I agree with the others, lets please reserve the updates to the Swidget project. The entire principle of Kickstarter is being able to share the journey of the ups and downs of the manufacturing process.
Being able to see what it takes to get a idea, concept, into mass production.
This is definitely not an update, it’s an advertisement. I would love more info about the Swidget program and progress. To be honest, I really can’t see a reason to make every item we have “smart”. In any case, let’s just leave the updates to offer Swidget updates.
This is not an "update." It is spam! It gives us no additional information about the progress of Swidget and promotes a related product that some of us, including myself, would have no interest in. I already have Wemo controlling my lights and an Amazon Echo Dot playing brown noise in a loop to help me sleep, so a "smart pillow" would simply be redundant.
I'm not against cross-promotion, but you should at least give us all information about the project we're actually backing first, then you could mention, that "other" project at the bottom of the post, if you wish.