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This is Uuni. The world's first wood-fired oven that is easy to use, small, fast and affordable.
About a year ago I wanted to get a wood-fired pizza oven but couldn't find a suitable one; they're all expensive and heavy. We were renting a house with a small garden at the time and knowing that we'd one day move meant I'd have to leave the oven behind.
I'm sure I wasn't the only one with this problem.
After a year of designing and prototyping I have found a solution for the problem. Uuni is small enough to carry to a park and cheap enough that the price is no longer a barrier to owning a wood-fired oven.
As I'm looking into protecting some of ideas that make Uuni possible, I have to be a little vague with the description of how it works but I hope you watch the above video and see that it does actually work really, really well.
I like to think of it being a classic example of disruptive technology; it changes the paradigm of wood-fired ovens.They don't any longer have to be heavy and expensive. It's the perfect alternative to a barbecue.
In the true spirit of Kickstarter, Uuni is still in pre-production phase and I'm not using it to just sell Uuni's - you are actually making it possible to bring this product to market. The current prototype works really well and what are needed on it are things like deciding on finish and packaging etc. I have contacted manufacturers in the UK and it is possible to make them in these numbers for this price. I have also spoken to numerous people in the industry and I'm happy to say there are a lot of people looking forward to seeing this come real.
Specifications (with the current prototype):
- Weight 7 kg (this will go down to about 5 kg in the production model)
- Size 12 x 36 x 48 cm (height x width x length) You could fit two of these in standard carry-on flight case
- Energy output from wood: ~ 6 kW , basically 3 times your average domestic oven
- Mainly made of mild steel, production model will use stainless steel
- It takes about 15-20 minutes to heat-up and be ready to use
- Works continuously as long as wood is added as fuel (re-fuel every 20 odd minutes)
- Almost silent operation; think desktop PC
I've tried to come up with some cool rewards for the lovely people want to see Uuni become a reality.
Most are pretty self-explanatory but I'd like to take this opportunity tell you more about them.
Have you heard or seen the 'exploded' T-shirts? Having been a big fan of them for years, I'm making the Uuni Tshirt in the same style. It'll basically show you the insides of how an Uuni oven works. This is exactly why I can't show precisely how it's gonna look but above should give you an idea :)
Uuni Manual and Recipe Book of 2013
While Uuni is really simple to use and you shouldn't take long to get going with it, I wanted to make a manual for it that not only shows how to use it but also has some of my favourite recipes and the story of Uuni so far. Beautifully layed-out, gorgeous photography; This will be the first edition and a bit of a collectors item, if you will.
I wanted to give people a low-cost way of supporting the project. Postcards will have my canonical pizza dough recipe and beautiful photography.
For the first time ever, it is possible for anyone to afford a wood fired pizza oven. This is why I'm doing this project. The oven comes with the manual and the T-shirt as well as a bag of wood for fuel. The oven also has a special Kickstarter Backer plaque on the side with date of manufacture and serial number of your oven. There's nothing like being 'pizza-popular' with your friends.
Uuni oven as a Christmas present
As I can't deliver the ovens this year, I thought it'd would make a nice surprise to still be able to give as a Christmas present. I'm originally from Finland, the very same country where Santa lives (check it on Wikipedia, it's true). I will get dressed up as Santa Claus and film a Christmas greeting for the recipient in front of a picturesque winter landscape.
Uuni personally delivered and a pizza party
As above but I'll bring it to your house, set it up, teach you how it works and we'll then cook enough pizza to feed 10 people. You'll also automatically get the lowest possible serial number. London and surrounding areas only, get in touch if you're interested but live further away.
I've always preferred to under promise and over deliver. This is why estimated delivery time for the ovens isn't until May 2013. If the ovens are ready to go before that, you'll be the first one to know and get one. The same goes with T-shirts and other rewards, I'll get them out as soon as they're ready. Please note that if you're outside of EU, the shipment might be subject to import duty.
Prototyping and manufacturing Uuni's
All of the prototypes I've needed for the Uuni so far have been made by a metal fabrication company that's near me in London. They've been very helpful and forthcoming with ideas, perfect partners especially for a short-run production. We've already started planning how and when the ovens will be made. As they're less than a kilometre from my house, it's easy for me to keep an eye on and make sure things are running smoothly.
Prototype above is the last one I've made. Form factor will remain the same but obviously it'll have a nicer finish (at this stage, there's no point in getting it painted as that would cost more money and delay the project) Final Uuni will be sprayed black with heat resistant paint. As I mention above, the prototype is fully working and functional, I make pizzas with it couple of times a week just now. Work that still needs doing is things like deciding on the finish (gloss vs matt paint) packaging and some sort of legs so it doesn't need to levitate like in the photo (that levitation tech is really power-hungry)!
Risks and challenges
Biggest challenge I have in fulfilling this project is getting all the different parts to click. For example, I can't predict if my manufacturing partner suddenly decides to walk out last minute and I need to find another one. (There will be contracts in place to keep me financially safe if that happens, so that worst case things will just get delayed.)
I also need to source various parts such as a power source as well as getting packaging printed. I feel like the experience of using an Uuni should start from when you receive the box so this will be given plenty of consideration.
Budget is another sector I need to keep a close eye on. When the project hits its funding goal, it'll provide enough funds to fulfil all the rewards and order twice as many ovens (to be manufactured) as will be bought. That does give me a little bit of space to order an extra one or two prototypes but nevertheless, attention must be paid.
My wife and I have been running our own business for the past five years so I do know a thing or two about keeping things going and on budget.Learn about accountability on Kickstarter
- (33 days)