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£6,152 pledged of £15,000 goal
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By Superdoodle
£6,152 pledged of £15,000 goal
backers

About

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Unfortunately we haven’t reached our Kickstarter target but we want to say a huge THANK YOU to all of you who have sent encouraging words, and for backing the project financially or otherwise! We feel really proud that we gave it a good go and met so many nice people along the way.

If you’ve enjoyed our work and would like to see more in the future, feel free to follow us on:
Instagram: https://www.instagram.com/sprddl/ 
Facebook: https://www.facebook.com/sprddl/ 
Twitter: https://twitter.com/sprddl
Vimeo: https://vimeo.com/sprddl 
Or of course find us on our website at: https://superdoodle.co/

We hope to find another way to make the "Big Up My Boobs" project happen in the future... so stay tuned! 

 Big grins from me and the rest of the Superdoodle team, 

Katy 

♥ ( . Y . ) ♥ 
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“Big Up My Boobs” is an animated comedy song about breastfeeding. But it’s so much more than that too…. we’re breaking down the stigma of breastfeeding and empowering women by sharing what’s normal in a fun way.

There are four different verses to the song which will feature four different characters, each mum having a different ‘story’ to tell; latching and position difficulties (including baby poking you in the eye/nose), nip pain (and cabbages?!), feeding in public (maybe squirting a stranger with milk, yikes), accidentally answering the front door with your boob hanging out… you know, #mumlife. 

The video’s aim is to reassure mums that they’re not alone in their worries and trials and tribulations, and that they’re doing a great job... they're amazing. 

We’re totally pumped about this idea (excuse the pun) and would be over the moon if you decided to help support the animation development. The greatest thing you get from helping the project come to life is that you are part of a movement to help normalise breastfeeding. You are helping mums laugh, and feel awesome and proud of themselves. 

On top of that badass feeling of achievement, each pledger will receive access to a behind-the scenes blog, a link to the finished film, AND there’s also a list of rewards, to say thank you for pledging.

All backers of the “Did you say tea?” goodie bag will have a choice from two different T-shirt designs (both screen-printed onto organic "Fair Wear" tops):

"Don't Hate, Lactate" t-shirt
"Don't Hate, Lactate" t-shirt
"Badass Mama" t-shirt
"Badass Mama" t-shirt

Almost every reward includes three 38mm (1 1/2 inch) full colour button badges on a printed card backer. Designs include “Badass Mum”, “Big Up My Boobs” and “Don’t Hate, Lactate”:

Set of 3 badges
Set of 3 badges

If you don’t need rewards, you can simply become a LEGEND, needing no more reward than to see your pledge go one hundred percent toward making this film a reality!

Did you know that the World Health Organization recommend babies have breast milk for six months and then, alongside eating solid food, breastfeeding should continue to form part of a baby’s diet up to two years of age or beyond? Buuuut, Unicef say that continuation rates in the UK remain among the lowest worldwide; only one out of three babies in the UK are being breastfed at six months, with only 1 in 200 women breastfeeding their children after they reach their first birthday. 

We need to talk about breastfeeding more and help to normalise it.

The more women that feel comfortable with breastfeeding, and the more it becomes normal, the better. Health benefits for children (and mothers) means less of a strain on the NHS too. Human milk boosts a baby’s immune system big time (helping baby fight viral, bacterial, and parasitic infections) and it can reduce baby’s risk of disease later in life, including: Type I and II diabetes, obesity, high blood pressure, crohn’s disease, asthma, eczema... the list goes on. Breastfed infants are at lower risk for sudden infant death syndrome (SIDS). And for mum, breastfeeding reduces the risk of ovarian and breast cancer, heart disease, and osteoporosis. The longer she breastfeeds, the higher the benefit.

Although my actual real name is Katy, some people know me as Gobblynne. I’ve been working as an animator for the past 13 years and made award-winning short films and advertisements. Over 25 million of you have watched my RSA animation “The Power Of Empathy”, spoken by the amazing Brene Brown… but if you haven't please take a couple of minutes to see the kind of animation I create:

I illustrate each drawing by hand, pen on paper, and then scan my illustrations and clean and colour them on my computer. A typical animation runs at a frame rate of 24 frames per second, which means there are 24 still images in a single second of animation footage. 

I have recently opened a little creative company in Bristol in the UK called Superdoodle. As this is a small project where we’re trying to keep budgets low, we’re going to keep the team small. I have already written the lyrics for the song - so the script is complete. We have a music producer on board. We will need to hire singers and record them in a recording studio. And I will design and animate the video, and will hire another animator to help with the hard graft! 

Writers: 
Katy Ross (www.superdoodle.co), Lucy Izzard (www.lucyizzard.co.uk), Luke Escombe (www.lukeescombe.com) and Tim Davis (www.timdavis.me

Music writers/producers: 
Laura Izzard (www.lauraizzard.co.uk) Laura is a composer and sound designer working in animation, gaming and new media. 
Michael McGlynn (www.viennapeople.com) Vienna People is a record label and recording studio. Michael has an ARIA nomination for hip hop.

Actually, if working at normal rates, a 2-3 minute long animation would cost more than this (in the commercial world, a LOT more). We have music producers, animators and singers all working on this project, and we also need to book time at a recording studio. There’s a lot involved. Thankfully, we have spoken to people who are willing to lower their rates as they’re really keen to support the project. 

At first we pursued sponsorship from the business world, and the project did receive it’s fair share of interest - but then we decided that we wanted to keep the project independent, free from any advertising. It’s a project that’s close to our heart, and important I think. 

After speaking to a few breastfeeding advocates here in Bristol and talking about the project in the breastfeeding community, we realised that it’s not just us that thinks bringing awareness to breastfeeding is important - people want to talk about it. So we feel confident and justified that we can bring this special project to Kickstarter! 

The aim is to raise £15,000. This covers: 
£1,000 Hire and record 5x singers 
£3,000 Music writers/producers 
£8,000 Designer and animator/s (including materials) 
£750 Kickstarter fee (5% of total funds raised) 
£450+ Payment processing fees (3% + £0.20 per pledge or pledges under £10 have a discounted micropledge fee of 5% + £0.05 per pledge) 
£1,800 Rewards and postage 

Risks and challenges

With any creative endeavour, especially those involving film & animation, there is a good chance of delays from unforeseen challenges and obstacles. But the funds raised by this kickstarter will give us the resources we need to be able to focus on getting this animation completed in a timely fashion.

There is a real risk Katy may look at too many pictures of boobs and her eyes may pop. Fortunately she's written everything down so other members of the Superdoodle team will be able to finish the animation regardless (unless all their eyes pop too…. Eek!).

We’re really excited about the project and can’t wait to get started. If you want to back the project that would be amazing, but even if you just want to spread the word that means a lot as well.

You can find us online at:
www.superdoodle.co
www.instagram.com/sprddl
www.facebook.com/sprddl
www.twitter.com/sprddl
www.vimeo.com/sprddl

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Support

  1. Select this reward

    Pledge £2 or more About $2.63

    THANK YOU goody bag


    Includes:
    • Password access to the behind-the-scenes blog.
    • A thank you ecard, which you can smile at and then delete.
    • An imaginary handshake
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  2. Select this reward

    Pledge £5 or more About $7

    FIVER goody bag


    Includes:
    • Password access to the behind-the-scenes blog.
    • A thank you ecard, which you can smile at and then delete.
    • A digital download of the "Big Up My Boobs" song.
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    23 backers
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  3. Select this reward

    Pledge £10 or more About $13

    BADGE goody bag


    Includes:
    • Password access to the behind-the-scenes blog.
    • A thank you ecard, which you can smile at and then delete.
    • A digital download of the "Big Up My Boobs" song.
    • Set of 3 “Big Up My Boobs” badges. Your friends will be jealous.
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    27 backers
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  4. Select this reward

    Pledge £30 or more About $39

    “DID YOU SAY TEA?” goody bag


    You may choose one screen-printed T-shirt:

    1. "Don't Hate Lactate" design on WOMEN’S TENCEL BLEND SLEEVELESS TOP: light charcoal (with design in white) 50% Combed Organic Cotton, 50% Tencel© Lyocell.

    2. "Badass Mama" design on WOMEN'S BAMBOO ROLLED SLEEVE T-SHIRT: white (with design in black) 70% Bamboo Viscose, 30% Organic Cotton.

    Includes:
    • Password access to the behind-the-scenes blog.
    • A thank you ecard, which you can smile at and then delete.
    • A digital download of the "Big Up My Boobs" song.
    • Set of 3 “Big Up My Boobs” badges. Your friends will be jealous.
    • Super soft, screen printed T-shirt: choose 1 of 2 designs.
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    30 backers
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  5. Select this reward

    Pledge £30 or more About $39

    PRINT goody bag


    Includes:
    • Password access to the behind-the-scenes blog.
    • A thank you ecard, which you can smile at and then delete.
    • A digital download of the "Big Up My Boobs" song.
    • Set of 3 “Big Up My Boobs” badges. Your friends will be jealous.
    • An A4 print of a still frame from the animation, signed by Katy.
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    8 backers
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  6. Select this reward

    Pledge £30 or more About $39

    ORIGINAL SKETCHES goody bag


    An A4 sheet of original sketches from the animation. This is more than likely going to consist of a page of hand-drawn boobs of all shapes and sizes, or a character’s head moving about or some other nonsense.

    Includes:
    • Password access to the behind-the-scenes blog.
    • A thank you ecard, which you can smile at and then delete.
    • A digital download of the "Big Up My Boobs" song.
    • Set of 3 “Big Up My Boobs” badges. Your friends will be jealous.
    • An A4 sheet of original sketches from the animation.
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    Ships to Anywhere in the world
    Limited 7 backers
    £
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  7. Select this reward

    Pledge £45 or more About $59

    LIMITED EDITION A3 PRINT goody bag

    “Badass Mama” PRINT // Limited Edition A3 Print, signed by Katy Ross. This is a Timed Limited Edition *EXCLUSIVE* to our Kickstarter backers. Once the Kickstarter campaign ends, we will never sell this print again.

    Includes:
    • Password access to the behind-the-scenes blog.
    • A thank you ecard, which you can smile at and then delete.
    • A digital download of the "Big Up My Boobs" song.
    • Set of 3 “Big Up My Boobs” badges. Your friends will be jealous.
    • “Badass Mama” PRINT // Limited Edition A3 Print.
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    4 backers
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  8. Select this reward

    Pledge £50 or more About $66

    LEGEND

    LEGEND: If you want to help this film get made, and have no interest in material rewards... this pledge earns you our eternal gratitude.

    Kickstarter fulfilment can be an epic task, and you have helped us focus on the most important thing - the film.

    Your name will appear on the credits at the end of the video in a list of “epic donors”. Immortalised, forever. You are special, and nobody can take that away from you.

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    6 backers
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  9. Select this reward

    Pledge £250 or more About $329

    PERSONALISED PRINT goody bag

    A one off, framed and signed A3 ‘booby you’ print. Send me a photo of you, or someone you love, and I will illustrate them and their boobs, no doubt with some squirty milk everywhere too.

    PLEASE NOTE: Only pledgers in the UK will be posted a glass frame. If you are outside the UK, you can still choose this reward if you are happy with an unframed print.

    Includes:
    • Choose either the “DID YOU SAY TEA?” 
or the "PRINT" goody bag
    • Your name on the credits in a list of “epic donors”.
    • A one off, framed and signed A3 ‘booby you’ print.
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    Limited 0 backers
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  10. Select this reward

    Pledge £250 or more About $329

    CASTING CALL:
 BACKGROUND DUDE goody bag

    You can feature as one of the background characters on a bus in the animation. I will design a character based on your likeness.

    Includes:
    • Choose either the “DID YOU SAY TEA?” 
or the "PRINT" goody bag
    • Your name on the credits in a list of “epic donors”.
    • Feature as one of the background characters on a bus in the film.
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    Ships to Anywhere in the world
    Limited 1 backer
    £
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  11. Select this reward

    Pledge £500 or more About $658

    CASTING CALL: STARRING ROLL goody bag

    You can feature as one of the five mums in the animation. I will design a character based on your likeness n.b. we will still be hiring a professional singer, so your voice may be unfamiliar!

    Includes:
    • Choose either the “DID YOU SAY TEA?” 
or the "PRINT" goody bag
    • Your name on the credits in a list of “epic donors”.
    • Feature as one of the five mums in the animation.
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    Ships to Anywhere in the world
    Limited 0 backers
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  12. Select this reward

    Pledge £500 or more About $658

    CUSTOM ANIMATION goody bag

    A custom Superdoodle animation: send Katy a photo of you or an object and she'll make you your very own 6-second hand-drawn animation - perfect as a gif to spice up your social media! This isn’t for big corporations, thank you please.

    Includes:
    • Choose either the “DID YOU SAY TEA?” 
or the "PRINT" goody bag
    • Your name on the credits in a list of “epic donors”.
    Less
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    Ships to Anywhere in the world
    Limited 0 backers
    £
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  13. Select this reward

    Pledge £7,500 or more About $9,872

    LET'S DO THIS

    Couple of these bad boys. Bosh. Job done.

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    0 backers
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Funding period

- (30 days)