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Help Swank Desserts move into its first brick & mortar location in Downtown Summerville!
321 backers pledged $23,901 to help bring this project to life.

About

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$23,901

321


Swank Desserts has been operating as an online dessert shop since 2015 and I am ready to take my business to the next level!  With your support I'll be able to expand into my first retail location where I can serve even more of the local community and make our tantalizing treats more accessible! 

Branding shoot with Aneris Photography!
Branding shoot with Aneris Photography!

My Story

I knew from an early age that I wanted to be a chef when I "grew" up! I attended Johnson & Wales University in Charlotte and graduated with a degree in Culinary Arts in 2008. I was required to complete an internship prior to graduation, which is how I landed in Charleston. I loved the restaurant I was working at, loved the city, and loved being near my family and decided to stay after I graduated. I continued my education at College of Charleston, where I Ironically wrote my first business plan for Swank. I knew from that moment on that I wanted to make Swank a reality someday!

Packaging macarons for shipping
Packaging macarons for shipping

As  I worked and gained experience in local Charleston restaurants as a savory chef, I couldn't shake my desire  to create desserts. I've always had desserts on my mind and wrote down all of my ideas in a small notebook. My degree in Culinary Arts and my extensive background in savory have helped shaped the way I approach my desserts: taking the time to build intentional and well balanced flavors! 

Signature Brownies- Dark Chocolate, Nutella, & Salted Caramel Fudge
Signature Brownies- Dark Chocolate, Nutella, & Salted Caramel Fudge

While I was working at Kiawah Island Golf Resort, my last restaurant job prior to starting my business, I had a lot of downtime during the winter and I spent this time  doing a ton of baking and testing out ideas. I was eventually  given the opportunity to take over the pastry program and create dessert menus for the restaurants. 

One day I decided I was going to make desserts, post pictures on Facebook, and sell them. The idea was a bit disorganized at first, but I received a lot of orders and positive feedback and decided to start my business as an online shop. I hired a graphic designer for the branding, started a website, rented kitchen space, and the rest was history! 

Why Kickstarter?

Since 2015 I have been operating the business as an online shop! Operating Swank as an online concept has been a valuable experience that has enabled me to define my brand, incorporate feedback from my from my amazing customers, and refine and prove the concept!

All desserts are prepared to order, must be ordered in advance, and require minimum quantities which is limiting and doesn't allow me to take advantage of all of my business opportunities! A brick and mortar shop will allow me to expand my offerings, produce at a higher volume, and eliminate the need to order in advance! 

In order to make the transition from online to retail location, I am going to need your help.Your pledges will make this possible!

Mini ombre macaron tower
Mini ombre macaron tower

The Shop

The dessert shop will be located in the heart of downtown Summerville, a busy and thriving area with lots of foot traffic and a beautiful outdoor patio area! With a physical location we will be able to cater to walk-in customers, which is exciting! This means you no longer need to pre-order to get your Swank fix! You can choose from desserts in our display case and order a coffee or a glass of bubbly to go with it. Expect a menu that changes frequently and seasonally. We will be offering our signature brownies, mini cakes, cookie sandwiches, ice cream sandwiches, macarons, brioche doughnuts, mini pies, and a lot more! We will continue to take custom orders and offer catering for weddings and events. As we will be closed on Sunday, our beautiful space can be rented for private events. 


How the funds will be used

The space itself already has some of the major equipment and fixtures that I'll need to run the business. The money raised from this campaign will go towards remaining kitchen equipment, furniture for the indoor and outdoor dining area, signage, permits, renovations, and beginning inventory. Friends, family, and I will be doing whatever renovations we can to beautify the space. Any extra funds raised will help with overhead costs. 

I expect to be open by Thanksgiving 2019!

Gratitude

I am grateful to have come this far, but I couldn't have done it without your support. Every order, like, share, and mention of my business to a friend has contributed to my success and I truly appreciate it! I can't wait to continue to share my love of all things sweet with you! I've created some sweet rewards to express my gratitude for your support. I thank you for believing in me, the product, and my vision. Pledge whatever you can, no contribution is too small and every dollar will get me one step closer to my goal!


REWARDS

The SWEETEST part of this campaign are the rewards! I've created a variety of rewards that you will receive in exchange for your generous donations. There is something for everyone and every budget! All desserts will be packaged in our branded packaging. If you aren't local, the t-shirts, brownies, and macarons can be shipped to your door. If you haven't tried my desserts before, I promise you won't be disappointed. Here is what past clients have to say! Everything is made from scratch and with the highest quality ingredients! I don't cut any corners and you can taste the difference!


It's mack-ah-ROHN, not mack-ah-RUNE shirt!
It's mack-ah-ROHN, not mack-ah-RUNE shirt!
4" cakes! To share not not to share?
4" cakes! To share not not to share?
Birthday Cake Brioche Doughnuts
Birthday Cake Brioche Doughnuts
6" Celebration cake w/ cake topper. Sparklers not included!
6" Celebration cake w/ cake topper. Sparklers not included!
Our cookies pair perfectly with a hot cup of local coffee!
Our cookies pair perfectly with a hot cup of local coffee!
Chocolate Cherry, Gingerbread Eggnog,  and Champagne macarons!
Chocolate Cherry, Gingerbread Eggnog, and Champagne macarons!

Thank you Aneris Photography and Nonpareil Photography for the images. Thank you to Your World on Film for the amazing video!

Risks and challenges

As I have worked in the restaurant industry for 15 years, I understand the risks associated with opening a brick & mortar location. The overhead costs will be higher, however I will have the ability to produce at a much higher volume with the help of a dedicated staff. I will continue to accommodate custom orders and provide cakes/desserts for weddings.

I have been in business for 4 years and fully understand the ebb and flow of the business. I will prepare for the slow season while we are busy to avoid negative cash flow. I have established a strong customer base and have created a strong following via social media and word of mouth. I have a detailed marketing plan in place to spread the word about my new venture and to continue to keep customers coming through the door once we are open.

I have been working with our local Small Business Development Center to develop a strong business plan and have several industry mentors who have offered advice and will continue to offer assistance throughout this transition. The biggest challenge right now is bringing this project to life with the capital available, this is where you can assist ! Kickstarter is ALL or NOTHING. If I don't reach my goal by the end of the campaign, I won't receive any of the funds! With your support I hope to be able to continue to cater to your sweet tooth and provide you with an even greater delectable experience!

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Support

  1. Select this reward

    Pledge $5 or more About $5

    Thank you!

    Thank you for helping me get one step closer to my goal. No contribution is too small!

    Includes:
    • Thank You Card
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    Ships to Anywhere in the world
    8 backers
    $

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  2. Select this reward

    Pledge US$ 10 or more About US$ 10

    Cookies & Coffee

    Join us at the shop once we open for a fresh cup of local coffee and choose a cookie flavor of your choice from our display case.

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    24 backers
    $

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  3. Select this reward

    Pledge $25 or more About $25

    Chocolate Lovers ONLY!

    You'll receive a box of 3 of our signature Swank Brownies. Our brownies are made with dark chocolate & Nutella, baked with chunks of caramel, and THEN layered with salted caramel fudge.

    *Nutella is chocolate & hazelnut paste

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    Ships to Only United States
    36 backers
    $

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  4. Select this reward

    Pledge $25 or more About $25

    Chocolate Lovers! ( LOCAL)

    You'll receive a box of 3 of our signature brownies. They are made with dark chocolate and Nutella, baked with chunks of caramel, and THEN layered with salted caramel fudge.

    * For LOCAL pick up once our shop is open! If you need them shipped select the other "chocolate lovers" option!

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    59 backers
    $

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  5. Select this reward

    Pledge $30 or more About $30

    It's mack-ah-rohn, not mack-ah-rune!

    "It's mack-ah-rohn, not mack-ah-rune" t-shirt with our logo on the back!

    *Shirts are available in black or white and any size!

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    Ships to Only United States
    8 backers
    $

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  6. Select this reward

    Pledge $30 or more About $30

    Mack-ah-rohn t-shirt! ( LOCAL)

    "It's mack-ah-rohn, not mack-ah-rune" t-shirt with our logo on the back!

    *Shirts are available in black or white and any size! Select this option if you are a LOCAL and can pick up your shirt. Select the other option if you need it shipped!

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    8 backers
    $

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  7. Select this reward

    Pledge $50 or more About $50

    1 Dozen Doughnuts

    An assorted dozen of our FLUFFY and THICK, yeast-raised brioche doughnuts!

    Doughnuts will be served at the shop on Fridays!

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    Limited 16 backers
    $

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  8. Select this reward

    Pledge $50 or more About $50

    $25 Gift Card

    Give the gift of Swank to your favorite dessert lover or treat yourself! We'll even mail it for you and put it in pretty packaging. This is the PERFECT reward for the holidays, stocking stuffers, birthdays, or a thank you gift!

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    Limited 7 backers
    $

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  9. Select this reward

    Pledge $60 or more About $60

    Macaron lovers!

    You'll receive a sleeve of 12 assorted macarons flavors! You can choose from any flavors we have available at the time. *GLUTEN FREE*

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    Ships to Only United States
    Limited 8 backers
    $

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  10. Select this reward

    Pledge $60 or more About $60

    Macaron lovers! ( LOCAL)

    You'll receive a sleeve of 12 assorted macaron flavors! You can choose from any of the flavors we have available at the time!

    *GLUTEN FREE*
    *For LOCAL pick up once our shop is open! If you need them shipped select the other "macaron lovers" option!

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    Estimated delivery
    3 backers
    $

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  11. Select this reward

    Pledge $75 or more About $75

    Chef's Choice Cookie Box

    For our COOKIE LOVERS! An assorted box of 12 cookie/cookie sandwich flavors! Expect some of your favorite flavors like:

    -Chocolate Chip & Nutella
    -Red Velvet
    -Peanut Butter + Dulce de Leche
    -Mexican Hot Chocolate with Toasted Marshmallow Fluff

    We will also be sure to include any new seasonal flavors that we are serving in the shop. It'll be a surprise!

    Less
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    Ships to Only United States
    Limited 11 backers
    $

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  12. Select this reward

    Pledge $85 or more About $85

    Cake Cake Cake

    6" semi-naked cake in ANY of our available flavors and decorated with gold splatter. Includes a cake topper that reads: Cheers, Happy Birthday, or Eat Me!

    *We kindly ask that you place your order at least 1 week in advance!

    Less
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    Limited 9 backers
    $

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  13. Select this reward

    Pledge $100 or more About $100

    Pre-Opening Party

    One ticket to our pre-opening dessert tasting party, held exclusively for close friends, family, and backers of our project! You'll be the first to tour the space and the first to taste new menu items!

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    Limited 34 backers
    $

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  14. Select this reward

    Pledge $100 or more About $100

    Cake Tasting Box

    Not planning a wedding, but want the chance to try 4 of our cake flavors? This reward is for you! You'll receive a box of 8 mini slices of cake.

    *Local pick up when the shop is open!

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    Limited 3 backers
    $

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  15. Select this reward

    Pledge $250 or more About $250

    6 Months of Swank!

    Stop by the shop at any time and you'll receive an assorted box of desserts, once a month for 6 months!

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    10 backers
    $

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  16. Select this reward

    Pledge $300 or more About $300

    Signature Cake Flavor

    This is your chance to have that cake flavor that you've always dreamed of! If you can think it, we can create it! Your signature cake flavor will be featured on our menu for a month! You'll also receive a 9" cake in your signature flavor.

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    2 backers
    $

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  17. Select this reward

    Pledge $500 or more About $500

    1 Year of Swank!

    Stop by the shop at any time and you'll receive an assorted box of desserts, once a month for a year!

    Less
    Estimated delivery
    2 backers
    $

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  18. Select this reward

    Pledge $750 or more About $750

    Doughnut Brunch

    Host a private brunch party in our beautiful new space for up to 15 people! We will style a custom doughnut bar that includes 5 doughnut flavors of your choice and a MIMOSA bar. Signage,balloons, custom napkins, plates, and doughnut hole favor bags will all be included.

    Perfect for birthdays, bridal showers, bachelorette parties,staff appreciation or just because you love doughnuts and bubbly!

    *Must be scheduled on an available Sunday.

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    Limited 1 backer
    $

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  19. Select this reward

    Pledge $1,000 or more About $1,000

    Private Macaron 101 Workshop

    I'll host you, and 4 friends for a private macaron workshop and we will have the shop to ourselves! I will teach you all of my tricks and tips to making the perfect macaron. Light snacks and refreshments will be served. You'll take home all of the macarons you've made.

    * Must be scheduled on an available Sunday

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    Limited 1 backer
    $

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  20. Reward no longer available

    Pledge US$ 45 or more About US$ 45

    Cake for one

    Our 4" cake in ANY of our available cake flavors. This cake is perfect for one, or 4 if you want to share ( you won't want to).

    *We kindly ask that you place your order at least 1 week in advance!

    Less
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    Reward no longer available 30 backers
    $

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Funding period

- (31 days)