$23,684
pledged of $20,000pledged of $20,000 goal
161
backers
20days to go

All or nothing. This project will only be funded if it reaches its goal by Wed, October 10 2018 3:58 AM UTC +00:00.

Ashbury SkiesBy Ashbury Skies
First created
Ashbury SkiesBy Ashbury Skies
First created
$23,684
pledged of $20,000pledged of $20,000 goal
161
backers
20days to go

All or nothing. This project will only be funded if it reaches its goal by Wed, October 10 2018 3:58 AM UTC +00:00.

About

The BENDY: a modern comfort shoe wtih low carbon footprint
The BENDY: a modern comfort shoe wtih low carbon footprint

The BENDY Story

It all started when we set out to create a super comfortable yet fashionable shoe that could be worn all day. One for navigating the comfort-style dilemma. We know this well, we hail from San Francisco where the hills give you no breaks and style counts. We created the BENDY, a sneaker flat, for women with modern lifestyles, like ours.

We knew a flexible bottom, buttery soft leather upper and a cushioned footbed like the ones in running shoes were the key components. We also knew a low carbon footprint and making it in our home state would make this product like no other shoe ever made.

The BENDY is made of 5 simple components: leather, a flexible bottom, thread, a footbed and an insole support. That’s it...nothing else.

 Available colors

Black BENDY
Black BENDY
Marine Blue BENDY
Marine Blue BENDY
Lollipop Red BENDY
Lollipop Red BENDY
Cement Grey BENDY
Cement Grey BENDY
Mustard Yellow BENDY
Mustard Yellow BENDY

Our Superior Footbed

Our footbed sets us apart from other casual shoes. It’s the kind you would find in a high performance running shoe. The casual shoe industry often overlooks innovative and high quality materials in favor of cheaper materials that don’t wear or feel as good. Our removable footbed is breathable, lightweight, washable and will not break down or loose its shape after wearing.

Let’s Get Nerdy, Craft & Science

An average pair of sneaker produces 30 lbs of C02 emissions, that is the equivalent  of leaving a 100 watt light bulb on for 1 week. The BENDY has fewer processing steps so we so have a big emissions savings.

In Our Backyard: we Love California and the People Who Live Here

Our shoes are made ethically in Sunny California. Our goal is to establish direct, long-term relationships with our makers. We can ensure that fair wages, safe working conditions and no child labor is used in making our shoe. We support a community of shoe makers in Los Angeles. We think how things are made should matter as much as making money.

Responsibly Sourced Leather 

Soft, pliable & responsible: Our Italian tannery is a leading player in ethical, responsible tanning. They are a leader in minimizing the impact of tanning on the environment and on workers. They have set the gold standard and are sharing this information with others.

Why the BENDY is more ethical

The BENDY generates less emissions because it has just five components vs thirty in an average sneaker. The BENDY is cut to order, so it produces less waste, and uses a stitched construction which averts toxic glues.  Because production is in California, the shoe isn’t transported over vast distances so it maintains a lower carbon footprint. The BENDY also promotes fair wages and safe working conditions for workers.

Transparency counts

We think where components come from and how things are made matter. We believe customers have the right to know. We source from ethical US suppliers whenever possible. Since few shoes are made in the US anymore, some components can not be sourced here so we need to import. When sourcing from overseas, we select the most ethical products and makers we can find. Take a look at how we measure up against a typical imported sneaker here: 

The Truth About Fast Fashion

In the last 30 years the proliferation of inexpensive labor lured companies overseas for manufacturing.  This led to mass, over-production and the exploitation of workers. Greenhouse gases from these practices in the shoe industry are a great contributor to global warming. We offer a shoe where the creation is not in conflict with the health of the people making them and significantly less impact on our planet.

Production Timeline

September: Campaign Launches

October-November: First production run of shoes is made 

November: First production run of shoes are shipped

December/Jan: Second production run of shoes is made

January: Second production run of shoes are shipped.

Nice to meet you

Bendy creators L to R: Mary Sue Papale, Yvette Turner, Caroline De Baere
Bendy creators L to R: Mary Sue Papale, Yvette Turner, Caroline De Baere

We founded Ashbury Skies  in 2011, a highly curated website for small independent shoe designers.  Our one-of-a-kind shoe collection is like no other. Having been in fashion for years, we have seen first hand, its impact on the environment. What was missing from our assortment was a modern comfort shoe and really any shoe offering a lower environmental foot print; so we created one.  We partnered with Caroline de Baere, a veteran shoe designer (and old friend) to create the BENDY.

They knew there was a better way, so they took what we learned and what we cared about and created an alternative. If given a choice, the think women would make better purchasing decisions. If you believe, come along with us and start the revolution of rethinking fashion.

Left to Right: BENDY Designer Caroline de Baere, Ashbury Skies co-founders Mary Sue Papale and Yvette Turner
Left to Right: BENDY Designer Caroline de Baere, Ashbury Skies co-founders Mary Sue Papale and Yvette Turner

About Mary Sue Papale

Mary Sue, co-founder Ashbury Skies.  Mary Sue has a comprehensive, broad-based knowledge of product design, merchandising, production and digital marketing. Prior to launching Ashbury Skies and the BENDY, she held VP and Division Manager positions for multi chain retailers in fashion footwear. She has a proven record in building businesses through creative, out-side-the-box strategies. 

Mary Sue grew up in Nebraska, where she inherited her pioneer spirit. She is not afraid to go where others have not to find something better. Those who know her are not surprised to learn about her latest project, the BENDY, and her plain to start the revolution of rethinking fast fashion.  See LinkedIn profile here. See facebook page here

Other major accomplishments: Standout Mom to Nicky (17)

About Yvette Turner

Yvette, co-founder Ashbury Skies, Yvette is a digital marketing expert and has held senior positions in fashion design, merchandising and product development.  Her creative and innovate approach to business has lead to success in E-Commerce Director roles for big fashion retailers. 

Yvette’s right and left brain are in perfect alignment. She is one of those rare ones that can navigate pivot charts in Excel as well as the magic wand tool in Photoshop. A native Californian, Yvette has a love for fashion and the environment and the BENDY is the accumulation of these passions. See LinkedIn profile here.

Other major accomplishments: Standout Mom to Mateo (14) and Cole (12)

About Caroline de Baëre

Caroline, The BENDY product guru, is a footwear industry veteran with 30 years of leadership experience in strategic product design, development and merchandising as well as planning, sourcing and cost negotiation. Her roles include Director of Product Development and Vice President, Footwear for successful brands which include managing Design and Development as well as Sales teams.

Caroline holds 4 footwear design patents. This, along with her extensive footwear experience, has resulted in providing footwear expert services in design and utility patent cases. 

Caroline’s unique point of view offers a vision of the entire product cycle and process of creating a footwear collection from start to finish. She believes her French background and European immigrant parents taught her a strong work ethic and provided her with an entrepreneurial spirit. The BENDY is the culmination of many years in footwear and her passion for ethical manufacturing and eco design. See her LinkedIn profile here

Other major accomplishments: Standout Mom to Tristan and Camille (9)

Risks and challenges

We have final prototypes with fit approved and materials sourced. Most production materials are purchased and in our production facility. We have spent our entire careers in fashion and shoe production, so we have a lot of knowledge, know-how and experience. Our factory in LA has been operating, ethically for 10 years. They are good, hardworking people, who we vouch for. That said, since we don’t own our own factory, unforeseen challenges could occur in the production process that are beyond our control. We will do everything we can (even camping out in the factory) to overcome any obstacles, delays or risks.

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    $25 Join us in rethinking fast fashion

    You'll receive a digital thank you card and updates when we have big news, for joining us in the revolution of rethinking fast fashion.

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    BENDY Special Offer, 1 Pair of Blue

    With this order you save $20.95 based on our regular retail of $149.95. We'll send you a personal survey later to get your specific size.
    We offer size 6-10 whole and half sizes and size 11.
    Free US shipping, exchanges offered
    Estimated delivery November 2018

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    BENDY Special Offer, 1 Pair of Yellow

    With this order you save $20.95 based on our regular retail of $149.95. We'll send you a personal survey later to get your specific size. We offer size 6-10 whole and half sizes and size 11.

    Free US shipping, exchanges offered

    Estimated delivery November 2018

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    BENDY Kickstarter Offer, 1 Pair of Grey

    With this order you save $20.95 based on our regular retail of $149.95. We'll send you a personal survey later to get your specific size.

    We offer size 6-10 whole and half sizes and size 11.

    Free US shipping, exchanges offered

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    BENDY Kickstarter Offer, 1 Pair of Black

    With this order you save $20.95 based on our regular retail of $149.95. We'll send you a personal survey later to get your specific size.

    We offer size 6-10 whole and half sizes and size 11.

    Free US shipping, exchanges offered

    Estimated delivery January 2019

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    BENDY Kickstarter Offer, 1 Pair of RED

    With this order you save $20.95 based on our regular retail of $149.95. We'll send you a personal survey later to get your specific size.

    We offer size 6-10 whole and half sizes and size 11.

    Free US shipping, exchanges offered

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    Pledge $239 or more About $239

    BENDY Kickstarter Offer, Two Pairs

    With this order you save $60.90 (30.45 per pair) based on are regular retail of $149.95 x 2=$299.90. We'll send you a personal survey later to get your specific size.

    We offer size 6-10 whole and half sizes and size 11.

    Free US shipping, exchanges offered

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    Pledge $339 or more About $339

    BENDY Early Bird Offer: Three pairs

    We're rewarding our early backers with the best price that will ever be offered on the BENDY. With this order you save $110.85 (35.35 per pair) based on our regular retail of $149.95 x 3=$449.85.
    We'll send you a personal survey later to get your specific size. We offer size 6-10 whole and half sizes and size 11.

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    BENDY Kickstarter Offer: Three Pairs

    With this order you save $90.85 (30.28 per pair) based on are regular retail of $149.95 x 3=$449.85. We'll send you a personal survey later to get your specific size.

    We offer size 6-10 whole and half sizes and size 11.

    Free US shipping, exchanges offered

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    Pledge US$ 599 or more About US$ 599

    BENDY Kickstarter Offer: Five pairs

    With this order you save $150.75 ($30.15 per pair) based on our regular retail of $149.95 x 5=$750. We'll send you a personal survey later to get your specific size.

    We offer size 6-10 whole and half sizes and size 11.

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    Pledge $119 or more About $119

    BENDY Early Bird Offer: 1 Pair of Black

    We're rewarding our early backers with the best price that will ever be offered on the BENDY. With this order you save $30.95 based on our regular retail of $149.95.
    We'll send you a personal survey later to get your specific size. We offer size 6-10 whole and half sizes and size 11.

    Free US shipping, exchanges offered

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    BENDY Early Bird Offer, 1 Pair of Grey

    We're rewarding our early backers with the best price that will ever be offered on the BENDY. With this order you save $30.95 based on our regular retail of $149.95.
    We'll send you a personal survey later to get your specific size. We offer size 6-10 whole and half sizes and size 11.

    Free US shipping, exchanges offered

    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 8 backers
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    Pledge $119 or more About $119

    BENDY Early Bird Offer: 1 Pair of Red

    We're rewarding our early backers with the best price that will ever be offered on the BENDY. With this order you save $30.95 based on our regular retail of $149.95.
    We'll send you a personal survey later to get your specific size. We offer size 6-10 whole and half sizes and size 11.

    Free US shipping, exchanges offered

    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 8 backers
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    Pledge $119 or more About $119

    BENDY Early Bird Offer: 1 Pair of Blue

    We're rewarding our early backers with the best price that will ever be offered on the BENDY. With this order you save $30.95 based on our regular retail of $149.95.
    We'll send you a personal survey later to get your specific size. We offer size 6-10 whole and half sizes and size 11.

    Free US shipping, exchanges offered

    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 8 backers
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  17. Reward no longer available

    Pledge $119 or more About $119

    BENDY Early Bird Offer: 1 Pair of Yellow

    We're rewarding our early backers with the best price that will ever be offered on the BENDY. With this order you save $30.95 based on are regular retail of $149.95.
    We'll send you a personal survey later to get your specific size. We offer size 6-10 whole and half sizes and size 11.

    Free US shipping, exchanges offered

    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 8 backers
    $
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    Pledge $129 or more About $129

    BENDY Special Offer, 1 Pair of Grey

    With this order you save $20.95 based on our regular retail of $149.95. We'll send you a personal survey later to get your specific size. We offer size 6-10 whole and half sizes and size 11. Free US shipping, exchanges offered
    Estimated delivery
    November 2018

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    Ships to Only United States
    Reward no longer available 22 backers
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  19. Reward no longer available

    Pledge $129 or more About $129

    BENDY Special Offer, 1 Pair of Black

    With this order you save $20.95 based on our regular retail of $149.95. We'll send you a personal survey later to get your specific size. We offer size 6-10 whole and half sizes and size 11. Free US shipping, exchanges offered
    Estimated delivery
    November 2018

    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 22 backers
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  20. Reward no longer available

    Pledge $129 or more About $129

    BENDY Special Offer, 1 Pair of RED

    With this order you save $20.95 based on our regular retail of $149.95. We'll send you a personal survey later to get your specific size. We offer size 6-10 whole and half sizes and size 11.

    Free US shipping, exchanges offered
    Estimated delivery November 2018

    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 22 backers
    $
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  21. Reward no longer available

    Pledge $229 or more About $229

    BENDY Early Bird Offer: Two Pairs

    We're rewarding our early backers with the best price that will ever be offered on the BENDY. With this order you save $70.90 (35.45 per pair) based on are regular retail of $149.95 x 2=$299.90.
    We'll send you a personal survey later to get your specific size. We offer size 6-10 whole and half sizes and size 11.

    Free US shipping, exchanges offered

    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 7 backers
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    Pledge $239 or more About $239

    Bendy Special Offer: Two Pairs of Bendy

    With this order you save $60.90 (30.45 per pair) based on are regular retail of $149.95 x 2=$299.90. We'll send you a personal survey later to get your specific size.

    We offer size 6-10 whole and half sizes and size 11.

    Free US shipping, exchanges offered

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    Ships to Only United States
    Reward no longer available 10 backers
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    BENDY Special Offer 2.0, Two Pairs

    With this order you save $60.90 (30.45 per pair) based on are regular retail of $149.95 x 2=$299.90. We'll send you a personal survey later to get your specific size.

    We offer size 6-10 whole and half sizes and size 11.

    Free US shipping, exchanges offered

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    Ships to Only United States
    Reward no longer available 1 backer
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    Pledge $569 or more About $569

    BENDY Early Bird Offer: Five pairs

    We're rewarding our early backers with the best price that will ever be offered on the BENDY. With this order you save $180 ($36 per pair) based on our regular retail of $149.95 x 5=$750.
    We'll send you a personal survey later to get your specific size. We offer size 6-10 whole and half sizes and size 11.

    Free US shipping, exchanges offered

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    Ships to Only United States
    Reward no longer available 1 backer
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