Big Up My Boobs
Big Up My Boobs
An animated comedy song about breastfeeding: breaking down barriers and reassuring mums that they're doing an amazing job ♥
An animated comedy song about breastfeeding: breaking down barriers and reassuring mums that they're doing an amazing job ♥ Read more
Unfortunately we haven’t reached our Kickstarter target but we want to say a huge THANK YOU to all of you who have sent encouraging words, and for backing the project financially or otherwise! We feel really proud that we gave it a good go and met so many nice people along the way.
If you’ve enjoyed our work and would like to see more in the future, feel free to follow us on:
Or of course find us on our website at: https://superdoodle.co/
We hope to find another way to make the "Big Up My Boobs" project happen in the future... so stay tuned!
Big grins from me and the rest of the Superdoodle team,
♥ ( . Y . ) ♥
“Big Up My Boobs” is an animated comedy song about breastfeeding. But it’s so much more than that too…. we’re breaking down the stigma of breastfeeding and empowering women by sharing what’s normal in a fun way.
There are four different verses to the song which will feature four different characters, each mum having a different ‘story’ to tell; latching and position difficulties (including baby poking you in the eye/nose), nip pain (and cabbages?!), feeding in public (maybe squirting a stranger with milk, yikes), accidentally answering the front door with your boob hanging out… you know, #mumlife.
The video’s aim is to reassure mums that they’re not alone in their worries and trials and tribulations, and that they’re doing a great job... they're amazing.
We’re totally pumped about this idea (excuse the pun) and would be over the moon if you decided to help support the animation development. The greatest thing you get from helping the project come to life is that you are part of a movement to help normalise breastfeeding. You are helping mums laugh, and feel awesome and proud of themselves.
On top of that badass feeling of achievement, each pledger will receive access to a behind-the scenes blog, a link to the finished film, AND there’s also a list of rewards, to say thank you for pledging.
All backers of the “Did you say tea?” goodie bag will have a choice from two different T-shirt designs (both screen-printed onto organic "Fair Wear" tops):
Almost every reward includes three 38mm (1 1/2 inch) full colour button badges on a printed card backer. Designs include “Badass Mum”, “Big Up My Boobs” and “Don’t Hate, Lactate”:
If you don’t need rewards, you can simply become a LEGEND, needing no more reward than to see your pledge go one hundred percent toward making this film a reality!
Did you know that the World Health Organization recommend babies have breast milk for six months and then, alongside eating solid food, breastfeeding should continue to form part of a baby’s diet up to two years of age or beyond? Buuuut, Unicef say that continuation rates in the UK remain among the lowest worldwide; only one out of three babies in the UK are being breastfed at six months, with only 1 in 200 women breastfeeding their children after they reach their first birthday.
We need to talk about breastfeeding more and help to normalise it.
The more women that feel comfortable with breastfeeding, and the more it becomes normal, the better. Health benefits for children (and mothers) means less of a strain on the NHS too. Human milk boosts a baby’s immune system big time (helping baby fight viral, bacterial, and parasitic infections) and it can reduce baby’s risk of disease later in life, including: Type I and II diabetes, obesity, high blood pressure, crohn’s disease, asthma, eczema... the list goes on. Breastfed infants are at lower risk for sudden infant death syndrome (SIDS). And for mum, breastfeeding reduces the risk of ovarian and breast cancer, heart disease, and osteoporosis. The longer she breastfeeds, the higher the benefit.
Although my actual real name is Katy, some people know me as Gobblynne. I’ve been working as an animator for the past 13 years and made award-winning short films and advertisements. Over 25 million of you have watched my RSA animation “The Power Of Empathy”, spoken by the amazing Brene Brown… but if you haven't please take a couple of minutes to see the kind of animation I create:
I illustrate each drawing by hand, pen on paper, and then scan my illustrations and clean and colour them on my computer. A typical animation runs at a frame rate of 24 frames per second, which means there are 24 still images in a single second of animation footage.
I have recently opened a little creative company in Bristol in the UK called Superdoodle. As this is a small project where we’re trying to keep budgets low, we’re going to keep the team small. I have already written the lyrics for the song - so the script is complete. We have a music producer on board. We will need to hire singers and record them in a recording studio. And I will design and animate the video, and will hire another animator to help with the hard graft!
Laura Izzard (www.lauraizzard.co.uk) Laura is a composer and sound designer working in animation, gaming and new media.
Michael McGlynn (www.viennapeople.com) Vienna People is a record label and recording studio. Michael has an ARIA nomination for hip hop.
Actually, if working at normal rates, a 2-3 minute long animation would cost more than this (in the commercial world, a LOT more). We have music producers, animators and singers all working on this project, and we also need to book time at a recording studio. There’s a lot involved. Thankfully, we have spoken to people who are willing to lower their rates as they’re really keen to support the project.
At first we pursued sponsorship from the business world, and the project did receive it’s fair share of interest - but then we decided that we wanted to keep the project independent, free from any advertising. It’s a project that’s close to our heart, and important I think.
After speaking to a few breastfeeding advocates here in Bristol and talking about the project in the breastfeeding community, we realised that it’s not just us that thinks bringing awareness to breastfeeding is important - people want to talk about it. So we feel confident and justified that we can bring this special project to Kickstarter!
The aim is to raise £15,000. This covers:
£1,000 Hire and record 5x singers
£3,000 Music writers/producers
£8,000 Designer and animator/s (including materials)
£750 Kickstarter fee (5% of total funds raised)
£450+ Payment processing fees (3% + £0.20 per pledge or pledges under £10 have a discounted micropledge fee of 5% + £0.05 per pledge)
£1,800 Rewards and postage
Risks and challenges
With any creative endeavour, especially those involving film & animation, there is a good chance of delays from unforeseen challenges and obstacles. But the funds raised by this kickstarter will give us the resources we need to be able to focus on getting this animation completed in a timely fashion.
There is a real risk Katy may look at too many pictures of boobs and her eyes may pop. Fortunately she's written everything down so other members of the Superdoodle team will be able to finish the animation regardless (unless all their eyes pop too…. Eek!).
We’re really excited about the project and can’t wait to get started. If you want to back the project that would be amazing, but even if you just want to spread the word that means a lot as well.Learn about accountability on Kickstarter
- (30 days)