Arkartia: Explore the Magical World of Tarot! (Canceled)
Transform your world with Tarot as you journey through an interactive map and use the companion App to navigate through life.
What is Arkartia and the Tarot Wayfarer?
We are seeking your pledge to create a tarot-based website and an associated App (for your smart device, phone, or iPad) which will provide a new experience of tarot for divination and self-discovery.
The whole project is ...
- A new form of interactive and engaging tarot-based website
- A secret society which is neither secret nor a society
- A community experience shared on social media
- A review and sharing site for cartomancy and divination
- A tarot learning site for absolute beginners and experts
- A game that is played in real life
- A mystical journey of self-transformation that is open to everyone
- An online tarot reading system
- A way of learning esoteric systems at your own pace
And something even more; an App with Augmented Reality, bringing another world – a tarot world – into this world. The App also allows subscribers to share card interpretations at a click with the Flying Scrolls.
The whole experience is SUITABLE FOR ABSOLUTE BEGINNERS TO TAROT to very experienced readers, as it includes several unique teaching aids which are truly immersive.
In fact, even if you do not yet have access to a physical tarot deck, you can use the online system built into the site and App for your readings.
FREE $300 TAROT & LENORMAND COURSE
Every backer from the £22 Arcana Fellowship Pledge upwards will receive a $300 Cartomancy Video Course for FREE should the campaign reach its goal.
The 4 x 90-minute video classes are; Tarot Reading by Stages; Lenormand Traditional Reading; Modern Tarot Methods for the Top Ten Questions; and Tarot Magick through the Ages.
The course is being created for our Tarot Time Traveller book (Llewellyn Worldwide, November 2017) priced at $75/class but all backers will receive it for FREE if ARKARTIA reaches or exceeds its target goal.
ARKARTIA: THE SITE
As a backer, you will receive a year-long access to the full Arkartia site, which your pledge will allow us to create.
Arkartia is a subscription-based website featuring an interactive map and integrated tarot reading room, providing a unique “choose your own adventure” style experience for tarot learning and guidance.
Check out the Sandbox (test) page on www.arkartia.net for a FREE 'Labyrinth of Torfeld' Tarot video series in which you will experience a whole new way of learning tarot in an immersive and interactive way.
1. The site features a map of the world of Arkartia, based on the twelve realms of the zodiac. A road, the Arcana Way, runs through these realms and has 22 stations upon it, corresponding to the Tarot Major Arcana.
There are 32 other locations on the map, some of which will only be available at certain times of the year, subject to other conditions, or based on a subscriber's progress through other locations.
These become initiatory journeys in your real life as you make changes according to 'Gated Spread' experiences associated with each location - or other experiences that will be surprises!
2. The locations link to a variety of media, including a series of automated messages which will take you on an experiential journey of tarot learning called a “Gated Spread”, lasting anywhere between a few days to a week.
You can share your experiences of these Gated Spreads in linked Facebook groups.
Other locations will include special methods, secret stories which teach divination, video clips, clues to greater mysteries and much more.
Many of the locations are richly illustrated by Ciro Marchetti, providing an immersive experience as you discover more in the world of Arkartia and the Tarot. Several are animated illustrations, which bring the world of Arkartia to life.
3. The world map also contains a location for Tarot Town. This opens a new map with more detail of that location and further clickable locations.
These include the Tarot Theatre which links to exclusive video classes, methods and ideas to take your tarot to new levels.
There will also be a location linking to special tarot deck reviews, and a Town Crier location for delivering tarot news from the publishers - exclusively giving sneak peeks to subscribers.
4. Specific decks and releases will be shared across the whole site during scheduled festivals and celebrations. These will be alerted optionally to your App, keeping you instantly connected to tarot worldwide.
5. Subscribers will be allocated a realm based on your date of birth and astrological profile, and you will receive special astrological and tarot material on your birthday.
6. A range of other services and functionality will be offered, including links to subscriber blogs, competitions, and one-off events.
Much of this material is already written and will be available on the site launch. Backers will receive updates as these experiences are created ahead of launch.
7. Authors and designers will be encouraged to link to Arkartia in the future, where their deck or book may be featured, with a unique Rose Key symbol, providing a “treasure hunt” to collect all references.
Further planned upgrades and extensions following site launch will include a Lenormand area, a special online museum for tarot, a section for "cards of antiquity" and other modules.
8. The site will also include an exclusive online tarot reading system featuring the Tarot Decoratif by Ciro Marchetti and unique spreads and interpretations by Marcus Katz and Tali Goodwin. The reading system will also be available for Wayfarers who wish to experience Gated Spreads but do not have access to a physical tarot deck.
All backers also receive the Tarot Wayfarer App which is integrated into the main site and provides additional access and features for subscribers.
1. The basic version of the Tarot Wayfarer App will feature a unique one-card reading system using the Tarot Decoratif by Ciro Marchetti and exclusive text from Marcus Katz & Tali Goodwin for everyday questions and answers.
2. Those who have subscription to the site (and included for a year with your pledge here) can also access the main Arkartia site within the App.
Subscribers to the main site will also receive the full version of the Reading system, including additional animation and text, more cards in the spreads, and the ability to split the deck for "split deck readings".
3. Subscribers to the app/site also have access to a unique feature in the App we call Flying Scrolls. This is a way of sharing and discovering alternative interpretations for any card!
We are keeping this exciting feature under wraps a little at the moment as it requires development work, however, backers will be kept up-to-date as the App is developed, being able to see it developed in real-time.
Initially using a standard Waite-Smith deck, Wayfarers can hover over any card with their smart device camera and this function of the App will allow you to either “add a scroll” or “read a scroll”.
If you add a scroll, you can type in a twitter-length interpretation for that card. This is then submitted to a central library held in a database on the cloud. It will be checked for content to avoid spam or other inappropriate content.
If you choose to read a scroll, a host of floating scrolls will appear in the camera above the card, and you can click on any one, revealing the text written by another Wayfarer.
If you like that reading, you can click “like” and this scroll will be up-voted (as in the Reddit system) and more likely to appear above the card ahead of others.
The subscriber who wrote that scroll will also receive optional notification that someone has liked their interpretation, perhaps by a specific tone or vibration alert on their smart device.
This innovative feature is one of many planned for future upgrades to the App and allows any subscriber to share and benefit from every other readers interpretation of the cards.
As future decks are added to the Wayfarer App, they will be able to call themselves Tarot Wayfarer Compatible, meaning that all Wayfarers can immediately access the "Little White Book" meanings which will appear on the scrolls and also start to add their own interpretations and read other interpretations by other owners of that compatible deck.
We feel the Flying Scrolls function is very important as alternative card interpretations are the most common discussion on our social media groups, and this function provides that immediately on your device.
How Was The Back Story Created?
The foundation of this experience has been constructed and tested over six years and it is only now that the technology exists to fully manifest the vision. We feel that tarot is ready for something new and exciting, now that many people are using social media and mobile devices as a regular part of daily life.
Read the full magical history of the discovery of Arkartia and a little act of magic in the Tarot Wayfarer site which gives a mystical and creative back-story to Arkartia, created over six years.
In the video below, you will see our inspiration for a map built from tarot was directly from research into the life and work of Pamela Colman Smith, who co-created the world's most popular tarot deck in 1909.
Pause the pages at your own pace and take a moment to read the incredible secret - the tarot is a map of one world - and then watch our animation which fits the cards back together in Pamela's own map.
Who is Creating Arkartia?
Well, technically, all of us - you, the backers! However, the design is by leading tarot authors Tali Goodwin & Marcus Katz with extensive new artwork and animation throughout the project by innovative artist, Ciro Marchetti.
A number of third-party technical teams have been consulted during the prior year to refine the project. Each has corporate-level expertise in new technology, including 3d modelling, App development, Augmented Reality (think Pokemon Go) and in some cases, for future expansion, Virtual or Layered Reality systems.
All have added their own creativity and expert knowledge, providing realistic scope and costing of the overall project. They were all excited by the uniqueness of the proposal and have great enthusiasm for the adventure.
We finally selected Mustard Design, a leading UK Design Agency, who demonstrated the necessary skills in each area (branding, site design, App design, Augmented Reality) and the most enthusiasm for the concept.
Who is Supporting this Project?
The whole project provides a new platform for tarot, divination and oracular seer-ship. It is infinitely expandable with additional modules, content and rich experience planned for the future, evolving the site over time.
We have held face-to-face meetings with the major tarot publishers, including Lo Scaraebo (our partners), Llewellyn (our publishers) and US Games Systems, Inc. over the previous two years and presented the project to them; in return they have all pledged their full support.
"... the project looks truly amazing. And massive. I can see why it took six years to build it, I must say I am impressed by the amount of work and love you put in this project"
- Andrea Chiarvesio, Lo Scarabeo.
"... a VERY exciting project!"
- Lynn Araujo Director of Communications U.S. Games Systems, Inc.
"I firmly believe this has the potential to be a distinct departure from any other on line tarot community based entity. It will take things to a significant next level and provide a unique overall tarot experience"
- Ciro Marchetti, multiple Award Winning Artist & Tarot Designer.
"An immediate YES!"
- Bill Krause, Publisher, Llewellyn Worldwide
Backers and Subscribers will learn, develop and enjoy tarot in new ways – for themselves and in the company of other Wayfarers. Along the way, there will always be the fun of the many mysteries and journeys which await further discovery.
Members of the Tarot Association will receive exclusive benefits, special perks and additional content, in their subscription to the Tarot Wayfarer.
Costing & Funding
It will cost £51,000 in total to build Arkartia and the Tarot Wayfarer App. We are seeking your pledges to create this innovative new platform for tarot sharing and learning.
This figure was arrived at by a year-long selection process of design companies, with two finalists who both quoted (after negotiation) roughly the same figure for the best level of design work on this project.
We also have to cover 10% of the total raised which will go to Kickstarter from us. If a project is successfully funded, Kickstarter applies a 5% fee to the funds collected for creators. Their payments processor will also apply payment processing fees (roughly 3-5%) to our total.
We decided that it was better to offer the full vision of integrated site and App rather than just one half, so that we can build both together and then develop more features in the future across both site and App.
The site and App costings include slick animations, responsive design to any device, a content management system and membership system to make your experience of the site utterly immersive, and licensing of A.R. systems, cloud storage, backups, and server space.
The site will be offered as a subscription site on launch, likely at a subscription rate of $19.99/month (approx. £15.66). The App will be free for the basic one-card oracle but Arkartia features will require site subscription.
What Will it Cost to Pledge?
We are offering backers a full one-year subscription for a base-level pledge level of £55 (approx. $70), with additional one-time backer bonuses, which will be 70% LESS than a full annual subscription when the site is live.
There are many other levels of pledge which give status across the world of Arkartia. Their nature is detailed in the rewards column to the right of this page and several are time-limited or limited to numbers of backers in the campaign. Choose wisely!
As with all Kickstarter campaigns, your pledge will not be taken unless the campaign reaches its goal, and that will be on May 31st or shortly thereafter.
Royal status allows backers to choose a pledge which will give them the ability to shape the world of Arkartia through their communications across the site and to all Wayfarers. This will be both by email and notification to subscribers.
We will work with the "Royal" backers to schedule these communications and to shape the world in terms of future upgrades and developments such as online events and conferences.
If you do not have a "smart phone" or device, you will still be able to access all of the main services on the Arkartia site.
All backers will receive (irrespective of the success of the campaign) a FREE exclusive animated screensaver of original artwork by Ciro Marchetti, including scenes not yet revealed of Arkartia, accompanied by evocative floating text by Marcus Katz & Tali Goodwin describing this magical world of Tarot.
A sample of artwork already completed can be viewed in this lo-res sample video (for demo only), and the screensaver will be for MAC, PC, etc.
We have a range of stretch goals which will allow us to add more material to the site and functionality to the App, culminating at £66k for the provision of ORACLE STATIONS included in every App.
We also have two surprise Gated Spreads already created by leading Tarot authors & teachers.
These goals will be described as we approach them and unlocked when we surpass each of them - the more we share, the more we get!
We will describe the Oracle Station stretch goal in more detail and share a video below of this innovative new feature which will turn the whole world into a living oracle.
Should we reach or exceed £66,000 in total, we will add to all Tarot Wayfarer Apps another innovative feature - Oracle Stations.
This will add to the App with a geo-location based feature allowing Wayfarers to place virtual tarot cards in real-world locations. Wayfarers will be alerted of nearby “Oracle Stations” and can receive a reading and/or leave their own cards at that location. Where a specific location (say a convention, landmark or shop) collects several readings, it will be referred to as an Oracle Hub.
When you complete your pledge at the close of the successful campaign, you will be given the optional choice of two Add-Ons.
1. ARKARTIA PRINT MAP WITH A.R.
Exclusive SIGNED print poster of Arkartia with A.R. Features.
Ciro Marchetti will personally sign a print poster of Arkartia and Tarot Town which will only be available to Wayfarers. This map will be mailed to you and will have exclusive Augmented Reality components for your smart device/smart phone, featuring graphics, animation and special content teaching you tarot in an immersive story-telling style.
The map will be made available to future Wayfarers after the site launch at $35 + p&p but Kickstarter Backers can claim their map for only $15 + FREE postage (USA) and $15 + $10 postage (Global).
Figures will be given in GBP pound sterling on final checkout of your pledge at the conclusion of a successful campaign.
2. Tarot Town Figures
Choose 1-3 Figures from the Tarot Town figure range.
Our exclusive Tarot Town Figures are planned to integrate into the Arkartia site and Tarot Wayfarer App in a future upgrade. If you have not already started to collect these figures, you will be given an exclusive offer on pledge completion of $14.99 per figure + p&p.
We thank you for considering this innovative and ambitious project and look forward to working with on the creation of Arkartia.
Risks and challenges
We have backed 36 successful Kickstarter projects in tarot and gaming over the last 6 years and 3 projects which did not achieve funding.
There are two sides to this project, both of which carry the implicit risk of any new technology; it might fail to meet expected functionality or the schedule for delivery might change.
To this end we have spent the year prior to this campaign in discussion with a selection of industry-recommended design companies before choosing our partner, Mustard Design.
Marcus also has an extensive I.T. support background and management experience of c. £1million I.T. projects in the private and public sectors, and this has reduced risks of proposing an entirely unrealistic functionality to the site and App.
In working with third parties, we have honed the final deliverable (both site and App) to a realistic version of our original vision, and one that can be delivered in a reasonable schedule, i.e. by year-end 2017.
The website component is entirely within reason for most designers, even with 'bells and whistles', and the App has been specified to a level which will be readily supported by most devices and existing technology.
We have also taken out some of the more "ambitious" or "visionary" components of the Wayfarer for a later upgrade or, more likely, a later and smaller Kickstarter - should the main platform be successful.
Should the delivery schedule slip or the functionality of the site or App change in any significant manner, we will keep Wayfarers (backers) informed. We are well-known for our accessibility on social media and will regularly update on progress.
Many Kickstarter projects are not a "pre-order", but rather a proposal or a plan - a vision seeking investment from backers. Only 1.2% of the projects we have personally backed over the years have failed in some way, and in each case we have identified the issues and mitigated them in our own project.
We have been cautious in our timing, waiting over six years since the original concept was devised for the technology to be accessible, affordable and stable.
Much of the original design (the Gated Spreads, etc.) has already been extensively tested over the last few years and the new artwork and animations have been in progress for over six months.
The main risk will be putting together the functionality of the site and integrating the App features. We will work closely with our design partner to ensure testing and refinement remain close to the original specification.
As this project requires no delivery nor physical production, we have no risks from packaging or logistics, nor having to co-ordinate with multiple partners for these purposes.
We will endeavour - with your support - to do our best in creating a wonderful new platform for us all to share our love of tarot and divination.
'Arkartia' & 'Tarot Wayfarer' are registered trademarks.
- (35 days)