The Ballet Physique, for nearly 10 years, has been committed to presenting fitness classes that are enjoyable, educational, and expertly-crafted to drive results. We believe barre can change more than your body. It can change your life. The key to this transformation is in understanding how to fuse muscle, mind, and movement to generate strength from the inside out.
Barre is a low-impact, targeted body sculpting method that was developed by dancers to produce strong and shapely muscles. Here at BP, we take the concept a step beyond. We design workouts that actually get you into the mind frame of a dancer by teaching you how to hold correct posture and how to control your muscles from the core. We layer our workouts with expertise from teachers who acutely understand muscular anatomy and alignment. Their guided cueing will ensure that you are exercising with the right balance of intensity and intelligence for an injury-free body.
Here comes the fun part. We're building an online app full of high-quality exercise videos to give you the opportunity to connect with our instructors from anywhere in the world. You'll simply log on to your streaming device, computer, or smartphone and select from an assortment of 10, 20, 30, 45, and 60-minute classes, each one taught by a seasoned trainer who will bring a unique focus and flair to their workout. Don't have a ballet barre? It's perfectly alright. We know how to adapt the exercises to your space and equipment. A barre isn't actually necessary to receive the benefits of a barre workout!
One new video will be released weekly, adding to the existing on-demand vault. Later, we plan to open up access to live classes—straight from the studio—so you can visualize yourself working out alongside students just like you! Our final step will include a supplemental lifestyle video series focused on healthy habits, nutrition, and mindfulness. When you support us here on Kickstarter, you'll be invited to co-design the online experience by providing valuable input during the creation phase. Your feedback will go far in helping us develop content that exceeds expectations.
This program is our future. Through online technology, we want to give you a chance to experience the magic that happens in our live classroom, but on your terms, and in your own comfortable space at home. Invest in this crowdfunding opportunity and you will play a part in bringing the strength, elegance, and empowerment of Ballet Physique fitness training to students around the world. Let's create a healthier and happier world together.
Risks and challenges
We are seeking a total of $7,500 in funding. Here's how it breaks down:
$5,000 - Cost to build the app technology
$800 - Talent salaries and video editing
$500 - Sound and lighting equipment
$1,200 - Creation of reward bundles
We are confident in our ability to release new videos weekly, and we are prepared to work hard for our subscribers. But we are human. Eventually, an instructor will get sick, or schedules will misalign, and we won't be able to release a video on time. In this event, we plan to make amends by releasing a double feature the following week.
The Ballet Physique Streaming Studio subscription and its corresponding rewards will take approximately 6 weeks to develop if the project is funded by September 30. We need time to design and build the app, and more time to pack it with meaningful, transformative workouts. We want to do this right.
If fully funded, your subscription and reward bundles will arrive in mid-November, just in time for Thanksgiving. And on that note—Thank you for supporting The Ballet Physique Streaming Studio!Learn about accountability on Kickstarter
- (20 days)