All of the above.
+ Appear in the game as a patient. At one point Juliette will be searching through patient journals in a hospital. A photo of you and your name will be visible for about three seconds before she throws your journal on the floor.
All of the above (except patient journal).
+ A musical horror theme score written especially for you. The music will belong to you and you are free to do what you like with it. It will be instrumental, and in the style of the music heard in the trailer, delivered on a master CD. Optional: Include melody or words of your choice to be the main part of the composition. How's that for a christmas present?