Hello devoted cat ladies and cat guys!
[Update April 3: Wow wow wow. Thanks to some really great feline fanatics, we reached our initial goal in the first 5 hours!! But that's not the end of this project. It still runs until April 23 and the sky is the limit! You guys are the best!]
[Update April 4: Huzzah! We have already hit our first stretch goal of $900 which means I will be able to print up one more design in addition to the original four. You voted and "Peace 'Nip" was the winner. I've added a photo below.]
[Update April 6: THANK YOU THANK YOU beloved backers! Thanks to you we've reached the next stretch goal of $1200! That means I'll be adding a new design! You voted and "Cheese Louise" was the winner. See the prototype below.]
[Update April 12: Yippee! We made it to $1500 and that means a new design has been added to the line-up: "Earth Day Every Day"; see the prototype below.]
[Update April 16: Holy moley! You guys REALLY are the best! We passed the $1800 mark and I'll be able to add one more new design. You voted, and it's "Mellow Yellow". See the prototype below.]
[Update April 18: I'm on Cloud Nine! That's because thanks to my beloved backers, we passed the $2100 mark which means I'll be able to add "Cloud Nine" to the Snazzy Rat line-up for a total of NINE designs to choose from. April 20: We met our "Home Stretch Stretch Goal" of $2500 which means EACH AND EVERY backer will receive a bonus gift in their reward package: a 5" x 7" mini print, suitable for framing:
FOR MORE DETAILED PROJECT UPDATES, CLICK ON THIS LINK.]
MY "OH RATS!" PROJECT:
Hi, I'm Susan Faye and I am an artist and designer who also happens to share a household with two pets of the feline persuasion.
Recently they came to me to lodge a formal complaint. They said they were hopelessly bored with the vast collection of playthings in the employee break room. They said it was time for the staff, perhaps even the entire world, to have a new and improved cat toy.
So I took their suggestions to the drawing board and came up with four designs:
I sent the artwork to Spoonflower.com where they professionally printed my designs on one yard of durable cotton twill canvas. I used cotton denim for the backs and upcycled yarn for the tails. Then I filled them with organic catnip. Here are the Snazzy Rat prototypes with their snazzy names:
They are about 6" long (not counting the tail) and 2-1/2" high. They are filled with 1/4 cup of organic catnip and a small amount of fiberfill, and made to be durable. Tail colors may vary (but will always be SNAZZY).
After rigorous product testing...
...Buttonwillow and Inka agree that the new and improved catnip toys pass muster and are ready to be introduced to their feline friends around the world!
That's where you humanoids come in.
In order to offer my Snazzy Rats catnip toys at an affordable price, I need to buy my materials in bulk. Your help in funding this project will give me the seed money necessary to print large runs of fabric and to purchase all of the other necessary materials in large quantities at wholesale prices. My goal is to eventually offer my Snazzy Rats to retail shops and boutiques.
And now for the REWARDS!
Check out the pledge rewards over in the right-hand column. At each pledge level there's something fun for kitty dearest (namely, catnip rats) AND something fun for his or her humanoid counterpart!
SNAZZY RATS: All but one of the reward levels includes your choice of one or more of the artisanal catnip toys pictured above, depending on your cat family's needs.
CAT LADY OR CAT GUY I.D. CARDS: Based on the level of your pledge, you will receive either a GENERIC or a PERSONALIZED Cat Lady or Cat Guy I.D. card that will fit right into your wallet. They are laminated to boot! (Don't you just LOVE lamination? I know I do.)
Here are samples of the generic I.D. card that will be included with your Snazzy Rats at the $10, $20, $22 and $35 levels.
Here are samples of the PERSONALIZED I.D. card that will be included with any Snazzy Rat toy pledge of $50 or up. Each one will be made-to-order and will include your name, city, state, and you may choose the hair color, and brown or light skin tone (Or you may choose to have it personalized for a friend). You'll be able to specify these options after the project is funded and I will e-mail a request for these details.
THE "OH RATS!" TOTE BAG: Three of the reward levels also include a snazzy limited edition tote bag ($22, $50, and $75 pledge levels). This tote is a project exclusive.
- heavyweight natural canvas fabric
- Full side and bottom gusset
- Machine washable
- Measures 15" x 18" x 6"
It's a great green way to bring kitty treats home from the store. According to Inka, it also makes a great lair for small, adorable cats who enjoy lurking inside of bags...
You say your cat is impervious, indifferent, or forbidden to use catnip? It happens. Luckily, there is a reward just for you that includes a tote bag and a generic I.D. card, but no catnip rats (see the $22 reward).
Finally, EVERYONE who makes a pledge will get a sincere and public thank you on the Honor Roll on my blog 365 Cat Ladies and Friends. AND once you receive your Snazzy Rat Cat Toy, if you send me a picture of your kitty dearest(s) enjoying his/her/their new toy(s), I will post that photo on my blog and on my Facebook page, ensuring that your cat(s) will enjoy at least 15 minutes of fame!
If you have any questions at all about this project, don't hesitate to ask.
Snazzy Rats are ready to invade the world! Help me make it so.
Please help me by sharing this link with all of your cat-lovin' friends on Facebook, Twitter, Pinterest, etc.: http://kck.st/Z05ibL
Thanks for supporting my creative endeavors... It means a lot to me! (And Buttonwillow and Inka say "thank you" too)...
Risks and challenges
The only challenge would be if I were to receive pledges for a gazillion catnip rat rewards, in which case I would adjust my delivery dates slightly to allow time to produce all of the rewards. I will hire additional help if necessary. I will keep you posted every step of the way.
Here's why I feel I have all of my bases covered: I've been making and selling printed lavender sachets and catnip toys for several years now, delivering my handcrafted goodies to pet lovers around the world through my Etsy shop. Spoonflower is a very reliable fabric source and a joy to work with, and I have an excellent supplier for the organic catnip. I've also made the I.D cards for several years and already have the artwork set up on my computer, and have the laminating machine. My son Chris helps me with production, and does most of my shipping and billing.
Now should I suddenly develop an allergy to catnip, we might be in trouble...Learn about accountability on Kickstarter
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- (21 days)