Project image
pledged of £50,000pledged of £50,000 goal
Funding Unsuccessful
The project's funding goal was not reached on Thu, November 22 2018 12:04 PM UTC +00:00
Last updated November 22, 2018

TailTale - Gain an unrivalled insight into your dog's life

The TailTale device monitors a dog’s activity, location and their vital signs and a camera can be attached for video live streaming.

TailTale - Gain an unrivalled insight into your dog's life

The TailTale device monitors a dog’s activity, location and their vital signs and a camera can be attached for video live streaming.

pledged of £50,000pledged of £50,000 goal
Funding Unsuccessful
The project's funding goal was not reached on Thu, November 22 2018 12:04 PM UTC +00:00
Last updated November 22, 2018

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

Project supporting material callout image

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.


Gain an unrivalled insight into your dog's life.

Every owner knows that dogs are more than just pets; they are family. Day in and day out our furry friends show us unconditional love and support whenever we need it and ask only for our love in return. With TailTale, you can get a deeper insight into your dog’s life, learn their very thoughts and feelings whilst discovering their activities, behaviour patterns and see the world from their point of view, so the unbreakable bond becomes even stronger.

The TailTale device gets you better connected with your dog by helping you understand:

  • How they physiologically react to certain situations 
  • The amount of activities they do per day
  • The locations they have been to and their favourite locations to visit 
  • What they are doing when you are not around
  • When they need to take a rest or need to exercise more 

The TailTale Team have created a device that utilises the latest technology to create an easy to use product that includes these core functions: 

Each function has been specifically designed and developed with your connection to your dog in mind: 

Body Temperature:

Is your pup too hot, too cold or just right? Each TailTale device comes equipped with a state of the art thermometer which detects the body surface temperature of your dog. If there are any abnormal changes in temperature, an alert will be sent to your phone so you can adjust take appropriate action. 

Heart Rate Monitor:

TailTale’s patent-pending heart rate monitoring solution makes it the only device that is capable of monitoring heart rate while your dog is active. Monitoring your dog’s heart rate may reveal what gets them most excited. Find out their favourite games, places and people to interact with, as well as those they are not so keen on! Once again, if your dog’s heart rate is different from normal, an alert will be sent to your phone to keep you informed of their vitals.

GPS Tracking:

Never lose track of your pup with the built-in GPS location tracker, which keeps an eye on your dog in real time and alerts you if your dog strays out of the boundaries set. You can also see the places frequented by your dog to find out their favourite spots. The GPS data helps to measure distance travelled, steps that have been taken and calorific expenditure! With all these features you can better plan routes and activities to keep your dog fit, healthy and happy.

Fitness Tracking:

Combining data collected by the GPS and the accelerometer, TailTale is capable of tracking the distance your companion travels, their steps taken and calorific expenditure, and distinguishes between intense and mild exercise. So you can help your doggy friend with a fitness regime tailored to them. 


TailTale comes with an attachable camera that records at 480 pixels at 30 Frames Per Second so owners can see through the eyes of their friend. Livestream footage straight to your phone and take pictures and videos of your dog’s favourite adventures for instant viewing on your phone anytime, anywhere. Seeing the world the same way your dog does can help you get a better understanding of their lifestyle. The camera unit also has a number of cool features including; an auto recording function and set instances that would trigger recording, for example when your dog gets really excited or visits a new place!


Each TailTale device comes with a strong polymer buckle which attaches to our specially designed harness for your canine friend to wear. Its design has been tried and tested to adapt to most shapes and sizes of dog. The materials have been chosen for maximum levels of comfort and durability while being stylish. The design allows for a secure lead attachment, and no matter how strong your dog pulls, the device will remain steady on your dog, for best possible vital signs data collection.

TailTale is the easy to navigate and all-in-one app that allows control and access of all the above features. Quickly switch between heart-rate monitoring to GPS tracking or to any of the other great features with the swipe of a finger. The app also provides access to PetConnect, our Social Petwork - the place for all dog owners. The social Petwork is a dedicated platform for all things dogs. Share adventures and stories with other enthusiasts and build up local communities of furry friends!

Your TailTale is connected to your smartphone as long as there is Wi-Fi or mobile signal. No need to fuss with Bluetooth pairing, no additional Wi-Fi dock required, stay connected anytime, anywhere.

For more details about our campaign, our press release, logos, product and lifestyle images please check out our Press Pack by clicking the link below: 





 This is a short and brief video demo of the basic functions of our current prototype and APP. 

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We are attending the National Pet Show NEC in Birmingham on Saturday 3rd and Sunday 4th of November, and will be doing live demos of our product, so please come and visit us on stand D617. We would love to see you there! 

We would like to say a massive thank you to all of the dog lovers we have spoken to during the development of TailTale. Your feedback has been invaluable in progressing TailTale to the stage that it presently is at and we have loved meeting your canine family members. Below is just some of the lovely comments we have had during the trials:

More testimonials (and cute pictures of the dogs trying our device!) can be found on our website 


During the trials of our device we have also been creating a series of videos called Tails' Tales where our trial users share their dogs' stories. All episodes are available on our YouTube channel TailTale Tech 

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Should our Kickstarter campaign be hugely successful we would love to make all elements of the TailTale product more colourful and involve our supporters in decisions we make about the product. Here are our stretch goals: 

The TailTale device has been created because the team have a real passion for the dogs in their life and they were curious to learn more about how they felt, monitor their activity levels and go on fun adventures with them. The TailTale product has been extensively tested for its safety and capabilities, but still needs further refinement for data accuracy and user-friendliness. 

The product has been extensively tested and if fully developed and ready for manufacture, however, we need YOUR help to take this further. The TailTale product has been extensively tested for its safely and capabilities, but still needs further refinement for data accurancy and user-friendiness. And we will need your support to set up for manufacturing and add in advanced functions of the App. 

Please share this on your social media channels and encourage others to share using the links below:


Risks and challenges

We don’t envisage any issues with delivering the product to market with the highest quality standard by the suggested deadlines. However, due to the nature of the device and of any project, unforeseen issues with manufacturing or shipping could occur. If any delays do occur we will inform backers as soon as possible.

Along the journey of developing TailTale, we have experienced some technical issues in regards to the app and device but we have utilised our trial users to overcome these problems. However, due to the nature of the product, ongoing development will always be required to keep up with the advances in technology. In order to enable us to do this, a significant user base is required otherwise some tools may require to stay in a basic format.

The harness is a very vital component in the TailTale package. This is because only when the device is steadily attached to your dog it is capable of accurately collecting vital sign data. The current design represents a major improvement over our earlier prototypes, however, further refinement will be necessary to ensure they fit different breed and sizes of dogs, as you know, no two dogs are the same!

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Funding period

- (30 days)

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