Hi! Wow! Time has flown on Kickstarter! Three days to go and we've reached TWO goals already. Thank you to all of you for supporting this idea. None of this would be possible without you.
Since we've hit our $8000 target let's take it to the third and final level with only three days to go: Let's aim for $15000! The more exposure these Posticks get the more likely it is that I can get them onto the shelves. If we can inspire enough friends with this project in the next 3 days we'll most definitely inspire a postcard revolution and potentially play our part in saving the Postal Service. Let's do this thing!
I need your help to raise $15000 to produce my first batch of Posticks. To inspire you and everyone else to send postcards again. You'd effectively be pre-buying the Posticks (and so much more) by pledging for some of the fantastic rewards listed on the right hand side of this page.
POSTICKs are white adhesive labels with rounded corners (like in the picture). They're slightly smaller than your average photograph and they have the normal postcard-backing lines printed on them. The labels are easy to write on with a normal pen.
You could take a photograph of your weekend away, stick a Postick on the back, write a message on it and send it to Bob who moved to Barcelona. He'll love that! You could take that awesome portrait your 5 year old niece drew, stick a Postick on the back and send it to uncle Harry in Hollywood. He'll make her famous! You could stick one on the fabric scraps, send it to aunt Augusta in Austria. She'd be over the moon! You could get some of those awesome black and white vintage photographs (of people you know nothing about) from the antique store, stick a Postick on the back, write a note and send it to your hipster friends in Berlin. The options are endless. Really.
There's something strangely wonderful about receiving postcards. It's hard to describe since it's a little piece of card. But it's much more than just processed wood and a hand written note. It's a thought of someone that spontaneously manifested somewhere else in the world. A thought so strong that it transformed itself into hand-written words on a piece of card. That random little thought survived a complex (and fantastic) postal system, continents, human error and the forces of nature and finally made it into that exact little mailbox. It's a miracle!
I've created a bunch of fun "rewards" for each pledge to inspire you and your friends and cousins to back my fantastic campaign. I've listed the rewards on the panel on the right hand side so have a look. Especially the $250!!! It's the only reward limited to 20 backers so if you're in you better be quick with the credit card! Keep scrolling to see examples of some of the beautiful things you can get for the various pledges below.
A set of 10 beautiful Birthday cards with this little guy on them and of course a set of Posticks.
10 of my favourite photographs printed postcard-size and a pack of Posticks:
8 Kickstarter limited edition hand-illustrated quote cards printed on beautiful off-white paper. Is it a potential postcard? Is it something to hang on the wall? There's no need to decide:
There are a few more rewards so have a read through them on the right hand side to find the one/s that suit your personality.
PLEASE NOTE: The $250 reward INCLUDES the TUTTI FRUTTI BUNDLE from the $150 reward.
Where will the cash go?
Reaching my goal of $4000 will enable me to produce the first big batch of 20000 labels with professional label-printers. This includes the set-up cost of creating plates and dyes specific to the exact size I'm after with rounded corners. It includes the costs for printing the first bulk batch (the more I produce the cheaper I can make these babies for you). I have made samples with adhesive paper but the paper's incredibly pricey and I need to take it to the next level and have them made by the people who know how.
The money will also go towards all the packaging elements such as printing the packaging label (that explains the product to passers-by in all the great retail stores that will stock Postick), the plastic sleeve, the paper and the stamp. I've done all the design work already so the cash really just goes into production.
I've created a site: postcardhappiness.com which serves as a hub for all kinds of awesome postcard-related projects. I already have two great projects up so have a look and get involved. It's free. (Especially check out the Postcard Happiness Project) If you have some great postcard initiatives up your sleeve which you'd like to run off the same platform, get in touch. I'd love to have you on board as long as it's positive and inspires people to send postcards.
If we (you and I) make it over and above the goal of $4000 I would like to expand the website so that it's a little more user-friendly with regards to creating a community and expanding on the functionality since I'm effectively a graphic designer, not a programer.
For those of you who are unfamiliar with Kickstarter: I have 33 days to make my target goal of raising $4000. If I don't make it to $4000 I don't receive any funding at all and nothing comes off your credit card. It's one of the Kickstarter principles and it's a good way to gauge whether or not the project has potential to be a winner. So please share this link with as many of your friends as possible, share it on facebook and tweet about it and help me reach my goal so that you and I can spread the postcard happiness like never before.
Thanks for reading through all this text and thanks for supporting my little vision of postcard happiness.
Thank you Charlie Winston for the beautiful background tune to my video.
Follow me on twitter @postcardhappy