We're casual outdoor restaurant/food truck in Rockaway Beach overlooking beautiful Jamaica Bay.
The Fisherman's Dog is a new waterfront food truck that is bringing the changing tides in Rockaway Beach to the bay side.
We are located along Beach Channel Drive, Rockaway's scenic waterfront overlooking Jamaica Bay and the Manhattan skyline. We're also 2 blocks from the beach and one or two blocks from the A train depending which stop you are coming from. We serve classic New York street food and a rotating menu of locally caught seafood including the trucks namesake “The Fisherman’s Dog” a fried cod loin in a hot dog bun with a lemon and dill aioli. Think of us as a new take on a New England style clam shack.
We are Terence McNicholas and Jared Adler and we're both 24 years old. We met in swimming class when we were still in elementary school and have been friends ever since. I (Terence) grew up working in my father's bait shop and Jared was a Jones Beach life guard by the time he was 16. I guess you can say we both love the ocean because we grew up with it being such big parts of our lives. It makes sense we can't get away from it.
When we both lost our jobs this year we met for a beer and a burger and instead of dwelling on the negatives we got to talking about possibly going into business together. Jared had once worked as a line cook in Freeport's nautical mile and I knew my way around the kitchen by watching and helping my Mom cook 6 nights a week growing up. We didn't have much savings, so a full size restaurant was never an option but we knew that if we looked hard enough we could find an affordable food truck and make something amazing out of it.
All we needed was a spot to park it and we were lucky enough to have an open spot 15 feet from the bay in beautiful Rockaway Beach 45 minutes from Manhattan and right next to my father's bait shop that he's run there for over 40 years :)
So we started looking for trucks and filing for licenses which at times felt endless but after 6 months of hard work we took all of our money out of the bank and bought ourselves a truck.
The kitchen equipment was great, the truck had plenty of room for the two of us and after about 2 weeks of cleaning and cleaning again the truck was spotless. We brought the truck in for health inspection on August 1st, 2012 and passed the same day. We had a menu with all of our food sourced, our pricing done and now we were officially licensed to sell food to the public.
So far business has been steadily building. The community in Rockaway is already showing a great deal of support and we feel very lucky to have the amazing location we do amidst such a vibrant year round community.
The only problem we can see is that our truck is in need of a new paint job and our lot some extra TLC. We quickly realized that in this industry curb appeal matters A LOT and that it wouldn't matter how great our food was if our truck still looked like this.
That's where you come in Kickstarter! We need your help to make this vacant lot and this beat up old truck look like they belong under a beautiful sunset like this one taken on August 1st, our opening day.
We were thinking something along these lines. Clean lines, classic color combination and just a little bit retro.
We have all the pieces to make this an amazing and unforgettable place. We have the location, the equipment, the passion, the know how and the drive. All we need is a little bit of extra cash flow to put it all together. So please Kickstarter help us achieve our goal to create a place like nowhere else on earth for a deserving community, friends, family, children and future kickstarters.
Terence & Jared
112-10 Beach Channel Drive. That is the intersection of Beach Channel Drive and Rockaway Freeway right under the "Wave" sign.
seconds to go
Pledge $1 or moreYou selected
For $1 you'll get the satisfaction of knowing that you got us one step closer to our goal. We will also publish your name if you choose to have it on our website under Thank You Backers tab on the main menu. You'll miss out on all the cool swag, parties and other stuff though.Estimated delivery:
Pledge $3 or moreYou selected
3 backers Limited (97 left of 100)
For pledging $3 you will receive a limited edition "backer" Fisherman's Dog sticker and a heartfelt thank you from both Terence and Jared for helping us achieve our dream.Estimated delivery:
Pledge $5 or moreYou selected
5 backers Limited (195 left of 200)
A sweet Koozie! There's nothing like drinking a cold beverage by the sea. You know what makes it even cooler? An awesome custom Koozie sporting our logo that's what. In navy blue with white lettering.Estimated delivery:
Pledge $10 or moreYou selected
6 backers Limited (94 left of 100)
Try Our Food! For a pledge of $10 you are essentially pre-ordering your first meal at The Fisherman's Dog. You will receive a voucher that you can trade in for any individual menu item, a side and a drink. We will also shake your hand and thank you in person.Estimated delivery:
Pledge $12 or moreYou selected
1 backer Limited (49 left of 50)
Sticker + Meal. For a pledge of $12 you are combining the two previous rewards. You rule! We will serve you delicious food and thank you for repping our sticker.Estimated delivery:
Pledge $14 or moreYou selected
9 backers Limited (191 left of 200)
Koozie + Meal. For a pledge of $12 you are combining two previous rewards. You rule! We will serve you delicious food and thank you for repping our Koozie.Estimated delivery:
Pledge $19 or moreYou selected
5 backers Limited (195 left of 200)
Bring a friend to lunch! For a pledge of $19 you are essentially pre-ordering your first two meals at The Fisherman's Dog. You will receive 2 vouchers that you can trade in for any individual menu item, a side and a drink. We will also shake your hand and thank you in person.Estimated delivery:
Pledge $20 or moreYou selected
22 backers Limited (28 left of 50)
T-Shirts!!! We will be making some awesome limited edition Fisherman's Dog T-shirts with the help of our friends at MadeUSA and you will get one in a size that fits your torso!!!Estimated delivery:
Pledge $21 or moreYou selected
3 backers Limited (47 left of 50)
Screen Printed Canvass Bags!!! We will be making some awesome limited edition Fisherman's Canvass Bags with the help of our friends at MadeUSA and you will get one that holds your stuff!!!Estimated delivery:
Pledge $25 or moreYou selected
12 backers Limited (388 left of 400)
T-Shirt or Canvass Bag and the Koozie. People will be so jealous of your cool gear and your cold beer.Estimated delivery:
Pledge $35 or moreYou selected
14 backers Limited (186 left of 200)
You get it all!! The sticker, the koozie, the shirt or bag and your first meal is on us. You are officially one of the pack! Arooooo!!!Estimated delivery:
Pledge $50 or moreYou selected
14 backers Limited (66 left of 80)
You'll get a T-shirt or Bag and you'll be put on a contact list for preferential invites to dinners and party's that we'll host ie. Lobster Dinners, Clam Bakes, Crab Boils, Chartered Fishing Trips etc. Giving you access to events before tickets are sold to the general public.Estimated delivery:
Pledge $100 or moreYou selected
17 backers Limited (13 left of 30)
The Kickstarter Party. If you pledge more than $100 you and your guest will receive an invitation to our party celebrating our campaigns success. This is a chance to try everything on our menu, paired with free craft beer and wine and to dance the night away with fellow backers, family and friends with the NYC skyline shimmering in the distance. Alternatively if you don't live in the area or can't make the party we will provide you with vouchers to come and taste through our menu on your own schedule.Estimated delivery:
Pledge $950 or moreYou selected
0 backers Limited (3 left of 3)
We'll work with a local shaper to make a custom Fisherman's Dog inspired surfboard just for you and will let you drop in on us without complaining as long as you ride it. (We can also provide a few surf lessons in Rockaway for newbies at no extra charge)Estimated delivery:
Pledge $1,000 or moreYou selected
1 backer Limited (2 left of 3)
For the awesome pledge of $1000 we are forever grateful. So grateful that we will name a featured hot dog after you and give you one free hot dog every day we see your smiling face at our truck.Estimated delivery:
Pledge $2,000 or moreYou selected
0 backers Limited (3 left of 3)
You always eat free. Drinks are extra. ;) Also if you show up more than 200 times this doesn't really help us as much so try to bring friends who'll pay :) You'll also get the hot dog named after you.Estimated delivery:
- (28 days)