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$27,652
pledged of $30,000pledged of $30,000 goal
215
backers
26days to go

All or nothing. This project will only be funded if it reaches its goal by Sun, December 8 2019 6:01 PM UTC +00:00.

The Family Crest’s New Album - The War: Act II

The War: Act II is a full-length album that is an installment of indie orchestral rock band The Family Crest’s concept series, The War.

The Family Crest’s New Album - The War: Act II

The War: Act II is a full-length album that is an installment of indie orchestral rock band The Family Crest’s concept series, The War.

$27,652
pledged of $30,000pledged of $30,000 goal
215
backers
26days to go

All or nothing. This project will only be funded if it reaches its goal by Sun, December 8 2019 6:01 PM UTC +00:00.

About

We are The Family Crest, an independent orchestral rock band from San Francisco.

Our band began as a recording project in 2010, with a simple mission: we wanted to make music with anybody who wanted to join us in an artistic project, regardless of their background, musical or not. We believe everyone is musical when given the opportunity, and over the years, hundreds of ‘Extended Family’ members have joined us on recordings, at live shows, and participated through other mediums, too - visual arts, dance, and many more.

Since forming the band, thanks to the support of the people who listen to our music, we have released three EPs and three full-length albums. Our music has been featured in TV shows, documentaries, and films. We had the opportunity to perform a Tiny Desk concert. We’ve played countless shows in the U.S., and toured in Canada and Europe. It’s been a lot of work, with a lot of ups and downs, but we are so grateful for everything that has come our way.

The War

In 2017, we set off on a journey: we decided to release our largest project to date, a multi-album concept series called The War, on our own. The decision wasn’t made lightly; it’s a ton of work to release an album independently. Ultimately, we knew we wanted to retain control over how we make our art, and how we deliver it to the world. With a project as large and complex as The War, the need for creative control was paramount. We released the first and second parts of this series, Prelude to War (EP) and The War: Act I ourselves. Now, we need your help to complete the next part of the story, The War: Act II.

The War: Act II is the heart and soul of the series. It’s going to be our grandest work to date. The songs on this album span the past 10 years, some having been written while we were mixing our very first album, The Village. It's the album that we in The Family Crest have been wanting to release, and more importantly, play live, almost since our conception. Here are a few fun facts about the record:

  •  The War has been recorded in over 20 major cities across the United States. In 2015 Liam and John went on a recording tour of the U.S. to make sure everyone who wanted to play on the album could participate.
  • By the time we finish the record, we estimate there will be over 140 people on the album
  • The record features over 60 instruments, including strings, woodwinds, horns, an array of percussion instruments, synthesizers, and choirs. Several band members learned and played new instruments for the album.

We’ve spent years incrementally working on the record, but we’ve crunched the numbers and, in order to complete it, we need your help.

To record an album and get it ready for release, even before it sees the light of day, approximate costs include:

  • Production - $15,000 
  • Mixing - $15,000 
  • Mastering - $2,500
  • Album Artwork - $2,000 
  • CD Printing - $5,000 
  • Vinyl Printing - $8,000 

After the album is finished, the next phase of its release begins. There are a variety of costs associated with a successful release:

Marketing - $20,000-$30,000

  • Social media - online marketing and promotion (in order for us to be able to reach all of our fans who follow us online, we unfortunately have to pay to promote posts and other ads)
  • Public relations - hiring a publicist is the best way to ensure your music gets wide press coverage across multiple platforms, such as an online premiere, magazine features, reviews, live sessions, and tour announcements.
  • Radio - costs include hiring a specialized radio distribution team, printing promotional copies of the album, and vast postage and mailing costs
  • Other promotional materials, such as download cards, posters, handbills, print advertising, and postage

We want to be extremely transparent about how much it costs to successfully release an album like this, as well as where the money earned through this Kickstarter will go. We are not attempting to cover all of these costs through this Kickstarter campaign - we’ve been investing all of our capital back into the band since its inception. With that said, here's a more general outline of our goal and also stretch goals! 

  •  If we raise $30,000, we'll be able to cover a large part of the costs of producing this record (detailed above), and will be given the ability to put the album in your hands (and ears) in the Spring of 2020. 
  •  If we raise $50,000, it will help us bring this music to a town near you, through touring. For a standard U.S. tour (4 weeks) when factoring in all of our expenses our average costs comes to roughly $19,000 in projected costs (not including any emergency expenses) and while we do make money from our shows and merchandise on the road, it generally goes back into the tour itself. Touring Europe adds a ton of additional costs for airfare, equipment rentals, fees, taxes, and permits. 
  •  If somehow we raise $60,000 (or more), we'll be able to cover the costs of additional collateral, new media (music videos, and unique experiences), more merchandise, and cover other unexpected costs that inevitably come up during an album release. But most importantly, we could begin production on The War: Act III. 

We've always wanted to be as creative as possible in this band, and would love to be able to continue to make musical experiences for all of you. It's been a dream to have such loving and supportive fans and it means the world to us that you've constantly been there, helping us live our dream, and helping us to make this massive undertaking a reality for the past 10 years.

There is no way for you to know how much we truly appreciate all of you, and the decision to start a Kickstarter did not come easily. We've released two parts of this project on our own, and now we must ask for your investment. Please know that we don't ask for your hard-earned money lightly. We know that The Family Crest exists in large part because of all of you, our fans. You are the most important, inspiring part of what we do and we want to continue to produce the most beautiful pieces of music that we can for you.

Thank you so much for being a part of our lives for so long, and for being the wonderful supportive people you all are. We hold you in an extremely dear place in our hearts. We've shared so many wonderful memories with all of you and can't wait to see what moments we'll share with you in the future; the moments that will inevitably help to inspire the next few projects.

All our thanks and love to you,

The Family Crest

Risks and challenges

Making an album involves working with countless people and large and small businesses. While we feel extremely confident that we will finish this album with plenty of time to spare before March 2020, production of vinyl in particular sometimes takes more time unexpectedly. That being said, if we meet our goals, we will be able to take the final steps to complete the record, which we've been planning for over a year. All the pieces are in place, the final piece being the funding. We can't wait for you to hear this music and are willing to do whatever it takes to get it to you as soon as possible.

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Support

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    First Single (Early!)

    We'll send you a digital version of the first single, before it's released. You'll also receive:

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    First Single - Special Acoustic Version

    You'll get a special acoustic version (digital) of the first single. You'll also receive:

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    The War: Act II Digital Download

    We'll send you an advanced download of the album. You'll also receive:

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    • Thank You Message
    • First Single (Early!)
    • First Single - Special Acoustic Version
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    The War: Act II Deluxe Digital (Early!)

    Get an advanced download of the album, complete with digital liner notes. You'll also receive:

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    • Thank You Message
    • First Single (Early!)
    • First Single - Special Acoustic Version
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    The War: Act II Special Acoustic EP (D)

    Get an exclusive acoustic EP (digital) of select songs from The War: Act II. You'll also receive:

    Includes:
    • Thank You Message
    • First Single (Early!)
    • The War: Act II Deluxe Digital (Early!)
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    Signed Copy of The War: Act II

    We'll send you a signed copy of The War: Act II in advance of the release date. You'll also receive:

    Includes:
    • Thank You Message
    • First Single (Early!)
    • The War: Act II Deluxe Digital (Early!)
    • The War: Act II Special Acoustic EP
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    The War Posters Pack

    Be the first to get the official poster for The War: Act II, paired with its counterpart from Act I (both signed!). You'll also receive:

    Includes:
    • Thank You Message
    • First Single (Early!)
    • The War: Act II Deluxe Digital (Early!)
    • The War: Act II Special Acoustic EP
    • Advanced Signed Copy of The War: Act II
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    The War Deluxe Pack

    Get an advanced signed copy of The War: Act II, as well as signed copies of Prelude to War and The War: Act I on CD. You'll also receive:

    Includes:
    • Thank You Message
    • First Single (Early!)
    • The War: Act II Deluxe Digital (Early!)
    • The War: Act II Special Acoustic EP
    • The War: Acts I & II Poster Set
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    Pledge US$ 150 or more About US$ 150

    The War: Act II First Edition Vinyl

    We'll send you a signed copy of the first pressing of The War: Act II. You'll also receive:

    Includes:
    • Thank You Message
    • First Single (Early!)
    • The War: Act II Deluxe Digital (Early!)
    • The War: Act II Special Acoustic EP
    • The War: Acts I & II Poster Set
    • Signed copies of Prelude to War and The War: Act I
    • Advanced Signed Copy of The War: Act II
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    The War Ultimate Collection

    We'll send you signed versions of The War: Act I AND Act II on vinyl, as well as digital downloads of the instrumentals from Prelude to War, The War: Act I and Act II. You'll also receive:

    Includes:
    • Thank You Message
    • First Single (Early!)
    • The War: Act II Deluxe Digital (Early!)
    • The War: Act II Special Acoustic EP
    • The War: Acts I & II Poster Set
    • Signed copies of Prelude to War and The War: Act I
    • Advanced Signed Copy of The War: Act II
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    Limited Edition Act II T-Shirt

    You'll get a signed limited edition Act II T-Shirt. You'll also receive:

    Includes:
    • Thank You Message
    • First Single (Early!)
    • The War: Act II Deluxe Digital (Early!)
    • The War: Act II Special Acoustic EP
    • The War: Acts I & II Poster Set
    • Signed copies of Prelude to War and The War: Act I
    • Advanced Signed Copy of The War: Act II
    • Instrumentals of Prelude to War, Act I and Act II (digital)
    • The War: Acts I & II Vinyl (Signed!)
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    Pledge US$ 400 or more About US$ 400

    The War: Act II Lyric and Photo Book

    A signed, limited edition lyric and photograph book. You'll also receive:

    Includes:
    • Thank You Message
    • First Single (Early!)
    • The War: Act II Deluxe Digital (Early!)
    • The War: Act II Special Acoustic EP
    • The War: Acts I & II Poster Set
    • Signed copies of Prelude to War and The War: Act I
    • Advanced Signed Copy of The War: Act II
    • Instrumentals of Prelude to War, Act I and Act II (digital)
    • The War: Acts I & II Vinyl Set (Signed!)
    • Limited Edition Act II T-Shirt
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    The War: Act II Album Credit

    We'll list you in the liner notes of the album. You'll also receive:

    Includes:
    • Thank You Message
    • First Single (Early!)
    • The War: Act II Deluxe Digital (Early!)
    • The War: Act II Special Acoustic EP
    • The War: Acts I & II Poster Set
    • Signed copies of Prelude to War and The War: Act I
    • Advanced Signed Copy of The War: Act II
    • Instrumentals of Prelude to War, Act I and Act II (digital)
    • The War: Acts I & II Vinyl Set (Signed!)
    • Limited Edition Act II T-Shirt
    • The War: Act II Lyric and Photo Book (Signed!)
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    Pledge US$ 1,000 or more About US$ 1,000

    Acoustic Cover + Handwritten Letter

    Liam will record an acoustic cover song of your choice, and we'll write you a letter. You'll also receive:

    Includes:
    • Thank You Message
    • First Single (Early!)
    • The War: Act II Deluxe Digital (Early!)
    • The War: Act II Special Acoustic EP
    • The War: Acts I & II Poster Set
    • Signed copies of Prelude to War and The War: Act I
    • Advanced Signed Copy of The War: Act II
    • Instrumentals of Prelude to War, Act I and Act II (digital)
    • The War: Acts I & II Vinyl Set (Signed!)
    • Limited Edition Act II T-Shirt
    • The War: Act II Lyric and Photo Book (Signed!)
    • The War: Act II Album Credit
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    Pledge US$ 2,000 or more About US$ 2,000

    Live Streamed Acoustic Show with Liam

    Liam will perform a personal live streamed acoustic show for you at a mutually agreed-upon time. You'll also receive:

    Includes:
    • Thank You Message
    • First Single (Early!)
    • The War: Act II Deluxe Digital (Early!)
    • The War: Act II Special Acoustic EP
    • The War: Acts I & II Poster Set
    • Signed copies of Prelude to War and The War: Act I
    • Advanced Signed Copy of The War: Act II
    • Instrumentals of Prelude to War, Act I and Act II (digital)
    • The War: Acts I & II Vinyl Set (Signed!)
    • Limited Edition Act II T-Shirt
    • The War: Act II Lyric and Photo Book (Signed!)
    • The War: Act II Album Credit
    • Acoustic Cover by Liam + Handwritten Letter
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    Pledge US$ 5,000 or more About US$ 5,000

    Solo Acoustic Show + Lifelong Guest List

    Liam will play a solo acoustic show in your home* (at a mutually agreed-upon time), and you'll have a lifelong spot on our guest list +1 (excludes festivals).

    *TFC will cover airfare up to $150

    You'll also receive:

    Includes:
    • Thank You Message
    • First Single (Early!)
    • The War: Act II Deluxe Digital (Early!)
    • The War: Act II Special Acoustic EP
    • The War: Acts I & II Poster Set
    • Signed copies of Prelude to War and The War: Act I
    • Advanced Signed Copy of The War: Act II
    • Instrumentals of Prelude to War, Act I and Act II (digital)
    • The War: Acts I & II Vinyl Set (Signed!)
    • Limited Edition Act II T-Shirt
    • The War: Act II Lyric & Photo Book (Signed!)
    • The War: Act II Album Credit
    • Acoustic Cover by Liam + Handwritten Letter
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    Ships to Anywhere in the world
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    Pledge US$ 7,000 or more About US$ 7,000

    Song Arrangement by Liam

    Liam will orchestrate and record a song of your choice (this can be your original song) and we'll record an acoustic version of it, plus you'll have a lifelong spot on our guest list +1 (excludes festivals).

    You'll also receive:

    Includes:
    • Thank You Message
    • First Single (Early!)
    • The War: Act II Deluxe Digital (Early!)
    • The War: Act II Special Acoustic EP
    • The War: Acts I & II Poster Set
    • Signed copies of Prelude to War and The War: Act I
    • Advanced Signed Copy of The War: Act II
    • Instrumentals of Prelude to War, Act I and Act II (digital)
    • The War: Acts I & II Vinyl Set (Signed!)
    • Limited Edition Act II T-Shirt
    • The War: Act II Lyric & Photo Book (Signed!)
    • The War: Act II Album Credit
    • Live Streamed Acoustic Concert with Liam
    • Acoustic Cover by Liam + Handwritten Letter
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    Full Band Acoustic Show in your Home

    The band will play an acoustic show in your home* (at a mutually agreed-upon time), and you'll have a lifelong spot on our guest list +1 (excludes festivals).

    *As there are 7 of us, airfare can get expensive. TFC will be accountable for airfare up to $700.

    You'll also receive:

    Includes:
    • Thank You Message
    • First Single (Early!)
    • The War: Act II Deluxe Digital (Early!)
    • The War: Act II Special Acoustic EP
    • The War: Acts I & II Poster Set
    • Signed copies of Prelude to War and The War: Act I
    • Advanced Signed Copy of The War: Act II
    • Instrumentals of Prelude to War, Act I and Act II (digital)
    • The War: Acts I & II Vinyl Set (Signed!)
    • Limited Edition Act II T-Shirt
    • The War: Act II Lyric & Photo Book (Signed!)
    • The War: Act II Album Credit
    • Live Streamed Acoustic Concert with Liam
    • Acoustic Cover by Liam + Handwritten Letter
    Less
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    Ships to Anywhere in the world
    0 backers
    $

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    First Single - Special Acoustic Version

    You'll get a special acoustic version of the first single. You'll also receive:

    Includes:
    • Thank You Message
    • First Single (Early!)
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    Pledge US$ 30 or more About US$ 30

    The War: Act II Special Acoustic EP

    Get an exclusive acoustic EP of select songs from The War: Act II. You'll also receive:

    Includes:
    • Thank You Message
    • First Single (Early!)
    • The War: Act II Deluxe Digital (Early!)
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    Reward no longer available 6 backers
    $

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