When we first started Superior Small Batch, we got some great advice from a friend. She suggested we offer a monthly food subscription service, based on the community-supported agriculture model. We could secure seed funding, get feedback on a number of different recipes we were considering, and get valuable practice making the recipes at scale. We took her advice and launched the "Superior Small Box" in the Spring of 2017. It was a great success, and ended up playing a big role in how we decided to proceed with our business.
Well, our flagship products -- Original Brimson Bangers (a spicy vegan sausage) and Heartyburgers (our quarter-pound vegan burger) -- have done well in the retail environment and we've been developing a number of new delicious vegan-friendly foods that we're considering adding to our line. So, we've decided to reprise the Superior Small Box for a 4-month period starting in March.
Here's the basic framework. Subscribers commit to paying upfront for four months (March-June) with the promise of receiving a delicious vegan food infusion each month in 5 categories: dairy-less, protein, snack/cereal, prepared food, and spread/dip (with the addition of occasional "bonus items"). The price: $40 a month for a total buy-in of $160.
Monthly shares will be available for pickup at our production facility in Superior, Wisconsin, during the last week of each month. Pickup hours will be Monday, Tuesday, Thursday 8am-5pm and Wednesday 9am-7pm.
Risks and challenges
The main challenge with the Small Box is organizing subscribers, payments, and delivery. That is why we've opted to organize through Kickstarter, and to have subscribers pick up their shares at our production kitchen on Belknap in Superior. If for some reason it just doesn't work out for you to join through Kickstarter, or to manage pickup, please contact us directly and we'll do our best to work out an alternative.Learn about accountability on Kickstarter
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