We did it! We cannot thank you all enough for the flood of support for our mission!
Thanks to you, we get to make awesome clothes that show the world that feminine and STEAM belong together! How cool is that?
Our campaign has been covered by so many awesome press outlets!
Take a look at what people are saying about the STEAM Angels line!
$35,000 Stretch Goal – Caffeine Molecule Infinity Scarf - Achieved!!
We asked our supporters to choose the next product for our Stretch Goal, and the Caffeine Molecule Infinity Scarf was the winner! The design below will be put onto an infinity scarf that will be the same cut as our Infinity Symbol Infinity Scarf!
To get yours, just add $25 to your contribution (at the 1 scarf Rewards Level or above) and you will be able to redeem the money for a scarf Add-On at the end of the campaign!
Please see Project Update #7 for more information about the scarf and how to claim it!
$30,000 Stretch Goal – Constellations Glow-in-the-Dark Dress - Accomplished!!
What is Svaha STEAM Angels?
Women should not have to choose between loving Science, Technology, Engineering, Art, and Math, and being Feminine. This line of stylish, high-quality dresses features STEAM-themes and proves that brainy is beautiful.
It’s 2016, and women are still highly underrepresented in STEM fields. Women only make up 25% of the STEM workforce - and we think it’s time to show the world that women rock STEAM. That's why we designed these smart dresses for smart women! We want to prove that STEAM concepts are amazingly cool and completely accessible to everyone! Our STEAM Angels apparel line unapologetically celebrates femininity and the awesomeness of women in STEAM.
Inspiration Behind the STEAM Angels Concept
I started off my career in Molecular Biology. Whenever I would tell people what I did for a living, the typical response was, “You don’t look like a scientist.” I got fed up with this concept of what a scientist “looks like”. Why should the stereotype be a nerdy male with glasses and a pocket protector? (Not to offend anyone who matches this description. If you love it, rock it!)
Science & Engineering are often thought of as a “Men’s Work”. I think that we can agree this stereotype doesn’t pass muster. Why should it be weird for a woman who works in a Science field to exhibit femininity if she wishes to? Masculinity should no longer define the status quo, and femininity should celebrated instead of shamed - because being a female is pretty dang awesome IMHO.
Women who enter STEM fields are 45% more likely than their male counterparts to leave the field within a year. I wanted to create a way for women to own STEM in their own way. I want to make a change in how our society views women in STEM so that other females don’t feel as isolated as I did. I think we desperately need more smart, strong, creative women working in STEM or interested in STEM and I want to do my best to provide an outlet to showcase the beauty and intrigue of these fields. I also wanted an outlet to show my love of STEAM by making it fun and accessible to everyone.
I am the proud mother of an aspiring preschool astronaut. When I was unable to find a single space-themed t-shirt for her, I realized that we had a major problem in the children’s apparel industry. I’ve been an apparel professional for over 15 years and have a Ph.D. in Fashion Merchandising - I knew in my gut that I needed to use my expertise to fill this gap. I desperately wanted the next generation of children to know that the Sciences are equally accessible to girls and boys.
Eva and I became friends while working together at the geeky e-commerce company ThinkGeek. We joined forces in April of 2015 to launch a children’s apparel line called Svaha: Clothing That Empowers (www.svahausa.com). The line focuses on providing STEAM-themed apparel, and clothes featuring gender non-traditional themes and colors for kids. After we started the company, we started receiving requests from women who were unable to find clothes that express their love of Science & Technology. Every time we would release a STEAM-themed girl’s dress, we would receive a flood of emails saying, “Please make this in an adult size!” We realized that women were experiencing just as much of a missed market in apparel as kids, so we decided to work to help change the landscape yet again!
I want to encourage women who love STEAM in the way I best know how – awesome clothes! I have designed these dresses to flatter any figure, regardless of shape or size. I want to help women to feel both smart and beautiful. I have big plans for this line and how to take it further - this is only the first step!
Svaha STEAM Angels Collection
This dress was designed to capture the inherent splendor of the DNA double helix. We turned the blueprints of life into an awesome horizontal stripe design. This dress was created to honor the brilliant work of Rosalind Franklin and to celebrate her contributions as a pioneer in the field of Molecular Biology. This organic cotton sleeveless dress features a flattering scooped V-neckline and a flared skirt with pockets. However, the true beauty of this dress is in its genetics!
We created this dress to celebrate the awesome women who code, since life as a coder requires passion, creativity, persistence, and general awesomeness. This dark blue organic cotton short-sleeve dress features a V-neckline and a snazzy flared skirt with pockets. This dress is our ode to code!
Engineering: Gear Train Stripes Dress
We designed this dress to get your gears turning! Equipped with the motto “If it ain’t broke, there aren’t enough features,” Engineers have the extraordinary job of changing the world and improving our quality of life.
This engineering-inspired little black dress is made from high-quality organic cotton and accented with a gear train horizontal stripes pattern. This short-sleeve, sheath dress features an alluring fitted cut. The skirt of the dress features pockets. You’ll be the torque of the town in this awesome dress!
Art: Origami Birds Dress
We designed this dress to embrace the beauty of the fold! In addition to being an ingenious art form requiring an incredible amount of creativity and vision, there have been numerous uses of origami concepts throughout STEM fields - such as life-saving cardiac stents. Time & time again, we see the application of the Arts in STEM leading to amazing innovations. We decided to depict the delicate simplicity of origami birds in this vivacious pink dress.
This short-sleeve organic cotton dress features a V-neckline and a glamorous empire waistline. The skirt of the dress features pockets. The beauty of this dress truly is threefold!
Math: Mathematical Symbols Polka Dot Dress
We’re fed up with hearing that females are bad at math, so we made this dress to show that women OWN IT! Your love for this design will be completely irrational!
This organic cotton dress features an all-over print red and white mathematical symbols polka dot design. This short-sleeve dress has a V-neckline, empire waistline with a flattering black waistband, and a flared skirt featuring pockets. Look great at any function in this scintillating dress!
Infinity Symbol Infinity Scarf
We think fashion should have no limits! Behold the magnitude of infinity - on your neck! This black and white infinity symbol all-over print scarf is a must have for any occasion. The scarf is made from a super soft and stretchy acrylic fabric that feels absolutely A.M.A.Z.I.N.G. to wear! And the bonus? This scarf will keep your neck infinitely warm & stylish!
- Our dresses are all made from 100% organic cotton & manufactured using eco-friendly organic dyes.
- Available in sizes 2 through 4X because we believe that our STEAM Angels line will look amazing on women of all shapes and sizes!
- The dresses are screen-printed onto soft, high-quality, stretchy fabric that feels as good as it looks.
- The sleeves, necklines, and dress lengths have been chosen to enhance comfort and confidence.
- The dresses can be pulled over the neck and have no fasteners or zippers.
- All styles feature pockets - thoughtfully engineered for convenience!
- The dresses are all machine-washable, because we think your time is too valuable to spend at a dry cleaner!
Pull out the tape measure, as our sizes are designed to fit your measurements to perfection! Reference the chart below to find your Svaha STEAM Angels size. The sizes are listed based on your measurements - actual measurements of dresses will vary based on the dress style.
Why STEAM instead of STEM?
We are huge proponents of the importance of the Arts as part of a STEM educational foundation. Most of the scientific geniuses in the history of humankind have been polymaths - think Leonardo DaVinci. Education in the Arts teaches creativity and helps propel innovation - enabling creative expression is something we believe will enhance the scientific world. That’s why we’ve decided to go Full STEAM Ahead!
There are lots of ways to support women in STEAM. Why clothes?
It probably seems like an insignificant solution to a much bigger problem in our society - but we recognize what an important role fashion plays in human identity. Clothes allow you to express who you are: they let you showcase your interests, and help you identify new friends who share those interests with you!
Fashion is a powerful force in how we view each other and the society we live in. Fashion is art. Fashion can change how we think about our roles in life. Fashion defines eras. That's why we decided to combine our apparel and science backgrounds to create a line of clothes that is truly unique by making STEAM concepts feminine & stylish.
This is a fantastic idea! How can I help?
Great question - we knew you were a smart cookie!
Check out the list of our awesome rewards in the chart below based on your contribution level. Once you decide which one you want, look on the right and select your reward and your contribution. Voila! Now you can feel all warm and fuzzy inside knowing that you contributed to empowering women in STEAM.
Read carefully, as this is the most important part of helping us with our mission: After you contribute, spread the love! Share our Kickstarter link everywhere you can.
Examples of where you can share it:
1. Facebook, Twitter, Pinterest, Blogs, etc.
2. Word of mouth via Friends, Family, Coworkers, Carrier pigeon and/or skywriting
3. With a stranger while they’re trapped in line with you at the grocery store - they'll love you for it & you may make a new friend. Win-win!
4. Everywhere Else - We can’t do it without you!
Where Is the Money Going?
We think you’ll agree that we’ve got a great idea, but nothing in life comes for free, so we need money and support to make it into a reality!
Here is a breakdown of how we plan on using your generous contributions to turn our vision into fruition:
Risks and challenges
It may be our years of industry experience speaking, but we don’t anticipate any major risks or challenges in this venture. In fact, the more supporters we have, the easier this will be for us. There is always the chance of delays during manufacturing, but that’s the nature of the apparel business.
We believe that we have what it takes to pull this off and provide the world with fabulous dresses. We just need your support to do it!
- (30 days)