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Tea Journey helps consumers make informed tea selections, properly prepare fine tea and better appreciate the artisans who craft it.
Tea Journey helps consumers make informed tea selections, properly prepare fine tea and better appreciate the artisans who craft it.
Tea Journey helps consumers make informed tea selections, properly prepare fine tea and better appreciate the artisans who craft it.
564 backers pledged CA$ 128,107 to help bring this project to life.

About this project

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CA$ 128,107

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Click to see prototype of Tea Journey magazine
Click to see prototype of Tea Journey magazine

Tea Journey charter subscribers receive an exquisite tea of their choice for donating along with authentic and detailed information from origin — everything they need to select and prepare amazing tea.

Discover Your Tea Destiny

By Dan Bolton

Half the world drank tea today. We intend to double that count.

Kickstarter gives us the opportunity to not only share our tea knowledge but to introduce you to a remarkable artisan tea, the first step in your Tea Journey. These teas come from many different lands to meet every level of interest. There are green and white and exotic selections, each described in detail. Tea, as you will discover, is more than a beverage. It is a cultural experience. Tea Journey establishes a bridge from those who craft handmade teas in 35 countries to the growing number of consumers in the West. It gives an identity to millions of tea workers and an opportunity for them to benefit financially from your purchase of specialty tea.

Tea Journey is a collaborative venture, self-financed by editors, writers, tea consultants, tea educators and tea experts globally. The team is led by Dan Bolton, a veteran magazine editor and publisher who has managed six publishing ventures from multi-nationals to startups (see About Us). Dan travels widely in the tea lands, frequently addresses tea professionals at conferences and writes and commissions hundreds of articles each year for the weekly World Tea News, STiR Tea & Coffee and the Tea Biz blog.

"I believe that the most authoritative content originates in the tea lands. That is why I recruited top journalists, tea experts, translators and publishers in 12 countries (speaking 18 languages) to contribute a third of the publication's content," writes Bolton.

Tea Journey identifies the best tea articles found in Mandarin, Cantonese, Korean, Hindi and Japanese publications. The staff then translates and "retells" these stories in nuanced English.

Tea Journey is formatted for print but out of respect for the world's forests it is distributed as a digital publication and priced at a rate accessible to even the most modestly-paid tea workers in the tea lands.

During a five-year incubation Dan sought out writers and photographers, museum curators, scientists, tea retailers and tea masters, all fluent in their local tongues and eager to share their knowledge — in fact they were enthusiastic enough to finance the website design and to help pay for Tea Journey's custom apps for Apple iOS and Android tablets and phones.

Tea Grass Gardens of Japan
Tea Grass Gardens of Japan

In the West Dan introduced a dynamic equity financing program to fund the Tea Journey prototype that you can view here.

The result is a beautiful magazine, website and mobile app.

This is not just a magazine proposal, Tea Journey is a fully developed digital magazine — an all-or-nothing investment to demonstrate our confidence in the concept.

Only by donating will you prove us right.

Examine the prototype carefully. It includes several articles from the inaugural issue. Subscribers can expect to see this level of quality year after year. If it is funded, Tea Journey will publish three 150-page issues annually. These include the April ORIGIN issue; the August TEA REVIEW and the November GIFTING issue.

Tea Journey educates readers not only in the artisan creation of tea but also in the manufacture of teaware and authentic utensils designed to enhance the tea experience.

The mobile magazine includes sections with tasting notes to develop your tea expertise; interviews with tea growers and tea masters; profiles of artisans producing teacraft and teaware. There are profiles of collectors, antiquities scholars, health experts, sensory scientists and tea blenders.

Cosmos in a teacup
Cosmos in a teacup
Tea Trends
Tea Trends
Tea travels and adventures
Tea travels and adventures
  
Tea Journey Team
Tea Journey Team

 Victoria Bisogno: Did you know Argentina is the  largest U.S. tea supplier. 

Tea Journey Blog

During the weeks between issues subscribers receive full-length feature articles and multi-media content such as the Yixing Teapot video above. Subscribers have 24/7 access to the content, and may election to receive notifications in the categories they find relevant.

Tea Journey is like a digital caravan of story tellers who travel to origin and return with authoritative, elusive and exclusive articles, photos and video that will help you discover your tea destiny.

Tea Journey is a sound investment, combining a growing marketplace for fine tea, our own decades of publishing experience and an unprecedented network of devoted and respected tea authorities. Tea Journey is committed to assisting millions of tea growers worldwide who stand to prosper as the West awakens to the benefits of fine tea.

Your donation will finish the important work we've begun.

Why Tea Journey?

Tea is proven to enhance the well being of those who drink several cups a day. It inspires a process of discovery among imbibers, cultivating a deep appreciation for the growing, crafting, and  preparation of great tasting tea. Finding your own favorite tea leads to a daily ritual and, in time, a healthy life-long habit.

Tea Journey will help you discover your tea destiny.

Tea is an important crop in 35 countries and the top source of foreign exchange in a half dozen lands where millions of families earn their living in tea. Tea cultivation in China began 3,000 years before the first pyramids. There are 300,000 tea growers in China and a billion daily tea drinkers. Tea cultivation is critical to the economies of Sri Lanka, Kenya and India. Tea is also cultivated in the United States, in Hawaii and even in Scotland.

Chigusa Meibutsu
Chigusa Meibutsu

Asian tea drinkers in China, Hong Kong, Korea and Japan support hundreds of publications each with a full-time staff of specialists. Publications like the quarterly Cha Dao Life are respected, collected and revered.That is why Tea Journey has contracted to obtain their articles and photographs. Tea Journey, in turn, shares its content with the East to bridge the world of tea.

Chinese publishing partner Cha Dao Life
Chinese publishing partner Cha Dao Life

Tea is more than a beverage

Billions of people enjoy tea every day, both for its pleasant taste and the wakefulness it brings. This is why consumption globally increased 60% between 1993 and 2010. A tea awakening is taking place in the English-speaking countries but most of what passes for tea knowledge online is merely marketing.

We believe there is a tangible demand for true knowledge, not hype. We are willing to make the extraordinary effort to gather and share that knowledge with tea drinkers in the West.

Together We Can Make This Happen

The Tea Journey team has already taken taken the extraordinary step of creating the first global English-language magazine for fine tea lovers.

Now it is your turn to finish this important work.

Here is a brief summary of amazing content you will receive. It follows the natural rhythm of the crop.

ORIGIN ISSUE

Published in April as the spring harvest begins,The ORIGIN issue contains the equivalent of 150 pages in a conventional print magazine.Content is optimized for mobile delivery and easily searched.

In the inaugural issue Tea Journey visits gardens in China, Japan and India. The issue also contains sections on exquisite Yixing Zisha teaware with a video showing how these teapots are made. Tea Journey follows  Mary Cotterman of Austin, Texas on her three-year quest in a small Chinese village to learn ancient pottery techniques to apply on her return to the U.S. There is the tale of Chigusa, a 700-year-old storage jar revered in Japan as an example of "Meibutsu" and the adventures of French buyer Francois Marchand who tracked down the makers of big leaf Tai Ping Hou Kai in a remote river village in China. There are columns from respected culinary experts including Jennifer English, a section devoted to Pu-er and a look at the latest Tea Trends. Follow authentic recipes from the Cha Dao Life kitchen and tips for culinary tea and the latest on health and wellness.

The name of every Charter Subscriber and Founding Sponsor (company) will appear in the final version, in gratitude. Click here during our website open house to get a glimpse of the amazing content, sourced at origin in the native language of growers and artisans and then “retold” in nuanced English for your enjoyment.

Tai Ping Hou Kui
Tai Ping Hou Kui

TEA REVIEW

Several months after the harvest the processed teas are ready to drink. Like vintages the teas benefit from favorable weather and suffer when conditions are harsh. This is more true today than ever which is why Tea Journey has assigned professional tasters in every region to evaluate the 2016 harvest. The TEA REVIEW spans 72 pages. Tasters in-country and in the major trading regions name the best tea gardens and individual teas that performed best against their peers. This is not a contest or a rating, merely the recommendations of experienced tasters without naming brands.Tea Journey believes it is best to focus the spotlight on the skills of growers and not the hyperbole of online commerce.

Additional content includes a visit to a private tea museum in Shanghai, a Tea Quest in search of wild tea trees, a visit to Nepal and a report on the white tea of Kumaon, India.

Tea Expertise: Higashiyama Fukamushi
Tea Expertise: Higashiyama Fukamushi

GIFTING ISSUE

In November Tea Journey presents a gift for gift-givers. Not only does the issue identify the year's best teas for giving — you also get a detailed report on teaware and electric brewers and tea kettles, interviews with tea professionals at Tea Forte and Tealeaves known for their style. Led by Contributing Editor Jennifer Quail, the issue will help readers discove the best in tea tech and ideas for artisan tea craft from pottery to watercolor paintings brushed in tea. Discover why gifts of tea are a time-honored present at weddings.

Two pages from the Table of Contents in the ORIGIN issue

Inaugural issue June 6
Inaugural issue June 6

Quench your thirst for knowledge.

Refine your taste in tea.

Donate now.

The Tea Journey Team

Dan Bolton, Editor/Publisher
Nan Cui, Associate Publisher
Si Chen, Senior Editor
Hans Niebergall, Business Development
Ashley Sostaric-Finkes, Marketing Director
Suzette Hammond, Education Director
Beibei Lu, Art Director
Jennifer Sauer, Video Editor
Kathe Meseman, Finance Director
________________________________________
Contributing Editors

Ian Chun,
Origins
Jennifer English,
Podcast
Jennifer Quail,
Teaware & Antiquities
Cynthia Gold,
Culinary Tea
Bruce Richardson,
Tea Retail
Dan Robertson,
Origins
Jennifer Sauer, 
Videography
Jennifer English,
Tea Journey Podcast
Cynthia Gold,
Tea Cuisine

________________________________________
Contributors

Stephen Carroll
Barbara Fairchild
Jeff Fuchs
Keith Horner
JT Hunter
Nicholas Lozito
Nicole Martin
Frank Miller
Katrina Munichiello
Hans Niebergall
Geoffrey Norman
Stephenie Overman
James Norwood Pratt
Dan Robertson
Felicia Stewart
Peter Surowski
Jason Walker
Nathan Wakeford
________________________________________
Advisors

Victoria Bisogno
, El Club Del Te
Kevin Gascoyne,
Camellia Sinensis
Tony Gebely, World of Tea
Austin Hodge
, Seven Cups Fine Chinese Tea
Joshua Kaiser, Co-founder Rishi Organic Tea
Brian Keating, Sage Group
Bob Krul
, Boreal Wildcraft
Andrew McNeill, Seven Cups Fine Chinese Tea
Dr. Nada Milosavljevic
, Harvard Medical
Elyse Petersen, Tealet
Jane Pettigrew, UK Tea Academy
James Norwood Pratt, Tea Lovers Treasury
Dan Robertson, The Tea House

________________________________________
Founding Sponsors:
Camellia Sinensis | Seven Cups | Mighty Leaf | Mad Monk Tea | Tealet | CrafTea | Tea Squared | Jalam Teas | Misty Peak Tea | Tea Total | Yunomi Tea |Tetulia | Lochan Tea | Teatrade Mart | Rishi Organic Tea | World Tea Academy | Hong China Tea | Smacha | Young Mountain Tea | Nothing But Tea | Australian Tea Masters | ITI | Paper & Tea GmbH | International Tea Masters | Wild Tea Qi | The Green Teaist | El Club Del Te |  Rolling Leaf | World Tea Podcast | Tea Lula | Daily  Tea | Conundrum Tea | (watch for updates as new founder sponsors are signing up every day).

Interested sponsors should contact Suzette Hammond at suzette.hammond@teajourney.pub to inquire.
________________________________________

Video credits: Shot and produced by Jennifer Sauer, Treehaven Productions in San Francisco with segments from Uhi in Thailand and Keith Horner at Goodlad Productions in Winnipeg, Canada. Special thanks to Cory and Bob Krul at Cornelia Bean for letting us shoot the video on location.

Magazine design and layouts by Beibei Lu, Winnipeg, Canada

Digital platform: Pete Ericson and Jeremy Green at Zeen101

Tea garden in Wuyi, Fujian, China
Tea garden in Wuyi, Fujian, China
   

Risks and challenges

Our long-term plan*

Tea Journey is a prototype financed by tea professionals for tea lovers worldwide. There are no corporate coffers to draw on. Either you subscribe, proving this is meant to be, or it fails.

The Kickstarter funding campaign is a proof of concept. The intent is to sustain the publication for one year while Tea Journey demonstrates that it can attract enough subscribers to thrive (15,000 minimum).

The number of tea drinkers is quite large but those who have discovered the finest tea represent only 3% of tea drinkers in the West. This varies quite a bit by country with Canada showing a high percent (Canadians now spend more on specialty tea each year than on commodity tea).

The greatest risk to the venture is that subscribers will not value the content sufficiently to renew. Since our commitment is to produce the magazine for many years to come this would result in a shortage of funds as expenses climb.

KICKSTARTER: What are the risks and challenges that come with completing your project, and how are you qualified to overcome them?

Insufficient funding, inexperienced management, unrealistic expectations and a weak or unreceptive consumer market are the common factors in the demise of potentially successful magazine projects.

We have carefully developed pro forma financial statements for Tea Journey to guide us with funding and basic start-up and operational needs. This is accompanied by a formal Business Plan (Action Plan) produced by experienced industry-specific (magazine media) managers with years of successful experience with magazine launches and operation (having managing a combined 11 publishing companies).

Successful expectations are confirmed by research into the ever-growing worldwide market and interest for tea purchase and consumption and tea-related items. According to figures from the International Tea Committee, the global consumption of tea jumped 60% between 1993 and 2010 and significant growth is forecast as more people become consumers of tea. The Tea Market is now valued at $100 billion globally.

The decision to offer a downloadable PDF with the 72-hour “Take a Sip” option permits readers to see what we have to offer and makes it affordable to readers in the tea lands, but neither the $2 sip or the $14.95 single-issue subscription (with three months access) is sufficient to sustain the venture. Nonetheless, these are important options to entice those who are just beginning to explore the art of tea.

Our business initially depends on Kickstarter donations and Charter subscribers who receive a 55% discount from the annual cover price. Their name will also be published in the inaugural edition. Charter subscribers are essential because they provide Tea Journey a sufficiently long “runway” to get off the ground.

One way or another Tea Journey needs to secure a minimum of $125,000 CAD from the Kickstarter campaign to continue.

We are ready to produce the inaugural issue when sufficient funds are available and already have a complete prototype for your review.

KS: Please mention if you’re still in the process of completing any past projects or if your project requires approval or premarket review from an outside company or agency before you can distribute rewards.

Neither Dan Bolton or The Tea Journey team are in the process of completing past projects and the project does not require premarket review before the distribution of rewards.

KS: What unique challenges might you face after your project is successfully funded? How would you tackle them?

There are ten major challenges, according to the aforementioned study, that are believed to be the most significant in terms of their implications for the tea industry itself:

• Demographic changes • Resource constraints • Climate change • Competition for land and productivity • Availability of labor and increase in mechanization • Balance of power across the supply chain • Emergence of new business models • Sustainability leadership in emerging economies • Improvement in wages and labor welfare in the supply chain • Consumer attitudes to food value

A few of these factors could affect various aspects of content development, reader interest and consequently readership, which would be dealt with accordingly. However, there is a significant safeguard built into the small number of paid subscriptions (only 15,000 needed throughout the world) to sustain a going concern compared to the huge potential market of millions of people. Frequency and page count could also be adjusted if necessary to reduce expenses, However, the ongoing marketing and continuous sale of subscriptions with additional revenue from online advertisers provides an important safeguard. As Tea Journey maintains its high standards, the most serious tea drinkers should remain loyal. Tea is ever-changing with good crop years and bad, and Tea Journey is the only publication to report on the annual harvest in all the tea lands. (If the audience were to completely disappear, of course, so would the magazine—a very unlikely prospect.)

BUDGET
CONTENT $90,000 CAD
Content expenses are $90,000 CAD for three 150-page issues of Tea Journey and include payments to writers, editors, photographers, illustrators, videographers and podcasters at prevailing market rates. They also include compensation for writers in China and other non-English-speaking countries for permitting us to “retell” some of their stories in English. We have produced an impressive and representative prototype so that backers can see the quality of content in each issue. Please enjoy the prototype by downloading it at http://teajourney.pub/tea-journey-prototype.pdf.

PRODUCTION & DISTRIBUTION $30,000 CAD.
Production & Distribution expenses are $30,000 CAD for the three issues. The online platform is economically constructed on a powerful and popular blogger platform at Zeen101.com, permitting Tea Journey to publish articles, pages or blog posts from a single content management system that magically transforms content into a mobile application for smartphones and tablets.

Tea Journey is also available as a PDF for download, principally for those in the tea lands. The production and distribution line item in the budget includes the monthly server costs and fees to license a ton of software from Stripe and Slack to QuickBooks and Help Scout.

MARKETING $5,000 CAD
Marketing expenses for the inaugural issue social media campaign are $5,000 CAD. The cost of marketing could be infinite, but all we have is enough to get the word out to you and our friends in tea. Tea Journey is a collaborative venture, which is how our marketing expenses can be kept to a minimum. Using Kickstarter and personally recommend the magazine to thousands of our friends on social media makes it possible to get the word out.

Please help us out by visiting www.teajourney.pub/social and spreading the word.

KS: What happens if you exceed our basic financing goal?

Will we make good use of such funds by marketing in more traditional ways such as with Facebook promotions and Google ads.

My company, Mystic Media Custom Publishing, is currently footing the bill for administrative, legal, accounting and business services — expenses that eventually will be borne by Tea Journey.

This is a bootstrapped business that uses a dynamic equity financing (thanks Mike Moyer at Slicing Pie - www.slicingpie.com). If it is successful the Kickstarter campaign will enable the TJ Team to formally enter into a limited liability partnership.

We hope that once you see the quality of this publication and understand the underlying benefit of improving the health and well-being of our subscribers (while also benefiting those in the tea lands), you will find it in your hearts to begin your Tea Journey and continue ours.

In gratitude,

Dan Bolton

*Headquartered in Winnipeg, Canada and marketed in the United States, Europe, Australia, New Zealand and India, Tea Journey has an immediate goal of 5,000 paid subscribers via Kickstarter with 15,000 total subscribers by the end of 2016. Once the campaign concludes, subscriptions for the second and subsequent issues will be available at www.TeaJourney.pub (www.teajourney.pub/subscribe).

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Support this project

  1. Select this reward

    Pledge CA$ 2 or more About $1.54

    Not sure you want the entire tea pot?

    Take a sip of what we are brewing with a three-day access pass for $1.95. The Tea Journey pass includes a downloadable PDF of the inaugural issue and online access via computer or cell phone.

    Take a Sip – 72 hour access for $1.95*

    *Special overseas subscriber rate:
     135 Indian Rupees
     281 Sri Lankan Rupees
     218 Japanese Yen
     198 Kenyan Shillings
     70 Thai Bhat
     12.5 Chinese Yuan
     2.74 Singapore Dollars
     1.75 Euros

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    Pledge CA$ 10 or more About $8

    Single Issue

    Receive three months access to the inaugural ORIGINS issue packed with 150-pages of authentic, elusive and exclusive features including articles written by tea journalists in the tea lands. Subscribers also receive feature articles delivered by Word Press between issues and can access all archival content including videos and educational materials in the Tea Expertise series.

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    Discover Your Tea Destiny: Organic Ruby Oolong from Thailand

    A three-month subscription to Tea Journey plus one 20g packet of premium organic Ruby Ooolong from Doi Mae Salong Thailand.

    ***
    About this gift:
    A certified organic oolong from Northern Thailand, this tea was selected by Rishi Tea founder Joshua Kaiser. The tea is named for its brilliant red infusion. It is a full-bodied, deeply fermented oolong that is slow baked to bring out complex layers of cacao, raisins and black cherry. The tea is made from the Ruanzhi "Soft Stem" Oolong Cultivar (a strain of Qingxin) grown at 1,600 meters.

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    Pledge CA$ 15 or more About $12

    Discover Your Tea Destiny:
    Organic Breakfast blend from Bangladesh

    A Charter Subscription to Tea Journey and a gift canister of Breakfast blend, in corn silk tea sachets.

    ***
    A smooth and mellow traditional breakfast tea, with a sweet finish, cozy aroma of toasted nuts and a beautiful story. Hailing from the very first USDA Organic tea garden in Bangladesh, tucked into pristine, virgin land. Packed as 16 corn silk pyramid tea bags, in an environmentally responsible, compostable package.

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    Pledge CA$ 15 or more About $12

    Discover Your Tea Destiny:
    Organic Neem & Black tea blend from Bangladesh

    A Charter Subscription to Tea Journey and a gift canister of neem blend, in corn silk tea sachets.

    ***
    Inspired by the magical neem tree, this blend features organic Bangladeshi black tea layered with neem leaf, offering a brightness with hints of cherry pits orange rinds and caramel. Hailing from the very first USDA Organic tea garden in Bangladesh, tucked into pristine, virgin land. Packed as 16 corn silk pyramid tea bags, in an environmentally responsible, compostable package.

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    Pledge CA$ 15 or more About $12

    Discover Your Tea Destiny:
    Organic Lemongrass & Bay Leaf herbal blend from Bangladesh

    A Charter Subscription to Tea Journey and a gift canister of lemongrass herbal blend, in corn silk tea sachets.

    ***
    Delicately hued, with refreshing clear tones and a lemony sweetness, this herbal blend features lemongrass and bay leaf. Hailing from the very first USDA Organic tea garden in Bangladesh, tucked into pristine, virgin land. Packed as 16 corn silk pyramid tea bags, in an environmentally responsible, compostable package.

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    Pledge CA$ 15 or more About $12

    Discover Your Tea Destiny:
    Organic Black tea & Tulsi blend from Bangladesh

    A Charter Subscription to Tea Journey and a gift canister of tulsi black tea blend, in corn silk tea sachets.

    ***
    This black tea blend features the sacred tulsi leaf. A harmony of flavors reminiscent of unsweetened cocoa fruit and bubble gum, with deep aromatics of fresh, sweet flowers. Hailing from the very first USDA Organic tea garden in Bangladesh, tucked into pristine, virgin land. Packed as 16 corn silk pyramid tea bags, in an environmentally responsible, compostable package.

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    Pledge CA$ 15 or more About $12

    Discover Your Tea Destiny:
    Organic Earl Grey blend from Bangladesh

    A Charter Subscription to Tea Journey and a gift canister of Earl Grey tea blend, in corn silk tea sachets.

    ***
    A refreshingly modern Earl Grey, with gorgeous twisted black leaves layered with fragrant, lemony bergamot citrus. Hailing from the very first USDA Organic tea garden in Bangladesh, tucked into pristine, virgin land. Packed as 16 corn silk pyramid tea bags, in an environmentally responsible, compostable package.

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    Pledge CA$ 15 or more About $12

    Discover Your Tea Destiny:
    Tea 101 educational video

    A Charter Subscription to Tea Journey and a 'Tea 101' educational video from our friends at Tealet.

    ***
    Whether you are an experienced tea educator or a new tea lover this video series gives a vivid and realistic account of the story of tea. It covers the history of tea, tea types and process, tea myths, and tea brewing. All footage from this video was shot and produced by Tealet with the help of Tealet's direct trade network of tea farms and tea producers. 45 min long, delivered as a downloadable file link.

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    Pledge CA$ 25 or more About $19

    Discover Your Tea Destiny: Organic Matcha

    A Charter Subscription to Tea Journey plus a sample 1.5oz tin of Organic Matcha
    ***
    About this gift:
    Matcha is the elegant powdered tea made from Japanese tencha leaves, enjoyed traditionally in the ceremonial practice of Chanoyu and now increasingly in culinary form, too. This Organic Matcha is a perfect introduction for new matcha drinkers, whether you enjoy your green tea just pure or your interest is something healthy and green for smoothies and beverages. Offers a thick, creamy infusion when prepared with a bamboo whisk or electric frother, with a vibrant green flavor that inspires focus and calm.

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    Discover Your Tea Destiny: Everest Sunrise Black

    A Charter Subscription to Tea Journey plus a 50g gift of Everest Sunrise Black, from Nepal
    ***
    About this gift:
    Be transported to Ilam, Nepal with this wonderful and unique black tea that was grown using all natural cultivation methods. A double-roasted tea, offering complex, full flavors of molasses, raisin, and sweet potato, and more subtle hints of grape and caramelized sugar. The Hariyali Cooperative grows this tea, as Nepal’s first independent tea cooperative. In the past the majority of the tea produced in Nepal would be sold to farmers in India, primarily in Darjeeling, and the tea would be sold as Darjeeling tea. This cooperative is one of the first attempts to change that. They are constantly tweaking both their farming and processing methods in order to produce the best tea that they can.

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    Pledge CA$ 30 or more About $23

    Charter Subscribers receive 12-months of Tea Journey and will see their name listed in the inaugural issue in the order they donated.

    Tea Journey is a mobile magazine that publishes three 150-page (30 article) issues annually. Tea Journey is delivered online, as a downloadable PDF and can be viewed in the iOS and Android app on tables or phones. To view our current issue in progress, use the subscriber code Kickstartdonor.

    If the project is funded you will receive notice of the ORIGINS issue in June; the TEA REVIEW issue in August and the GIFTING issue in November. During the weeks between issues subscribers receive full-length features via Word Press.

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    Discover Your Tea Destiny:
    White Peony - Kumaon, India

    A Charter Subscription to Tea Journey and a 2oz sample of White Peony style tea from Kumaon, India.
    ***
    About this Tea: This rare spring white is made using the bud and first two leaves of the tea plant. Delicate aroma, full body and a wonderful sweetness that lingers. The unique twist of this tea is a green character, similar to honey melon, which can be attributed to the unique Kumaon soils. 

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  14. Select this reward

    Pledge CA$ 30 or more About $23

    Discover Your Tea Destiny:
    Little Red Robe oolong ('Xiao Hong Pao')

    A Charter Subscription to Tea Journey and a 25 gram sample of Xiao Hong Pao, an oolong better known as Little Red Robe.
    ***
    About this Tea: Little Red Robe rock oolong tea grows in Wuyi Mountain. It is named similarly to the most famous rock oolong tea, Da Hong Pao (Big Red Robe). Tea produced in Wuyi Mountain is considered superior, owing to the area’s pristine environment, rich volcanic rock soil, and biodiversity. Wuyi Mountain tea masters still practice traditional manufacturing techniques, most famously, the charcoal drying of tea leaves at low temperatures, a process that requires months to complete.

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    Pledge CA$ 30 or more About $23

    Discover Your Tea Destiny:
    GABA oolong

    A Charter Subscription to Tea Journey and a 50 gram sample of Gaba oolong.
    ***
    About this Tea: Grown in the sacred fields of Nantou, Taiwan, this high grade, organic tea - with a deep honey liquor and rich apricot flavor - has harmonies of vitality and flavor rolled tightly into each leaf. It is an all-natural source for gamma-aminobutyric acid that works to lower blood pressure, support the immune system, and relieve stress.

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    Discover Your Tea Destiny:
    Green Tea Assortment

    A Charter Subscription to Tea Journey plus a selection of two packets each of five teas (62 grams).
    ***
    About this gift:
    The green tea selection consists of: Premium Dragon Well Long Jing Green Tea: a subtle, rich, orchid like taste and aroma, with no hint of bitterness (2x7g)
    Bi Luo Chun Green Tea (Pi Lo Chun): a fruity, bold aroma and taste (2x7g)
    Huang Shan Mao Feng Green Tea: a long lasting floral scent and taste, with no bitterness (2x5g)
    Xin Yang Mao Jian Green Tea: a very refreshing, lingering aftertaste and aroma (2x7g)
    Premium Tai Ping Hou Kui Green Tea: sweet and smooth with strong aroma, has long-lasting sweet aftertaste (2x5g)

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    Discover Your Tea Destiny: Organic Ruby Oolong from Thailand

    A Charter Subscription to Tea Journey plus two 20g packets of premium organic Ruby Ooolong from Doi Mae Salong Thailand.

    ***
    About this gift:
    A certified organic oolong from Northern Thailand this tea was selected by Rishi Tea founder Joshua Kaiser. The tea is named for its brilliant red infusion. It is a full-bodied, deeply fermented oolong that is slow baked to bring out complex layers of cacao, raisins and black cherry. The tea is made from the Ruanzhi "Soft Stem" Oolong Cultivar (a strain of Qingxin) grown at 1,600 meters.

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    Teaware: Loose Leaf Travel Kit

    A Charter Subscription to Tea Journey plus a zippered kit to carry you favorite teas.

    About this reward: A zippered case in four colors to take your loose leaf tea and your equipage everywhere you go. Just add water! Includes four 1.5oz tea tins to keep your tea fresh and secure with space for a travel infuser (not included). Closed the kit measures 8 x 7 inches (3 inches deep to accommodate tea traveler). Made in New Hampshire.

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    Discover Your Tea Destiny:
    3.5oz tin of Kagoshima Sencha

    A Charter Subscription to Tea Journey Magazine and a 3.5oz tin of Kagoshima Sencha

    ****
    About this tea: This exceptional Japanese Sencha from Kagoshima, Japan produces a full-flavored tea that complements an array of savory and sweet menu selections. Each sip captivates the senses, continuing a Japanese tradition that spans over 12 centuries

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    Discover Your Tea Destiny:
    Yu Qian An Ji Bai Cha green

    A Charter Subscription to Tea Journey and a 50 gram sample of An Ji Bai Cha green tea (2015).
    ***
    About this Tea: This organic green tea is rich in amino acids with a clean flavor. Harvested before April 20th, just a few days later than the Ming Qian An Ji Bai Cha, it has a stronger flavor and greener color. In general, the picking season for An Ji Bai Cha is only one time per year, lasting from the end of March until around mid-later April. When you pick the tea in the cold season, the tea plant will contain higher amino acids and antioxidants.

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    Discover Your Tea Destiny:
    Indi's Gold - Nilgiri, India

    A Charter Subscription to Tea Journey and a 5oz sample of Indi's Gold, a black tea from Nilgiri, India.
    ***
    About this Tea: This whole-leaf black tea comes from south India's ancient Nilgiri Mountains. Produced in small batches by veteran grower Indi Khanna, it's a spicy, bright, fruity tea unlike any other. Indi has spent over 40 years perfecting his craft and you can taste his dedication to quality in each sip.

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    Discover Your Tea Destiny: Jasmine Downy Pearls

    A Charter Subscription to Tea Journey plus a 4oz sample of fragrant Jasmine Downy Pearls
    ***
    About this gift:
    Jasmine Downy Pearls are made from the finest silver tips of tender young buds, gently steamed after plucking, and hand-rolled into elegant pearls. During jasmine season, freshly picked blossoms are blended with the downy leaf green tea buds to produce an intoxicating aroma. Pale green liquor, with smooth and delicate flavor and deeply perfumy floral notes.

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    Discover Your Tea Destiny: Houjicha & Kukicha

    A Charter Subscription to Tea Journey plus a 50g gift of each Bamboo Houjicha and Jade Kukicha
    ***
    About this gift:
    Experience two wonderful, lesser known, green teas straight from Shizuoka, Japan, grown using all-natural cultivation methods. This particular Houjicha is crafted from leaves harvested in autumn by roasting the leaves and stems. The roasting minimizes the amount of caffeine, while also creating a caramel brown color and a warm, nutty aroma. Kukicha literally means ‘stem tea’, which is very fitting since it is made from the stems of green tea leaves. This particular batch is whole stems from first flush leaves. It has a very rich, sweet, grass taste with a hint of citrus and seaweed.

    Both of these teas are from the NaturaliTea farm, owned by the Kinezuka family in Shizuoka, Japan. The Kinezuka family has been practicing natural farming techniques since the 1970’s and their family is highly respected in Japan for this.

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    Tea Experience: A signed print by the author of THE SPIRIT OF TEA: An Offering to Tea Lovers

    A Charter Subscription to Tea Journey plus a signed print by the author of The Spirit of Tea, a groundbreaking fine art photography book.

    *****
    About this reward: A fresh look into the ancient yet vibrant Chinese tea culture by photographer and tea lover Matthew London following a four year journey throughout Mainland China, Taiwan, Hong Kong and Macao. Matthew's photographs will take you deep into the heart of the birthplace of tea. Based on his philosophy of The Five Elements of Tea, along with classic Chinese paintings and poetry, THE SPIRIT OF TEA offers profound insight into the essence and beauty of Chinese tea wisdom.

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    Discover Your Tea Destiny: Japanese green - Tea master’s choice!

    A Charter Subscription to Tea Journey plus a 100g “mystery” gift of vibrant Japanese green tea
    ***
    About this gift:
    Fresh from one of our gracious sponsors in Japan, this is a gift of 100g of tea, selected by their expert staff. Of the several quality levels available normally, this is their “luxurious” tier of tea, usually a high-grade spring harvested sencha, kabusecha or gyokuro. If you’re a fan of Chef’s Choice for your fine dining experience, this is a delightful opportunity to put your teapot in the hands of the masters!

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    Discover Your Tea Destiny: Organic Tea Assortment
    A Charter Subscription to Tea Journey plus a selection of six teas (38 grams).
    ***
    About this gift:
    The organic tea selection consists of: Organic Superfine Keemun Fragrant Black Tea: tastes sweet, fruity and floral flavor; smooth and mellow taste in mouth. Aftertaste acts quickly and lasts long (7g).
    Organic Superfine Dragon Well Long Jing Green Tea: Sweet floral, chestnut (7g)
    Organic Hangzhou Tian Mu Qing Ding Green Tea: Clean and fragrant, high aroma (7g)
    Organic Tian Mu Mao Feng Green Tea: a bright yellowish green color which has a long-lasting flavor (7g)
    Organic White Peony (Bai MuDan) Tea: a delicate, slightly flowery, sweet, lingering taste (5g)
    Organic Nonpareil Silver Needle White Tea (Bai Hao Yin Zhen) : a subtle, slightly flowery, sweet, lingering taste (5g)

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    Discover Your Tea Destiny: Organic Tea Assortment II

    A Charter Subscription to Tea Journey plus a selection of six teas (38 grams).
    ***
    About this gift:
    Discover Your Tea Destiny: Organic Tea Assortment
    A Charter Subscription to Tea Journey plus a selection of six teas (38 grams).
    ***
    About this gift: The organic tea selection consists of: Organic Superfine Keemun Fragrant Black Tea: tastes sweet, fruity and floral flavor; smooth and mellow taste in mouth. Aftertaste acts quickly and lasts long (2x7g).
    Organic Superfine Dragon Well Long Jing Green Tea: Sweet floral, chestnut (2x7g)
    Organic Hangzhou Tian Mu Qing Ding Green Tea: Clean and fragrant, high aroma (2x7g)
    Organic Tian Mu Mao Feng Green Tea: a bright yellowish green color which has a long-lasting flavor (2x7g)
    Organic White Peony (Bai MuDan) Tea: a delicate, slightly flowery, sweet, lingering taste (2x5g)
    Organic Nonpareil Silver Needle White Tea (Bai Hao Yin Zhen) : a subtle, slightly flowery, sweet, lingering taste (5g)

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    Discover Your Tea Destiny: Jasmine Oolong & Orchid Oolong

    A Charter Subscription to Tea Journey plus a 50g gift of each Jasmine Oolong and Orchid Oolong.
    ***
    About this gift:
    Experience the wonderful world of oolong with these teas, hailing from Taiwan and Indonesia. The Jasmine Oolong is from Nantou, Taiwan and is grown using all-natural cultivation methods. The brewed tea has a sun yellow color, smooth, buttery consistency, and floral aromas offering long-lingering hints of jasmine. This tea comes from Goe Tea, owned by Alfredo Lin – who comes from a family of tea farmers - in the Zhushan Township of Nantou. The Orchid Oolong is from Banten, Indonesia and certified organic by IMO international. Medium oxidation, with a roasted chestnut and honey flavor, aroma like a fresh bamboo forest filled with orchids, and a refreshing mint-like finish. This tea comes from PT Harendong, an all-natural farm that was started in 2005 by Dr. Alex Halim in the Halimun Mountains. The idea was to create a Chinese and Taiwanese style tea farm in Indonesia but with a more sustainable approach.

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    Discover Your Tea Destiny:
    Hawaiian Rainforest White Tea

    A Charter Subscription to Tea Journey and a 15g packet of Hawaiian Rainforest White Tea

    ***
    About this tea: This is an organic white tea grown, harvested and processed in the native Hawaiian Rainforest on the southeast side of the Island of Hawai`i. Only the bud and top two leaves are hand plucked from from mature yutaka midori, bohea, benikaori and yabukita tea varietals growing at about 1,000 feet above sea level on the slopes of Mauna Loa in the Puna District, far from pollution. Pu`u O`o Volcano erupts about 5 miles from the farm and the tea enjoys the naturally acid soil environment. The tea plants are cared for by HRT Owners Bob & Julie Jacobson
    The first brew is clear and light in color after about 4 minutes of brewing, with a light aroma and aromatic volatiles. I pour this into a tea pot and serve. 70% of the caffeine is contained in the first brewing. I suggest brewing the leaves at least 3 more times. Successive brews are more robust in color and flavor.

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    Discover Your Tea Destiny: Organic Tea Assortment
    A Charter Subscription to Tea Journey plus a selection of six teas (38 grams).
    ***
    About this gift:
    The organic tea selection consists of: Organic Superfine Keemun Fragrant Black Tea: tastes sweet, fruity and floral flavor; smooth and mellow taste in mouth. Aftertaste acts quickly and lasts long (7g).
    Organic Superfine Dragon Well Long Jing Green Tea: Sweet floral, chestnut (7g)
    Organic Hangzhou Tian Mu Qing Ding Green Tea: Clean and fragrant, high aroma (7g)
    Organic Tian Mu Mao Feng Green Tea: a bright yellowish green color which has a long-lasting flavor (7g)
    Organic White Peony (Bai MuDan) Tea: a delicate, slightly flowery, sweet, lingering taste (5g)
    Organic Nonpareil Silver Needle White Tea (Bai Hao Yin Zhen) : a subtle, slightly flowery, sweet, lingering taste (5g)

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    Discover Your Tea Destiny:
    Organic Tea Assortment II
    A Charter Subscription to Tea Journey plus a selection of 10 teas (132 grams).
    ***
    About this gift:
    The fine tea selection consists of: Organic Superfine Dragon Well Long Jing Green Tea: smooth, sweet and mellow, aroma lasts long in the middle and back part of the tongue (2x7g)
    Bi Luo Chun Green Tea (Pi Lo Chun): a fruity, bold aroma and taste (2x7g)
    Keemun Aromatic Snail Black Tea: at the very start it creates a light taste in mouth, and then it turns mellow and sweet on the finish. (2x7g)
    Yunnan Gongfu Fragrant Black Tea: tastes soft and mellow, having resemblance of ripe tea flavor. (2x7g)
    Zheng Wei Tie Guan Yin Oolong Tea: light sweet, smooth and soft. (2x7g)
    Taiwan High Mountain Oolong Tea: fragrant and brisk, with sweet aftertaste (2x7g)
    Moonlight Beauty Raw Pu-erh Loose Tea: sweet, thirst quenching, long-lasting sweet mouthfeel (2x5g)
    Superfine Taiwan Ali Shan Oolong Tea: pure and mild, tastes smooth and round in the month. The tea has a light fragrance of gardenia (2x7g)
    White Peony (Bai MuDan) Tea: light soybean milk aroma with a touch of gentle savory sensation that lingers. (2x5g)
    Organic Superfine Dragon Well Long Jing Green Tea: sweet floral, chestnut (2x7g)

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    Discover Your Tea Destiny:
    Zhang Lang sheng (raw) Pu-erh cakes

    A Charter Subscription to Tea Journey and a 100 gram sample Pu-erh tea cake, Zhang Lang.
    ***
    About the Tea: From summer 2014 harvest. A sheng Pu-erh (raw, or 'green') tea, powerful with strains of easy, sweet tangs. Harvested and produced by the Bulang minority in Yunnan Province, China. Zhang Lang teas are standouts amongst Pu-erh fans, capable of both subtle tones and bold strength. This particular tea has had a fair amount of time to age and settle but it retains its inherent power, which makes it a great tea for further development. Each cake comes with a keepsake story card about Zhang Lang teas.

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    Discover Your Tea Destiny:
    Smacha Autobrewer

    A Charter Subscription to Tea Journey and a porcelain Autobrewer for your daily tea enjoyment.
    ***
    About this gift:
    The Smacha Autobrewer, invented by Tea Master Jason Chen and patented in China and the US. Made in Dehua, China, a city famous for its quality porcelain manufacturing and innovation.

    The secret to the Autobrewer is the way it controls the time it takes for the tea to go from the top brewing-vessel, through the stainless steel mesh filter, into the pitcher below. The brewing time is fixed by the size of the hole the brewed tea passes through.

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    Discover Your Tea Destiny: 2016 Doke Black Fusion tea

    A Charter Subscription to Tea Journey plus generous 250g gift of 2016 Doke ‘Black Fusion’ tea
    ***
    About this gift:
    New crop tea! A flavorful, buttery black tea with long, twisted leaves, offering notes of molasses, malt and rose and a grapefruit-like finish. Recommended for fans of Indian teas who enjoy the robust qualities, but also very much appreciate complexity and nuance of flavor, texture and the joy of multiple infusions. Grown with completely natural techniques, and fed by the water from the newly revitalized Doke River, in Bihar, India. A beautiful new crop tea to toast the season!

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    Discover Your Tea Destiny: Green, Black & Herbal sampler

    A Charter Subscription to Tea Journey plus a sampler gift of 3 signature daily teas
    ***
    About this gift:
    3 of our sponsor’s favorite signature teas, in one gift! Start your day with Pride of the Port – a blend of whole leaf black teas tipped with gold, yellow, red-brown and white, offering a bright red cup with satisfying malty, floral and toasty notes. In the afternoon, the gentle uplift of Green Tea Tropical gets you through those last few hours at the office. For the evening, caffeine-free African Nectar rooibos blend unwinds and soothes. Packed in 4oz loose leaf tins.

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    Discover Your Tea Destiny:
    Gift box of Nepal teas

    A Charter Subscription to Tea Journey and a gift box of 4 samples of Nepali tea.
    ***
    About the Tea:
    A collection of 4 handmade Nepali teas, creating a tasting tour of one of the most beautiful origins for tea. Featured in this gift set are Silver Oolong, White Forest, Brown Oolong and Amber Red. Sourced from Pathivara Tea in Panchthar Nepal, Hariyali Cooperative in Jasibire (Illam) Nepal, and Teenjure Tea Cooperative in Phakphok (Illam) Nepal. Comes packaged in tins and with collectible tea farmer cards.

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    Discover Your Tea Destiny: Noblesse Oblige, Berlin

    A Charter Subscription to Tea Journey plus a gift collection for the perfect afternoon of tea tasting
    ***
    About this gift:
    Knowing that “nobility obliges”, it's really no wonder the Duchess of Bedford - to whom we owe that greatest of British traditions, our beloved afternoon tea - would accept no less than the finest china and most refined teas when entertaining her friends. Upholding this noble tradition, this gift brings together the finest afternoon steeps. 6g samples of each: Silver needle from Kenya, Long Jing, Oriental Beauty, First Flush Darjeeling, Summer Darjeeling and a decadent blend of spring Darjeeling, jasmine green tea and rose petals. Enjoy your tea with an included porcelain sipping cup, featuring an elegant lotus pattern in relief painting, with shades of blue and white and touches of gold, plus a leadwood coaster. Comes with gift tote, too, my dear! From Berlin, with love.

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    Discover Your Tea Destiny:
    Tea Pet, "Psycho Spider"

    A Charter Subscription to Tea Journey plus a unique, handmade tea pet to keep you company at your tea table.
    ***
    About this gift:
    The piece being donated is titled “Psycho Spider” – A tea pet, made by artist Mandy McDonald. Material is dichroic glass and bronze. The bronze will patina over time. Tea pets are small figures, often made of clay, which are kept by tea drinkers for good luck. They often sit at the edge of a tea table, waiting for sips of your delicious tea to be poured over them. A reference photo can be found on the “Updates” section of our Kickstarter campaign.

    “Psycho Spider” is being donated through Tea Total - a collective of four Australian professional artists who share a passion for all things tea, linking fellow tea lovers to producers of handmade tea, wares and tea-inspired art.

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    Discover Your Tea Destiny: Charcoal roasted Tieguanyin

    A Charter Subscription to Tea Journey plus 50g sample of artisan roasted Tieguanyin
    ***
    About this gift:
    Tieguanyin (“Iron Goddess,” also written Ti Kuan Yin) is among the most famous of the oolong teas, appreciated for its flavor, aroma, and color characteristics. While many oolong teas come from other parts of Fujian province, and even other provinces in China, the most authentic Tieguanyin is still to be found in the gardens of Anxi county. This offering is charcoal roasted by Master Lin, who has over 40 years experience with this tea. The production takes 32 hours for every batch! This Tieguanyin comes from Xiang Hua town, in Anxi county, harvested from the red bud Tieguanyin bush variety. A serious tea session offering, infusing easily for 10+ delicious cups! Shipping direct from China.

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