About this project
FREE SURF MAGAZINE- KOA WATCH SHOUT OUT
“Swae, the newest timepiece to hit the action sport/urban lifestyle scene, is releasing a new wooden watch called “The Hawaiian” made from koa wood selected in Kona. When purchased, the customer will help plant a tree in Hawaii as a reforestation project that SWAE is conducting. Buy a watch and help promote the environment!”
The Story Behind THE HAWAIIAN...
ALOHA! Grown on the northeast slopes of Mauna Kea and handmade from fallen trees free of any toxic chemicals, SWAE is pleased to introduce THE HAWAIIAN. 100% original in design, we created this watch with some of the island culture within it. This extremely light weight watch is made from Hawaiian Koa Wood, a prized wood that symbolized strength and bravery within the Hawaiian Islands. Our wood was grown on the Big Island of Hawaii and features traditional Hawaiian details such as the Niho inspired tribal border that surrounds the watch. This triangular Hawaiian image takes on the appearance of shark teeth which is also a symbol of power in the islands and power we are now putting on your wrists.
The Hawaiian was created with the FULL SPIRIT OF ALOHA. Koa is endemic to the islands of Hawaii and served as a great importance to the ancient Hawaiian people who used the wood for large war canoes, paddles, weapons, surfboards and much much more. Today, because of its beauty, many people use Koa for musical instruments like the ukulele and guitars. With its big and bold design, we are here to put this beauty on you to enjoy!
We’ve spent an entire year creating this watch and spared no expense to make it exactly the way we envisioned, not once did we take NO for an answer on the detail we wanted to include such as the Niho inspired border. From choosing the high grade Koa down to it’s unique detail on the case and bezel, we made sure that this wooden watch would be far different from all the rest in the market. Since Koa is one of the most valued exotic hardwoods in the world and quality meant everything, for the movement of this watch, we’ve decided to use a quality Swiss movement as well as using a scratch proof crystal sapphire as it’s window. Once the watch met our requirements, our manufacturer assured us that because of the steps we have taken in the sample process, production will be made simple due to the guidelines created.
Cool right? Well it GETS BETTER!
We are the FIRST & ONLY company in our industry to use this tropical hardwood used by Hawaiian Chiefs and Monarchs for watches while others commonly use sandalwood, maple, bamboo, and blackwood making us original. Due to Koa's different shades, every watch will not be the same, in fact, every single one of them will have it's own unique look and detail to it. Not only that, we are firm believers of "IF YOU TAKE FROM THE LAND, GIVE BACK TO THE LAND!" In Hawaiian, we say MALAMA KA 'AINA (respecting the land), with that being said, when you purchase this watch, you will help us REFOREST HAWAII’S NATIVE TREE back to the land. Koa Trees are in great danger due to DEFORESTATION, and because of it, the deforestation of this tree is affecting Hawaii's natural habitat and endangering animals near extinction who depend on Koa for its survival. The problem occurred when land was cleared due to cattle grazing, homes being built, pineapple fields, sugar cane, etc... WE ARE NOT CUTTING DOWN A SINGLE KOA TREE TO MAKE THIS WATCH!
With the purchase of this watch, a koa tree will be planted and you will receive a certificate with GPS COORDINATES as to where the tree is planted which will be in Umikoa, Hawaii (northeast side of Mauna Kea), land that was once owned by KING KAMEHAMEHA THE GREAT and was his personal Koa forest during his reign. With each tree planted, a scannable electronic chip is placed in the ground. The chip contains a serial number for the tree and is linked with the GPS coordinates of its location and will give you visuals of growth of the tree. You also get to dedicate that tree to a loved one or in memory of someone and have access to the grounds to visit your tree at any time. With your help and purchase of THE HAWAIIAN, the survival of the trees are GUARANTEED for growth for future generations to enjoy.
In order to make this project a huge success, not only do we need your help to produce the initial fulfillment, but we also need your help to market this in various media outlets as well.
PURCHASE THE WATCH, PLANT A TREE, REVITALIZE OUR PLANET, THAT SIMPLE!
MALAMA KA AINA- Respecting the Land
THE HAWAIIAN SPECS
- BEZEL- 100% All Natural Koa Wood
- FREE OF TOXIC CHEMICALS
- BACK CASE- Stainless Steel
- Adjustable to fit most wrists
- CASE- 54.5mm X 42.3mm across
- CASE THICKNESS- 11mm
- FACE- 45.5mm X 35.5mm across
- BAND WIDTH- 24mm
- BAND LENGTH- 240mm w/ Adjustable Links
- BAND MATERIAL- 100% All Natural Koa Wood
- BAND MATERIAL FOR TWO-TONE- 100% All Natural Sandalwood
- MOVEMENT- Swiss Ronda 705 Movement
- WINDOW- Sapphire Crystal
- CLASP- Stainless Steel Butterfly Clasp
- DISPLAY- Analog with Date Function
- WATER RESISTANCE- Splash Proof
Risks and challenges
This is not our first time utilizing this platform. Earlier this year, we turned to Kickstarter to make our "Switch" model a reality and got a little more than we pledged for. The overall reaction from Kickstarters have been really positive for the initial watch itself.
While the watches were complete, we made changes to the new and improved bands to give our customers a much higher quality band. Production on such things especially dealing with multi-colorerd products sets time back for large orders.
For The Hawaiian, we minimized the choices in color to just two which will relieve some pressure on our manufacturer to concentrate more on the handmade details. We have also been working with them for a solid year and built a strong relationship with them to make sure that the final piece itself is of high quality and will stay true to delivery time.
Our manufacturing process is fully capable of being scaled up. We have two suppliers of Koa Wood from Hawaii that act as our materials agent for the watch. We then send the wood to our designers, manufacturers, and assembly house to further build the watches. They are a well known watch manufacturer that have all the capabilities and necessities to scale the SWAE Hawaiian into a larger project if needed.Learn about accountability on Kickstarter
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