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$5,137 pledged of $15,000 goal
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All or nothing. This project will only be funded if it reaches its goal by .

By Briana Alan
$5,137 pledged of $15,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About

Too often women suffer through the pain shoes cause them because they make them look or feel a certain way. Women shouldn't have to compromise comfort for style, or compromise confidence for comfort. We developed the solution so women could have the best of both worlds. Our shoes have removable heels so you can transform a high heel stiletto into a chunky mid-heel or even go all the way flat. The possibilities are endless! We want to provide women with flexibility to adjust their heel height on a whim. Women everywhere have suffered too long. Don't switch shoes, just switch your heels!

 

Brad and Linda were at a wedding. At the end of the night they noticed that all the women were walking barefoot and carrying their high heel shoes. They said there is a problem that needs to be fixed. They went home and Brad started drawing. Brad is an Architectural designer by trade, so he used this background to come with some ideas. He went to Home Depot and got a door hinge. Linda got a high heel shoe. Brad cut the shoe apart and put in the door hinge. This was their first prototype and the beginning of Switcheels.

Over the years Brad and Linda scrimped and saved for each prototype until finally they perfected it. As time went on Brad's daughter Briana got older and became more involved with the idea and helped grow Switcheels into a startup business. She represented Switcheels on Steve Harvey's Funderdome and continues to help with Social Media and Marketing. This family team has put so much blood sweat and tears into this product. Each prototype is a new victory and each opportunity is a new hope. Now being so close to production, there is nothing this team wont do to make sure this product is a success.

 

 

 

 

 

 

 

 

 

 

 

 

 

Risks and challenges

Our biggest challenge is building our molds for mass production. Currently, each prototype costs a lot and we need to get that cost down in order to appeal to the mass market. We are testing different manufacturers and shoe designers to find the best quality materials for our shoes.

The funding we won on Steve Harvey’s funderdome only got us halfway to where we need to be for our production molds. Every paycheck we have goes to marketing, prototypes, and testing. We are ready for the next step in production. The risks involved with trying new manufactures can be hard to conquer. We are confident in the prospects we have been in contact with and look forward to trying more styles!

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    Pledge $5 or more About $5

    Thank You!

    You'll get a digital high five thank you from the Switcheels Team.

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    Pledge $15 or more About $15

    Switcheels Tote Bag

    You'll get a Switcheels Tote Bag. Perfect for carrying your shoes, groceries or accessories.

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    • Switcheels Tote Bag
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    Switcheels T-Shirt

    You'll get our Switcheels "Keep Calm and Switch Your Heels" T-Shirt.

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    • Switcheels T-Shirt
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    Pledge $75 or more About $75

    1 Pair of Switcheels

    One (1) pair of Switcheels which includes high, mid, and flat heels. Backers will be able to choose from 4 available designs. Each design is available in these color options: Black, tan/nude, dark blue, dark red, white, silver, gold, rose gold. Standard US women's sizes are available.

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    • Pair of Switcheels Shoes
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    Pledge $85 or more About $85

    Switcheels Tote Bundle

    One (1) pair of Switcheels which includes high, mid, and flat heels. Backers will be able to choose from 4 available designs. Each design is available in these color options: Black, tan/nude, dark blue, dark red, white, silver, gold, rose gold. Standard US women's sizes are available. You'll also get our Switcheels Tote Bag. You Save $5!

    Includes:
    • Pair of Switcheels Shoes
    • Switcheels Tote Bag
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    Pledge $110 or more About $110

    EARLY BIRD! Switcheels Double-Up Bundle

    wo (2) pairs of Switcheels which include high, mid, and flat heels. Backers will be able to choose from 4 available designs. Each design is available in these color options: Black, tan/nude, dark blue, dark red, white, silver, gold, rose gold. Standard US women's sizes are available. You'll also get our Switcheels Tote Bag. You save $45!

    Includes:
    • Pair of Switcheels Shoes
    • Switcheels Tote Bag
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  8. Select this reward

    Pledge $130 or more About $130

    Switcheels Double-Up Bundle

    Two (2) pairs of Switcheels which include high, mid, and flat heels. Backers will be able to choose from 4 available designs. Each design is available in these color options: Black, tan/nude, dark blue, dark red, white, silver, gold, rose gold. Standard US women's sizes are available. You'll also get our Switcheels Tote Bag. You save $35!

    Includes:
    • Pair of Switcheels Shoes
    • Switcheels Tote Bag
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    Pledge $180 or more About $180

    EARLY BIRD! Switcheels Fashion Bundle

    Three (3) pairs of Switcheels which include high, mid, and flat heels. Backers will be able to choose from 4 available designs. Each design is available in these color options: Black, tan/nude, dark blue, dark red, white, silver, gold, rose gold. Standard US women's sizes are available. You'll also get our Switcheels T-Shirt and Tote Bag. You save $85!

    Includes:
    • Pair of Switcheels Shoes
    • Switcheels T-Shirt
    • Switcheels Tote Bag
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  10. Select this reward

    Pledge $200 or more About $200

    Switcheels Fashion Bundle

    Three (3) pairs of Switcheels which include high, mid, and flat heels. Backers will be able to choose from 4 available designs. Each design is available in these color options: Black, tan/nude, dark blue, dark red, white, silver, gold, rose gold. Standard US women's sizes are available. You'll also get our Switcheels T-Shirt and Tote Bag. You save $65!

    Includes:
    • Pair of Switcheels Shoes
    • Switcheels T-Shirt
    • Switcheels Tote Bag
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    Pledge $60 or more About $60

    EARLY BIRD! 1 Pair of Switcheels

    One (1) pair of Switcheels which includes high, mid, and flat heels. Backers will be able to choose from 4 available designs. Each design is available in these color options: Black, tan/nude, dark blue, dark red, white, silver, gold, rose gold. Standard US women's sizes are available. You save $15!

    Includes:
    • Pair of Switcheels Shoes
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    Reward no longer available 30 backers
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