It's true that our financials reflect a zero balance at the end of 90 days and no pumpkins; here's what we think will happen: A) we believe we will be able to negotiate lower rent on the space; B) we believe sales will be higher than what we've projected; C) we have a friend who will use personal money to get the pumpkin patch going if we do not raise enough money to do it on our own.
As far as continuing operations, we hope to never even pause our operation, but we will eventually have to in order to renovate the space, install equipment, etc. Funding for this will come separately from this Kickstarter campaign. We are applying for grants from many agencies, foundations, and programs. We are also searching for investors to lend us startup funds. If you look at the long-term business plan, you'll see that we need over a quarter of a million dollars to do this right.
The purpose of doing this Pop-Up Co-Op project is to push this idea over the edge into reality. If we make sales, we will be a corporation that is making sales; this puts a company into a whole other category with regard to financing, especially lending.
At worst, we will end up with tenancy of the retail space but will have to pause to complete more funding and put our first worker on unemployment. At best, this push will give us the momentum to phase straight into renovations, hire the other three workers, and have a grand opening of the official store. We of course are hoping for the latter path!