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Three tech toys and an app for 4-7 year olds. Kids make creatures, instruments and machines with electronics and play dough
Dough Universe has ended - thank you for your support! You can now pre-order the kits on our website below.
Dough Universe has ended - thank you for your support! You can now pre-order the kits on our website below.
650 backers pledged $72,114 to help bring this project to life.

About this project

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Dough Universe: Teach kids about electronics with play dough

$72,114

650

  

We hit our target of $50,000 with 20 days to spare, which means we’re going to reach a bit higher! If we can hit our stretch goal of $75,000, we will upgrade the Dough Universe controller to a design that integrates with building block systems (including name brand!). Future Inventors will be able to build their controllers into block constructions - adding light, motion, and sound to even more creations.

Please keep sharing the campaign on Twitter and on Facebook with your network - every pledge gets us closer to world dough-mination! Thank you again - our Dough Universe would be incomplete with you guys!

 

 

With the Electro Machines kit, budding engineers learn about rotation and mechanical movement by building whizzy race cars and spinning robots!

The Dough Universe app brings the world of dough and tech together through interactive storytelling, fun games, and dozens of activities for little inventors to work through - keeping them busy for months to come.

65% of children will be in jobs that haven’t been invented yet, and the best way to prepare them is to spark their interest in STEAM principles early. Dough Universe combines physical and digital worlds to get kids building, designing and mastering the world around them.

 

We were featured on TheDadLab for Toy Review Tuesday!

Some really cool people have been saying nice things about Dough Universe Wiredde zeenFast Co Design.

And we’ve been covered in some other great places…


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
                                           

   

 

   

 

 

 

 

 

 

 

 

 

 

                                                       

 

As parents, we know that finding toys that are simultaneously fun and educational can be tricky but if you think about it, the aspects of the Dough Universe that provide STEAM education are what also makes the toys super-fun and inspiring. Dough for a start is tactile and malleable.

The beauty of the Dough Universe is that it combines science and art within digital and physical worlds. Kids are inspired to create dough creatures, instruments, anything that they can think of and all the while they’re learning valuable scientific principles and gaining new vocabulary.

The individual toys teach kids about specific electronic principle - Light illuminates the concept of circuits, Sound explores resistance and Machines introduce mechanics. The stories in the tablet app bring this all together in a highly visual way that will get kids excited about the new concepts they are discovering. Productive screen time for all!

So, just who are these crazy, wonderful people behind Dough Universe we hear you ask?

Well, first off less of the crazy talk! But seriously, we’re a close bunch of educationalists, designers, marketers, sales and operations peeps who all have one thing in common. A love of doughnuts. OK, two things in common, doughnuts and a strong belief that the toy sector does not currently serve children and our societal needs as they should. There are still too many ‘blue’ and ‘pink’ retail aisles (bluergh!) and too many toys that pay lip service to the technological change that surrounds us.

We’re changing this one toy at a time. What makes us different is our commitment to listening to children and parents through every step of the product development process. Their input is invaluable. Our products are what they are because of the time and thought that our community put into helping us make the most awesome toys we possibly can. Or put another way, we’re a team of 25 people with an extended family of Tech Will Save Us diehards!

We still have a long way to go to change the toy sector but the future is bright thanks to the dedication of people like you who are helping to make Tech Will Save Us a special part of children’s lives.

Our work to invent toys that encourage STEAM learning is only possible because of the many wonderful people who have influenced us over the past 4 years. In particular, the incredible work of AnnMarie Thomas and the Playful Learning Lab at the University of St. Thomas who created Squishy Circuits™, an inspirational precursor to our Electro Dough range. We are fortunate to be able to have spoken with AnnMarie and a number of researchers during the development of the Dough Universe.

All of us in the STEAM toy field owe a great deal of gratitude to the likes of Jean Piaget, Seymour Papert and Maria Montessori. Their visionary work and passion for learning is at the heart of all of our toys.

 

 

We launched, shipped and delivered our 2016 campaign, so you know you're in good hands. Last year we delivered 6 weeks late. That wasn’t good enough but just like 84% of other Kickstarter creators we ran into production issues. We’ve learnt a lot from that experience and improved our manufacturing and distribution processes to ensure it won’t happen again. 

 

 

 

 

 

Risks and challenges

Everyone says it; “hardware is hard”. This is true, and we love it! For over three years we have been building a product business with hardware, software and kids at the center of it.

We have shipped over 100,000 kits to over 97 countries and have designed a team around making sure we can deliver in bulk and have partners to provide the best end-to-end experience. From the out of the box experience, to our tight supply chain and our customer satisfaction and support.

Of course, there is always the real possibility of things going wrong, and challenges do arise – which is why we have an experienced team of product designers, product managers, manufacturing specialists who are passionately building the best process to deliver the best products.

We will deliver Dough Universe with the same detail, quality and robust educational resources that we have become known for. Our community knows that we strive to have the happiest most satisfied customers, and we will welcome our new backers with the same love and high quality support. Take a look at some of our TrustPilot reviews and feedback to see for yourself.

If you have any questions you can always reach out to us DoughUniverse@techwillsaveus.com

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  1. Select this reward

    Pledge $10 or more About $10

    Parenting & Play Ebook

    A fun guide to help young ones reach their full potential: “The Humanoid 3000 User Guide.” You’ll receive the eBook about maximising your child’s learning through play, and we’ll put your name on our website community hall of fame infographic.

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    Pledge $40 or more About $40

    Bright Creatures Kit

    Super Early Bird Kit price. Lowest possible price at 20% off retail price. Limited amount available. Kit includes 3 play dough pots, controller and access to the free app.

    You'll also receive the “Parenting and Play” eBook and have your name or your child’s in the app credits.

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    Reward no longer available 49 backers
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    Pledge $40 or more About $40

    Techno Sounds Kit

    Super Early Bird Kit price. Lowest possible price at 20% off retail price. Limited amount available. Kit includes 3 play dough pots, controller and access to the free app.

    You'll also receive the “Parenting and Play” eBook and have your name or your child’s in the app credits

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    Reward no longer available 46 backers
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    Pledge $40 or more About $40

    Electro Machines Kit

    Super Early Bird Kit price. Lowest possible price at 20% off retail price. Limited amount available. Kit includes 3 play dough pots, controller and access to the free app.

    You'll also receive the “Parenting and Play” eBook and have your name or your child’s in the app credits

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    Reward no longer available 45 backers
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  5. Select this reward

    Pledge $45 or more About $45

    Techno Sounds Kit

    Early Bird price. Kit will retail for $50

    Limited amount available. Kit includes 3 play dough pots, controller and access to the free app.

    You'll also receive the “Parenting and Play” eBook and have your name or your child’s in the app credits

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    Pledge $45 or more About $45

    Bright Creatures Kit

    Early Bird Price. 10% off retail price. Limited amount available. Kit includes 3 play dough pots, controller and access to the free app.

    You'll also receive the “Parenting and Play” eBook and have your name or your child’s in the app credits.

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    Limited 17 backers
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  7. Select this reward

    Pledge $45 or more About $45

    Electro Machines Kit

    Early Bird Price. 10% off retail price. Limited amount available. Kit includes 3 play dough pots, controller and access to the free app.

    You'll also receive the “Parenting and Play” eBook and have your name or your child’s in the app credits.

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    Limited 8 backers
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    Pledge $100 or more About $100

    Complete Dough Universe

    Super Early Bird price. Get all 3 kits for the lowest possible price at 20% off full price and $20 cheaper than buying kits individually. Limited amount available.

    You'll also receive the free “Parenting and Play” eBook + your name or your child’s name in the app credits.

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    Reward no longer available 242 backers
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  9. Reward no longer available

    Pledge $110 or more About $110

    Complete Dough Universe - FREE SHIPPING

    Early Bird price. FREE SHIPPING.

    Get all three kits for the special early bird price of $110 - that's $40 savings on retail!

    You'll also receive the free “Parenting and Play” eBook + your name or your child’s name in the app credits.

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    Reward no longer available 73 backers
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  10. Select this reward

    Pledge $125 or more About $125

    Complete Dough Universe - FREE SHIPPING

    Kickstarter Exclusive price. FREE SHIPPING.

    Get all three kits for the special Kickstarter price of $125 - that's $25 savings on retail!

    You'll also receive the free “Parenting and Play” eBook + your name or your child’s name in the app credits.

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  11. Select this reward

    Pledge $160 or more About $160

    Kickstarter Family Pack - FREE SHIPPING

    Kickstarter Exclusive! FREE SHIPPING.

    Get the Complete Dough Universe (all 3 kits) AND last year's Kickstarter smash hit, the Mover Kit, which teaches kids to code their own wearable tech.

    You'll also receive the free “Parenting and Play” eBook + your name or your child’s name in the app credits.

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  12. Select this reward

    Pledge $250 or more About $250

    Limited Edition Dough Universe

    Only 10 available in the entire universe! Get the Dough Universe set + your child's creation added to the Dough Universe app for eternity. No one else will ever have this opportunity.

    1 of 10 beautifully illustrated hardbound versions of the ebook addressed to your child + 3 inspirational Tech Will Save Us Posters + 36 extra dough pots + gift box to store all of the goodies + be part of our crack unit of Dough Universe app testers and have your say on how the app comes to life.

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    Pledge $300 or more About $300

    Ultimate Dough Universe Party Pack

    Be the coolest parent on the block. Triple the Dough Universe fun! 3 sets of Dough Universe (9 kits in total).

    Plus 9 extra dough pots (36 in total!) + gift box to store your play dough + “Parenting and Play” eBook + your name in the app credits.

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  14. Select this reward

    Pledge $350 or more About $350

    Mega Code + Dough Pack - FREE SHIPPING

    The complete Dough Universe set plus 3 awesome coding kits. STEM toys for kids aged 4 to 12+.

    Includes:
    Dough Universe
    Gamer Kit
    Mover Kit
    BBC Micro:mega Pack (includes micro:bit)

    Retails at $415

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    Pledge $400 or more About $400

    Super-sized Dough Universe Family Pack

    Quadruple the Dough Universe fun! 4 packs + 12 extra dough pots (48 in total!) + gift box to store your electro dough + free Humanoid 3000 ebook + your name in the app credits

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    Reward no longer available 2 backers
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  16. Select this reward

    Pledge $750 or more About $750

    STEAM Education Activity Pack

    Special $750 discount for Educators. Limited amount available. Give the gift of STEAM learning to schoolkids. 10 sets (worth over $1500) + 48 extra dough pots + free online workshop with our creative learning team + Humanoid 3000 ebook + 5 inspiring posters + kids names in app credits + loads of stickers.

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    Limited 4 backers
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  17. Select this reward

    Pledge $5,000 or more About $5,000

    Dough-nate to your favourite kids cause

    Dough something amazing. Inspire future generations today. 1 of 5 exclusive opportunities to donate our expert creative, product, coding & educational teams to a school, club or charity of your choice.

    We'll create a customised workshop with you and the organisation to inspire kids to unleash their creativity. A unique gift not to be missed. Travel costs for out team not included.

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Funding period

- (30 days)