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NASA technology and a utility pocket complete the most comfortable, odorless, and moisture repelling men's underwear, ever. Read more

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$57,138
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Funded!

This project was successfully funded on November 23, 2013.

NASA technology and a utility pocket complete the most comfortable, odorless, and moisture repelling men's underwear, ever.

SWAV
Project by

SWAV

First created  |  3 backed

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About this project

To support the SWAV Team, click "Back this Project" on the top right above the packages.

 

Normally, both Performance & Luxury SWAVs with Outlast technology retail @ $26.99, but SWAVs are available on Kickstarter for as low as $16/pair!

Check out this review of SWAV Apparel
Check out this review of SWAV Apparel
 
 

Men in America have not been given a reason to value underwear due to the uncomfortable buying experience and abysmal oversight of the fact that underwear SHOULD be better!  Unfortunately, we have been forced to settle with the Fruit of the Loom & Hanes multi-packs that our mothers and wives buy us because we do not know any better.  

Luckily, Anthony Ferraro realized this atrocity, didn't care what his friends/parents/girlfriend/advisors had to say, and set out to create a respected brand that delivers cutting-edge under apparel products. SWAVs are ideal for all day use as they eliminate the need for a man to change into a compression short when seeking additional support and functionality when going from school or work, into the gym.  

It took 18 months to perfect the cut, fabric, and functional features for the prototype pair of Performance SWAVs; an underwear with an athletic feel that was developed to provide men with comfort under any trouser, support during physical activity, and an aesthetic that they could feel confident buying and wearing

The SWAV Performance line utilizes a customized blend of Nylon Microfiber and Spandex designed specifically to optimize daily productivity in the workplace, basketball court, bedroom, and everything in between. 

 Kickstarter backers have the option of 2 styles of Performance SWAVs: Black/Black & Blue/Red

Click here for more information on NASA Outlast.

NASA Outlast is implemented in all Performance fabrics. See additional Functional Features and Comfort-Enhancing Characteristics for Performance SWAVs below. 

The SWAV Luxury line products are exclusively available for purchase on Kickstarter and deliver identical support and functionality as Performance SWAVs, but are composed of an 'ultra-soft' custom Modal fabric that delivers an unparalleled comfort where it counts.

Note: This above pair of SWAVs is just a sample; the option of White/White Luxury SWAVs have a White waistband with red letters. 

Kickstarter backers have the option of 2 styles of Performance SWAVs: Grey/Blue &White/White:

Click here for more information on NASA Outlast technology.

NASA Outlast is implemented in all Luxury fabrics. See additional Functional Features and Comfort-Enhancing Characteristics for Luxury SWAVs below. 

Since selling over 600 pairs of beta products, the team advanced the versatility and durability of SWAVs by incorporating the latest technologies to counteract odor, moisture, and temperature variance to perfect the Performance & Luxury lines.

 Link up with SWAV on Facebook

 Additional Products:

Add $5 to any pledge for a SWAV Shaker Cup

Add $10 to any pledge for a Women's Racer Back Tank or a Men's Tri-Blend Tee

Thus far, SWAV has been privately funded by team members, family & friends, and prize money from business plan competitions. Recent successes for the SWAV team include wins in both the Chapman University & Syracuse University business plan competitions and Runner-Up/Crowd Favorite at the Tech Coast Venture Network's Survivor 7 competition. 

In May, we held a beta product launch at Chapman University where we offered a prototype called the Luxury Performance 1.0. All undies were sold in only 6 hours and the evidence can be seen by the abundance of SWAVs in this viral video from huffingtonpost.com: 'Daft Punk - Get Lucky (Chapman Undie Run)'

After selling over 600 beta products to this date, we believe Kickstarter is the next piece of the puzzle because, with your help, it will allow us to raise the needed capital ($46,695) to implement Outlast Technology, expand the Performance Line with an additional color option (Blue/Red), and mass produce the two Luxury options (White/White & Grey/Blue). 

After effectively testing the beta products and collecting feedback, we are confident that the revamped SWAVs will give every man a reason to care about the first thing he puts on in the morning and the last thing he takes off.

Thank you for your consideration and please feel free to contact the SWAV team via Kickstarter or email kickstarter@swavapparel.com

http://kickingitforward.org

Link up with SWAV on Facebook

Risks and challenges

We have established strong relationships with excellent manufacturing factories in LA and feel confident about moving forward. We cannot predict all potential risks and challenges but we have prepared for it! The SWAV team has extended the timing on the fulfillment period as a precautionary measure, but backers SHOULD expect to receive their SWAV packages before the expected date of delivery. We will keep you posted on when to expect SWAVs on your doorstep!

Learn about accountability on Kickstarter

FAQ

  • Once the Kickstarter campaign is successfully completed, we will send out a survey to collect important information like Sizes, Color Preference, and your Shipping Address.

    Last updated:
  • Unfortunately, we were forced to high-ball our international shipping costs due to Kickstarter's restrictions on variability in shipping fees. We are currently trying to find a solution with Kickstarter, but it looks like we may just have to refund international backers that have shipping costs below $79.

    It costs about $15 to ship to Canada.

    We will keep you updated if a more reliable solution is attained. Thanks for reaching out!

    Overachieve,
    SWAV

    Last updated:

Rewards

  • You selected
    Pledge $15 or more

    27 backers

    ONE Men's Tri-Blend SHIRT or Women's Racer Back Tee + Vinyl DECAL

    **add $10 for an additional Men's/Women's shirt** **add $5 for a SWAV Shaker Cup**

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $22 or more

    192 backers

    ONE pair of SWAVs (Luxury OR Performance SWAVs in the color of your choice) + Vinyl DECAL...Retail Price: $26.99

    **add $10 for EACH additional Men's/Women's shirt** **add $5 for a SWAV Shaker Cup**

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $22 or more

    25 backers

    INTERNATIONAL SHIPPING - ONE pair of SWAVs (Luxury OR Performance SWAVs in the color of your choice) + Vinyl DECAL...Retail Price: $26.99

    **add $10 for EACH additional Men's/Women's shirt**

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $23 or more

    21 backers

    CANADIAN SPECIAL....ONE pair of SWAVs (Luxury OR Performance SWAVs in the color of your choice) + Vinyl DECAL...Retail Price: $26.99

    ****add $20 for EACH additional pair of SWAVs (Performance or Luxury)** **add $10 for EACH additional Men's/Women's shirt** **add $5 for a SWAV Shaker Cup**

    Only for Backers in Canada

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $23 or more

    5 backers

    EUROPEAN SPECIAL....ONE pair of SWAVs (Luxury OR Performance SWAVs in the color of your choice) + Vinyl DECAL...Retail Price: $26.99

    ****add $20 for EACH additional pair of SWAVs (Performance or Luxury)** **add $10 for EACH additional Men's/Women's shirt** **add $5 for a SWAV Shaker Cup**

    Only for Backers in Europe

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $40 or more

    259 backers

    TWO pairs of SWAVs (Luxury or Performance SWAVs in the colors of your choice) + Vinyl DECAL...Retail Price: $53.98

    **add $10 for an additional Men's/Women's shirt** **add $5 for a SWAV Shaker Cup**

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $40 or more

    39 backers

    INTERNATIONAL SHIPPING - TWO pairs of SWAVs (Luxury or Performance SWAVs in the colors of your choice) + Vinyl DECAL...Retail Price: $53.98

    **add $10 for an additional Men's/Women's shirt**

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $72 or more

    86 backers

    FOUR pairs of SWAVs (Luxury or Performance SWAVs in the colors of your choice) + Vinyl DECAL...Retail Price: $122.96

    **add $10 for an additional Men's/Women's shirt** **add $5 for a SWAV Shaker Cup**

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $72 or more

    20 backers

    INTERNATIONAL SHIPPING - FOUR pairs of SWAVs (Luxury or Performance SWAVs in the colors of your choice) + Vinyl DECAL...Retail Price: $122.96

    **add $10 for an additional Men's/Women's shirt**

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $120 or more

    100 backers All gone!

    SWAV Week - SEVEN pairs of SWAVs (Luxury or Performance SWAVs in the colors of your choice) + Vinyl DECAL...Retail Price: $215.92

    ***THE FIRST 100 BACKERS WILL GET ONE PAIR OF SWAVs SHIPPED TO THEM INSTANTLY***

    **add $10 for an additional Men's/Women's shirt** **add $5 for a SWAV Shaker Cup**

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $120 or more

    15 backers

    SWAV Week - SEVEN pairs of SWAVs (Luxury or Performance SWAVs in the colors of your choice) + Vinyl DECAL...Retail Price: $188.93

    **add $10 for an additional Men's/Women's shirt** **add $5 for a SWAV Shaker Cup**

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $120 or more

    3 backers

    INTERNATIONAL SHIPPING - SWAV Week - SEVEN pairs of SWAVs (Luxury or Performance SWAVs in the colors of your choice) + Vinyl DECAL...Retail Price: $188.93

    **add $10 for an additional Men's/Women's shirt**

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $160 or more

    33 backers

    TEN pairs of SWAVs (Luxury or Performance SWAVs in the colors of your choice) + Vinyl DECAL...Retail Price: $269.9

    **add $10 for an additional Men's/Women's shirt** **add $5 for a SWAV Shaker Cup**

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $160 or more

    12 backers

    INTERNATIONAL SHIPPING - TEN pairs of SWAVs (Luxury or Performance SWAVs in the colors of your choice) + Vinyl DECAL...Retail Price: $269.9

    **add $10 for an additional Men's/Women's shirt**

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $300 or more

    6 backers Limited (54 left of 60)

    SWAV Year - ONE pair of SWAVs shipped on the 1st of every month for a YEAR + FOUR pairs of SWAVs = 16 SWAVs (Luxury or Performance SWAVs in the colors of your choice) + Vinyl DECAL...Retail Price: $431.84

    ****

    **add $10 for an additional Men's/Women's shirt** **add $5 for a SWAV Shaker Cup*

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $3,200 or more

    0 backers Limited (5 left of 5)

    TEN pairs of SWAVs (Luxury or Performance SWAVs in the colors of your choice) + Vinyl DECAL + the first FOUR backers will get to CUSTOMIZE & DESIGN their own exclusive line of SWAV underwear and get free SWAVs for their Family & Friends! Email kickstarter@swavapparel.com for more information.

    Estimated delivery:
    Only ships to: United States

Funding period

- (38 days)