This project will only be funded if it reaches its goal by Fri, March 1 2019 10:00 PM UTC +00:00.
THE SUGAR INDUSTRY, PROCESSED FOOD COMPANIES, AND SPECIAL INTEREST GROUPS.... THEY ALL LIED.
- For over half a century, we were made to believe that fat was absolutely terrifying. Without any substantial evidence, we, as a society, suddenly became scared that fat would stick to our arteries like gunk in old pipes and cause strokes, diabetes and heart attacks.
- In the 1960s, the sugar industry paid scientists to play down the link between heart disease and sugar by promoting saturated fat as the culprit.
- The demonization of saturated fat derives from a misunderstanding of processed foods containing sugar, chemicals and saturated fat; it isn’t the fat itself. Rather, it’s the packaged foods filled with sugar and low quality ingredients, which are optimized for taste and addiction instead of health and performance.
The Keto revolution arrived and it changed everything!
- We now know that NOT ALL FATS ARE BAD!
- Good fats, like those found in avocados and nuts, are essential to our diets and provide incredible benefits like giving us energy, supporting our metabolism, and healthy brain function. Good fats are essential to our health.
NO FILLERS, NO JUNK... SUPERFAT IS MORE THAN JUST ANOTHER NUT BUTTER! WE USE ONLY A HANDFUL OF SIMPLE INGREDIENTS THAT TOGETHER PACK A POWERFUL PUNCH!
- SuperFat is made from a unique blend of nuts like macadamia, almonds, and coconut along with functional ingredients like mct, probiotics, plant protein, and more.
- It's a high-density energy source & perfect on-the-go fuel whether you’re climbing Everest, raising super heroes, or working to change the world.
- Enjoy first thing in the morning, as a tasty mid-day meal replacement, or throw in your gym bag for the ultimate workout partner.
HEALTH, TRUST AND TRANSPARENCY ARE VITAL TO US SO WE'VE HAD ALL OUR PRODUCTS VERIFIED AND RECEIVED ALL IMPORTANT CERTIFICATIONS.
- As an all-natural product, SuperFat is free of added sugars or artificial sweeteners and refined or processed carbohydrates. So we got certified for everything to prove it.
- Unlike so many other nut butters out there which are loaded with filler, sugar, or low quality nuts, or are totally oily and horrible to consume, we offer quality fats, convenient packaging, and amazing flavors combined with functional ingredients. So we got certified for everything to prove it :)
SUPERFAT SUPPORTS YOUR METABOLISM + BRAIN FUNCTION
- Monounsaturated and polyunsaturated fats, like those found in SuperFat, are instrumental in controlling weight, lowering cholesterol, boosting metabolism, and even aiding in healthy brain function.
- Misconceptions and false advertising are making people think they need to avoid fat, but healthy fats are essential to your diet for numerous reasons and are actually a natural part of most foods.
- The body needs fat, which is why humans have consumed it since the beginning of time.
- Fat does not make you fat! It's satiating and makes you feel full so you are more likely to eat less.
CONVENIENT, ON-THE-GO, SINGLE SERVE, & SQUEEZABLE... THROW SUPERFAT IN YOUR GYM BAG FOR A PRE OR POST-WORKOUT FUEL.
- The plant-based proteins found in SuperFat act as building blocks for healthy muscles and tissues and are lower in fat and calories than animal proteins.
- SuperFat is also high in fiber and essential nutrients so you can feel free to, you know, go nuts over them!
FUEL WITH GOOD FATS, NOT SUGAR AND CARBS.
- Research shows that the best way to fuel your body for endurance sports is to decrease carbs and increase protein to optimize efficiency.
- By burning fat instead of carbs, you can run, bike, swim or climb better. Plus, SuperFat is very convenient on the go.
SUPERFAT IS GREAT FOR LOW CARB DIETS LIKE KETO, A MEAL REPLACEMENT OR EVEN WHEN YOU'RE FASTING.
- While the word “fasting” may sound daunting, this popular diet technique is becoming more and more widespread as people are seeing amazing results.
- A decent amount of research has proven that fasting has a positive impact on the body’s blood sugar, cognition, and weight, so it’s no surprise that so many people are jumping on the intermittent fasting trend. For those concerned that the diet will be too hard to maintain or leave them feeling too hungry, SuperFat can help.
- While it may seem counterintuitive to eat food high in calories while you’re trying to shed pounds, nuts contain something that most other foods do not – good fat.
- SuperFat has polyunsatured fat, which is scientifically proven to alter the physiological markers for satiety and hunger. SuperFat contains healthy fats, protein, and fiber- a dynamic trifecta to help keep you feeling fuller longer.
- Eating SuperFat while fasting or following a low carb diet can help you lose weight faster and keep you feeling full all day long.
PREGNANT & BREASTFEEDING MOMS REJOICE!
- We understand expecting moms have a lot of other things to worry about. So it’s no surprise that eating nuts while pregnant or breastfeeding is often a big concern largely due to the misconception that the baby will have a negative reaction or allergy to the nuts.
- However, studies done on over 70,000 families show that children were less likely to have a nut allergy if their mother ate nuts during pregnancy. Eating nuts and nut butters during pregnancy may in fact promote immune tolerance in your child and protect the baby from future nut allergies.
- Nuts are a smart food choice for pregnant and breastfeeding women because they contain protein and folate – both essential to the wellbeing and growth of the baby. Folate and folic acid supplements are often recommended to pregnant women by doctors because they help to prevent birth defects, particularly those related to the developing brain and spine.
- If you’re a pregnant woman or breastfeeding and not allergic to nuts, then you should feel safe to consume them throughout your pregnancy*
- *PLEASE CONSULT YOUR DOCTOR BEFORE INTRODUCING NUTS INTO YOUR DIET WHILE PREGNANT OR BREASTFEEDING
ORIGINAL MACADAMIA ALMOND
- Macadamia & Almond Nut Butter
- Ingredients: Macadamia Nuts, Almonds, Pink Himalayan Salt
- Nutritional highlights: 290 calories, 22g Good fats, Only 3g Net Carbs, 2g Sugars (no added sugars), 5g Protein, 5g Fiber
(Your New Workout Partner)
- Macadamia & almond nut butter + plant protein
- Ingredients: Almonds, Macadamia Nuts, Sunflower Protein Powder, Erythritol, Cinnamon, Pink Himalayan Salt, Stevia
- Nutritional highlights: 240 Calories, 21g Good fats, Only 4g Net carbs, 2g Sugars (no added sugars), 9g Protein, 5g Fiber
MCT + PROBIOTIC
(Brain Support, Gut Support)
- Macadamia nut butter + probiotics & MCT powder
- Ingredients: Macadamia Nuts, MCT Powder, Cinnamon, Pink Himalayan Salt, Ganeden BC30 Probiotic
- Nutritional highlights: 300 Calories, 31g Good fats, Only 3g Net carbs, 2g Sugars (no added sugars), 3g Protein, 4g Fiber
NITRO COFFEE + MCT
(Think of it as a Vegan Butter Coffee)
- Macadamia & almond nut butter + coffee & MCT powder
- Ingredients: Almonds, Macadamia Nuts, MCT Powder, Freeze Dried Coffee, Erythritol, Cinnamon, Pink Himalayan Salt, Stevia
- Nutritional highlights: 240 Calories, 20g Good fats, Only 5g Net carbs, 2g Sugars (no added sugars), 8g Protein, 5g Fiber
- 55mg of caffein (about half a cup of coffee)
- Coconut, almond & macadamia nut butter + cacao
- Ingredients: Coconut Butter, Almonds, Erythritol, Cacao Powder, Macadamia Nuts, Cinnamon, Pink Himalayan Salt, Stevia
- Nutritional highlights: 240 Calories, 22g Good fats, Only 3g Net Carbs, 2g Sugars (no added sugar), 5g Protein, 6g Fiber
NO FILLERS, NO JUNK... JUST A HANDFUL OF SUPER SIMPLE, SCIENCE BACKED FUNCTIONAL INGREDIENTS.
Why does SuperFat taste so amazing? The answer is in our quality, non-GMO ingredients, and no use of fillers. Our approach in creating a better nut butter is to incorporate real ingredients that taste great and offer a superior fuel source for whatever your day brings.
Just like you, we increasingly strive to improve our overall health, which is why SuperFat is made using science-backed functional ingredients. From MCT and probiotics, to cacao and protein, our ingredients are scientifically proven to provide beneficial functionality when consumed. Everything we pick, source, and the formulations we use have been an important focus for us in our health-promoting SuperFat recipe.
MACADAMIA NUTS - We don’t think it’s a coincidence that our main ingredient includes the toughest nut to crack. It takes 300 lbs. per square inch to break the shell of this super food. High in monounsaturated fatty acid and demonstrated to help reduce overall cholesterol levels, this little nut packs a big punch.
ALMONDS - Among the lowest calorie nuts, almonds are a nutrient-rich food packed with protein and fats that are scientifically proven to be healthy for our bodies. They’re an excellent source of calcium, phosphorus, magnesium, iron, vitamin E and several B vitamins, as well as containing zinc, selenium, copper and niacin and antioxidants. These super nuts are one of the healthiest dry fruits you can eat!
COCONUT - Not only does coconut taste delicious, but its oil is high in healthy saturated fats that offer different benefits than most other fats found in your diet. These fats are scientifically proven to provide your body and brain with quick energy and can boost fat burning. They also raise the good HDL cholesterol in your blood, which is linked to reduced heart disease risk.
OMEGA-3s - The human body can make most of the types of fats it needs from other fats or raw materials, but that’s not the case when it comes to essential omega-3 fatty acids. Because the body can’t make them from scratch, it needs to get them from things like fatty fish, leafy vegetables, and nuts. But if you ask us, the most delicious way to get omega-3s is from SuperFat.
MCT - MCT stands for medium chain triglycerides or medium chain fatty acids. They're types of fat most often derived from coconut oil. Our friends on the keto diet know all about MCT as it is processed by the body in a different way to long-chain fatty acids. Unlike other fats, they go straight from the gut to the liver. From here, they are used as a source of energy or turned into ketones. This superfood has been proven to do incredible things like boost endurance during a workout, help people lose weight and even contribute to brain health.
PROBIOTICS - As we're sure you know, probiotics include “healthy” bacteria, live microorganisms, that can provide health benefits from their ability to restore the natural balance of gut bacteria. Research has shown that eating a diet with probiotics may help protect the heart by reducing "bad" LDL cholesterol levels and modestly lowering blood pressure.
CINNAMON - Who knew such a common and delicious spice was one of the healthiest on the planet? We did! That’s why we’ve included it in our list of powerful SuperFat ingredients. Cinnamon has been proven to lower blood sugar levels, reduce heart disease risk factors and a plethora of other impressive health benefits.
CACAO - Beyond a chocoholic’s favorite food, cacao has been known for centuries as an excellent source of polyphenols, also known as antioxidants. They are especially abundant in flavanols, which are a particular type of antioxidant potent in anti-inflammatory effects and used as a health-promoting medicine in Europe way back in the 16th century. Today it’s used to help with inflammation and to improve cholesterol levels. The possibilities of cocoa are endless!
PINK HIMALAYAN SALT - With over 84 minerals and trace elements, such as calcium, copper, iron, potassium and magnesium, the impressive health benefits from this salt do so much more than simply make food taste better.
ERYTHRITOL & STEVIA - Derived from a green leafy herbal plant, native to South America, Stevia has been used for hundreds of years thanks to the extremely sweet leaves of the plant. Also plant-based, Erythritol is made by fermenting the natural sugar found in corn. Both of these natural sweeteners are classified as having zero calories and show potential health benefits as a substitute for sugar. From controlling blood sugar and insulin levels to potentially lowering blood pressure, these sugar alternatives are the real deal.
COFFEE - Coffee is packed with essential nutrients that can help drastically improve physical performance, increase energy levels, potentially lower your risk of Type II Diabetes, reduce risk of heart disease, and so much more. Scientists are constantly telling us that coffee is awesome, and we couldn’t agree more!
SUNFLOWER & NUT BUTTER PROTEIN - For our vegan friends, great news! The plant-based proteins found in SuperFat act as building blocks for healthy muscles and tissues while also being lower in fat and calories than animal proteins. They are also higher in fiber and essential nutrients so you can feel free to, you know, go nuts over ‘em!
Our Variety Box is the perfect way to try all of our flavors. It includes 2 pouches of each flavor so you can share with a friend.
KICKSTARTER PLEDGE LEVELS (up to 40% off)
Sample Every Flavor: Get two pouches of each flavor in our Variety Box... one to eat, one to share with a friend.
- Variety Box (10 pouches, 2 of each flavor) $26 (26% OFF) - want more than 1 Variety Box? See below for a la carte options.
A La Carte: Choose the number of boxes you want and we'll contact you to confirm your choices: Original Macadamia Almond, MCT + Probiotic, Cacao Coconut, Nitro Coffee + MCT, Protein and Variety Box.
- 1 Box $26 (26% OFF)
- 2 Boxes $49 (30% OFF)
- 3 Boxes $73 (30% OFF)
- 4 Boxes $98 (30% OFF)
- 5 Boxes $114 (35% OFF)
Goal Bundles: Our two popular bundles based on your goals
- Brain & Digestion Bundle - $49 (30% OFF) - Get both flavors that contain MCT, known to boost brain function, and probiotics to support your gut: 1 box of Nitro Coffee + MCT and 1 box of MCT + Probiotic
- Fitness Bundle - $73 (30% OFF) - Get 3 flavors to fuel your workout and recovery: 1 box of Protein, 1 box of Cacao Coconut and 1 box of Nitro Coffee + MCT
Business Bundles: Perfect for retailers who want to sell SuperFat, companies who want to give SuperFat to employees, and anyone else who wants to give SuperFat to friends and family.
- Business Starter Bundle - $380 (40% OFF) - Get 3 cases of SuperFat (6 boxes of a flavor per case). Choose up to 3 flavors.
- Business Pro Bundle - $750 (40% OFF) - Get 6 cases of SuperFat (6 boxes of a flavor per case). Choose up to 6 flavors
As entrepreneurs and health enthusiasts, we’d always talked about doing something in the health tech space. It wasn’t until we began to explore opportunities that we realized how big the obesity and diabetes epidemics actually were. Without the right diet, we realized, no amount of tech would change that. Without better education, people would still believe the myth of a low fat high carb diet. So we turned our love of healthy fats into SuperFat, a convenient way to get the right balance of good fats and functional ingredients, moderate protein & fiber, and low net carbs on the go. Something that actually tasted great, was nutritionally balanced and provided a boost of on-demand fuel wherever we went.
We're already in production... so why do we need Kickstarter? Well, we have a big mission: to help people live healthier lives by reducing obesity and diabetes around the world. As such, we need the support of people like you! KickStarter allows us to build a passionate community of like-minded individuals who want to support our mission and want to not only improve their own lives, but others as well. Not only can you help make this possible, but you'll be able to help us develop future products as well.
Risks and challenges
We're a startup and during our first production run things may get delayed. Ingredients can ship late, packaging can be incorrect and things can go wrong in our supply chain. Any of these things could cause us to ship our first products later than we expect. That said, we will keep our backers updated on any and all developments.Learn about accountability on Kickstarter
- All gone!