Project image
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€12,567
pledged of €100,000pledged of €100,000 goal
40
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, April 17 2016 10:06 AM UTC +00:00
€12,567
pledged of €100,000pledged of €100,000 goal
40
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, April 17 2016 10:06 AM UTC +00:00

About

Hanging out in the park is not always as relaxing as it seems. You always seem to end up carrying too much stuff and tend to search for that comfortable position for hours. Sound familiar? The Roll is the solution for this matter.

But wait, there’s more! Isn’t the perfect day out best enjoyed with others? We thought so too and integrated an extra feature to enhance social interaction. Picnic 2.0!

The Roll is a convenient and practical all-in-one product for your perfect day at the park or at the beach. It has a built-in backrest for that much needed comfort and saves you from having to carry multiple items separately: the cooler, the mat and the bag. The Roll is durable, lightweight and easy to use. Carry less and enjoy more!

The mat has the shape of a triangle so that you can connect your Roll to your friend’s Roll and so on, and so on; creating a circle and other shapes. The more the merrier! All aimed at bringing people together and spreading the happiness vibe! When you back this project, you will help to get the world ‘on a roll’! Being ‘on a roll’: you’re in the best flow possible. You’re outside, enjoying life. Let’s give the world more of that!

Let’s zoom in and get down to the nitty-gritty, the juicy details and essentials you need to know about The Roll.

Often you start in the cross-legged position, before long you lean back on your arms, then lean to the side, then on your stomach...and the list goes on. Sitting comfortably on the ground is difficult. Besides doing your back no good, you relax less. 

For this reason, the Roll has a stable, strong and comfortable backrest. It has the perfect ergonomic height so you can sit comfortably for hours. The padding of the mat continues through to the backrest, providing a softer touch on your back. 

So, get comfortable in the park, at the beach or any urban space where you would want to hang out. Read a book, watch the world go by…

Snuggle up…

Or top off your day of hard work with some fun and craziness :-)

And surprise! The backrest is your built-in coolbox. It fits all your necessary picnic items. The space inside the box is divided into two sections. Drinks are kept cool in the large compartment that is easy to access while you are seated. To give you an idea, the cooler fits 3 sixpacks or 5 1 liter bottles. The built-in coolbox exists of a thick outer layer that keeps your drinks cool for hours!

The second, smaller compartment is for personal belongings such as a wallet, a book, sunglasses and a mobile phone.

With the Roll you have your hands free! For instance, to explore your city in search of the best place to hang out! Or ride your bike, hold someone’s hand, bring along a football....

For more comfort the mat is thicker and softer than a blanket or towel. Due to its solid shape the mat is easy to fold and doesn’t crumple. Waterproof material is used to ensure your spilt drinks do not stain. And that your bum stays dry even when the ground is not!  

Traveling light gives you extra freedom and is a hassle-free way to get about. The Roll has four features in one product and weighs less than 1.5 kilograms. Carry less and enjoy more!

The Rolls can be linked together to form a circle with a group of friends. With 16 in total you create a full circle but go ahead and create other shapes, change the picnic landscape. Picnic 2.0!

You can also use the Roll to sit on vertically. Wherever you are, you’ll come pretty close to having the best seat in town!

The first production of the Roll will be available in the following colors. During a later stage we want to add more colors and prints to the collection. Future options are endless so please back this project to make this possible. 

In the meantime we will offer a limited edition print in our awards package. This print will be especially designed for The Roll by Amsterdam- based Visual Artists Sander and Chris a.k.a Zender & Chaos. What will it be? Well, it’s a surprise! Check out their work to give you an idea. We’ll promise, these two amazing talents won’t disappoint you.

http://zender.nu 

http://chaosart.nl

(clockwise from the top left hand picture)

1. The backrest/cooler is made of Expanded Polypropylene (EPP) and works like a regular coolbox. The material is recycable and does not contain CFK's (chlorine substance). During manufacturing the material is compressed and smoothened making it a robust construction. It is water resistant, lightweight, super strong and due to the thick walls drinks stay cold for a very long time. As a test we put 3 six-packs with a temperature of 6 C° in the cooler with a room temperature of 19 C° and closed the lid. After 12 hours the temperature in the cooler had gone up by just 1.5 degrees. 

(Of course there are many different circumstances that can infuence the outcome; sun, heat, opening & closing of the lid to preference of drinking speed).

This first version has the color black but in the future there will be a broader range of colors available depending on the collections we offer.

2. The lids are held together with a strap so that transport is safe at all times. Once seated the lids can be opened and closed without the strap. Due to a built in resistance both lids stay well in place but are still easy to open.

3. The backpack straps are car seatbelts that are made out of recycled material and are very durable and strong. They wear comfortably on the shoulders due to the broad band and can be tightened or loosened as needed.

4. The upper material of the mat is made out of old garments that have been shredded into fibres, which are then turned into new yarns. Subsequently, the new yarns are woven into new fabrics. It is a breathing, durable material, strong, comfortable and water resistant. The environmental footprint is considerably lower than new woven material. The black underneath part of the mat is made out of recycled plastic weed control fabric. The mat itself is a TPE foam that is water resistant and has a high resilience. This type of material requires less energy during manufacturing, it is recyclable and non-toxic.

The fabric is water resistant
The fabric is water resistant

5. The mat is attached to the backrest/cooler with Velcro as is the fabric casing.

6. The grey coloured recycled fabric cover keeps the mat well in place and at the same time is a soft material on your back while traveling. As the mat folds completely into the cover, left over grass or sand that might still be on the mat will not dirty your clothes.

All parts of the Roll have been selected with a great deal of thought and care. As a result we can now say that 95% of the Roll is made of recycled and/or recyclable materials. The remaining percentage consists of the closing clickers, the elastic band, Velcro and nylon strip in the grey cover. We aim to strive towards a 100% environmentally friendly Roll in the future. Innovative developments in this area are such a hot topic and important to us that we will always be on the look-out for new techniques and processes to keep improving. 

Also we would like to share with you that the assembling of the mat together with the casing of the coolbox/backrest will be done by a Dutch company that gives mentally and/or physically disabled people an oppertunity to work in the regular workplace. They cooperate with a packaging service that provides the same possibilities for these people. They deliver outstanding work and we are very pleased that they will be covering this part of the production line.

Seating comfort:

- Total length mat incl. backrest: just under 150 cm

- Height of backrest: approx. 42 depending on how upright or sloughed you sit 

- width of the backrest: 50 cm

- broadest point of the mat (where your bum will be): 76 cm

- slimmest part of the mat (where your feet will be): 28 cm  

Inside the Roll:

- large compartment (excluding space that the lid takes up): 36.5 cm

- small compartment (excluding space that the lid takes up) : 6 cm

- debth: 18 cm

Outside of the Roll as backpack:

- Height: 56 cm

- width: 29 cm

- depth including the mat folded: 30 cm

The idea for the Roll was literally created in the park while enjoying a day out with friends. I could see that I was not the only one having trouble finding a comfortable position to sit in. And yet again, we also dragged along too much stuff with us. I started to wonder: “is there not something out there that I could bring along?” Something that provides some sort of support, is simple in use and easy to carry? And why not add a little fun to that too?

However after searching online and in stores, I realised there wasn’t that ‘one’ product giving me the vibe and features I was looking for. I therefore decided to develop this new product myself. I personally funded the development of the prototype and worked together with an engineering agency and manufacturers to get the product to where it is now.

It started from the necessity to make sitting in the park super comfortable, easy and as enjoyable as possible. It developed into the idea of bringing people together and spreading the happiness vibe by creating a product that can be enjoyed with others.

The name ‘The Roll’ not only has to do with the shape of the product but it also stands for ‘being on a roll’. Being ‘on a roll’ means you’re in the best flow possible and you are enjoying life. My approach towards life is to enjoy it to the fullest and I want to share this with others so help me get the world on a Roll and spread this happiness vibe!’

By sharing this project on Kickstarter I’m hoping to attract at least 1000 people that want to buy the Roll. With this amount I can hit the minimum order quantity, get the Roll produced and delivered to your doorstep. 

Let’s make this happen! Will you join me? Let’s spread the happiness vibe together!   

Process

We would like to share with you our overview of the process and the expected duration of all the elements together:

                                           

Thank you so much for supporting the Roll and being part of bringing this product to life!

 ** In honour of my wonderful and strong aunt Diana whom I thank so much for making it possible for me to get this far in realising this dream.**

Risks and challenges

The manufacturing is always an exciting part of Kickstarter projects as products are new and they enter the production line for the first time. There are a lot of parties involved that all need to come together to finally be able to send off The Roll to your home address. We are working together with all the parties involved so we have a solid process management in place. And if problems arise, we believe there is always a solution to these challenges. Our goal is to get the Roll to you on time and in tip top shape. We will do all we can to achieve this.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge €5 or more About $6

    Thank you for support! We will keep you updated on new stuff going on :-)

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  2. Select this reward

    Pledge €25 or more About $28

    Super thank you for your support! Besides keeping you updated on all new developments we will send you a virtual hug with a special message from the founder!

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    3 backers
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  3. Select this reward

    Pledge €100 or more About $113

    EARLY BIRD KICKSTARTER SPECIAL
    (estimated retail price: €119,95)

    Become part of getting the world on a Roll!

    And receive your own very first Roll in a solid colour

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    17 backers
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  4. Select this reward

    Pledge €110 or more About $124

    EARLY BIRD KICKSTARTER SPECIAL
    (estimated retail price: €129,95)

    Become part of getting the world on a Roll!

    Receive your own very first Roll in a solid colour + two “I’m on a Roll” can holder coolers to keep your drinks cold after grabbing them from the Roll :-)

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  5. Select this reward

    Pledge €200 or more About $225

    Receive a special Roll with limited edition print by two amazingly talented visual artists from Amsterdam!

    You’re on a Roll!

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    Limited 1 backer
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  6. Select this reward

    Pledge €200 or more About $225

    EARLY BIRD KICKSTARTER SPECIAL
    (estimated retail price: €259,90)

    Become part of getting the world on a Roll!
    Receive two Rolls in a solid colour + four “I’m on a Roll” can holder coolers to keep your drinks cold after grabbing them from the Roll :-)

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  7. Select this reward

    Pledge €450 or more About $507

    Receive a full park day experience in Amsterdam with the founder & friends to never forget. This includes your very own Roll in a solid color, good food, cold drinks and fun with the locals…

    Let’s get Amsterdam on a Roll!

    Flights & overnight lodging is not included

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  8. Select this reward

    Pledge €775 or more About $873

    EARLY BIRD KICKSTARTER SPECIAL
    (estimated retail price: €959,60)

    25% disount on one Roll :-)

    Receive 8 Rolls in total in a solid color so you can create half a circle with your friends.

    We will throw in 8 “I’m on a Roll” can holder coolers for free to keep your drinks cold after grabbing them from The Roll :-)

    Let’s get the world on a Roll!

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  9. Select this reward

    Pledge €1,000 or more About $1,126

    Become a close friend of The Roll. We will include you as VIP to all the locations where The Roll will be promoted. You will be involved in the develoment of new product releases & last but not least you will be the proud owner of your very own Roll in a solid color. The founder will bring this to you personally :-)

    Let’s get the world on a Roll!

    Only available in The Netherlands

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  10. Select this reward

    Pledge €1,500 or more About $1,689

    EARLY BIRD KICKSTARTER SPECIAL
    (estimated retail price: €1799,25)

    And receive 16 Rolls in a solid color including one for free! Create a full circle with your friends!
    We will through in 16 “I’m on a Roll” can holder coolers for free to keep your drinks cold after grabbing them from The Roll :-)

    Let’s get the world on a Roll!

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Funding period

- (27 days)