Thank you for all your support!
-Alex and Brooklynn
(Updated to reflect Stretch Goals)
Details: Day 1 | Day 2 | Day 3 | Day 4 | Day 5 | Day 6 | Day 7 | Day 8 | Day 9 | Day 10 | Day 11 | Day 12 | Day 13 | Day 14 | Day 15 | Day 16 | Day 17 | Day 18 | Day 19 | Day 20 | Day 21 | Day 22 | Day 23 | Day 24 | Day 25 | Day 26 | Day 27 | Day 28 | Day 29 | Day 30 |
1.1 Beta Rules
- 1.1 Beta Rule Book V1 (6-24-19)
- 1.1 Prototype Print & Play v1.1
- 1.1 Update Pack Information Packet (1.1)
(LINK TO CHANGELOG COMING SOON)
Risks and challenges
Our campaign in 2015 was a wild ride. When Brooklynn and I first funded, we were in awe at the reception. We put ourselves out there and we were able to raise nearly $350,000 from an idea that we had no idea anyone even wanted.
When you’re just a couple of lowly artists and you see that amount of cash hit your bank account, you think you have all of the money in the world. And we spent it as such.
We immediately hired on two full-time employees, Brenna and Clayton. Without these two, we could not have made Middara the way that it is today. In retrospect though, we really didn’t have a plan laid out to any degree. Brooklynn and I were poor managers. We threw ourselves into the position of an employer with no previous experience doing so. Full-time employees are expensive and when a project goes 3 years past it’s deadline, calling it expensive is an understatement.
A couple years after the campaign funded, the real gravity of the situation began to hit us. We received an invoice from Panda and our heart’s sank. (And this was before we even saw the shipping quote!) There was no way we could make this happen without help. Many companies would have probably given up at this point, broken the news to their backers, or ghosted them completely. We’ve seen it before.
The thing is, we knew we had something special. We playtested two times weekly, paying our friends in pizza, coffee, and beer. Everyone raved about the game. We’d take Middara to conventions and people loved it. We’d have regulars year after year, hanging out at our booth wanting to know more. I would sometimes find myself daydreaming about how I’d build my character (I always play Zeke).
Panda believed in Middara as well. It was a showpiece for them. Their employees were proud of the game. So we were able to negotiate a deal with them where they allowed us the our pre-production (PPC) without upfront payment. This was huge for us.
The game looked incredible, even in its unfinished form.
We showed this PPC off and the reception was spectacular. Our backers were very impressed!
So, we finally had something to show off. I started Google searching ideas for where I could raise some capital to finish what we started. There were some local start-up incubators in Salt Lake City that I was able to get in contact with and I applied online to pitch my idea to them. They initially laughed when I told them that I had a board game to bring in, but after they saw Middara, they changed their tune pretty quick. When people think of a board game, they think of Monopoly. This was not Monopoly.
We would meticulously plan out or pitches but we’d have so much interest from the crowd that the pitch would quickly devolve into a 20 minute Q&A session. We didn’t mind. It was exciting to see the interest.
Not to bore anyone with the details (if you’re interested go ahead and email me at email@example.com) but we hit the pavement hard. We pitched to EVERYONE. Angel networks, friends and family, VC firms, other board game companies, banks, online creditors… you name it. Giving up was never an option for us. We probably ended up pitching to over 100 different potential investors / funders.
After all this practice, we started getting good at it. We became even more confident in Middara. And when you’re meeting constantly with these types of people, you learn about the real inner workings of a healthy business.
Brooklynn and I joke that we’ve earned our business degrees in the last year and a half from all the things we’ve gone through. All the while, we remained positive and calm with our backers.
We knew we’d make it happen.
We built up the confidence to pitch Middara to anyone. We ended up presenting in front of some very high net worth groups in Park City, Utah. Something that would’ve terrified us a year prior.
So, long story short. We put everything on the line. We were able to recruit an amazing combination of partners on board with us. We were able to raise the capital we needed to fund the manufacturing and fulfillment of Middara and give us a runway to the reprint campaign that you’re seeing today.
I’m not telling you this so that you feel bad for us. I’m telling you this because I want you to feel confident in becoming a backer of Succubus Publishing knowing that we will never give up on you.
We now have a team behind us that can make a campaign like this one a reality.
To our returning backers, we love you guys with all of our hearts. You made our dreams come true. Brooklynn and I have struggled but it’s been the best time of our lives.
And to our new backers, we hope you’ll join the ride with us. We know you won’t
- (30 days)