We want a magazine that appeals to a younger generation of music lovers who are drawn to events combining theatre, visual art and classical music. The idea for The Cusp came while Hannah was covering the Ice Music Festival in Norway for The Financial Times. She had long had a soft spot for unusual, idiosyncratic events that lay off the beaten track. Although these events generated a buzz amongst audiences, they weren't getting coverage in mainstream music publications.
Fired up by the idea, Hannah talked Dan into joining the project and they put together a calendar of events that the magazine could cover.
Having met with a number of web designers, we estimate that we need £2,000 to build a website magazine full of interesting articles, videos and podcast features. That’s where you come in! We're grateful for all donations, big or small, and there are some tempting Cusp rewards for those who can give a bit more.
Risks and challenges
* Costs are our biggest challenge. The Cusp will be completely free at first, but in time we hope to charge a small subscription fee. Once we've paid for the website, we'll have to keep overheads to a minimum. That means asking writers to contribute to the magazine for free, at least to begin with. We'll also have to budget scrupulously and source as much material as possible at minimal cost.
* Another challenge is keeping the magazine regularly updated. Rather than cover every possible event, we'll select only the most intriguing performances in the UK, expanding our scope as the magazine grows. Managing the publishing schedule and coordinating the writing and editing team will require good planning, prioritisation and goal setting, something we've been doing for the last eight years in our journalism and publishing jobs.
Our huge thanks to:
* Matthew Reed (www.becktonalpcinema.com) for camera work and video production;
* Joanna Meyer for designing our project image;
* Aberdeen Sound Festival, Sonica Glasgow and Terje Isungset at the Ice Music Festival for permissions to use video footage.
* Triptych, Richard Hubert Smith
* Sound to Sea, Alex Woodward
- (30 days)