$20,933
pledged of $50,000 goal
167
backers
0seconds to go
Funding Canceled
Funding for this project was canceled by the project creator on Oct 27 2014
$20,933
pledged of $50,000 goal
167
backers
0seconds to go
Funding Canceled
Funding for this project was canceled by the project creator on Oct 27 2014

About

Syren Industrial 

Syren Industrial Design & MFG. Co. is a full-service product and branding house that specializes in technical softgoods for the outdoor, tactical, deep water, and Fire/Rescue markets.

We have built several award winning programs for top brands around the world and are now seeking to bring some of the advanced materials and processes we have developed to a new motorcycle brand focused on building gear for the privateer.

PREMIUM MATERIALS + CLASSIC ARCHITECTURE

Many brands build their products based on price point. Because of the enormous costs involved in bringing a product to retail floors, the product is usually marked up 5 times what it costs to build it. In order to hit these retail price points, companies choose to skimp on materials, trims and processes to hit margin targets. We need your help to build the infrastructure to communicate and work directly with the customer so we can bring a higher quality product, using premium materials, direct to the market.

PRIVATEERS RIDE 365

 

We are constantly seeking to better ourselves, our bikes and our gear. We end up adapting or modifying our equipment because the current product, from larger brands, is designed for profit not the podium.

Take Carry-Gear > Many brands will just slap their logo on a generic daypack or messenger bag. They treat the category as a promotional item instead of an integral part of a rider's kit.

We saw an opportunity to bring a focused approach, premium materials and advanced processes to create a line of carry gear that meets the rigorous standards of the privateer, yet is comfortable and styled for everyday riding on modern and traditional bikes.

 PRODUCT DETAILS

Motorcycle roll top EDC backpack
Motorcycle roll top EDC backpack
  • PATENT PENDING MAGNETIC  ROLL TOP CLOSURE
  • SEAM SEALED, WATER TIGHT MAIN COMPARTMENT WITH
  • ADJUSTABLE SHOULDER STRAPS TO FIT ALL TYPES OF ARMOR
  • AIRFRAME ALUMINUM HOOK FASTENERS
  • MILITARY SPEC, BLACK WATER-PROOF 1000D CORDURA AND 1680D BALLISTICS NYLON
  • BOMBPROOF YKK ZIPPERS  
  • MAGNETIC COUPLING HARDWARE FOR QUICK ACCESS POCKETS
  • TIE DOWN LOOPS TO TIE PACK TO BIKE.
  • FITS INSIDE PELICAN CASES AND MOST PANNIER SYSTEMS
  • TOOL / MEDICAL POUCH POCKET ON LUMBAR SO YOU ARE ALWAYS READY FOR ANY EMERGENCY.
MOTORCYCLE EVERYDAY CARRY GEAR
MOTORCYCLE EVERYDAY CARRY GEAR
From Paddock to Pub
From Paddock to Pub

 Velomacchi's packs are water tight, stable at speed, have no trailing flaps, and the shoulder straps are designed to adjust to fit any rider wearing any kind of gear.

We developed an independent internal protective system for the rider's contents so that their electronics and valuables will be safe from vibration and weather. This also helps organize their computers, tablets and accessories - whether in the paddock or in the pub. 

15" Ballistic Laptop Sleeve
15" Ballistic Laptop Sleeve
15" Ballistic Laptop Sleeve Front View
15" Ballistic Laptop Sleeve Front View
15" Ballistic Laptop Sleeve Back View
15" Ballistic Laptop Sleeve Back View
15" Ballistic Laptop Sleeve Detail
15" Ballistic Laptop Sleeve Detail
Velomacchi Tool Roll
Velomacchi Tool Roll
Velomacchi Paddock Tool Roll Open
Velomacchi Paddock Tool Roll Open
Paddock Tool Roll with Origami Parts Mag Tray
Paddock Tool Roll with Origami Parts Mag Tray
Padded Foam Organizer Pods for Electronics and Accessories
Padded Foam Organizer Pods for Electronics and Accessories
Smart Phone Charging Station with Internal Stretch Mesh Pockets Secure Auxiliary Charging Units
Smart Phone Charging Station with Internal Stretch Mesh Pockets Secure Auxiliary Charging Units

DIMENSIONS

 

HUSQVARNA 510 FLAT TRACKER

As part of our design process, we have built and campaigned a race bike that helps define the collection. This gave us an intimate understanding of the problems and challenges the privateer racer may face using our products.

VELOMACCHI Flat Track Race Bike Assembly
VELOMACCHI Flat Track Race Bike Assembly
Husqvarna 510 Flat Tracker Exhaust Assembly
Husqvarna 510 Flat Tracker Exhaust Assembly

We worked with local fabricators to design and build a competitive flat track race bike to better understand how our gear works in a race setting.   We started with an old Husqvarna desert racer and modified its suspension, frame and drive train to perform on our circuits in the Northwest.

Husqvarna 510 Flat Tracker
Husqvarna 510 Flat Tracker

Once the bike was assembled, it was time to test it and the prototypes of bags and gloves at the famous Castle Rock TT course in Castle Rock, Washington. This track has been managed by our friends at the Mount St. Helen's motorcycle club for over 75 years and has been the home of the AMA national flat track championships.

You can read more about it in our review on Bike Exif:

WWW.BIKEEXIF.COM
WWW.BIKEEXIF.COM

 IN THE MEDIA

Bike Exif.

Everyday-Cary.

Motorcycle USA.

Silodrome.

Media Kit and Press Release.

HYBRID

By launching the Velomacchi brand, we want to build smart, simple products that are able to withstand the rigors of racing, but are comfortable and styled for every day riding. We ultimately chose to begin this collection with products that meet everyone's needs whether riding, racing or wrenching on bikes.

PREMIUM MATERIALS, NO BULLSHIT

There is a lot of hype out there built up to make cheap fabrics sound like miracles.  We focus on using premium materials and the worlds best craftsmen to bring our designs to market.

KICKSTARTER-REWARDS AND DETAILS


WHY KICKSTARTER 

Q: What do we need the funding for? 

A: We are a small firm that specializes in the design and development of highly technical product.  To launch a brand is an enormous and expensive investment.  We need your help to develop the following programs:

1.  Minimum Order Quantity: We are working with the top manufacturers in these categories and quality is not cheap.  We have to hit 1000 piece MOQ's for fabrics and the specialized trims we are integrating into this bag line.

2.  Web and Direct to Consumer Infrastructure:  We believe in sharing.  Smart phones and tablets are a portal into building a daily relationship with people.  A modern company needs to be more than just a shopping cart.  We want to build an infrastructure that can open up the design process and allow us share ideas and experiences of designing and building competitive race bikes and gear for the privateer.

3.  Future Projects:  We have several exciting projects on the horizon we will be bringing to you once we fund.  Sneak Peek:  1.  "Worlds fastest messenger bag"  we are working with privateer teams to design and build a motorcycle that will set a land speed record at Bonneville next year.  We will be building a collection of High Frequency Welded bags and accessories and documenting the builds of both the bags and the bike to share with the community.  2.  Superbike Collection of Apparel, footwear, gloves and a heavily modified Suzuki GS1000e to campaign on the national circuit.  3.  Flat Tracker gloves, footwear and apparel....

PRODUCTION PLANS

Working closely with our production partners, we have developed Velomacchi's Backpack and product lines over the last twelve months. Our production partners are trusted assets to Velomacchi's brand and product.

Risks and challenges

The products you see here are final round prototypes for Velomacchi's brand launch. We are now in the process of wear-testing the packs.
We expect to find some opportunities for improvement, and when we do, we will address them immediately with updated and improved design solutions. We plan to share our design revisions based on testing via backer exclusive updates.

Designing and building new products always involves risk. But with our extensive experience in dealing directly with manufacturers, an established fulfillment chain, and most importantly, open communication and updates with our backers, we feel confident that we can deliver an amazing product on time.

Moving successfully from the prototype phase to volume production is all in the details. During volume production we will be on the ground, at factory level, keeping a close eye on QA. The Velomacchi team, which includes members of our production partner team, is committed to ensuring that every Velomacchi product fully lives up to our functional specifications and high expectations for design, craftsmanship, and production-build quality.

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    DESIGN PADDOCK PASS: For $1 you get full access to the design process and updates as we prep the Velomacchi project for production and distribution. Follow along with behind the scenes access as we send out videos and updates from the field. *//* This Donation is very important for us! By donating even $1 you help support the project and allow us to stay higher in the search results for Kickstarter, which gets us in front of more people. ***IF YOU BELIEVE IN THIS PROJECT, DO NOT LEAVE WITHOUT CLICKING THIS REWARD! Thank You.

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    Pledge $10 or more About $10

    Official Velomacchi sponsorship Vinyl Logo sticker for helmet or bike. 18cm X 2cm.

    You also will be eligible to follow along with the Velomacchi project as we deliver updates on the development and production of our gear. Please specify black or white sticker.

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    Pledge $19 or more About $19

    Stainless Steel Paddock Key / Bottle opener: // Retail: $25USD // Hand Forged in the U.S.A. An essential part of any racers kit. We hand build and stamp these bad boys with the same focus and integrity we bring to all our products.

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    Pledge $39 or more About $39

    Velomacchi Founder’s Hat + Paddock Key // Retail: $59USD // A high grade stretch woven fitted baseball cap with the woven Velomacchi patch stitched on the front. Comes in 2 sizes. Please specify small/Medium or Large/Extra Large. Color: Black {} Stainless Steel Paddock Key: Hand Forged in the U.S.A. by us at Velomacchi. An essential part of any racers kit. We hand build and stamp these bad boys with the same focus and integrity we bring to all our products.

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    Pledge $59 or more About $59

    Velomacchi Ballistic iPad Sleeve + Stainless Steel Paddock Key / Bottle Opener// Retail: $89USD // Our iPad Sleeve is constructed with an anti-static liner, 1.5mm PP armored sheet, 4mm Polyurethane foam padding and a 1680D Ballistic Nylon outer covering. {} Stainless Steel Paddock Key: Hand Forged in the U.S.A. by us at Velomacchi. An essential part of any racers kit. We hand build and stamp these bad boys with the same focus and integrity we bring to all our products.

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  6. Select this reward

    Pledge $69 or more About $69

    Velomacchi Ballistic 15" Laptop Sleeve + Paddock Key / Bottle Opener // Retail: $109USD // Our 15" Laptop Sleeve is constructed with an anti-static liner, 1.5mm PP armored sheet, 4mm Polyurethane foam padding and a 1680D Ballistic Nylon outer covering. Fits 15" macbook pro and air. {} Stainless Steel Paddock Key: Hand Forged in the U.S.A. by us at Velomacchi. An essential part of any racers kit. We hand build and stamp these bad boys with the same focus and integrity we bring to all our products.

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    Pledge $79 or more About $79

    Velomacchi Tool Roll + Paddock Key / Bottle Opener // Retail: $99USD // This Tool Roll is essential for track side maintenance and last minute tuning details before your heat. This monster measures 37cm by 73cm, has 33 slots for a variety of tools, a reinforced see-thru TPU pocket for small parts and a roll out origami parts bucket with a magnetic parts holder so you don't lose that tiny spring or washer when rebuilding your carb. *Tools not included. {} Stainless Steel Paddock Key: Hand Forged in the U.S.A. by us at Velomacchi. An essential part of any racers kit. We hand build and stamp these bad boys with the same focus and integrity we bring to all our products.

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    Pledge $99 or more About $99

    EARLY BIRD SPECIAL: 50 UNITS// Velomacchi RollTop Backpack + Cellphone Charging Pod // Retail: $249 USD // This roll top water tight pack is perfect for transporting and organizing your gear from paddock to pub.

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    Pledge $125 or more About $125

    EARLY BIRD SPECIAL: 20 UNITS// Velomacchi RollTop Backpack + Cellphone Charging Pod // Retail: $249 USD // This roll top water tight pack is perfect for transporting and organizing your gear from paddock to pub.

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    Pledge $149 or more About $149

    EARLY BIRD SPECIAL: 50 UNITS// Velomacchi RollTop Backpack + Cellphone Charging Pod // Retail: $249 USD // This roll top water tight pack is perfect for transporting and organizing your gear from paddock to pub.

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    Pledge $199 or more About $199

    Velomacchi RollTop Backpack + Cellphone Charging Pod // Retail: $249 USD // This roll top water tight pack is perfect for transporting and organizing your gear from paddock to pub.

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    Pledge $249 or more About $249

    Velomacchi RollTop Backpack + Cellphone Charging Pod + Tool/Med Packet + Storage Pod // Retail: $319 USD // This roll top water tight pack is perfect for transporting and organizing your gear from paddock to pub.

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    Pledge $269 or more About $269

    Velomacchi RollTop Backpack + Cellphone Charging Pod + TOOL ROLL // Retail $328 // This roll top water tight pack is perfect for transporting and organizing your gear from paddock to pub.////// Velomacchi TOOL ROLL // This Tool Roll is essential for track side maintenance and last minute tuning details before your heat. This monster measures 37cm by 73cm, has 36 slots for a variety of tools, a reinforced see-thru TPU pocket for small parts and a roll out origami parts bucket with a magnetic parts holder so you don't lose that tiny spring or washer when rebuilding your carb. *Tools not included.

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    Pledge $1,199 or more About $1,199

    STOCKIST SPECIAL: x 10 Units of Velomacchi RollTop Backpack + Cellphone Pod// Retail Value: $2,490USD Geared toward the motorcycle retail shop or lifestyle / Computer retail stockiest with wholesale pricing for a bundle of 10 units.

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Funding period

- (31 days)