down into quick takes that you can ingest quickly.
Read it all in one sitting or divvy it out in pieces, Pocketful of Do is for whenever you need a quick hit of inspiration. Take it in your briefcase for a dose of motivation before a big meeting or job interview. Keep it on your nightstand for some late night or early morning meditation. Read it on a plane, train, or even the toilet. Let’s be honest, it’s where many of us do our best thinking.
What’s In The Book
The book will be a 200-ish page collection of my favorite thoughts and observations about the business of being creative, distilled into bite-size pieces. Think of it as light reading for heavy thoughts.
The book will be divided into two-page spreads. One of my favorite concepts will be featured as an original design on one side with writing that briefly expands on that concept on the other.
And for all my fellow design nerds out there who want the specs: the book will be a glossy-covered paperback, printed in two colors on white uncoated stock, perfectly bound.
Funding & Fulfillment
Our target goal for funding is $25,000. That will cover the cost to design, print and produce 1,000 books. And of course, pay all Kickstarter fees.
Here’s a quick breakdown of where your dollars will go:
As for fulfillment, we are aiming for June 2019 to begin shipping books out into the world. That’s optimistic, but as you already know, The Futur isn’t about what can’t be done. We are all about what can be.
Where You Come In
You’re probably thinking: Chris, you have a successful business, why do you need our help? Well, the truth is this is an easy way for me to sell the book directly to you – along with a few other fun extras. The vast majority of the money will go to printing costs, which means we can cut out the publisher middleman.
Some of the money will cover the time I have to take away from my clients in order to actually do the writing. And a tiny bit of the money will probably go to throwing my staff a taco party to thank them for their hard work.
Update: Stretch Goals!
We did it! Pocket Full of Do is fully funded and we are so grateful for your support. But it's not over. We spoke with Chris and came up with some big stretch goals that we think you’d love.
Update: Audiobook is unlocked!
Woo hoo! Since hitting the $50K mark, we have unlocked the stretch goal of recording Chris narrating the entire book.
Thank You For Your Support
Whether you back this book or not, I know that The Futur is nothing without our amazing community. Thank you for all of the messages, DMs and support you have shown us. I hope this book helps you rethink what you are capable of.
Risks and challenges
1. Unforeseen expenses
We’ve done our best to plan for the worst, and this isn’t our first book rodeo, but things happen. It’s not likely, but we may encounter cost inflations with supplies, shipping and production.
2. Printing delays
We take pride in our work and aim to give you the best possible product given our time and resources. Which means that we may run into delays with proofing and printing of the books and possibly the limited edition silkscreen prints.Learn about accountability on Kickstarter
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