Funding Canceled Funding for this project was canceled by the project creator on September 3, 2012.
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Specializing in craft-baked cookies, including our signature Beer Cookies.

UPDATED!! The Cookie Guild in the news!

We were in amNY!!!!!!!
We were in amNY!!!!!!!

http://newyork.grubstreet.com/2012/08/the_cookie_guild_looking_for_p.html

http://www.dnainfo.com/new-york/20120810/fort-greene/beer-flavored-cookie-company-hopes-expand#ixzz23APAb5Br

1010 WINS New York News Radio interview with Brian from TCG:

THE Chocolate Chip, with our signature sea-salted bottoms - Photo by Valerie Fischel
THE Chocolate Chip, with our signature sea-salted bottoms - Photo by Valerie Fischel

The Official "The Cookie Guild Kickstarter" FAQ:

Who are you?

Kurt Schewe & Brian Matheron.  We are two guys from Silver Spring/Takoma Park, Maryland.  

If you haven't heard of it, just call it Washington D.C.
If you haven't heard of it, just call it Washington D.C.

We went to the same high school, Montgomery Blair (you may have seen it here: 

We both moved to New York to do the New York thing and pursue our respective dreams.  Now we're ACTUALLY doing the New York thing and pursuing a common dream, to operate and own a bakery business!

Why cookies?

Kurt has had a passion for cooking and baking his whole life.  He moved to New York and graduated from the French Culinary Institute.  After working in kitchens, he finally decided to go after his dream of eventually owning his own bakery cafe.  He started baking cookies out of his kitchen (with then-roommate Brian as a very eager taste-tester) and selling at the Brooklyn Flea.

Blueberry Vanilla cookie- Photo by Valerie Fischel
Blueberry Vanilla cookie- Photo by Valerie Fischel

Brian has always loved eating and has been a hobbist-gourmet since he decided he was tired of eating frozen microwave meals every day after school.  He has worked in sales and sales management since high school.  His passion in life has always been interacting with people.  Tired of with working for large corporations (and driven by the prospect of free cookies), Brian decided he would help Kurt with the business end of The Cookie Guild.

How did you come up with beer cookies?

Coffee Stout beer cookie- Photo by Valerie Fischel
Coffee Stout beer cookie- Photo by Valerie Fischel

The two were checking out packaging design one day at a gourmet grocery store.  They both were unimpressed by the myriad of cutesy packaging in the baked goods section.  Brian, a craft beer enthusiast, suggested that they look in the beer section.  The colorful, creative logos filled their heads with tons of ideas for design, branding and marketing... and then it struck.  Brian asked if Kurt could make a cookie with beer in it. Kurt balked at the idea at first, but managed to figure out a process to get a lot of boozy liquid into a liquid-less dough.  After many trials, the first beer cookie was born!

Citrus Hefeweizen cookie- Photo by Valerie Fischel
Citrus Hefeweizen cookie- Photo by Valerie Fischel

Why do you need the money?

  • Kitchen Help.  Kurt is a fantastic baker, however we haven't figured out how to clone him.  Brian is good for two things in the kitchen; scooping cookies and complaining.
  • Transportation.  Kurt does not like carrying everything around on his back in the subway.
  • Logo design & branding. So we can look as good as we taste... I mean our cookies taste.
  • A retail website. so you can order our goodies anywhere!
  • Packaging. For markets, orders and for our newly planned beer-infused chocolate syrups, caramels, and other various ale-inspired sweet sauces.

Why give money to you instead of all the other little bakeries popping up all over?

We really value quality and innovation, but more important than that, we value creating relationships with our customers.  We don't want to be another fad-food. We want to adapt and grow with our customers, and maybe even surprise them sometimes with something wonderful.

What's your plan for the future?

We have a simple plan: listen to our customers, keep making delicious & exciting products, and take it slow.  We know customer feedback is the most important thing a company can get, so we plan on collecting as much of it as we can.  We also know that people want consistent quality. To us this means our products must be interesting, exciting, and most importantly, delicious.  Finally, we want to be around for a long time.  We love all the exciting food-fads that pop up all over New York, but we both hold our neighborhood bakeries in higher esteem.  Our hope is to eventually open up a brick-and-mortar bakery cafe that will become a neighborhood institution.

That sounds great and all, but how are you going achieve your goals?

Our plan? 1. Make more cookies 2. ???? 3. Profit! - Photo by Valerie Fischel
Our plan? 1. Make more cookies 2. ???? 3. Profit! - Photo by Valerie Fischel

1.  Continuing to scale up slowly so we can preserve quality.  Scaling up not only in amount produced, but also adding new product lines, such as bottling our sweetened beer syrups.

Prototype Stout Chocolate Fudge Sauce
Prototype Stout Chocolate Fudge Sauce

2.  Expanding our presence by attending more markets, food events, and catering.

Catered office birthday party fun!
Catered office birthday party fun!

3.  Making it easier to get our products by selling wholesale to quality goods grocers, cafes, and restaurants.

4.  Launching a retail website so that people from all over can experience our products.

5.  Continuing to solicit and implement customer feedback to create new, innovative products

You guys don't seem like you're in front of a camera much.  Are there outtakes?

Ummmm....

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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149
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  • Pledge $4 or more
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    0 backers Limited (30 left of 30)

    3 Cookies (normally $5) at our Markets (! Also 1 free of the following: A hug or high five! *Only available for pick up at our available Smorgasburg/Brooklyn Flea stands. Can be picked up any time after the Kickstarter ends.

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    6 backers All gone!

    Any little bit of support is greatly appreciated! This pledge will guarantee you an "Apprentice" title, and the ability to get our lower Kickstarter prices at a later date for 1 order of 1 or 2 dozen cookies, a "Thank You" e-mail, & website thanks. *Shipping not included.

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    0 backers Limited (20 left of 20)

    6 Cookies (normally $10) at our Markets (! Also 1 free of the following: A hug or high five! *Only available for pick up at our available Smorgasburg/Brooklyn Flea stands. Can be picked up any time after the Kickstarter ends.

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    5 backers

    "The Cookie Guild" Logo ceramic German "milk" drinking stein, "Apprentice" title, a signed "Thank You" note, & website thanks. *Shipping not included.

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    5 backers

    "The Cookie Guild" Logo T-shirt, "Apprentice" title, a signed "Thank You" note, & website thanks. *Shipping not included.

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    37 backers

    A variety box of 1 dozen (12) cookies, "Apprentice" title a signed "Thank You" note, & website thanks. *Shipping not included.

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    20 backers

    A variety box of 1 dozen (12) cookies, "The Cookie Guild" Logo ceramic German "milk" drinking stein, "Apprentice" title a signed "Thank You" note, & website thanks. *Shipping not included.

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    17 backers

    A variety box of 2 dozen (24) cookies, "Head Apprentice" title, a signed "Thank You" note, & website thanks. *Shipping not included.

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    16 backers

    "The Cookie Guild" Logo T-shirt, a variety box of 1 dozen (12) cookies, "Head Apprentice" title, a signed "Thank You" note, & website thanks. *Shipping not included.

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    12 backers

    A variety box of 2 dozen (24) cookies, "The Cookie Guild" logo t-shirt, "Apprentice" title, a signed "Thank You" note, & website thanks. *Buyers out of continental US will need to verify shipping costs & add to final pledge.

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    18 backers

    A variety box of 2 dozen (24) cookies, "The Cookie Guild" logo t-shirt & ceramic German "milk" drinking stein, "Apprentice" title, a signed "Thank You" note, & website thanks. *Shipping not included.

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  • Pledge $150 or more
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    1 backer All gone!

    Be the FIRST to Design-a-Beer-Cookie! Help create a recipe for your very own custom beer cookie. You'll get to partner with The Cookie Guild and choose a beer, flavor, and name (could even name it after yourself if you wanted!) a beer cookie that will be sold by The Cookie Guild! Along with your own custom cookie you'll get, A box of 1 dozen (12) of your custom cookie, a variety box of 1 dozen (12) of our other cookies, "The Cookie Guild" logo t-shirt & ceramic German "milk" drinking stein, "Journeyman" title, a signed "Thank You" note, & website thanks. *Shipping not included. All physical items other than the custom cookies will be shipped before October. The creation of the cookie will take place in October. **You do not need to be located in the NYC region to select this pledge reward, we can work through phone, email, web chat, etc... to make your Masterpiece! ***This pledge reward is transferable. You may give it as a gift if you want, please just specify.

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  • Pledge $175 or more
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    0 backers Limited (1 left of 1)

    Design-a-Beer-Cookie! Yours may not be the first, but it could still be the best! Help create a recipe for your very own custom beer cookie. You'll get to partner with The Cookie Guild and choose a beer, flavor, and name (could even name it after yourself if you wanted!) a beer cookie that will be sold by The Cookie Guild! Along with your own custom cookie you'll get, A box of 1 dozen (12) of your custom cookie, a variety box of 1 dozen (12) of our other cookies, "The Cookie Guild" logo t-shirt & ceramic German "milk" drinking stein, "Journeyman" title, a signed "Thank You" note, & website thanks. *Shipping not included. All physical items other than the custom cookies will be shipped before October. The creation of the cookie will take place in October. **You do not need to be located in the NYC region to select this pledge reward, we can work through phone, email, web chat, etc... to make your Masterpiece! ***This pledge reward is transferable. You may give it as a gift if you want, please just specify.

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  • Pledge $200 or more
    You selected

    0 backers Limited (1 left of 1)

    Design-a-Beer-Cookie! Yours may not be the first, but it could still be the best! Help create a recipe for your very own custom beer cookie. You'll get to partner with The Cookie Guild and choose a beer, flavor, and name (could even name it after yourself if you wanted!) a beer cookie that will be sold by The Cookie Guild! Along with your own custom cookie you'll get, A box of 1 dozen (12) of your custom cookie, a variety box of 1 dozen (12) of our other cookies, "The Cookie Guild" logo t-shirt & ceramic German "milk" drinking stein, "Journeyman" title, a signed "Thank You" note, & website thanks. *Shipping not included. All physical items other than the custom cookies will be shipped before October. The creation of the cookie will take place in October. **You do not need to be located in the NYC region to select this pledge reward, we can work through phone, email, web chat, etc... to make your Masterpiece! ***This pledge reward is transferable. You may give it as a gift if you want, please just specify.

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    2 backers Limited (8 left of 10)

    Ice cream sandwich party for up to 20, personally catered by The Cookie Guild. Includes set-up, serving, baking Q&A with The Cookie Guild's head baker, "Journeyman" title, a signed "Thank You" note, personal and website thanks. Will be scheduled according to availability & request. *Available only to customers in Manhattan and most areas of Brooklyn/Queens.

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