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Sunglasses developed by photographers, with a custom filter lens that lends an uplifting tint to the world beyond the lens.
Sunglasses developed by photographers, with a custom filter lens that lends an uplifting tint to the world beyond the lens.
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1,072 backers pledged £83,977 to help bring this project to life.

About this project

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£83,977

1,072

 

Thank you to our wonderful backers for bringing the Tens 2017 collection to life. The range is now available to order directly from our website: tens.co

Join the club, follow @tens on: Instagram, Facebook, Twitter

For decades, ordinary sunglasses have deprived the world of the sun’s natural glow, replacing its bright and beautiful rays with cold and lifeless shade.

Tens was imagined by three friends during a road trip through the Scottish Highlands. As photographers and filmmakers with a love for adding rich, warm colours to our work, it felt natural to bring this process to the real world. We felt that sunglasses shouldn’t just be focused on how you look whilst wearing them; more so on how everything looks through them, and way that it makes the user feel.

We’ve developed a custom lens tint that promises to make everyday life look and feel ten times better. We’re excited to launch our 2017 collection exclusively on Kickstarter. Help bring our five new styles to life by pre-ordering your pair today.

 

 

 

 

Whilst regular sunglasses block out the sun with cold desaturated lens tints, Tens work with the warmth of the sun to make everyday life look and feel ten times better. Our lens features full UV400 protection, blocking 100% harmful rays whilst offering a pleasurable view. 

  

 

 

  

 

The frame that started it all. This time we're introducing the Classic Deluxe; an exclusive upgrade of our popular Classic model. Constructed in a translucent smoke grey acetate and finished in beautiful gold detailing, available only on Kickstarter. 

Designed in Scotland, this frame style is made from an optical-grade Italian acetate, Japanese wire frame and a strong five-barrel gold hinge. Includes a microsuede bag.

Colour: Smoke Grey

Price: £60 • Save £20 off planned £80/$100 RRP

Estimated Delivery: June 2017

Width: 144mm / Height: 49mm / Leg Length: 136mm

 

The Scout is an all-rounder tailored to help you discover the perfect views. A sunglasses silhouette inspired by scenic routes along the coast and poolside cocktails.

Constructed with optical-grade Italian acetate, Japanese wire frame and a strong five-barrel gold hinge. Available in Black, Caramel, Sea Foam, Oystershell & Crystal. Includes microsuede bag and presentation box.

Price: £60 • Save £20 off planned £80/$100 RRP

Estimated Delivery: May 2017

Width: 138mm / Height: 48.8mm / Leg Length: 145mm

The Cooper, our most compact, yet most striking sunglasses frame to date.

Constructed with optical-grade Italian acetate, Japanese wire frame and a strong five-barrel gold hinge. Available in Matte Black, Caramel & Oystershell. Includes microsuede bag and presentation box.

Price: £60 • Save £20 off planned £80/$100 RRP

Estimated Delivery: June 2017

Width: 130mm / Height: 49.3mm / Leg Length: 145mm

The Belford with its flat-top construction runs parallel with Miami’s Ocean Drive. This distinctive sunglasses frame ensures the most beautiful views from first light to sunset.

Constructed with optical-grade Italian acetate, Japanese wire frame and a strong five-barrel gold hinge. Available in Black & Honeycomb. Includes microsuede bag and presentation box.

Price: £60 • Save £20 off planned £80/$100 RRP

Estimated Delivery: June 2017

Width: 143mm / Height: 54mm / Leg Length: 145mm

The Cleo is our modernised throwback to bolder cat-eye sunglasses of warmer decades.

Constructed with optical-grade Italian acetate, Japanese wire frame and a strong five-barrel gold hinge. Available in Black, Pink & Rose Petal. Includes microsuede bag and presentation box.

Price: £60 • Save £20 off planned £80/$100 RRP

Estimated Delivery: May 2017

Width: 145mm / Height: 58.7mm / Leg Length: 145mm

 

 

 

We at Tens are dedicated to supporting and conversing with our community. 

We take pride in helping out whenever we can, wherever you are in the world. We’re hugely grateful for the support from the Tens family to date and we warmly welcome any new backers to join us.  

 

 

 

Tens are proudly designed in Scotland; our 2017 range is well and truly our finest collection yet. Each frame features a category 2 lens made from a scratch resistant CR39 polymer, with UV400 protection blocking 100% of harmful rays.

Our optical-grade Italian acetate originates from renewable resources of wood pulp and natural cotton fibers. Each frame is completed in beautiful gold detailing; including the name of the style engraved on the inside of the temple and our strap line, ‘Filter Your World’. Constructed in a Japanese wireframe with a strong five barrel hinge, you can be assured that Tens are a premium quality product.

As a growing startup; we’re utilising Kickstarter to help bring our 2017 collection to life. Here’s how you can support our campaign and be the first to wear the new Tens collection this Summer:

  • Select a pledge on the right-hand side to start your order. Here you can select your shipping destination and pledge amount. Then click continue.
  • Kickstarter will then ask you to login. If you haven’t got a login, simply sign up by following the instructions or alternatively you can login with Facebook.
  • Complete the order process by entering your card details. Note that your payment method will not be charged at this time. If the project is successfully funded, your payment method will be charged when the project ends.
  • We will be in touch after the campaign with details regarding your pre-order, such as your postal address. Please also stay in touch throughout the campaign via our social media channels and Kickstarter updates. 

 

Read more under 'Risks & Challenges'
Read more under 'Risks & Challenges'

 

Tens was launched in 2014 and comprises of a close-knit team of 6 creatives based in Glasgow, Scotland. The eyewear industry has long been dominated by a handful of multi-billion dollar companies, making the landscape very difficult for smaller brands like Tens to thrive in. It is a fiercely competitive market, both online and offline. Whilst the story of Tens so far has been a success; the reality is that we still face the daily challenge of being up against the giants.

Launching a pre-order campaign on Kickstarter allows us to bring our 2017 collection to life. Without your support, we won't be able to meet ever-growing factory minimum order quantities. Particularly for such high-quality materials including the new addition of Italian Mazzucchelli acetate. This enables us to keep the cost to you, the backer, as low as we can without ever jeopardising quality.

We’re passionate about the product experience that we’ve got to offer and we can’t wait to share it with you all. With your support, we can make our new collection a reality this summer.

 

  

 

Tens comprises of 6 team members that have worked incredibly hard to bring this Kickstarter campaign to life. We really do hope that you like it and whether you’re a new backer of Tens or have been with us since the beginning, we’re hugely grateful for your support.

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Please ensure that you've read the FAQ before contacting us, otherwise we'll do our best to get back to your enquiry as soon as possible. 

Backers: kickstarter@tens.co

Wholesale Enquiries: jo@tens.co 

Press & Marketing Enquiries: kris@tens.co

Thank you for taking the time to check out Tens! We'd hugely appreciate you sharing our campaign with your friends. 

With love from Scotland, Team Tens.

 

 

 

 How long will my Tens take to arrive?

Once the campaign has been successfully funded, we will issue frequent updates of expected fulfilment delivery times. Once the product from our suppliers has arrived and is ready for fulfilment, we will ship to your location within 1-7 working days. We are very confident in meeting our estimated delivery dates.

In manufacturing, there is always a risk that suppliers cannot fulfil in time. However, we have been working very closely with our suppliers for nearly 3 years, and always maintain a hands-on relationship with them to ensure timeframes are adhered to.

Does the Tens lens protect eyes from harmful rays?

Absolutely. Tens feature UV400 protection, blocking 100% of harmful rays whilst offering a warm and uplifting view.

What makes the Tens lens special in comparison to other lenses?

We spent almost three years working with our supplier to create the perfect, sense-heightening lens tint. To our knowledge, there are no other sunglasses available on the market that will offer you as pleasurable a view as Tens.

Are Tens polarized?

Our sunglasses aren’t polarised. The reason for this is that our perfect lens tint is not possible whilst being polarized. Our lens provides a clear and balanced view filled with depth, which makes Tens very comfortable to wear whilst driving.

Are Tens available with prescription lenses?

Unfortunately we don’t currently offer a prescription version of Tens, but it’s being researched and developed at our HQ as we speak. We hope to offer a prescription solution later this year. Join our mailing list at tens.co for updates!

What is your returns policy?

If you’re not satisfied, or if the fit isn’t quite right for you, then you have 15 days from receiving your Tens to return or exchange them. The customer will be responsible for return shipping costs to the UK. Please email kickstarter@tens.co for more information or to submit a return.

What is your returns policy for multipacks? 

If you're not satisfied with one pair amongst a multipack, you will be refunded your pledge amount minus the equivalent pledge value of the pairs. i.e if you return one pair from a twin pack you will be refunded £50 and if you return one pair from a triple pack you will be refunded £60 etc. Please note that the customer is responsible for return costs to the UK. Please email kickstarter@tens.co for more information or to submit a return.

Why can’t you ship to Brazil or Russia?

Unfortunately, shipments to Brazil & Russia are currently blocked by the respective customs. This is an ongoing issue which is outwith our control.

Risks and challenges

We’ve worked hard to ensure that if our Kickstarter campaign is successful, the operation behind the scenes of our campaign will be smooth and efficient. Following a carefully considered design phase, our new collection has been prototyped two to three times to ensure that the product is a quality that we’re really proud of; poised for bulk production.

Fortunately due to the positive relationships we have built with our suppliers over the past 3 years, we have managed to pre book the acetate and metals that will be required to place our bulk order if our Kickstarter is successful.

Our team also has experience in sending product to over 100+ countries. We’ll be fulfilling pre-orders with our warehouse partners in the UK and USA. You can support with confidence knowing that your package will be sent as promptly as possible around the estimated delivery date and that the order will be tracked every step of the way.

Duty/VAT & Customs: If you live outside of the EEC (European Economic Community), or the USA, you will be responsible for any applicable duty/VAT charges. This is outwith our control and solely in the jurisdiction of your country’s customs office.

Some countries are known for being very slow with customs, again this is out with our control but we will always cooperate efficiently with the respective customs if any issues are faced with a delivery.

Our Glasgow office will be on hand throughout the project and beyond to make sure that you are well informed about your pre-order.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge £20 or more About $25

    Tens T-Shirt

    Kickstarter exclusive Tens tee!

    Check our latest update to see the design. You'll be emailed at the end of the campaign to select your size.

    Includes:
    • Tens T-shirt
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    1 backer
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  2. Select this reward

    Pledge £60 or more About $75

    Classic Deluxe - Smoke Grey

    Exclusive to Kickstarter, be the first to own the reinvented Classic this summer.

    • Save £20 off our planned £80/$100 RRP

    • No customs charged for UK, USA or EU backers. See FAQ for more info.

    Includes:
    • Tens Classic Deluxe sunglasses in Smoke Grey
    • Microsuede bag and presentation box
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    Estimated delivery
    Ships to Anywhere in the world
    Limited 296 backers
    £
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  3. Select this reward

    Pledge £60 or more About $75

    Scout - Matte Black

    • Save £20 off our planned £80/$100 RRP

    • No customs charged for UK, USA or EU backers. See FAQ for more info.

    Includes:
    • Tens Scout sunglasses in Matte Black
    • Microsuede bag and presentation box
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    Ships to Anywhere in the world
    141 backers
    £
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  4. Reward no longer available

    Pledge £60 or more About $75

    Scout - Caramel

    • Save £20 off our planned £80/$100 RRP

    • No customs charged for UK, USA or EU backers. See FAQ for more info.

    Includes:
    • Tens Scout sunglasses in Caramel
    • Microsuede bag and presentation box
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    Ships to Anywhere in the world
    Reward no longer available 69 backers
    £
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  5. Select this reward

    Pledge £60 or more About $75

    Scout - Oystershell

    • Save £20 off our planned £80/$100 RRP

    • No customs charged for UK, USA or EU backers. See FAQ for more info.

    Includes:
    • Tens Scout sunglasses in Oystershell
    • Microsuede bag and presentation box
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    56 backers
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    Pledge £60 or more About $75

    Scout - Crystal

    • Save £20 off our planned £80/$100 RRP

    • No customs charged for UK, USA or EU backers. See FAQ for more info.

    Includes:
    • Tens Scout sunglasses in Crystal
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    Reward no longer available 27 backers
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  7. Select this reward

    Pledge £60 or more About $75

    Scout - Sea Foam

    • Save £20 off our planned £80/$100 RRP

    • No customs charged for UK, USA or EU backers. See FAQ for more info.

    Includes:
    • Tens Scout sunglasses in Sea Foam
    • Microsuede bag and presentation box
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    54 backers
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  8. Select this reward

    Pledge £60 or more About $75

    Cooper - Matte Black

    • Save £20 off our planned £80/$100 RRP

    • No customs charged for UK, USA or EU backers. See FAQ for more info.

    Includes:
    • Tens Cooper sunglasses in Matte Black
    • Microsuede bag and presentation box
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    Ships to Anywhere in the world
    21 backers
    £
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  9. Select this reward

    Pledge £60 or more About $75

    Cooper - Caramel

    • Save £20 off our planned £80/$100 RRP

    • No customs charged for UK, USA or EU backers. See FAQ for more info.

    Includes:
    • Tens Cooper sunglasses in Caramel
    • Microsuede bag and presentation box
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    Ships to Anywhere in the world
    18 backers
    £
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  10. Select this reward

    Pledge £60 or more About $75

    Cooper - Oystershell

    • Save £20 off our planned £80/$100 RRP

    • No customs charged for UK, USA or EU backers. See FAQ for more info.

    Includes:
    • Tens Cooper sunglasses in Oystershell
    • Microsuede bag and presentation box
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    18 backers
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  11. Select this reward

    Pledge £60 or more About $75

    Belford - Black

    • Save £20 off our planned £80/$100 RRP

    • No customs charged for UK, USA or EU backers. See FAQ for more info.

    Includes:
    • Tens Belford sunglasses in Black
    • Microsuede bag and presentation box
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    Ships to Anywhere in the world
    34 backers
    £
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  12. Select this reward

    Pledge £60 or more About $75

    Belford - Honeycomb

    • Save £20 off our planned £80/$100 RRP

    • No customs charged for UK, USA or EU backers. See FAQ for more info.

    Includes:
    • Tens Belford sunglasses in Honeycomb
    • Microsuede bag and presentation box
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    16 backers
    £
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  13. Select this reward

    Pledge £60 or more About $75

    Cleo - Black

    • Save £20 off our planned £80/$100 RRP

    • No customs charged for UK, USA or EU backers. See FAQ for more info.

    Includes:
    • Tens Cleo sunglasses in Black
    • Microsuede bag and presentation box
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    12 backers
    £
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  14. Select this reward

    Pledge £60 or more About $75

    Cleo - Translucent Pink

    • Save £20 off our planned £80/$100 RRP

    • No customs charged for UK, USA or EU backers. See FAQ for more info.

    Includes:
    • Tens Cleo sunglasses in Translucent Pink
    • Microsuede bag and presentation box
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    9 backers
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  15. Select this reward

    Pledge £60 or more About $75

    Cleo - Rose Petal

    • Save £20 off our planned £80/$100 RRP

    • No customs charged for UK, USA or EU backers. See FAQ for more info.

    Includes:
    • Tens Cleo sunglasses in Rose Petal
    • Microsuede bag and presentation box
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    11 backers
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  16. Select this reward

    Pledge £60 or more About $75

    Scout - Caramel

    • Save £20 off our planned £80/$100 RRP

    • No customs charged for UK, USA or EU backers. See FAQ for more info.

    Includes:
    • Tens Scout sunglasses in Caramel
    • Microsuede bag and presentation box
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    Ships to Anywhere in the world
    62 backers
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  17. Select this reward

    Pledge £60 or more About $75

    Scout - Crystal

    • Save £20 off our planned £80/$100 RRP

    • No customs charged for UK, USA or EU backers. See FAQ for more info.

    Includes:
    • Tens Scout sunglasses in Crystal
    • Microsuede bag and presentation box
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    11 backers
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  18. Select this reward

    Pledge £60 or more About $75

    Classic Deluxe - Smoke Grey

    The reinvented Classic, available exclusively here on Kickstarter.

    • Save £20 off our planned £80/$100 RRP

    • No customs charged for UK, USA or EU backers. See FAQ for more info.

    Includes:
    • Tens Classic Deluxe sunglasses in Smoke Grey
    • Microsuede bag and presentation box
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 35 backers
    £
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  19. Reward no longer available

    Pledge £110 or more About $138

    Twin Pack

    • Save £50 off planned £160/$200 RRP for two pairs

    • No customs charged for UK, USA or EU backers. See FAQ for more info.

    • Backers will be contacted at the end of the campaign via a survey to select their styles

    Includes:
    • Microsuede bag and presentation box x 2
    • Tens Sunglasses of choice x 2
    Less
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    Ships to Anywhere in the world
    Reward no longer available 98 backers
    £
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  20. Reward no longer available

    Pledge £110 or more About $138

    Twin Pack

    • Save £50 off planned £160/$200 RRP for two pairs

    • No customs charged for UK, USA or EU backers. See FAQ for more info.

    • Backers will be contacted at the end of the campaign via a survey to select their styles

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 12 backers
    £
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  21. Reward no longer available

    Pledge £110 or more About $138

    Twin Pack

    • Save £50 off planned £160/$200 RRP for two pairs

    • No customs charged for UK, USA or EU backers. See FAQ for more info.

    • Backers will be contacted at the end of the campaign via a survey to select their styles

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 20 backers
    £
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  22. Select this reward

    Pledge £110 or more About $138

    Twin Pack

    • Save £50 off planned £160/$200 RRP for two pairs

    • No customs charged for UK, USA or EU backers. See FAQ for more info.

    • Backers will be contacted at the end of the campaign via a survey to select their styles

    Includes:
    • Microsuede bag and presentation box x 2
    • Tens Sunglasses of choice x 2
    Less
    Estimated delivery
    Ships to Anywhere in the world
    30 backers
    £
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  23. Select this reward

    Pledge £170 or more About $213

    Triple Pack

    • Save £70 off planned £240/$300 RRP for two pairs

    • No customs charged for UK, USA or EU backers. See FAQ for more info.

    • Backers will be contacted at the end of the campaign via a survey to select their styles

    Includes:
    • Microsuede bag and presentation box
    • Tens Sunglasses of choice x 3
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    Ships to Anywhere in the world
    4 backers
    £
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  24. Reward no longer available

    Pledge £200 or more About $251

    Quad Pack

    • Save £120 off planned £320/$400 RRP for two pairs

    • No customs charged for UK, USA or EU backers. See FAQ for more info.

    • Backers will be contacted at the end of the campaign via a survey to select their styles

    Includes:
    • Microsuede bag and presentation box
    • Tens Sunglasses of choice x 4
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    Ships to Anywhere in the world
    Reward no longer available 6 backers
    £
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  25. Select this reward

    Pledge £200 or more About $251

    Quad Pack

    • Save £120 off planned £320/$400 RRP for four pairs

    • No customs charged for UK, USA or EU backers. See FAQ for more info.

    • Backers will be contacted at the end of the campaign via a survey to select their styles

    Includes:
    • Microsuede bag and presentation box
    • Tens Sunglasses of choice x 4
    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
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Funding period

- (30 days)