Arkartia For All: Explore the Magical World of Tarot!

by Marcus Katz & Tali Goodwin

Marcus Katz & Tali Goodwin wants some feedback on this project. What do you like? What could be better? Anything missing?

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    1. Djamila Zon about 5 hours ago

      Keep my Pioneer spot open for me, will ya ;-)

    2. Missing avatar

      Kathy Thomason about 7 hours ago

      I will back Arkartia when it relaunches. This will be a really AMAZING project!

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      Karen Favreau about 10 hours ago

      I am a proud supporter of this. I also want to make this come to fruition. I will pledge again to help ensure this!

    4. Hunter about 13 hours ago

      Arkartia will always have my fullest support.

    5. Missing avatar

      Debbie Freeman 2 days ago

      I so want Arkartia to come alive. For me it's about learning and interacting with other 'magical' travellers. As a visual person and creative writer, this world calls to my imagination. Loving my fantasy computer games, Arkartia feeds creative curiosity. I'm not a professional reader or seller, so it is purely learning and self-development for me. But who knows what the future may hold due to that process. I will go in as a Wayfarer as I think that suits my current tarot needs. Can't wait to actually see and experience The Labyrinth of Torfield visuals. The videos were very revealing. Here's to the birth of Arkartia.

    6. Linda Thompson-Mills 2 days ago

      Definitely loyal to Arkartia!!! I'm in for the duration -- with bells on my toes and a dog at my heels!

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      Pat 2 days ago

      I will re-pledge as Wayfarer on May 24. I am new to Tarot and I am looking forward to this adventure.

    8. Missing avatar

      Kathy Thomason 2 days ago

      Arkartia is a great project. I hope it comes through.

      I pledged £55. Is this still counted as a pledge?

      Kathy

    9. Missing avatar

      Kathy Thomason 2 days ago

      Arkartia is a great project. I hope it comes through.

      I pledged £55. Is this still counted as a pledge?

      Kathy

    10. Missing avatar

      Evalyne Hall 3 days ago

      I'm sorry you had to start over. Arkartia waits I'll see you there

    11. Steph Engert 3 days ago

      Thank you for keeping up the project
      I regret you have to start over in a new format, but I am glad we still will reach Arkartia. Apparently the complexity of the project is difficult to get across.
      I think there are also concerns about subscrption cists (i.e. TP membership plus Arkartia sub)

    12. Marcus Katz & Tali Goodwin Creator 3 days ago

      Sarah, thank you - it is actually a full experience, with over 15+ videos, if you click the "more" in the comments box at the bottom of each video, you'll see all the choices and links to the next videos ... https://youtu.be/vifAxDSzn4I Enjoy!

    13. Missing avatar

      Vera 3 days ago

      I can only say how sad it is that you have had to reformat this project of Arkartia, but I am truly grateful that it is still going to become a reality- you have had my support from day one- and will have for the new revamped Arkartia. I will still be pledging Pioneer and will be poised to pledge on the 25th. God Speed and Good luck to us all meeting in Arkartia.

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      Sarah Perks 3 days ago

      I think you should give a full experience of a short gated spread Marcus, rather than just the 1st room, which does leave you dangling and not really know what's going on if you've never experienced a gated spread before. When you go to the Torfield gated spread I think people were expecting more and to actually be able to follow the spread through, I've been asked where the rest of it is. So even if it's just a short one show people how they can move from one room to another and complete their spread. I know this would be appreciated and encourage people to participate hopefully if they can see more of what will be on the site. Onwards and Upwards!!

    15. Marcus Katz & Tali Goodwin Creator 3 days ago

      Hi Renee, for more information on initiatory work, see The Magister ... http://amzn.to/2r1g5LH

    16. Renee Siedenburg 3 days ago

      Sorry to bother you again, but Initiatory Principles? Golden Dawn and Thelema stuff?

    17. Marcus Katz & Tali Goodwin Creator 3 days ago

      Patricia, thank you for your feedback; we reviewed the pledge levels many times and came to these figures based on the costs of the entire platform and our time/resources to develop the site. The Artisan level is for the lifetime of the site, so in terms of advertising budget compared to Facebook, Google, etc., (even a local shop) we believe it is competitive. However, we will certainly keep it in review.

    18. Marcus Katz & Tali Goodwin Creator 3 days ago

      Renee, thank you for your constructive comments; we are building this site on Kabbalistic, Tarot and Initiatory principles, in addition to the reality of costs implicit in such an endeavour. We will always aim to deliver unique information from our experience in the most innovative way, and hope to have your engagement in many of the exercises across Arkartia!

    19. Renee Siedenburg 3 days ago

      I offer this information strictly in the spirit of providing feedback, and to give you a perspective from one person who has made the choice to support this effort, but still has some serious reservations. I speak only for myself. I am interested in Tarot strictly as a means for personal spiritual guidance. I am drawn to Arkartia because of the potential to learn from others on the same path. I dislike what appears to be the potential of running into people who have come to Arkartia for the express purpose of selling their services or goods. I have nothing against "Artisans", it's simply that if I want to buy something I will go to a store, I do not like the idea of receiving any sort of advertisements in personal mail. Arkartia, as described seems to be designed with a strong leaning towards marketing and merchandise. I am hoping that the emphasis instead, will be on personal growth, acquiring knowledge and spiritual development and that I won't be bothered at all by sales pitches in any form. I know that what appears to be a marketing site orientation is why I hesitated to support this kickstarter, and I respectfully submit that it might be one reason why you did not receive the support you were expecting.

    20. Patricia Phare-Camp 3 days ago

      The price jump between Wayfarer and Artisan is too wide. Not all artisans are Ciro!!! Most of us struggle to make a dollar... You would be more successful if you the Artisan level was at the midpoint of Wayfarer and Guardian. Or at least have a level in the 70 dollar range. I'm willing to spend under 100 US to test a startup but I wont spend over for something that's not proven beneficial to my efforts as professional artist. I've lost too much money to art marketing sites that have gotten me zero new clients/sales...

    21. Renee Siedenburg 3 days ago

      To Amy Ford: Check today's update. It has most of the info you want, I believe.

    22. Amy Ford 3 days ago

      Did you scrap the original? Do I need to re-pledge? Please clarify, Ambika

    23. Marcus Katz & Tali Goodwin Creator 3 days ago

      Shelly, the PIONEER status will be available on the page when the site goes live on May 25th; it is something Kickstarter does with date-related pledges, it seems to hide them from the preview page here until the page goes live. Hope that clarifies!

    24. Shelly 3 days ago

      I don't see the Pioneer Status that I am currently pledging. Is that missing or changed? I love you guys but I have to admit. I'm starting to feel confused.

    25. Marcus Katz & Tali Goodwin Creator 3 days ago

      Thank you everyone - we will update the FAQ here too from the original campaign, looking forward to May 25th to build a new world for tarot with you!

      Marcus & Tali

    26. Marcus Katz & Tali Goodwin Creator 3 days ago

      Eugene, thank you! This re-formulation allows us to concentrate on more content, and lots of tarot teaching to be built into the site. Did you try out the "Labyrinth of Torfeld" yet?

      https://youtu.be/vifAxDSzn4I

    27. Marcus Katz & Tali Goodwin Creator 3 days ago

      Judy, the Gated Spreads are included for every backer and subscriber!

    28. Missing avatar

      Vicki Albin 3 days ago

      I'm still a supporter. It's a great thing!

    29. Missing avatar

      Carole Webb 3 days ago

      Sometimes things are meant to be for a reason and perhaps a greater result will occur.
      Carole Webb

    30. Missing avatar

      Judy Craven 3 days ago

      I'm sorry you have to redo this project! I thought it was going great!
      Is it only the Guardian pledge that allows for the gated spreads or are they included in lesser pledges too? Still very excited to see this wonderful project go through!

    31. Missing avatar

      deni case 3 days ago

      So glad you are still going ahead with Arkartia....such an exciting visionary project.I will be at my keyboard on the 25th, fingers poised!

    32. Missing avatar

      Eugene Marshall 3 days ago

      I'm sorry to hear the project needed to be reformed but I'm so glad you're still going forward with it! I'm here for the tarot learning more than the fancy website. Thanks!

    33. Missing avatar

      Alba Manzanares Boga 3 days ago

      Thank you! This is wonderful :D

    34. Marcus Katz & Tali Goodwin Creator 3 days ago

      Alba, yes, the new PIONEER pledge will show on the live page from May 25th.

    35. Missing avatar

      Alba Manzanares Boga 3 days ago

      Hi! Is the Pioneer pledge going to be open again?

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This is not a live project. This is a draft shared by Marcus Katz & Tali Goodwin for feedback.

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£0.00 pledged of £12,500 goal
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By Marcus Katz & Tali Goodwin
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About this project

Arkartia is a subscription-based website featuring an interactive map and integrated tarot reading room, providing a unique “choose your own adventure” style experience for tarot learning and guidance.

The site is designed for both absolute beginners to Tarot and experienced readers; professional readers; designers and artists; every participant can chose their own route and experience of this immersive site.

As a backer, you will receive full access to the Arkartia site, which your pledge will allow us to create. 

You will save 35% (3 months) or 50% (one year) on the subscription rate of the live site with your chosen pledge.

Check out the Sandbox (test) page on www.arkartia.net for the 'Labyrinth of Torfeld' Tarot video series in which you will experience a whole new way of learning tarot in an immersive and interactive way.

Features of the Site 

1. The site features a map of the world of Arkartia, based on the twelve realms of the zodiac. A road, the Arcana Way, runs through these realms and has 22 stations upon it, corresponding to the Tarot Major Arcana.

Arkartia and Tarot Town Draft Maps by Ciro Marchetti
Arkartia and Tarot Town Draft Maps by Ciro Marchetti

There are 32 other locations on the map, some of which will only be available at certain times of the year, subject to other conditions, or based on a subscriber's progress through other locations.  

These become initiatory journeys in your real life as you make changes according to 'Gated Spread' experiences associated with each location - or other experiences that will be surprises!  

2. The locations link to a variety of media, including a series of automated messages which will take you on an experiential journey of tarot learning called a “Gated Spread”, lasting anywhere between an hour, a few days or a week.  

You can share your experiences of these Gated Spreads in linked Facebook groups.

Other locations include special methods, secret stories which teach divination, video clips, clues to greater mysteries and much more.  

Many of the locations are richly illustrated by Ciro Marchetti, providing an immersive experience as you discover more in the world of Arkartia and the Tarot. Several are animated illustrations, which bring the world of Arkartia to life.  

3. The world map also contains a location for Tarot Town. This opens a new map with more detail of that location and further clickable locations.

These include the Tarot Theatre which links to exclusive video classes, methods and ideas to take your tarot to new levels.  

There will also be a location linking to special tarot deck reviews, and a Town Crier location for delivering tarot news from the publishers - exclusively giving sneak peeks to subscribers.  

4. Specific decks and releases will be shared across the whole site during scheduled festivals and celebrations. 

5. Subscribers will be allocated a realm based on your date of birth and astrological profile, and you will receive special astrological and tarot material on your birthday.  

6. A range of other services and functionality will be offered, including links to subscriber blogs, competitions, and one-off events. Much of this material is already written and will be available on the site launch.

Backers will receive updates as these experiences are created ahead of launch. 

7. Authors and designers will be encouraged to link to Arkartia their decks and books through the use of the Rose Key symbol and other references, providing a “treasure hunt” to collect all references. 

Further planned upgrades and extensions following site launch will include a Lenormand area, a special online museum for tarot, a section for "cards of antiquity" and other modules. 

Tarot Association members and Magicka School students will find additional material provided on the site, adding to their experience. 

8. The site will also include an exclusive online tarot reading system featuring the Tarot Decoratif by Ciro Marchetti and unique spreads and interpretations by Marcus Katz and Tali Goodwin. 

 

The reading system will also be available for Wayfarers who wish to experience Gated Spreads but do not have access to a physical tarot deck.

 

Every backer from the Arcana Fellowship Pledge upwards will receive a $300 Cartomancy Video Course for FREE should the campaign reach its goal.

The 4 x 90-minute video classes are; Tarot Reading by Stages; Lenormand Traditional Reading; Modern Tarot Methods for the Top Ten Questions; and Tarot Magick through the Ages.  

The course is being created for our Tarot Time Traveller book (Llewellyn Worldwide, November 2017) priced at $75/class but all backers will receive it for FREE if ARKARTIA reaches or exceeds its target goal.

How Was The Back Story Created?   

The foundation of this experience has been constructed and tested over six years and it is only now that the technology exists to fully manifest the vision.

We feel that tarot is ready for something new and exciting, now that many people are using social media and mobile devices as a regular part of daily life.

Read the full magical history of the discovery of Arkartia and a little act of magic in the Tarot Wayfarer site which gives a mystical and creative back-story to Arkartia, created over six years.

In the video below, you will see our inspiration for a map built from tarot was directly from research into the life and work of Pamela Colman Smith, who co-created the world's most popular tarot deck in 1909.

Pause the pages at your own pace and take a moment to read the incredible secret - the tarot is a map of one world - and then watch our animation which fits the cards back together in Pamela's own map.

Who are the Creators of Arkartia?

Well, technically, all of us - you, the backers! 

However, the design and extensive original content is written by leading tarot authors Tali Goodwin & Marcus Katz and features extensive new artwork and animation throughout the project by innovative artist, Ciro Marchetti.

Who is Supporting this Project?  

The whole project provides a new platform for tarot, divination and oracular seer-ship. It is infinitely expandable with additional modules, content and rich experience planned for the future, evolving the site over time.  

We have held face-to-face meetings with the major tarot publishers, including Lo Scaraebo (our partners), Llewellyn (our publishers) and US Games Systems, Inc. over the previous two years and presented the project to them; in return they have all pledged their full support.

"... the project looks truly amazing. And massive. I can see why it took six years to build it, I must say I am impressed by the amount of work and love you put in this project" - Andrea Chiarvesio, Lo Scarabeo.  

"... a VERY exciting project!" - Lynn Araujo Director of Communications U.S. Games Systems, Inc.  

"I firmly believe this has the potential to be a distinct departure from any other on line tarot community based entity. It will take things to a significant next level and provide a unique overall tarot experience"   - Ciro Marchetti, multiple Award Winning Artist & Tarot Designer. 

"An immediate YES!" - Bill Krause, Publisher, Llewellyn Worldwide.

 

Backers and Subscribers will learn, develop and enjoy tarot in new ways – for themselves and in the company of other Wayfarers. Along the way, there will always be the fun of the many mysteries and journeys which await further discovery.

Arkartia Creation Costs

We have significantly reduced the costs of creating Arkartia by splitting the original project into two phases; the website in 2017 and the App in 2018.

We have further reduced the cost of the website phase of project, without reducing any functionality, by bringing the site design in-house and using our existing systems rather than third-party custom-built dashboards and management systems.

In-House Website Creation Costing
In-House Website Creation Costing

Ciro Marchetti has further arranged to re-schedule his own workload in order to devote additional time and content to the project, in his support of the vision.

We also have to cover 10% of the total raised which will go to Kickstarter from us. If a project is successfully funded, Kickstarter applies a 5% fee to the funds collected for creators. Their payments processor will also apply payment processing fees (roughly 3-5%) to our total.

The site will be offered as a subscription site on launch at a subscription rate of $12.50/month (approx. £9.95/month).

What Will it Cost to Pledge?  

We are offering backers a full one-year subscription for a base-level pledge level of £49 (approx. $64), with additional one-time backer bonuses, which will be 50% LESS than a full annual subscription when the site is live.  

There are many other levels of pledge which give status across the world of Arkartia. 

Their nature is detailed in the rewards column to the right of this page and several are time-limited or limited to numbers of backers in the campaign. 

Choose wisely! 

 As with all Kickstarter campaigns, your pledge will not be taken unless the campaign reaches or exceeds its goal, and that will be on June 1st or within a day or so thereafter.

Royal Status

Royal status allows backers to choose a pledge which will give them the ability to shape the world of Arkartia through their communications across the site and to all Wayfarers.

Royal Pledges Available in Arkartia
Royal Pledges Available in Arkartia

This will be both by email and messages to subscribers, keeping the World of Arkartia a thriving and bustling place of creativity. 

We will work with the "Royal" backers to schedule these communications and to shape the world in terms of future upgrades and developments such as online events and conferences.

All backers will receive (irrespective of the success of the campaign) a FREE exclusive animated screensaver of original artwork by Ciro Marchetti, including scenes not yet revealed of Arkartia, accompanied by evocative floating text by Marcus Katz & Tali Goodwin describing this magical world of Tarot.  

A sample of artwork already completed can be viewed in this lo-res sample video (for demo only), and the screensaver will be for MAC, PC, etc.

Stretch Goals 

We have a range of stretch goals which will allow us to add more material to the site.

We also have two surprise Gated Spreads already created by leading Tarot authors & teachers.

 

 

 

 

These goals will be described as we approach them and unlocked when we surpass each of them - the more we share, the more we can do!

ADD ONS  

When you complete your pledge at the close of the successful campaign, you will be given the optional choice of two Add-Ons.

These options will appear on all backers check-out confirmation if the campaign is successful in meeting its goal and when your pledge is being processed, i.e. following June 1st.  

1. Arkartia Print Map with Augmented Reality  

Exclusive SIGNED print poster of Arkartia with A.R. Features.  

Ciro Marchetti will personally sign a print poster of Arkartia and Tarot Town which will only be available to Wayfarers. 

This map will be mailed to you and will have exclusive Augmented Reality components for your smart device/smart phone, featuring graphics, animation and special content teaching you tarot in an immersive story-telling style.

The map will be made available to future Wayfarers after the site launch at $35 + p&p but Kickstarter Backers can claim their map for only $15 + FREE postage (USA) and $15 + $10 postage (Global).  

Figures will be given in GBP pound sterling on final checkout of your pledge at the conclusion of a successful campaign.

2. Tarot Town Figures  

Choose 1-3 Figures from the Tarot Town figure range.  

Our exclusive Tarot Town Figures are planned to integrate into the Arkartia site and Tarot Wayfarer App in a future upgrade. If you have not already started to collect these figures, you will be given an exclusive offer on pledge completion of $14.99 per figure + p&p.

 

We thank you for considering this innovative and ambitious project and look forward to working with on the creation of Arkartia.

Risks and challenges

We have backed 36 successful Kickstarter projects in tarot and gaming over the last 6 years and 3 projects which did not achieve funding.

There are two phases to the overall Tarot Wayfarer project, both of which carry the implicit risk of any new technology; it might fail to meet expected functionality or the schedule for delivery might change.

To this end we have spent the year prior to this campaign in discussion with a selection of industry-recommended design companies.

We have tweaked our original campaign to build the website first, to be followed at a later date by the more complex App.

Marcus also has an extensive I.T. support background and management experience of c. £1million I.T. projects in the private and public sectors, and this has reduced risks of proposing an entirely unrealistic functionality to the site,

In working with third parties, we have honed the final deliverable (both site and App) to a realistic version of our original vision, and one that can be delivered in a reasonable schedule, i.e. by year-end 2017.

We have now tested the basic components of the site on our own systems and are confident we can offer all functionality - and more - without the higher costs of bespoke systems, and their subsequent maintenance and upgrading.

We have also taken out some of the more "ambitious" or "visionary" components of the Wayfarer for a later upgrade or, more likely, a later and smaller Kickstarter - should the main platform be successful.

Should the delivery schedule slip or the functionality of the site change in any significant manner, we will keep Wayfarers (backers) informed.

We are well-known for our accessibility on social media and will regularly update on progress.

Many Kickstarter projects are not a "pre-order", but rather a proposal or a plan - a vision seeking investment from backers. Only 1.2% of the projects we have personally backed over the years have failed in some way, and in each case we have identified the issues and mitigated them in our own project.

We have been cautious in our timing, waiting over six years since the original concept was devised for the technology to be accessible, affordable and stable.

Much of the original design (the Gated Spreads, etc.) has already been extensively tested over the last few years and the new artwork and animations have been in progress for over six months.

The main risk will be putting together the functionality of the site and producing a large amount of original content. We have a track record of creating innovative material and have much pre-planning and scheduled time to work on Arkartia.

As this project requires no delivery nor physical production, we have no risks from packaging or logistics, nor having to co-ordinate with multiple partners for these purposes.

We will endeavour - with your support - to do our best in creating a wonderful new platform for us all to share our love of tarot and divination.

---
'Arkartia' & 'Tarot Wayfarer' are registered trademarks.

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    Vagabond

    Rags to Riches? Keep in the loop whilst the campaign progresses, receive updates and news until you are ready to raise your estate.

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    Arcana Fellowship

    Experience Arkartia for 3 months, saving 35% on the regular subscription. Includes all Stretch Goals reached in the campaign.

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    Guardian

    Claim all the rewards of a Pioneer but your location will be a Gated Spread experience in Tarot Town.

    We will work with you to create a one-week experience that is offered to all, and also showcases your site details, services and offerings.

    Your Gate will be available most of the year in Tarot Town and promoted across all the realms.

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    Healer

    Claim all the rewards of a Pioneer but your location will be a Gated Spread experience on the World Map.

    We will work with you to create a one-week experience that is offered to all, and also showcases your site details, services and offerings.

    Your Gate will be available ALL of the year on the main World Map and promoted across all the realms.

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    Page of the Realms

    For those seeking royal status in Arkartia. All Backer Rewards & Stretch Goals with the addition of "Court Circulars". This gives you an opportunity to regularly communicate with those born in your realm or passing through at that time. You can communicate teachings, insight, and your site and services.

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    Knight of the Realms

    For those seeking royal status in Arkartia. All Backer Rewards & Stretch Goals with the addition of "Royal Dispatches". This gives you an opportunity to regularly communicate with those born in ALL realms. You can communicate teachings, insight, and your site and services.

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    For those seeking royal status in Arkartia. All Backer Rewards & Stretch Goals with the addition of "Royal Missives". This gives you an opportunity to regularly communicate with all Wayfarers in all realms. You can communicate teachings, insight, and your site and services.

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    For those seeking royal status in Arkartia. All Backer Rewards & Stretch Goals with the addition of "Royal Missives". This gives you an opportunity to regularly communicate with all Wayfarers in all realms. You can communicate teachings, insight, and your site and services.

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    Sovereign Status

    For publishers and others who wish to rule one of the twelve realms. This status is limited to 12 backers and provides all backer rewards and stretch goals with the addition of privileges set within each realm. These include creative promotions to all those passing through your realm.

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