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"So Funny" is an indie comedy set in New York City that follows comedy superfan Barb Schatz as she attempts to change her life.
349 backers pledged $47,338 to help bring this project to life.
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$47,338

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so here's the backstory...

Hey everybody! Co-writers and producers Sas Goldberg and Jake Wilson here. We met almost ten years ago (jeesh!) at The University of Michigan and instantly fell in love. Not like love love, but like a best friend kinda love. Both Scorpios, we instantly clicked and really knew how to make each other laugh. After graduating college and moving to (or back to) the city, we signed up for improv and sketch classes at the Upright Citizens Brigade and began writing together. We started writing “So Funny” in the fall of 2011 and we are lucky enough to be shooting the film in the summer of 2013.

Sas and Jake through the years...
Sas and Jake through the years...

so what's this movie about?

"So Funny" follows the journey of twenty-something New Yorker, Barb Schatz, who has somehow ended up at a passionless job as a paralegal, despite her lifelong infatuation with comedy. Barb is otherwise content to coast into her thirties without finding anything that makes her happy, but her life takes a detour when she is reunited with her childhood BFF, Billy. With his help, she becomes a more confident and open-minded version of herself; thus, the idea of pursuing her dream of a career in comedy, doesn’t seem so far-fetched.

so who is in this movie?

Well, besides Sas and Jake we've got the hysterical star of stage and screen, Ms. Julie Halston (Sex & The City, HAIRSPRAY) playing Barb's extended family member, Gloria.

Julie Halston
Julie Halston

Just added to the cast is the ridiculously adorable 4-year old Noa Garson, who will be playing young Barb Schatz! I mean, is she a spitting image of Sas or what?!

Noa Garson
Noa Garson

Stay tuned for more casting updates!

so who are "Sas and Jake"?

SAS GOLDBERG co-writer/actor/executive producer: Sas is a Manhattan-based actor whose New York credits include the NYC premiere of David Adjmi's Stunning, Ars Nova’s The Urban Dictionary Plays and most recently, The New York Times critics’ pick, The Best of Everything at Here Arts Center.

In addition to her theatre credits, Sas has shot commercial and voiceover campaigns with The Olive Garden, Orbitz, Lady Speedstick and Dunkin' Donuts. Sas received the coveted Student Drama Desk Award in 2003 and can be seen in her first feature film starring Parker Posey and Brendan Fraser, “Hairbrained.”

JAKE WILSON director/co-writer/actor/executive producer: Jake is the creator and star of the musical web series "The Battery's Down," which can be seen at www.thebatteryco.com. Each episode featured original musical numbers from the likes of Pulitzer Prize and Tony Award-winning composers.

Since the series finale, Jake has continued to create viral videos, with over 8 million video views to date. They have been covered in The New York Times, The Wall Street Journal, New York Magazine, The Huffington Post, Entertainment Weekly, Nylon Magazine, and seen on “Tosh.0,” “Attack of the Show,” CBS, E! and CNN.

Jake has produced television shows for MTV, Bravo and OWN and written for "Out of Character" (USA) and "VH1 Big Morning Buzz Live" (VH1). As an actor, he can be seen on the pilot of NBC's "Smash" sporting a fierce Justin Bieber haircut.

so what's happening with the movie?

We’ve spent the last year successfully raising the capital for the production of “So Funny,” which will take place this June. We are in the process of securing a top-notch cast of all-stars within the comedy world. Some really funny people - stay tuned to find out who! Additionally, Preferred Content and Kevin Iwashina (Crash, Garden State, Donnie Darko, Jiro Dreams of Sushi) have joined the project as Executive Producers and are committed to land the film in a highly coveted festival slot within the 2013-14 film season.

"So Funny" Film Reading - Feb. 2013, The Soho House
"So Funny" Film Reading - Feb. 2013, The Soho House

so why Kickstarter?

We've busted our butts for the past few years to get this film off the ground and it has not been easy. While we’ve been able to raise the full amount for the shoot itself, we still are in need of funding for post-production. That's where you come in.

Kickstarter is a crowd-funding platform for creative projects that enables projects like "So Funny" to find the financial support they need from individual people. It allows you to be part of the team by pledging money towards the cause. In return, we have reward gifts for you based on various donation levels. Take a look at the right side of this page to see what we've got to offer. ===> 

Kickstarter operates with an all-or-nothing model, so this campaign must reach its stated goal of $43,000 or it can’t keep a penny of the money pledged. You'll only be charged your pledge amount once the campaign has ended and we've reached our entire funding goal.

Can we exceed this goal? Absolutely. Haven't you seen those Zach Braff and Kristen Bell videos? Kickstarter will allow us to raise as much money as we can by May 30... so let's show them what we can do!

so where does my donation money go?

Your contribution will allow us to cover essential expenses such as: 

  • editors
  • post editing facilities
  • sound mixing
  • visual effects
  • animation
  • color correction
  • music composition
  • recording studio space
  • music rights & clearances
  • product clearances
  • external hard drives for data storage
  • dolby mix
  • film festival submission fees
  • stock footage
  • publicity
  • marketing

so... let's wrap this up.

As cliché as this may sound, making this film would be a dream come true for us. No amount of money is too little; we'd be so grateful to receive any donation you feel comfortable giving. Simply put, without the additional funds, the film cannot be completed.

But money isn't the only way that you can help us. PLEASE HELP US SPREAD THE WORD about our Kickstarter campaign by telling your family and friends, and sharing the URL on your Facebook and/or Twitter pages. Like the "So Funny" Facebook page and follow @SoFunnyFilm on Twitter!

The two of us are beyond excited to make this film a reailty, and your help would literally make it happen. Thank you from the bottom of our hopeful hearts.

(a sample of our reaction to your donation!)
(a sample of our reaction to your donation!)

Risks and challenges

"So Funny" is set to wrap filming by the end of June and the festival submission process begins at the end of August. That leaves limited time for us to get the film completely edited, mixed and ready for a viewing audience. Since the timing is so tight on both ends of production, the money for post-production needs to be in place by the first day of shooting, so that the team can seamlessly transition from the film's wrap into the editing process.

While our script has caught the eye of industry professionals and is continuing to land us an unbelievable cast, it's truly the post-production process that will take this movie to the next level and get it noticed. Only a small percentage of films are accepted into the high profile festivals, however 35 of 2012’s SXSW accepted films were Kickstarter projects. You see, it works!

Editing and post-production are one of the few factors within our control. With your financial contribution we can make sure to enlist a fantastic team to make the film look and sound the way we know it should and put our best foot forward.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    THANK YOU // You are amazing, wow. Welcome to the "So Funny" team! A sincere thank you for helping us make this film a reailty!

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    Pledge $25 or more About $25

    HEY GURL! // 140 characters from yours truly. A personal shoutout on facebook and twitter from Jake and Sas from the @SoFunnyFilm twitter account. // + all lower rewards

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    61 backers
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    Pledge $50 or more About $50

    BEHIND-THE-SCENES // A downloadable behind-the-scenes peek from the shooting of "So Funny." You could watch on your iPad, your smartphone, your Apple TV… the options are endless! // + all lower rewards

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    52 backers
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  4. Select this reward

    Pledge $75 or more About $75

    SNEAK PEEK // A downloadable PDF of one of Sas and Jake's favorite scenes from the script. Brace yourself (and pee beforehand). // + all lower rewards

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    5 backers
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  5. Select this reward

    Pledge $100 or more About $100

    DELUXE SNEAK PEEK // A downloadable PDF of two of Sas and Jake's favorite scenes from the script. Giving away the whole kit and caboodle here! // + all lower rewards

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    43 backers
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  6. Select this reward

    Pledge $150 or more About $150

    VIDEO REALNESS // A personalized video message from Sas and Jake. Sas will even wear some makeup, so this is a pretty big deal. // + all lower rewards

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    18 backers
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  7. Select this reward

    Pledge $200 or more About $200

    "TBD" FAN ALERT // Are you a die hard “The Battery’s Down” fan? Believe it or not, Jake wrote a full treatment for “The Battery’s Down: The Movie” and you will be one of the only people to see it. You will have to provide the singing and dancing, but a PDF will be sent directly to your inbox. // + all lower rewards

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    8 backers
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  8. Select this reward

    Pledge $250 or more About $250

    MOVIE TRAILER // A first peek of the "So Funny" movie trailer… and we all know how much Jake loves movie trailers. Oh, you didn’t know that? He really does. // + all lower rewards

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    11 backers
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    Pledge $500 or more About $500

    CREDITS // A special thanks listed to you in the end credits of "So Funny." Pretty fancy, huh? // + all lower rewards

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    18 backers
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    Pledge $1,000 or more About $1,000

    SET VISIT // A visit to the set of "So Funny" during principal shooting (Craft Services anyone?) and 2 passes to a private screening of "So Funny” for family and friends of the production team. // + all lower rewards

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    Limited 5 backers
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    Pledge $4,000 or more About $4,000

    WALK-ON ROLE // Hope you're ready for your close-up, because we are giving you a walk-on role! You will spend the day on set with the cast and crew and boy, will you have something to tweet about! Shooting will take place in NYC. You get yourself here and we’ll get you in the movie. // + all lower rewards

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Funding period

- (26 days)