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Designed to freeze in just 10 minutes. Make popsicle bites, iced coffee cubes, and more – without the wait.
Designed to freeze in just 10 minutes. Make popsicle bites, iced coffee cubes, and more – without the wait.
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2,440 backers pledged $117,973 to help bring this project to life.

About this project

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$117,973

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Are you tired of waiting for water to freeze? Running out of dessert ideas? Dislike the terrible odor that your ice cubes absorb from the refrigerator? No more wasting time on ice making. FreezTHAT! is your best solution!

FREEZE IN A FLASH!

We designed FreezTHAT! to fast freeze water into ice with its unique triangular freezing design and internally sealed cooling gel. The cooling fluid stores up coldness from the freezer and rapidly releases it back into the tray, making fast-freeze possible.

How fast? FreezTHAT! will make ice cubes in just 10 minutes. 

That's shorter than a decent shower – which is pretty darn fast. Since it freezes so fast, it can prevent any nasty odors from seeping into the cubes.

Your Best Kitchen Helper 

You can make your own ice cube creations out of fruit, drink mix, or even hot chocolate. Its unique triangular shape makes artistic decoration for your dessert! Grab FreezTHAT! and get started with these flavorful ideas!

It's a Snap

With FreezTHAT! flexible and BPA-free silicone tray, you can release treats with a gentle twist. No more banging or splitting the plastic tray to get the ice cubes out!

Compact Design

We chose a stackable, small-footprint form factor to make sure there’d be room for FreezTHAT! in any freezer, big or small.

Structure Details

We don't skimp on materials. FreezTHAT! is made of 100% food-grade silicone, meaning you can make ice cubes out of, say, hot coffee without worrying about it leaching BPA or other contaminants into the mix. FreezTHAT! also receives Lebensmittel- und Futtermittelgesetzbuch (LFBG) food-grade certification, which is proven to meet high safety standards.

(Ice Cube Tray Size: 160 x 143 x 25mm (5.6"x9"x1" )/ Ice Cube Size: 25mm x 12mm triangular cubes. )

How does it work? 

In order to maximize its effectiveness, put FreezTHAT! inside your freezer overnight for the first time. Then, you can use it to make ice cubes or frozen treats 2-3 times in just 10 minutes even outside of freezer! After 2-3 times of usage, put FreezTHAT! back to freezer to prepare for fast freezing action next time!

What Will You Freeze? 

FreezTHAT! will work with all sorts of fruits, herbs, and even hot drinks. We love to hear what you will freeze and what type of dishes you will try them out with!

Design Story - Inspired by the Snowflake

You can find numerous ice trays on the market with various mold shapes. But the overall making ice experience remain the same. We are tired of waiting for water to freeze overnight and wanted to create an ice tray that redefines the whole ice making experience.    

We’ve tried different shapes for ice trays, but still not satisfied with its freezing speed. Finally, we encountered snowflakes and thought, “Why not study this fascinating natural beauty?” Since the crystalline structure of ice is six-fold, we designed our ice tray as hexagon based on the natural formation of snowflake.

In order to speed up freezing action, we also tried various freezing materials. After months of experiments and prototyping, we are very excited to show you the product of our hard work.

We already have working sample. Now we need at least 1,000 piece to begin mass production. That's why we need your support. By backing FreezTHAT! on Kickstarter you will enable us to put FreezTHAT! in your hands first, before it goes to market. 

Timeline 

Rewards 

Ice Cube Tray Size: 160 x 143 x 25mm (5.6"x9"x1" ) / Ice Cube Size: 25mm x 12mm triangular cubes
Ice Cube Tray Size: 160 x 143 x 25mm (5.6"x9"x1" ) / Ice Cube Size: 25mm x 12mm triangular cubes

*Due to the manufacture condition, we only have "Light Grey" color FreezTHAT! for now. The new color will release depending on the total quantity of the pledge.

Stretch Goal

About THAT! 

THAT! is a transnational, award-winning design team committed to making life in the kitchen just a little bit easier. As designers and engineers, our team lives to seek out elegant, new solutions to age-old problems.

112 Awards • 9 Golds • iF Ranking Top 100

We've launched projects to the Kickstarter community before. We've learned a lot from our previous successful campaign. Now we are ready to do even better this time. We will be transparent with all of our backers throughout the process, and will do everything possible to ensure that you receive your rewards on time.

Click Here for PressKit

Enjoy your time with FreezTHAT!

   

This project is promoted by Jellop, a direct­ response online advertising agency specializing in Kickstarter campaigns on Facebook Ads and Google AdWords.

Risks and challenges

1. We already have working sample. We will start shipping in June when we reach 1,000 pieces. The rest will ship in August.

2. The effect of freezing could be affected by the condition of freezers or the viscosity (thickness) of food.

Our Experiment (Inside the Freezer)
Food or Drink / Liquid Temperature / Time to Freeze
Chocolate / 75°C / 2 mins
Fruit / 25°C / 7 mins
Mint / 25°C / 8 mins
Juice / 25°C / 8 mins
Espresso / 75°C / 9 mins
(Experimental Condition: Freezer Temperature: -14 °C / Room Temperature: 23 °C)

3. You can make ice cube even outside of freezer, but we recommend to put it inside the freezer to maximize its effectiveness.

4. In case of inevitable manufacturing delays, we will ensure that you are kept updated and well informed.

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    Thank You for Supporting FreezTHAT!

    We will keep you posted with our latest news. In addition, you will receive our special recipes!

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    Pledge $15 or more About $15

    Super Early Bird
    FreezTHAT! x 1

    Pledge first, get yours first. Save 60% off the retail price ($35)!

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    Reward no longer available 300 backers
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    Pledge $18 or more About $18

    Early Bird # 1
    FreezTHAT! x 1

    Pledge first, get yours first. Save 50% off the retail price ($35)!

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    Reward no longer available 200 backers
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  4. Select this reward

    Pledge $22 or more About $22

    FreezTHAT! x 1

    Be the first in your friends to have a FreezTHAT!
    Save 40% off the retail price ($35)!

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    466 backers
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    Pledge $35 or more About $35

    Early Bird # 2
    FreezTHAT! x 2

    Pledge first, get yours first. Save 50% off the retail price ($70)!

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    Limited 149 backers
    $
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  6. Select this reward

    Pledge $40 or more About $40

    FreezTHAT! x 2

    One for ice cubes, the other for frozen treats.
    Save 40% off the retail price ($70)!

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    897 backers
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    Pledge $68 or more About $68

    Early Bird # 3
    FreezTHAT! x 4

    Pledge first, get yours first. Save 50% off the retail price ($140)!

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    Reward no longer available 50 backers
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  8. Select this reward

    Pledge $76 or more About $76

    FreezTHAT! x 4

    You simply need more than 2 to have multiple fun.
    Save 40% off the retail price ($140)!

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    288 backers
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    Pledge $185 or more About $185

    FreezTHAT! x 10

    Party time! Share Triangular Fun with everyone!
    Save 48% off the retail price ($350)!

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Funding period

- (60 days)