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Premium quality yoga mats made entirely from recycled wetsuits in the USA and inspired by the California lifestyle
Premium quality yoga mats made entirely from recycled wetsuits in the USA and inspired by the California lifestyle
Premium quality yoga mats made entirely from recycled wetsuits in the USA and inspired by the California lifestyle
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348 backers pledged $29,725 to help bring this project to life.

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SUGA - Yoga Mats Made from Recycled Wetsuits

$29,725

348

Suga manufactures premium quality yoga mats in the USA from 100% recycled wetsuits. The name Suga evokes the two worlds it straddles: surfing and yoga.

OUR MISSION

Suga was born out of necessity by a lifelong surfer and yoga practitioner who was seeking a solution to an enduring problem. While surfers enjoy a bond with the environment, we struggle to reduce our impact. Non-biodegradable neoprene wetsuits present a unique challenge. Suga worked extensively with engineering experts to recycle these petrochemical based landfill clogging neoprene monsters into highly functional instruments of yogic bliss.

 Suga reengineered the traditional yoga mat to feel better and perform better, while solving a pressing environmental problem.  Because Suga mats are manufactured from neoprene, they’re uniquely closed-cell foam, which means they don’t sponge up bacteria, sweat, dust, and dirt from yoga studio floors like other mats.  Suga mats maintain their grippiness whether dry or wet. They also give non-biodegradable wetsuits a second life by keeping them out of landfills.

OUR VALUES

     
Suga is grounded in a culture of environmental stewardship. We seek to set an example of corporate sustainability and social responsibility. We engender these values by reducing the impact of neoprene wetsuits on our natural environment, creating a long-lasting product, and maintaining responsibility for the lifecycle of our products.

Our recycler/manufacturer is located here in United States and is ISO9001 certified. Our net energy consumption is considerably lower than producing conventional mats overseas from raw materials (like almost all existing mats). Finally, we reuse 100% of our scrap - any scrap cuttings from production go back into the grind for the next production round (along with worn out SugaMats in the future).

Suga has created a product using recycled materials that can and will be recycled at the end of its useful life. We have implemented two programs for our products, both of which allow our customers to return our used mats to us for recycling. We are also a proud member of 1% for the Planet.

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Risks and challenges

Thanks to the support provided by our surf and yoga industry partners and advisors, we believe we've done everything we can to mitigate the remaining risks and challenges for this project. We've taken our production setup and prototypes as far as feasibly possible, and we're reaching out to the Kickstarter community to fund our first major production run.

As with any recycling project, a consistent supply of materials is a minimum requirement. We have collected several tons of wetsuits, which is now ready to go at our recycling/manufacturing facility here in the U.S. for our first large-scale production run.

We've completed the fabrication of one production mold and two cutting dies for production. We've manufactured and tested many prototypes for performance. We acknowledge that achieving consistent performance between recycled products is a challenge and risks remain in any manufacturing operation. However, we consider these low risks given the extensive testing we've completed.

To achieve our proposed Kickstarter schedule, we're reliant on the timely shipping and processing of our product from our factory to our company headquarters in Encinitas, California. We have secured trusted partners to handle this process, and we'll be doing everything possible to meet our proposed timeline. We're excited about delivering our first products to our Kickstarter backers, and will be completely engaged with our supporters during this process. Any updates will be relayed in a timely manner, and we're open to any feedback or questions that arise along the way.

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Support

  1. Select this reward

    Pledge $3 or more About $3

    Change the world for less than a soy-mocha-frappucino. Enjoy project updates, digital thanks on the Suga site & great karma!

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    7 backers
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  2. Select this reward

    Pledge $10 or more About $10

    Get a SugaKoozie - the world's first beer koozie, made entirely from recycled wetsuits.

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    8 backers
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  3. Select this reward

    Pledge $25 or more About $25

    SugaSurfmat - a post-surf change mat to keep your wetsuit out of the sand & dirt, made entirely from recycled wetsuits.

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    Limited 21 backers
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  4. Select this reward

    Pledge $30 or more About $30

    Limited edition t-shirt featuring custom Suga artwork by Skye Walker

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    Limited 5 backers
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  5. Select this reward

    Pledge $35 or more About $35

    Suga-branded reusable stainless-steel 800ml water bottle from our friends at Mizu, featuring custom artwork by Skye Walker

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    5 backers
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  6. Select this reward

    Pledge $59 or more About $59

    SURF COMBO PACK:
    Receive a Suga Surfmat, AND a limited edition t-shirt, AND a SugaKoozie!

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    Ships to Anywhere in the world
    11 backers
    $
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  7. Reward no longer available

    Pledge $65 or more About $65

    EARLY-BIRD SPECIAL KICKSTARTER PRICE
    Receive ONE SugaMat - the world's first yoga mat, made entirely from recycled wetsuits.

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    Ships to Only certain countries
    Reward no longer available 50 backers
    $
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  8. Select this reward

    Pledge $69 or more About $69

    SPECIAL KICKSTARTER PRICE
    Receive ONE SugaMat - the world's first yoga mat, made entirely from recycled wetsuits.

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    Ships to Only certain countries
    Limited 136 backers
    $
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  9. Reward no longer available

    Pledge $89 or more About $89

    EARLY-BIRD SPECIAL KICKSTARTER PRICE
    Receive ONE Suga Cradle2Grave (C2G) Mat - the same as the SugaMat, except you're buying one mat for life; if anything happens to your C2G mat, return it to us and we'll send you a brand new one, on us.

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    Reward no longer available 50 backers
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  10. Select this reward

    Pledge $95 or more About $95

    SPECIAL KICKSTARTER PRICE
    Receive ONE Suga C2G Mat - the same as the SugaMat, except you're buying one mat for life; if anything happens to your C2G mat, return it to us and we'll send you a brand new one, on us.

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    Ships to Only certain countries
    Limited 12 backers
    $
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  11. Select this reward

    Pledge $135 or more About $135

    Receive TWO SugaMats - the world's first yoga mat, made entirely from recycled wetsuits. Give one to a friend & keep one for yourself!

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    Ships to Only certain countries
    Limited 23 backers
    $
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  12. Select this reward

    Pledge $185 or more About $185

    Receive TWO Suga Cradle2Grave (C2G) Mats - both you and a friend get two yoga mats for life! Or keep them both for yourself. Whatevs!

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    Limited 8 backers
    $
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  13. Select this reward

    Pledge $259 or more About $259

    Receive FOUR (4) SugaMats - the world's first yoga mat, made entirely from recycled wetsuits. The family plan!

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    Limited 4 backers
    $
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  14. Select this reward

    Pledge $365 or more About $365

    Receive FOUR (4) Suga Cradle2Grave (C2G) Mats - yoga mats for the whole fam - for life!

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    Ships to Only certain countries
    Limited 2 backers
    $
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  15. Select this reward

    Pledge $599 or more About $599

    Receive TEN (10) SugaMats - for the yoga studio interested in sustainable yoga mats.

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    Limited 0 backers
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  16. Select this reward

    Pledge $899 or more About $899

    Receive TEN (10) Suga Cradle2Grave (C2G) Mats - for the yoga studio that doesn't ever want to have to throw away an old yoga mat again!

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    Limited 0 backers
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  17. Select this reward

    Pledge $2,000 or more About $2,000

    Receive TEN (10) Suga Cradle2Grave (C2G) Mats AND a custom hand-shaped surfboard to your dimensions, featuring custom artwork by Skye Walker

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    Limited 0 backers
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  18. Select this reward

    Pledge $5,000 or more About $5,000

    Receive TEN (10) Suga Cradle2Grave (C2G) Mats, a custom hand-shaped surfboard to your dimensions, featuring custom artwork by Skye Walker, AND a 4-day/3-night surf-yoga retreat to Baja, Mexico with a very high-profile yoga instructor

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    Limited 0 backers
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Funding period

- (40 days)