About this project
Sumzine is a slow-fashion magazine based out of New York City. Initially started as a one-woman show, the community quickly outgrew the capacity for one person. That's why we need your help!
After a decade of working in the fashion industry, Sumzine founder Jamie Ortega knew that she wanted to see a change. The industry employs over 75 million people and affects billions. Whether it is the 3 billion tons of soot released into the air or the 1,100 lives lost at the Rana Plaza garment factory collapse--the casualties of the fashion industry are clear.
When Sumzine was founded a year ago, it was a cut-and-paste zine about slow-fashion. Jamie had initially planned to design it in PowerPoint and print it at Kinkos. (Yep!) But before she was able to pull out her booklet stapler, a designer friend stepped in and polished it up. This changed the tone and Sumzine was born. With a bit of press from Vice Magazine, Alldayeveryday, Styleite, and Opening Ceremony, it grew even more. When 500 people celebrated the release of issue 2 during NYFW, it was obvious that this was a hitting a note bigger than anticipated.
We’re now building a masthead to support this global community. So far, we are carried internationally in New York, Los Angeles, Berlin, Stockholm, and Toronto, with our early adopters being Opening Ceremony and the LACMA Shop.
Who are we?
Sumzine is the authority on slow-fashion, and we’re building an international community to change the industry. This dialogue has existed before, but we are filling a space that is greatly needed. Our contributors come from all corners of the industry. They’ve been published by Alldayeveryday, T Magazine, Oyster, Bullett, et cetera and come to Sumzine to share their diverse voices on this unifying subject.
Slow-fashion can mean a lot of things, but at its core it’s about making better choices. Whether it’s the material used or ethical practices, it’s about creating less waste. In the words of Dame Vivienne Westwood: Buy less, buy better, and make it last!
Issue 3 collaborators include Andre Herrero, Emma Anderson, Franey Miller, Hayley Morgan, Jayne Lies, Katie Miller, Luke Abby, Natalee Ranii-Dropcho, Patric Dicaprio, Sam Bates, Brady Gunnell, Madison Stephens, Tiffany Jen, Raquel Medina-Cleghorn, and more.
Why do we need your help?
So far, Sumzine has been completely self-funded. We are creative collective of working professionals who all donate our own time and resources to this project. Everything has a price tag though. Shoots are costly when considering studio fees, rentals, crew meals, and wardrobe. Printing is the biggest cost of all, especially when you tack on international distribution.
We know that we need to grow so we can expand our message. This includes moving into the digital sphere and creating a web platform with blog features, a lecture series, teach workshops, and even producing a Sumzine Fashion Week. But first things first, let’s print Issue 3 and build an infrastructure to keep our message sustainable in its own right.
Risks and challenges
We are a print publication, however, that is not our biggest challenge. Our biggest challenge is creating the change we want to see. With this initial round of seed funding for our community-building projects, the risk is not that we will be able to execute them, but that the community may not want to change.
For us at Sumzine, we see that desire. We see that community. Because of that, we think it's all worth the risk.Learn about accountability on Kickstarter
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