SuRu is a premium apparel brand that promotes multiculturalism and diversity through fashion and lifestyle. The word SURU means "To do" in the Japanese language and "Patience" in the Yoruba language. The Yorubas are from West Africa, predominantly Nigeria, Togo and Benin.
Often times we find similarities between vastly different cultures, traditions, and fashion. The similarities and correlation in the definition of Suru are fascinating given the geographic distance between these cultures. We believe this applies to many languages and cultures around the world, hence the creation of a brand that celebrates similarities in our cultures and promotes a diverse community.
The Unlace is unlike any sneaker you have seen or worn. It is built to be functional, efficient and comfortable when in use. It was designed with sense of fashion, style and comfort in mind. It was constructed with the finest materials with the top of the sneaker made with soft premium nappa leather, double stitched for reinforcement. The sole is made of high quality vulcanized rubber for comfort and durability.
After many years of producing quality apparel, we are now ready to embark on a new chapter in the growth of the SuRu brand. The release of the SuRu UNLACE sneaker will be a huge step forward for us to further grow our product offerings and hopefully add more people to the SURU nation.
The shortest distance between point A to point B is a straight line.
SuRu Unlace is created to eliminate the necessity of lacing your high top sneakers. Whether going through TSA at the airport, being temporarily unable to lace your shoe yourself due to injury, in a rush to get out of the house, or simply don't like to lace and unlace, Unlace is perfect for you. Like they say, time is money. Why not zip and go?
The Unlace high top is made with high quality nappa leather, all black with a durable vulcanized rubber sole. Top quality YKK metal zipper back closure that allows easy on and off without ever touching the lace. SuRu emblem logo stamped in an embossed process on lateral.
It includes two strong yet flexible cloth laces with two color options [White & Black]. SuRu woven logo sewn on tongue with UNLACE special logo print on insole. Super plush cloth lining to give the utmost comfort when worn.
Eva Insole: EVA is the go to sole for running shoes makers. It is light, flexible, durable, comfortable and it has a great disposition as a cushioning material.
The Box: The Unlace sneaker comes in a unique laminated box with a brief case distinctive look.
The Unlace Special T-Shirt: 100% Cotton
The Unlace Sneaker: 100% Leather with Rubber Sole
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Risks and challenges
The challenge will be getting the word out there for people to know how great our brand and products are. To help ease this particular challenge, we are asking friends, families, kickstarter patrons, and bloggers to help spread the word. We can only do this with your help.
On the production side, we've spent years working on this particular product, 2010 to 2015 to be precise. Within those years, we've gone through 3 stages of prototypes. This is in an effort to ensure we deliver a high quality product that represents our brand and speaks to our values. This by no means suggests we are perfect. But what we are is experienced in producing high quality products in a timely manner.
We promise to do everything within our capacity to mitigate any posing risks. We will make sure we stay engaged with our supporters and communicate any developments as they occur. We will open a forum for you to post questions so we can address your concerns as soon as possible. We will inform you on our progress, and we would like you to know that despite the fact that things tend to shift in our industry, we promise to rectify any issues that may arise.Learn about accountability on Kickstarter
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