Hello! We began this journey almost a year ago with the goal of creating the most durable, customizable, reusable, tradable and interchangeable cell phone case on the market. We thought it was time for cell phone cases to serve multiple purposes in addition to protecting our phones (purposes beyond acting as a wallet). Furthermore, we believed that this new found functionality should be able to change daily, even hourly, as needed.
With a rough sketch, we took our idea to a prototyping company.
The rock star engineers at RapidPro Manufacturing worked with us to develop CAD drawings of our concept.
After several revisions of our concept, our first prototype was produced.
We have since refined the design with several revisions to our prototype, making the case thinner and the Switchbacks lower-profile.
During this process we also filed design patents and worked with experienced start-up experts to guide us along the right path.
At the end of the prototyping process, Switchback was born. Switchbacks are low-profile "backs" or "faceplates" that are available in themed 4-packs. They snap in and out easily and conveniently without the need to remove your cell phone case.
Going to New York City? Grab the NYC Switchback pack and snap in the subway map. Heading out hiking? Grab the Switchback hiking pack for your area and click in the trail of your choice. Trip to Vegas? Snap in the Switchback with a ranking of poker hands to keep you on track. Did your kid just get accepted to College? Grab that University's Swtichback pack and show off some pride. Getting married? Let everyone know with the 'Bride to Be' Switchback pack (don't worry, we have you covered for the bachelorette party and honeymoon too!). Conference coming up? We can custom print Switchbacks with your company name and slogan on them. Vacation to Paris? Click in the Eiffel Tower Switchback to bring back some memories. Can't decide between zebra or tiger print on the back of your phone case? Pick up the Animal Switchback pack and get both plus two more...you can change them hourly if you want. You get the idea.
Switchbacks can be traded between friends and reused.
We would also like to mention that while most decorative phone cases provide minimal, if any protection, the Switchback base case is rubberized (not hard shell plastic), provides wrap-around protection on every corner and has been designed to genuinely save your phone from almost all bumps and drops.
Our goal is for Destination Switchbacks to be available in Airports (for all major cities). Athlete Switchbacks in stadiums (think modern day baseball card). Musician Switchbacks at concerts. Artist Switchbacks in museum gift shops. Ski/Bike/Hike map Switchbacks in sporting goods and outdoor recreation stores. Collegiate Switchbacks available in college and university bookstores. The possibilities are endless. Once on our feet, we also intend to team up with charitable organizations to sell Switchbacks with their logos. A portion of the proceeds from those sales will go to support the applicable cause.
This is where we need your participation! We have the designs ready and our graphics for the Available Switchbacks established. We have worked with our prototyping company in Colorado to produce the final version of our product and we are ready to hit the mass market! This prototyping company is experienced in large scale manufacturing and is prepared to seamlessly walk us though the manufacturing phase. We need your assistance to help us overcome the up front tooling costs associated with this process. Once money has been raised, we will purchase tooling. It takes 12 weeks to have the steel tooling created that will allow us to injection mold this product on a large scale. We can have the product to you within 4 weeks of the completion of the tooling production. We have met with domestic production companies, have toured their facilities, confirmed pricing, and are aiming to have Switchbacks manufactured in the USA.
Early Nov - Mid December: Kickstarter Campaign.
Late December: Purchase Tooling.
Mid - Late March: Tooling ready for manufacture. Begin manufacture.
We hope you'll join us on this adventure to turn your cell phone case into something that can work for you, advertise for you, and be an expression of you 24 hours a day!
Risks and challenges
How will Switchback deal with excess pledge funding?
If funding in excess of our goal is obtained, we plan to use that funding to expand Switchback into production for iPads, other model iPhones as well as Samsung phones and tablets. We also intend to develop puzzle Switchbacks, survivalist Switchbacks, and many, many other designs and functions for Switchbacks that we already have in the design phase.
There are risks that confront any new project, but we have taken the time over the past year to methodically plan and map out our forward course. We have surrounded ourselves with extremely experienced advisors and have elected to work with companies who have been through this process many times (specifically our awesome prototyping gurus). At this time, we do not anticipate any ship-sinking problems, and in any case, we have a dedicated team that is committed to putting in the time and effort to overcome any unforeseen obstacles. We promise to be as supportive to our backers as they are to us.
EARLY FROG SPECIAL - Reward # 6 PLUS your name will be posted on the Switchback website for 3 months as a VERY COOL AND NOTEWORTH PERSON on a Kickstarter Campaign page. In addition, you will get an entirely sober hand written thank you note.
Reward # 8 - Reward # 6 PLUS your name will be posted on the Switchback website for 3 months as a VERY COOL AND NOTEWORTH PERSON on a Kickstarter Campaign page. In addition, you will get an entirely sober hand written thank you note.
EARLY MONKEY SPECIAL - Reward #1, #2 & #6 PLUS your name will be posted on a Kickstarter Campaign page of the Switchback website for 4 months as a TOP SHELF SUPPORTER along with a link to your website (if you have one). In addition, you will get an entirely intoxicated OR sober (your choice!) hand written thank you note (that, at your request, will include details about our dreams the night before).
Reward #1, #2 & #6 PLUS your name will be posted on a Kickstarter Campaign page of the Switchback website for 4 months as a TOP SHELF SUPPORTER along with a link to your website (if you have one). In addition, you will get an entirely intoxicated OR sober (your choice!) hand written thank you note (that, at your request, will include details about our dreams the night before).
One base Switchback case in black for iPhone 5, 5S & 5C, PLUS one pack of CUSTOM Switchbacks with your photos on them. In addition you will get your name on the Custom Switchback page of our website for 3 months with a link to your website.
Reward #1, #2 & #6 PLUS your name will be posted on a Kickstarter Campaign page of the Switchback website for 6 (SIX!!!) months as a GOLDEN BACKER along with a link to your website (if you have one) and one sentence blurb about your site/product/service. In addition, you'll get a picture of our top secret, part wild animal, company mascot.
Reward # 12, PLUS the opportunity to deisgn your own pack of Switchbacks that will be put into limited commercial production and sold on the Switchback website. Restrictions of Switchback content may apply - designs may not be vulgar or offensive and may not constitute copyright infringement.
For our incredibly loyal and generous supporters (thank you in advance), you will get Reward # 12 PLUS a full day skiing with the founder and a certified professional ski instructor at a mountain of your choice in upstate New York, Western Massachusetts or Southern Vermont (lift ticket and lunch included). Your name will be permanently mentioned on our website on the 'Who We Are' page. The private ski day will be available to take place during the 2013-2014 ski season.