Arkartia For All: Explore the Magical World of Tarot!
Arkartia For All: Explore the Magical World of Tarot!
Learn and Explore Tarot in a new way as you explore the fictional world of Arkarita using an interactive and immersive map.
Learn and Explore Tarot in a new way as you explore the fictional world of Arkarita using an interactive and immersive map. Read more
About this project
Arkartia is a subscription-based website featuring an interactive map and integrated tarot reading room, providing a unique “choose your own adventure” style experience for tarot learning and guidance.
The site is designed for both absolute beginners to Tarot and experienced readers; professional readers; designers and artists; every participant can chose their own route and experience of this immersive site.
As a backer, you will receive full access to the Arkartia site, which your pledge will allow us to create.
You will save 35% (3 months) or 50% (one year) on the subscription rate of the live site with your chosen pledge.
Check out the Sandbox (test) page on www.arkartia.net for the 'Labyrinth of Torfeld' Tarot video series in which you will experience a whole new way of learning tarot in an immersive and interactive way.
Features of the Site
1. The site features a map of the world of Arkartia, based on the twelve realms of the zodiac. A road, the Arcana Way, runs through these realms and has 22 stations upon it, corresponding to the Tarot Major Arcana.
There are 32 other locations on the map, some of which will only be available at certain times of the year, subject to other conditions, or based on a subscriber's progress through other locations.
These become initiatory journeys in your real life as you make changes according to 'Gated Spread' experiences associated with each location - or other experiences that will be surprises!
2. The locations link to a variety of media, including a series of automated messages which will take you on an experiential journey of tarot learning called a “Gated Spread”, lasting anywhere between an hour, a few days or a week.
You can share your experiences of these Gated Spreads in linked Facebook groups.
Other locations include special methods, secret stories which teach divination, video clips, clues to greater mysteries and much more.
Many of the locations are richly illustrated by Ciro Marchetti, providing an immersive experience as you discover more in the world of Arkartia and the Tarot. Several are animated illustrations, which bring the world of Arkartia to life.
3. The world map also contains a location for Tarot Town. This opens a new map with more detail of that location and further clickable locations.
These include the Tarot Theatre which links to exclusive video classes, methods and ideas to take your tarot to new levels.
There will also be a location linking to special tarot deck reviews, and a Town Crier location for delivering tarot news from the publishers - exclusively giving sneak peeks to subscribers.
4. Specific decks and releases will be shared across the whole site during scheduled festivals and celebrations.
5. Subscribers will be allocated a realm based on your date of birth and astrological profile, and you will receive special astrological and tarot material on your birthday.
6. A range of other services and functionality will be offered, including links to subscriber blogs, competitions, and one-off events.
Much of this material is already written and will be available on the site launch.
Backers will receive updates as these experiences are created ahead of launch.
7. Authors and designers will be encouraged to link to Arkartia their decks and books through the use of the Rose Key symbol and other references, providing a “treasure hunt” to collect all references.
Further planned upgrades and extensions following site launch will include a Lenormand area, a special online museum for tarot, a section for "cards of antiquity" and other modules.
8. The site will also include an exclusive online tarot reading system featuring the Tarot Decoratif by Ciro Marchetti and unique spreads and interpretations by Marcus Katz and Tali Goodwin.
The reading system will also be available for Wayfarers who wish to experience Gated Spreads but do not have access to a physical tarot deck.
Every backer from the Arcana Fellowship Pledge upwards will receive a $300 Cartomancy Video Course for FREE should the campaign reach its goal.
The 4 x 90-minute video classes are; Tarot Reading by Stages; Lenormand Traditional Reading; Modern Tarot Methods for the Top Ten Questions; and Tarot Magick through the Ages.
The course is being created for our Tarot Time Traveller book (Llewellyn Worldwide, November 2017) priced at $75/class but all backers will receive it for FREE if ARKARTIA reaches or exceeds its target goal.
How Was The Back Story Created?
The foundation of this experience has been constructed and tested over six years and it is only now that the technology exists to fully manifest the vision.
We feel that tarot is ready for something new and exciting, now that many people are using social media and mobile devices as a regular part of daily life.
Read the full magical history of the discovery of Arkartia and a little act of magic in the Tarot Wayfarer site which gives a mystical and creative back-story to Arkartia, created over six years.
In the video below, you will see our inspiration for a map built from tarot was directly from research into the life and work of Pamela Colman Smith, who co-created the world's most popular tarot deck in 1909.
Pause the pages at your own pace and take a moment to read the incredible secret - the tarot is a map of one world - and then watch our animation which fits the cards back together in Pamela's own map.
Who are the Creators of Arkartia?
Well, technically, all of us - you, the backers!
However, the design and extensive original content is written by leading tarot authors Tali Goodwin & Marcus Katz and features extensive new artwork and animation throughout the project by innovative artist, Ciro Marchetti.
Who is Supporting this Project?
The whole project provides a new platform for tarot, divination and oracular seer-ship. It is infinitely expandable with additional modules, content and rich experience planned for the future, evolving the site over time.
We have held face-to-face meetings with the major tarot publishers, including Lo Scaraebo (our partners), Llewellyn (our publishers) and US Games Systems, Inc. over the previous two years and presented the project to them; in return they have all pledged their full support.
"... the project looks truly amazing. And massive. I can see why it took six years to build it, I must say I am impressed by the amount of work and love you put in this project" - Andrea Chiarvesio, Lo Scarabeo.
"... a VERY exciting project!" - Lynn Araujo Director of Communications U.S. Games Systems, Inc.
"I firmly believe this has the potential to be a distinct departure from any other on line tarot community based entity. It will take things to a significant next level and provide a unique overall tarot experience" - Ciro Marchetti, multiple Award Winning Artist & Tarot Designer.
"An immediate YES!" - Bill Krause, Publisher, Llewellyn Worldwide.
Backers and Subscribers will learn, develop and enjoy tarot in new ways – for themselves and in the company of other Wayfarers. Along the way, there will always be the fun of the many mysteries and journeys which await further discovery.
Arkartia Creation Costs
We have significantly reduced the costs of creating Arkartia by splitting the original project into two phases; the website in 2017 and the App in 2018.
We have further reduced the cost of the website phase of project, without reducing any functionality, by bringing the site design in-house and using our existing systems rather than third-party custom-built dashboards and management systems.
Ciro Marchetti has further arranged to re-schedule his own workload in order to devote additional time and content to the project, in his support of the vision.
We also have to cover 10% of the total raised which will go to Kickstarter from us. If a project is successfully funded, Kickstarter applies a 5% fee to the funds collected for creators. Their payments processor will also apply payment processing fees (roughly 3-5%) to our total.
The site will be offered as a subscription site on launch at a subscription rate of $12.50/month (approx. £9.95/month).
What Will it Cost to Pledge?
We are offering backers a full one-year subscription for a base-level pledge level of £49 (approx. $64), with additional one-time backer bonuses, which will be 50% LESS than a full annual subscription when the site is live.
There are many other levels of pledge which give status across the world of Arkartia.
Their nature is detailed in the rewards column to the right of this page and several are time-limited or limited to numbers of backers in the campaign.
As with all Kickstarter campaigns, your pledge will not be taken unless the campaign reaches or exceeds its goal, and that will be on June 1st or within a day or so thereafter.
Royal status allows backers to choose a pledge which will give them the ability to shape the world of Arkartia through their communications across the site and to all Wayfarers.
This will be both by email and messages to subscribers, keeping the World of Arkartia a thriving and bustling place of creativity.
We will work with the "Royal" backers to schedule these communications and to shape the world in terms of future upgrades and developments such as online events and conferences.
All backers will receive (irrespective of the success of the campaign) a FREE exclusive animated screensaver of original artwork by Ciro Marchetti, including scenes not yet revealed of Arkartia, accompanied by evocative floating text by Marcus Katz & Tali Goodwin describing this magical world of Tarot.
A sample of artwork already completed can be viewed in this lo-res sample video (for demo only), and the screensaver will be for MAC, PC, etc.
We have a range of stretch goals which will allow us to add more material to the site.
We also have two surprise Gated Spreads already created by leading Tarot authors & teachers.
These goals will be described as we approach them and unlocked when we surpass each of them - the more we share, the more we can do!
When you complete your pledge at the close of the successful campaign, you will be given the optional choice of two Add-Ons.
These options will appear on all backers check-out confirmation if the campaign is successful in meeting its goal and when your pledge is being processed, i.e. following June 1st.
1. Arkartia Print Map with Augmented Reality
Exclusive SIGNED print poster of Arkartia with A.R. Features.
Ciro Marchetti will personally sign a print poster of Arkartia and Tarot Town which will only be available to Wayfarers.
This map will be mailed to you and will have exclusive Augmented Reality components for your smart device/smart phone, featuring graphics, animation and special content teaching you tarot in an immersive story-telling style.
The map will be made available to future Wayfarers after the site launch at $35 + p&p but Kickstarter Backers can claim their map for only $15 + FREE postage (USA) and $15 + $10 postage (Global).
Figures will be given in GBP pound sterling on final checkout of your pledge at the conclusion of a successful campaign.
2. Tarot Town Figures
Choose 1-3 Figures from the Tarot Town figure range.
Our exclusive Tarot Town Figures are planned to integrate into the Arkartia site and Tarot Wayfarer App in a future upgrade. If you have not already started to collect these figures, you will be given an exclusive offer on pledge completion of $14.99 per figure + p&p.
We thank you for considering this innovative and ambitious project and look forward to working with on the creation of Arkartia.
Risks and challenges
We have backed 36 successful Kickstarter projects in tarot and gaming over the last 6 years and 3 projects which did not achieve funding.
There are two phases to the overall Tarot Wayfarer project, both of which carry the implicit risk of any new technology; it might fail to meet expected functionality or the schedule for delivery might change.
To this end we have spent the year prior to this campaign in discussion with a selection of industry-recommended design companies.
We have tweaked our original campaign to build the website first, to be followed at a later date by the more complex App.
Marcus also has an extensive I.T. support background and management experience of c. £1million I.T. projects in the private and public sectors, and this has reduced risks of proposing an entirely unrealistic functionality to the site,
In working with third parties, we have honed the final deliverable (both site and App) to a realistic version of our original vision, and one that can be delivered in a reasonable schedule, i.e. by year-end 2017.
We have now tested the basic components of the site on our own systems and are confident we can offer all functionality - and more - without the higher costs of bespoke systems, and their subsequent maintenance and upgrading.
We have also taken out some of the more "ambitious" or "visionary" components of the Wayfarer for a later upgrade or, more likely, a later and smaller Kickstarter - should the main platform be successful.
Should the delivery schedule slip or the functionality of the site change in any significant manner, we will keep Wayfarers (backers) informed.
We are well-known for our accessibility on social media and will regularly update on progress.
Many Kickstarter projects are not a "pre-order", but rather a proposal or a plan - a vision seeking investment from backers. Only 1.2% of the projects we have personally backed over the years have failed in some way, and in each case we have identified the issues and mitigated them in our own project.
We have been cautious in our timing, waiting over six years since the original concept was devised for the technology to be accessible, affordable and stable.
Much of the original design (the Gated Spreads, etc.) has already been extensively tested over the last few years and the new artwork and animations have been in progress for over six months.
The main risk will be putting together the functionality of the site and producing a large amount of original content. We have a track record of creating innovative material and have much pre-planning and scheduled time to work on Arkartia.
As this project requires no delivery nor physical production, we have no risks from packaging or logistics, nor having to co-ordinate with multiple partners for these purposes.
We will endeavour - with your support - to do our best in creating a wonderful new platform for us all to share our love of tarot and divination.
'Arkartia' & 'Tarot Wayfarer' are registered trademarks.