Life is a Crispy Taco
Life is a Crispy Taco
“Life is a Crispy Taco” is Viola Herera’s brave, inspirational life story – and some secret recipes from Don Rogelio’s, her restaurant.
“Life is a Crispy Taco” is Viola Herera’s brave, inspirational life story – and some secret recipes from Don Rogelio’s, her restaurant. Read more
My grandmother, Viola Herera, is one of my heroes. She is one of the strongest, bravest, and most inspirational people I have ever known. I always feel blessed just to be around her.
Viola was born in Corpus Christi, Texas, in 1934, during the worst of the Great Depression. She was the daughter of a proud Mexican-American family that had been US citizens ever since Texas was admitted to the Union. Her parents were in the restaurant business, which explains why my grandmother is such an amazing cook, and why Don Rogelio’s, her restaurant, is such a big hit with all her customers.
Viola got married to my grandfather when she was only 18 years old, and they had three children in quick succession. Life was hard in South Texas in those days, so my grandparents made the decision to leave. They packed up their worldly possessions – along with their three babies – and drove across the Southwest to Los Angeles. I’m always in awe of their courage.
It was tough getting started, but before too long the family grew – and so did the family fortune. Viola got her real estate license and opened her own brokerage firm. My grandfather started a construction company, and between the two of them they bought lots of land, built lots of buildings, and built up a healthy nest egg of millions.
Unfortunately, the nest egg disappeared. Not to be discouraged or kept down too long, however, she rebounded and opened Don Rogelio’s restaurant on land she had acquired in Inglewood. And the rest, as they say, is “history.”
Viola Herrera is the proprietor of Don Rogelio’s Tex-Mex Restaurant near the Los Angeles International Airport. The restaurant is one of the highest-rated and best reviewed restaurants in the area. When locals – or people who have just landed and checked out Yelp for a place to eat – meet Viola, they basically fall in love with her. While they are looking over the menu she brings them complementary chips, salsa, and beans – and regales them with stories about the restaurant history – and her own, which began in Corpus Christi Texas. Her story is fascinating – starting with her husband and three babies in the back seat of their old car and $200 in their wallet – heading out for a new life in Southern California in 1956. They worked hard and realized the American Dream and grew their fortune to $17 million. After a string of deaths and bad luck they lost it all. That’s when Don Rogelio’s was born – a testament to perseverance and the positive attitude. “Life is a Crispy Taco” is a re-telling of Viola’s amazing life story, and a collection of many of her famous family recipes – that were secrets up until now. The book is finished and ready to go – and many people around the world are waiting for it. Viola needs $3,500 to get it into e-book and print – and this is where she needs your help. Please donate now to Viola’s Kickstarter fund – and receive a reward.
Risks and challenges
The book has already been written and designed; it is ready to go to the publishing company we have engaged for formatting, printing, and distribution. There are no challenges or risks in terms of publication.
The only challenge in this campaign will be marketing the Kickstarter program to raise the funds we are seeking. Viola has been personally collecting pre-sale requests, an e-mail list for publication notification, and a notebook full of pre-orders.Learn about accountability on Kickstarter
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