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Simplifying sourdough + elevating the ritual of bread baking.
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53 backers pledged $2,705 to help bring this project to life.

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$2,705

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I <3 Bread

I <3 bread demystifies sourdough bread baking for newbies and helps the initiated elevate the ritual of sourdough bread baking.  

I'm not going to lie, I love bread.

Like Oprah, I eat it every day. 

A few years ago, I made the leap from being a bread eater to being a bread eater and baker. 

Fresh, homemade bread tastes infinitely better than the kind you can get at the grocery store. Because bread was already so ingrained in my life, boosting the quality of this one staple felt like a major life upgrade. 

I <3 bread aims to get folks eating better bread, replacing the store bought kind with home baked sourdough loaves made with minimal effort and maximum tastiness.

My regular bread baking habit revolves around sourdough, and a really simple recipe that doesn’t require a mixer or any kneading at all.

The I <3 bread products in this campaign are all about encouraging other folks to try making their own sourdough bread, and elevating the ritual of regular sourdough bread baking with thoughtful bread storage and artisan cutting boards. 

Dried starter shipped inside its permanent vessel
Dried starter shipped inside its permanent vessel

The I <3 bread starter kit contains everything you need to get going:

-1 oz. of dehydrated organic sourdough starter

- a good looking, counter-worthy, 30 oz. swing-top glass jar starter vessel

- sourdough starter care and feeding instructions

- my go-to simple bread recipe (no kneading, and no mixer required!)

- a wax pencil for writing on your starter jar lid (to help you keep track of feedings)

The I <3 bread waxed cotton storage bag keeps bread fresher longer, naturally.

Beeswax coated, undyed cotton storage bag.
Beeswax coated, undyed cotton storage bag.

And, if you bake all the time, it's nice to have a sturdy, stellar cutting board that you feel good about displaying on your counter.

1.5 inch thick maple edge grain cutting board, with etched slicing guide lines
1.5 inch thick maple edge grain cutting board, with etched slicing guide lines


What's sourdough?

Sourdough starter contains a variety of wild yeasts and other beneficial microbes in a medium of flour and water. 

Baking bread with sourdough starter is the original way to do it, and bread made this way is also called naturally leavened bread.  Sourdough may or may not taste particularly tangy, depending on the recipe and ingredients.

Sourdough starter is alive, and you feed it regularly, like a pet. 

Starter activity visible through a clear "window" in the frosted glass
Starter activity visible through a clear "window" in the frosted glass

Why sourdough?

Sourdough starter has the power to raise loaves of delicious bread with more complex flavors than commercial yeast.

Sourdough bread also has a sturdier chewy texture, and keeps fresh longer before going stale.

A long, slow fermentation process develops gluten naturally, which means no kneading and minimum effort.

Regularly feeding your starter involves removing about half and replacing it with fresh flour and water. One of my favorite aspects of the sourdough ritual is making delicious, fluffy pancakes with the discard, which is essentially already pancake batter. Nothing is wasted, and I get to enjoy sourdough between bakes.

Risks and challenges

This is my second Kickstarter campaign. Because this campaign's components are pretty basic to source, there aren't too many unknowns. If something does come up, I have a supportive community of fellow entrepreneurial product development students at UIC to turn to for help. I also have the guidance of our professor, a Kickstarter veteran.

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Environmental commitments

Visit our Environmental Resources Center to learn how Kickstarter encourages sustainable practices.

Long-lasting design

I'm using durable materials, and incorporating classic forms that will look good for a long time.

Reusability and recyclability

The starter vessel can be repurposed to store other things, and is made of recyclable glass and metal. The packaging materials (cardboard, paper) are all recyclable.

Something else

Self-producing a staple from simple ingredients (flour, water, salt) instead of picking it up at the store can cut down shopping trips, and the beeswax cotton bag is a plastic alternative--helping cut down on single use plastic.

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    What's happening, home slice?

    Get in on project updates, sourdough related hot takes, and photos of loaves and pancakes coming out of the studio_slu test kitchen.

    Includes:
    • subscribe to project updates + sourdough related content
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    4 backers
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    Pledge $15 or more About $15

    Beeswax coated cotton bread bag

    Waxed cotton keeps your bread fresher longer. Made with undyed cotton muslin and midwest-sourced beeswax. Measures approx 15(L) x 12(W).

    Includes:
    • waxed cotton bread bag (approx 15 in x 12 in)
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    Ships to Only United States
    4 backers
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  3. Select this reward

    Pledge $25 or more About $25

    Organic Sourdough Starter Kit

    Includes everything you need to get started baking fresh sourdough bread at home. Receive 1 oz of dried starter and a thoughtfully customized sourdough storage jar that will look good on your countertop.

    The 30 oz swing-top glass jar features specialized markings designed for sourdough care and feeding. The jar's sizable opening makes it easy to add flour and water, to stir the contents, and to remove starter when needed. The clear glass keeps the starter's activity visible.

    Latching the jar with the rubber gasket removed helps prevent starter from drying out while allowing adequate air passage

    The kit includes instructions on how to revive and maintain the starter, plus an easy to follow recipe for a simple, tasty, low-fuss loaf. (No mixer needed!) And, a wax pencil for writing feeding times, temps, etc. on the jar. (Once you get really into it, tracking info this way is very handy.)

    Includes:
    • 1 oz dehydrated organic sourdough starter
    • I <3 Bread 30 oz swing top glass jar
    • Sourdough starter care and feeding instructions
    • Simple bread recipe (no mixer needed)
    • wax pencil (for making helpful notes on your jar lid)
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    Ships to Only United States
    8 backers
    $
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  4. Select this reward

    Pledge $40 or more About $40

    All in One Pack: Starter Kit + Bread Bag

    Includes:
    • 1 oz dehydrated organic sourdough starter
    • I <3 Bread 30 oz swing top glass jar
    • Sourdough starter care and feeding instructions
    • waxed cotton bread bag (approx 15 in x 12 in)
    • Simple bread recipe (no mixer needed)
    • wax pencil (for making helpful notes on your jar lid)
    • backers-only content
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    Ships to Only United States
    33 backers
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  5. Select this reward

    Pledge $60 or more About $60

    I <3 Chicago: Live Starter + Demo Brunch

    This summer, come over to studio_slu headquarters (located in Uptown, on Chicago's north side) for a sourdough pancake brunch. Sarah will demonstrate sourdough feeding, as well as different steps of the bread making process. Enjoy snacks and beverages in the company of other local bread learners, and leave with your own live starter and I <3 Bread vessel. Limited to 8 backers. (Date and time TBD, will be scheduled in June or July with the input of backers.)

    Includes:
    • Live Sourdough Culture
    • I <3 Bread 30 oz swing top glass jar
    • Starter feeding + bread making demonstrations
    • Sourdough pancake brunch
    • wax pencil
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    Limited 1 backer
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  6. Select this reward

    Pledge $200 or more About $200

    One of a kind, handmade cutting board

    1.5 inches thick, edge grain cutting board with beveled ends for a comfortable grip. 12 x 18. Each one is handmade by me and one of a kind, made with boards sustainably sourced in the midwest. Finished with food-safe mineral oil.

    Includes:
    • one of a kind cutting board handmade by Sarah
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    Ships to Only United States
    Limited 1 backer
    $
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  7. Select this reward

    Pledge $215 or more About $215

    Cutting board + starter combo

    Receive a one of a kind, handmade cutting board + sourdough starter. The cutting board is 1.5 inches thick, edge grain, with beveled ends for a comfortable grip. Approx 12 x 18. Each one is handmade by me and one of a kind, made with boards sustainably sourced in the midwest. Finished with food-safe mineral oil. The sourdough starter can be either dehydrated (for shipping) or live (for local backers).

    Includes:
    • 1 oz natural sourdough starter
    • one of a kind cutting board handmade by Sarah
    • I <3 Bread 30 oz swing top glass jar
    • wax pencil (for making helpful notes on your jar lid)
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    Estimated delivery
    Ships to Only United States
    Limited 1 backer
    $
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Funding period

- (30 days)