Wood Clock nature-conscious watches from Switzerland
Nature and time - the eternal connection materializes in our "Wood Clock" Swiss Made timepiece.
is a brand of BridgeWard AG, Rüthi / St. Gallen, Switzerland.
BUW was foundet in January 2016 by Michael Brucker and Markus Weiler. We are developing our collections together with a young qualified watchmaker in the Swiss canton of Appenzell.
We stand for high quality - our watches are made with love and experience! Our experienced clockmakers check each of our models through and through before it is allowed to leave our House. We stand with our name and our reputation for the long-term satisfaction of our clients.
Nature and time - the eternal connection materializes in our "Wood Clock" Swiss timepiece.
Sustainability: reduction of energy consumption during the production of upscale watch bands. No more watch bands made of plastic or animal leather. While the production of metal bands requires a high expenditure of energy, the production of plastic and leather bands harms the carbon footprint on a permanent basis. We want to counter this trend with an admittedly small initiative. One need to start small to achieve change on a large scale.
The oldest “chronometer” of our world is the nature – especially wood. Not only formation, growth and decay, but also tree-rings and in many regions the tree leaf’s cycle: before the invention of the clockwork these were –next to star constellations, moon cycles, and day and night– the cycles which helped people to determine time.
Nature and time – the eternal connection is now materialized in our “Wood Clock”. Wood and Swiss timekeeper.
The currently most famous variations for watchbands are plastic, metal and high-grade steel or bands made of leather. Only in the rarest cases these watchbands are produced in an environmentally friendly way.
The collection “Wood Clock” from Bernecker Uhren Werke includes only watches which are produced mainly from renewable resources.
We use “magic” woods with positive effects and pay attention to their ecologically sound origin.
Red Rosewood from Gabon: our watch bands are made from production offcuts of sounding woods which are used for the manufacturing of guitars and other musical instruments.
Our red brown teak wood originates from Indonesia. Pieces which are clippings from furniture production are used. This wood is especially weatherproof and darkens over the years.
Our black wood (African blackwood, not to be mistaken for ebony wood) is from Mozambique. Also here we use only rests from the production of for instance clarinets, oboes and flutes.
All the woods we selected are characterized by the unusual long duration and are very comfortable to wear on the skin.
We are registered partner with “Plant for the Planet” and each of our clima-neutral watches donates a tree. (So far the initiative founded in Germany “Plant for the Planet” planted already over 14 million trees in 93 countries).
The objective is the production of modern, high-quality watches from mainly renewable raw materials.
No more metal watch bands which require a high expenditure of energy and raw materials for their production. No more plastic or leather watch bands which require fossil oil or which support the nowadays unfortunately common mass livestock farming and therefore unsettle our world’s CO2 balance.
Our wood clocks have a mainly neutral energy balance and are 100 % vegan.
This project is intended for persons who live energy conscious and are against the processing of animals and oil derivatives in the apparel and fashion industry.
With successful financial funding the production process for our Wood Clock will be optimized to achieve market readiness and first marketing steps will be initiated.
Bracelet steel/rose, teak or blackwood – width: 30 mm
Locking polished stainless steel
Housing stainless steel gold or silver – diameter: 45 mm
Dial rosewood, teakwood or blackwood
Ronda Swiss Made quarz movement
Ronda - Makers of a watch’s heart
Ronda is an established Swiss-based company that has its roots in the Basel region. The company was founded by William Mosset in the area’s Waldenburg Valley in 1946, and is now headquartered in Lausen.
Ronda employs the latest manufacturing technologies, and is widely seen as a leading innovator in its international field. The core competence, though, is in manufacturing and assembling microtechnology components. And the skilled combination here of manual craftsmanship and process automation provides a sound foundation for delivering the kind of productivity and consistent quality that have made Ronda synonymous with Swiss precision expertise.
Our components are hand-finished to a high standard, on par with the top brands in the market - to ensure the personal attention and touch when it comes to the mechanics of our watches. On the other hand, we make use of high-tech CNC-machining for the production of the watch case to ensure the most precise and accurate dimensions.
We use certified materials and components that are free of harmful chemicals that are used in some other factories - we only employ nickel-free metal components for the watch manufacturing process.
We adhere and insist upon a high standard of compliance - every component that enters the production plant and goes into your watch is controlled to the finest detail - to ensure that its dimensions, aesthetics and quality are flawless.
Starting mass production! Now we need your help!
Let's use Kickstarter to turn our dream into reality. Together we can achieve something completely new and 100% independent from the industry dominating Luxury Groups: A real 'Swiss Industrial Manufacture' watch at an unheard of price - our supporters will only be paying for the production cost of their watch.
Traditional way involves various middlemen standing in between the product and the customer.
We do things differently.
By using a disruptive, direct-to-consumer model we cut out distributors, wholesalers and retails stores.
This way, by avoiding all the middlemen we can offer you a Swiss Made Wood watch for less than €200.
We are committed to deliver the best quality product to our wearers. Every Wood Clock comes with an international limited warranty of flaws in workmanship and materials for TWO (2) years after original purchase date.
Risks and challenges
We do not expect any delays to our timeline, but if the unexpected happens, rest assured we will keep you well informed until you receive your timepiece.
Our prototypes have exceeded our expectations and concise quality standards have been communicated to minimize potential issues for the manufacturing process.
Keeping you informed is of utmost concern. Regular updates will be provided and questions answered in a timely manner.
If you have any questions or concerns please do not hesitate to ask or call us.
Bernecker Uhren Werke
CH-9464 Rüthi / St. Gallen
Phone: +41 (0) 43 210 98 58
Fax: +41(0) 43 210 96 01Learn about accountability on Kickstarter
- (30 days)