About this project
UPDATE: Help Us Reach Our New Stretch Goal of $50,000! (If we do, then ALL backers get a credit in our movie.)
With your help, we have reached 100% of our funding with just days left! Having met our initial goal, we must set our sights higher and aim for a new target. Our original funding goal of $37,500 is earmarked to launch a redesigned Film Threat website, create a podcast network and to release a free app. The app will make it easier to access all of Film Threat’s content on tablets and mobile devices and our intention is to present an upscale, magazine-like experience.
Our next goal is to begin production on the documentary, Film Threat Sucks. So now we’re asking for an additional $12,500, which will be used to shoot new footage for the documentary in Los Angeles, New York and Film Threat’s birthplace of Detroit, Michigan. You may have already seen the trailer for Film Threat Sucks. This sizzle reel, cut together by Rune Lind, was the result of 100+ hours of VHS footage as well as thousands of photos from the Film Threat archives. Based on the result, we knew there was a compelling story to be told about the rise and fall of indie film in the 90s through the lens of the magazine that covered that era… along with all the behind-the-scenes drama.
But to completely tell the tale, we need to shoot interviews with the filmmakers, the celebrities and the writers who worked at Film Threat during that period. And if we make this stretch goal, ALL backers of the Save Film Threat campaign will be listed in the credits of the film.I hope you’ll help take us to our next goal of $50,000 so that we can begin shooting what we hope will be a documentary that will inspire the next generation of independent filmmakers.
Let's Bring Film Threat Back
Last year I launched a Kickstarter to bring Film Threat back. The campaign did not reach its funding goal, which was very ambitious. Every day since the campaign ended, I have received emails, tweets, Facebook messages and met people at comic cons and film festivals telling me how much they miss Film Threat.
With so much encouragement and lessons learned, I am launching a new Kickstarter to bring Film Threat back but this time, we’ll begin in stages. We'll start with a newly redesigned website that will make 30 years of Film Threat content accessible and we’ll launch an app along with a podcast. Our first goal of $37,500 will help us revive Film Threat and if you donate early, you’ll have the opportunity to get special limited edition rewards.
Film Threat's Mission...
Film Threat started as a fanzine I created in high school and later became a print magazine sold on newsstands. The magazine covered people like Quentin Tarantino, Kevin Smith and many others who began their careers in indie film. Film Threat built a reputation for telling it like it is and pulling no punches. Movies that were ignored by the mainstream media outlets, could always count on Film Threat for coverage. And when the Film Threat website launched in 1996, that tradition of championing independents continued. FilmThreat.com became one of the most respected sources online covering indie film, while also giving the middle finger to Hollywood. (But in a fun way.)
Film Threat was also partially funded by my personal finances and I spent a significant amount each year to support the site. I believed very strongly in Film Threat’s mission to support up and coming indies. So while it is difficult for me to ask, I need your help to bring Film Threat back.
This is a new golden age of indie film with social media, crowd-funding and affordable lo-fi filmmaking on the rise. More than ever, indie films need a place where they can be thrust into the spotlight and find a fan base. My commitment to you is that Film Threat will provide a unique voice and once again support a new generation of up and coming filmmakers.
What's the money for?
Film Threat magazine was first published in 1985 and the web site was launched in 1996. That’s 30 years worth of content making up more than 80,000 stories on a site that has to be redesigned and reformatted. Relaunching a site of this size with so much content is costly. The funds raised will allow me to hire programmers, designers, and I'll need a new server along with a budget for an editorial team.
The amount I've budgeted covers the costs of the site relaunch, the podcast, and the app. All of this covers phase one of Film Threat's return.
A redesigned site, a Podcast, an App and more.
We’ll also launch a Film Threat Podcast Network featuring a variety of podcasts from the writers on the site. In addition, we’ll create a Film Threat App for IOS and Android available for free.
The reality is that if I don’t reach the initial goal of $37,500, I will have no choice but to shut down the Film Threat website and the content will be lost. All of the stories that are in the archives will be wiped off the Internet forever. This thought makes me truly sad but with all the folks like you who enjoyed Film Threat, I am optimistic that it will relaunch and continue to provide the high-quality content that you have come to know, expect and love.
Our Stretch Goals...
If we exceed our funding goal, we'll be able to do more Film Threat projects the first of which is a documentary about Film Threat magazine in the 90s. I've been working with a group of talented filmmakers who want to tell our story. Over the past year, we have digitized over 100 hours of VHS footage and scanned 5,000 photos from our archives. I will release the three-minute sizzle reel for the documentary once we get close to our first funding goal. If we can raise an additional $12,500, it will be used for travel and to shoot interviews for the doc. Other stretch goals include a weekly show where I’ll bring back DVDuesday, my popular segment from G4TV's Attack of the Show. I'll detail these stretch goals once we reach 50% of our funding.
Support our mission and get cool stuff...
So, if you were a reader of Film Threat and it inspired you in some way, please help. Contribute whatever you can afford. And then please encourage your friends to do so too. We'll also continue to add exclusive items throughout the campaign, so keep checking back.
If you’re a filmmaker and Film Threat was supportive in some way, please consider contributing. There are rewards specifically designed to help filmmakers and film festivals get exposure with our audience on social media, who never abandoned us.
In addition to contributing, spreading the word online is a great way to help, so be sure to tell your friends by tweeting about it or posting on social media, remember to tag @FilmThreat and/or @ThatChrisGore. If all goes well and we reach our funding goal, the Film Threat site will return and I’ll announce the schedule for the launch of our new podcast and app. All donors will get early access to the beta version of the website so that you can offer feedback as we build our new foundation for the future. I hope you choose to support Film Threat so that we can continue our mission.
UPDATE! New Rewards and Exclusives Added
We have added some new limited edition rewards and here are some pictures of these rare, exclusive and one-of-a-kind items from the Film Threat archives as well as new rewards related to our documentary Film Threat Sucks.
One Quick Note: Chris Prynoski's T-Shirt Designs
Chris Prynoski of TItmouse Animation Studios provided us with three rough sketches for designs for the exclusive Film Threat t-shirt for backers. Once our campaign ends, we'll ask backers to choose which design will be used for the final t-shirt. Here's a look at the rough designs. Thanks, Chris!
Risks and challenges
When it comes to relaunching the Film Threat site, I've already received estimates on the costs and can move forward as soon as the Kickstarter ends. After a short testing period, we'll be live before the end of 2016. And donors will be the first to gain access to a beta version of the site.
As for fulfilling rewards, I'll get into production on items for shipping right after the Kickstarter ends. I'll document their production with updates so you can see as those rewards get fulfilled. Some items are larger and may require special shipping needs, but that only applies to the contributors of higher rewards. When it comes to fulfilling shout outs and whatnot, that will be arranged on an individual basis. I expect to have all rewards requiring shipping fulfilled by November. Any problems we may encounter as we go will be documented here so that contributors will be aware of any scheduling pitfalls, but I don't foresee any major challenges.
And whatever the challenges, when I run into any contributor at a film festival or a comic con, I will thank you personally. And if the setting is right, I'm sure we'll be able to celebrate together. (Though I'm sure that last sentence violates something on Kickstarter. I don't think I can offer you a free drink, but if I could, I would.)Learn about accountability on Kickstarter
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