About this project
To support the SWAV Team, click "Back this Project" on the top right above the packages.
Normally, both Performance & Luxury SWAVs with Outlast technology retail @ $26.99, but SWAVs are available on Kickstarter for as low as $16/pair!
Men in America have not been given a reason to value underwear due to the uncomfortable buying experience and abysmal oversight of the fact that underwear SHOULD be better! Unfortunately, we have been forced to settle with the Fruit of the Loom & Hanes multi-packs that our mothers and wives buy us because we do not know any better.
Luckily, Anthony Ferraro realized this atrocity, didn't care what his friends/parents/girlfriend/advisors had to say, and set out to create a respected brand that delivers cutting-edge under apparel products. SWAVs are ideal for all day use as they eliminate the need for a man to change into a compression short when seeking additional support and functionality when going from school or work, into the gym.
It took 18 months to perfect the cut, fabric, and functional features for the prototype pair of Performance SWAVs; an underwear with an athletic feel that was developed to provide men with comfort under any trouser, support during physical activity, and an aesthetic that they could feel confident buying and wearing.
The SWAV Performance line utilizes a customized blend of Nylon Microfiber and Spandex designed specifically to optimize daily productivity in the workplace, basketball court, bedroom, and everything in between.
Kickstarter backers have the option of 2 styles of Performance SWAVs: Black/Black & Blue/Red
NASA Outlast is implemented in all Performance fabrics. See additional Functional Features and Comfort-Enhancing Characteristics for Performance SWAVs below.
The SWAV Luxury line products are exclusively available for purchase on Kickstarter and deliver identical support and functionality as Performance SWAVs, but are composed of an 'ultra-soft' custom Modal fabric that delivers an unparalleled comfort where it counts.
Note: This above pair of SWAVs is just a sample; the option of White/White Luxury SWAVs have a White waistband with red letters.
Kickstarter backers have the option of 2 styles of Performance SWAVs: Grey/Blue &White/White:
NASA Outlast is implemented in all Luxury fabrics. See additional Functional Features and Comfort-Enhancing Characteristics for Luxury SWAVs below.
Since selling over 600 pairs of beta products, the team advanced the versatility and durability of SWAVs by incorporating the latest technologies to counteract odor, moisture, and temperature variance to perfect the Performance & Luxury lines.
Add $5 to any pledge for a SWAV Shaker Cup
Add $10 to any pledge for a Women's Racer Back Tank or a Men's Tri-Blend Tee
Thus far, SWAV has been privately funded by team members, family & friends, and prize money from business plan competitions. Recent successes for the SWAV team include wins in both the Chapman University & Syracuse University business plan competitions and Runner-Up/Crowd Favorite at the Tech Coast Venture Network's Survivor 7 competition.
In May, we held a beta product launch at Chapman University where we offered a prototype called the Luxury Performance 1.0. All undies were sold in only 6 hours and the evidence can be seen by the abundance of SWAVs in this viral video from huffingtonpost.com: 'Daft Punk - Get Lucky (Chapman Undie Run)'
After selling over 600 beta products to this date, we believe Kickstarter is the next piece of the puzzle because, with your help, it will allow us to raise the needed capital ($46,695) to implement Outlast Technology, expand the Performance Line with an additional color option (Blue/Red), and mass produce the two Luxury options (White/White & Grey/Blue).
After effectively testing the beta products and collecting feedback, we are confident that the revamped SWAVs will give every man a reason to care about the first thing he puts on in the morning and the last thing he takes off.
Thank you for your consideration and please feel free to contact the SWAV team via Kickstarter or email firstname.lastname@example.org.
Risks and challenges
We have established strong relationships with excellent manufacturing factories in LA and feel confident about moving forward. We cannot predict all potential risks and challenges but we have prepared for it! The SWAV team has extended the timing on the fulfillment period as a precautionary measure, but backers SHOULD expect to receive their SWAV packages before the expected date of delivery. We will keep you posted on when to expect SWAVs on your doorstep!Learn about accountability on Kickstarter
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