In 1990 Paola Garbuglio and Alessandro Colombo designed TERRA postcard, a cardboard postcard including a lozenge of fertilized, sterilized and dehydrated peat and a choice of flower or vegetable seeds.
In 1991 they entered the 5th International Design Competition theme “Isuchi: Earth”, organized by Japan Design Foundation, Osaka, winning The Major of Osaka City Prize.
”This work is aimed at communicating to people the importance of reflection on ecosystems, in connection with environmental protection, animal breeding, natural processes, and other subjects; toward this end, specially manufactured post cards are used as simple means of communication.This proposal, if realized, would arouse people’s love of Earth. As well, materials used for communication would decompose into the earth after used, so that environmental pollution will be avoided. The specially manufactured post cards can be sent to primary school pupils as teaching materials for instruction on the value of nature. This work, based on a simple idea inspired by love of nature, promise a wide range of applications.”
This project has taken part in several design international exhibitions, among the others:
- Riusi, Partecipazioni Internazionali, ICSID, XVIII Triennale di Milano, 1992
- Re(f)use Exhibitions San Francisco, 1997
- Stuttgart,Design Center, 1997
- Breda,Museum De Beerd, 1997
- Utrecht, 1997
- Los Angeles, Design Centre, 1998
- Ghent, 1998
- Cantico, Museo della Permanente, Milano, 2000
In 2014 Terra postcard has granted Make it Sustainable certification, and now is back with a brand new graphic design.
Nowadays Terra postcard’s message is more relevant and necessary than ever. At this hard historic time, we want to reaffirm and to reinforce the Terra postcard’s message.
For this reason we are introducing Terra postcard Seed of Life: a language of signs of ancient memory and universally acknowledged and a simple seed of evocative form as the lentil bring with it in the world the secret of life.
The purpose of Terra postcard Seed of Life is through a simple gesture such as exchanging a message between two friends, close or far, to trigger a process of love and hope for life involving people and countries.
TERRA postcard: Seed of Life is a cardboard postcard (mm 115x105) including a lozenge of fertilized, sterilized and dehydrated peat and a choice of flower or vegetable seeds.
On the top of peat, by addition of water, a plant will grow.
The default seed will be a lentil.
Why the lentil? Because the seed of lentil suggests the importance of life on the earth, the feeding of the planet and the beauty of the Nature all together inside itself. Lentil is tasty and it can be easily grown up.
We found out that the geometric pattern Flower of Life and the derived Seed of Life reflects our design concept: focus on the simple acts to rediscover their values and spread the life on Earth.
The seed of life, generated by the intersection of 7 circles on a hexagonal shape, is the fundamental nucleus from which the flower of life is born and develops. Probably a Narcissus representation, among the first flowers blossoming to announce spring, since ancient times it is a symbol of rebirth, joi and hope .
With TERRA seed of life We would like to plant everywhere in the world hope and to grow happiness!
ALESSANDRO COLOMBO, after classical and musical studies, graduated from Politecnico di Milano with Marco Zanuso. In 1989 he began his collaboration with Pierluigi Cerri. In 1991 he won witn Paola Garbuglio the Major of Osaka City Prize, awarded by the Japan Design Foundation with the project: "Earth: Instructions for Use", showed by the major design centers in the world. In 1995 he became associate of Gregotti Associates International. With Bruno Morassutti he participates in international competitions of architecture. He designed, with Pierluigi Cerri and Risco, the public spaces and temporary structures of Expo '98 in Lisbon. In 1999 he was lecturer at the Stockholm Nobel Foundation. Since 1998 he is art director and designer for Unifor, DADA and Molteni&C. Among the awards Compasso d'Oro in 2004, Premio Nazionale Ance In/arch for his project for Fondazione Arnaldo Pomodoro in Milan. He is teacher at the Design school (Interior Design) and at the IDEA Master in Exhibition Design of Politecnico di Milano. He is board member of IDEA, Italian Association Exhibition Designers and correspondent for il Giornale dell’architettura. He is curator and designer of exhibitions at the Italian pavilion at the post Expo 2010 in Shanghai. On behalf of Politecnico di Milano He is responsible of the project of the Coffee Cluster at Expo 2015 in Milan. In 2016 he carries out the exhibition for the 60th anniversary of the laying of the first stone of the Pirelli skyscraper for the Regional Council of Lombardy. In December 2016 he was appointed Ambassador of Italian Design for the conference "Italian Design Day" held on March 2, 2017 in Vancouver, Canada.
PAOLA GARBUGLIO lives and works in Milan. Painter and architect, graduated in 1987 from Politecnico di Milano with Marco Zanuso. From 1989 to 1998 she worked in the Gregotti Associati Studio in charge of projects in Italy and Europe. In 1991 she won the major of Osaka City Prize, 5Th. International Design Competition, Japan Design Foundation, Osaka with the project “Earth: Instruction for Use” in collaboration with Alessandro Colombo. From 1994 to 2001 she studied painting and sculpture with Gino Cosentino. In 1999 she founded “Terra” with Alessandro Colombo, a place of contact between art and architecture.
MICHELE PAROLI took part in his first collective art exhibition in Turin, 2007. During the next Years he participated and coordinated many art exhibitions in Milan/East Milan Areas. He graduated in 2015 in Science of Architecture at Politecnico di Milano and achieved the Master IDEA: Exhibition Design - Architecture for Exhibition.
He is now an exhibition, graphic and communication freelance designer and academic assistant at Politecnico di Milano.
Author of the Journey To Ragnarok Kickstarter Campaign and the Art Director of Need Games.
The Seed contained in the postcard is a lentil seed.
*Please note that for the countries where it is prohibited to import seeds we'll send postcards without. This way you can still send your postcards with your own seeds and share Life! Feel free to contact us for any information about your country!
You'll receive 1 TERRA postcard, free shipping worldwide.
You'll receive 2 TERRA postcards, free shipping worldwide.
You'll receive 4 TERRA postcards, free shipping worldwide.
You'll receive 54 TERRA postcards, free shipping worldwide.
You'll receive 100 customizable TERRA postcards, free shipping worldwide.
CUSTOM DESIGN PLEDGE
Choosing the Custom Design Pledge you have the opportunity to get a perfect gift for your business company or association! Here you have some examples from the past.
You can choose between sending us your logo or the design of the sticker strips.
Risks and challenges
In 1990, Terra Postcard was designed to communicate life through the journey of a seed between peoples and cultures. Nowadays, 2017, Terra postcard’s message is more relevant and necessary than ever. At this hard historic time, we want to reaffirm and to reinforce the Terra postcard’s message. For this reason we are introducing Terra postcard Seed of Life: a language of signs of ancient memory and universally acknowledged and a simple seed of evocative form as the lentil bring with it in the world the secret of life. The purpose of Terra postcard Seed of Life is through a simple gesture such as exchanging a message between two friends, close or far, to trigger a process of love and hope for life involving people and countries.
- (33 days)