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Running Wearable to help Improve Running Form, Stay injury-free and Run Better! ONLY wearable with knee injury prevention guidance!
Running Wearable to help Improve Running Form, Stay injury-free and Run Better! ONLY wearable with knee injury prevention guidance!
Running Wearable to help Improve Running Form, Stay injury-free and Run Better! ONLY wearable with knee injury prevention guidance!
303 backers pledged $30,768 to help bring this project to life.

About this project

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Stridalyzer Smart Insoles

$30,768

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UPDATE Jan 3

We are FUNDED as of today! From the entire Stridalyzer team, a heartfelt gratitude to all our Backers! 

If you haven't reserved your Stridalyzer yet, please do that right away: be among the first to get the BEST running wearable product in 2015!

UPDATE Dec. 30

MSN News lists Stridalyzer as one of the Best Inventions for the coming Year! http://a.msn.com/01/en-gb/BBhjLhj

Support us in this final week and help make Stridalyzer an awesome product that it can be!

UPDATE Dec. 24, 2014: Happy Holidays to All!

UPDATE Dec 16, 2014: 1 WEEK ON KICKSTARTER! Thank you to our 108 Backers for helping us cross $10,500 mark!

We are announcing some updates on rewards:

  • We will be giving out a Dri-Fit "STRIDALYZER" T-Shirt to ALL current and future backers on the $26 (Marathon Backer) level!
  • We received your feedback that there is a big gap between $26 and the $90 levels. So we added a $50 (Triathlon Backer) level!
  • We added a "Running Coach" Backer level at $1000 level - for all trainers and coaches out there who have expressed interest in using our product in their running classes. 
  • We will give out an extra T-Shirt for every backer you recommend that contributes on the $90 or higher level! Please ask the backer you recommend to put "Recommender: <Your Name>" in the comments when backing!
Thank you one again for the great response! Now, off to another exciting week!

The key to good running is in the fundamentals – your Running Form. Rather than focus solely on reporting metrics, Stridalyzer helps you understand, and improve, your form through an actionable, guidance-based approach and technology. While there are a lot of debate on the best way to run, there are two aspects of running that everyone can agree on: the “Right” way to run is unique to every person’s body, and that preventing injuries and increasing performance comes from the “right” form.

Stridalyzer helps you with determining YOUR right form, and helps you achieve that.

Media Coverage for Stridalyzer
Media Coverage for Stridalyzer

"Then I came across the Stridalyzer. A wearable for runners, it analyzes the stride and gait and, among other things, can predict if one is heading for an injury. Even a non-runner like me could see the value of that kind of information to a runner or a sportsperson." -Ramya Venugopalan, YourStory

Stridalyzer uses a pair of insoles with a novel, patent-pending technology with multiple sensors integrated in them, to detect how your foot lands, rolls and pushes off the ground. All you need to do is put these insoles in your shoes, turn the app on, and start running; Stridalyzer automatically understands that you are moving, and will start collecting data about your run.

Monitor and Understand various Injury-causing Stresses!
Monitor and Understand various Injury-causing Stresses!

Alerts and advice – when you need them

We have designed our solution to continue to monitor your run, and interrupt you only when it needs to “alert” you with some important information or quick guidance. For example, if you start persistently overpronating, or if your footstrike pattern changes, you will get a visual as well as an audio alert - this way you can keep your eyes on the trail and still get the information or advice that's relevant for you - WHEN it becomes relevant!

Real-Time alerts and guidance
Real-Time alerts and guidance

Foot and knee stress monitoring and real-time review

One in four runners will have some kind of knee injury in any given year. Of all running injuries, about 42% are knee injuries. So we made it our top priority. Stridalyzer can estimate the various stresses acting on your knee and provide you with alerts, guidance and detailed data for your review, that can help you understand when and how you are overstressing your knees, and help prevent the all-too-common “runner’s knee”.

Real-Time Foot and Knee Stress Maps!
Real-Time Foot and Knee Stress Maps!

Of course, Stridalyzer provides the real-time foot stress map as well. You can replay these maps for your previous runs as well - An awesome tool to help you find your next pair of shoes, or to take to your running coach!

Performance-Train like a pro!

If you are trying to buildup your pace or find the optimal rhythm for your next marathon, Stridalyzer helps you monitor and track the three fundamental performance parameters: Stride Rate, Stride Length and the most elusive – Ground Contact Time. Using our patent-pending technology, we can measure ground contact time extremely accurately!

Intuitive reports and guidance

Like many fitness tracking device, we measure  various types of data.  However, unlike those trackers, we have worked with fitness trainers to come up with intuitive, easy-to-understand metrics to help you measure your “overall” run performance using two fundamental metrics: PerfScore, which is your overall run performance score (aggregating distance, pace, incline, stride length & rate,  calories burnt, etc), to reflect the overall “effort” made by you.

"So far most footwear wearables have focussed on mapping the runner’s route, distance, pace and time, and gamified with social shares and audio cues; few have tried to explore the runner’s technique and use data to help improve their run." -Vinay Dora, e27.co

We also defined a measure called “FormScore” – (aggregating the stresses on your feet and knees, overpronations/underpronations, etc) to give you an idea of your overall “form” during the run.

Intuitive Reports & Advice
Intuitive Reports & Advice

In addition, you can get an idea of how you foot-strike and foot-roll - as an overall run-summary distribution, or as your strike type over your run duration. This can help you understand what kind of strike pattern and roll pattern you have when you hit the "fatigue wall", and can help you create the right strategy for your next 10K or the next Ultramarathon!

Who are we?

We, ReTiSense, really like running. And technology. Anshuman and Ryan have been long-distance runners for several years, and have had their share of running injuries and problems. Additionally, Ryan is an expert in the Software Architecture, UI Design and mobile app development, and a certified Agile Development trainer. Anshuman is an expert on Analytics who enjoys looking for patterns in data and in life. Shuvadeep is our resident expert at sensor and circuit technology. Gaurav, Rakesh and Jayaraj are crazy-energetic guys working on the web technologies. Neeti is our Supply Chain expert who is fanatical about sustainability, so she is constantly beating us up to ensure we use eco-friendly materials, and save even microwatts of battery power (yes, we told her it’s rechargeable, but even then).

We have been blessed to have the advice and consultation of several sports trainers, consultants and physicians – some paid, some who just  really like what we are trying to do. And finally the runner community in Bangalore, San Francisco and Austin for their help, advice, and early trials.

"ReTiSense could be about to make a huge breakthrough for runners." -James Stables, WAREABLE.com

Where are we in our development?

We have been iterating and improving our product from one prototype to the next using the AGILE methodology: Prototype -> experiment -> get feedback -> make improvements->repeat. This has worked very well, for hardware as well as software.

We are at our 3rd revision of the prototype, and we are starting our early user trials in mid December with about 25 pairs of insoles. We are building these manually, and one big learning we have had is it's really difficult getting a pair of insoles integrated identically when doing the integration manually! 

Our Current Build for limited-user deployment
Our Current Build for limited-user deployment

Below is the High-Level Timeline for our product. We plan to complete our App work by April, and the manufactured product should start shipping out in April 2015!

We have logged hundreds of runs in our internal testing and limited-user trials. We aim to log about 1000 hours of runs in each limited-user testing phase, before we green-light our volume production. And that's when we need the BIG BUCKS, and we need YOUR HELP to get there.

Our Manufacturing Plans

We have been working closely with our component suppliers (our patent-pending technology requires very specific components), electronic contract manufacturers, insole manufacturers and final product aggregators. We have finalized our contract manufacturer and our insole supplier, and currently working together with them to define the best process of integrating the circuitry into the insole.

Our Manufacturing Partners
Our Manufacturing Partners

Our trial manufacturing run (planned for early January) will enable us to further improve the manufacturing and integration process, and also provide us with the “almost final” prototypes that we can give to our testers for their feedback.

At the end of January, we plan to provide the go-ahead for first-lot volume manufacturing. This is where your help becomes critical! We would need to get AT LEAST 500 pairs manufactured and shipped for distribution, and we need a minimum of $25,000 to be able to accomplish that.

Stretch Goals

While our minimum requirement to get Stridalyzer, in its current form, to you is $25,000, we have a lot of plans and hopes for Stridalyzer. In addition, many of our testers, trainers and coaches have requested for certain features, which would be awesome to add, if we can afford to implement them. So, we are putting the top few as stretch goals. Please help us meet those stretch goals, and make Stridalyzer even more AWESOME - at the same price! 

Help us BLOW past these Stretch Goals!
Help us BLOW past these Stretch Goals!

Think for a second:

  • Every year, about 65%-70% of all runners will get an injury!
  • Of those, about 40% will suffer KNEE injuries!
  • 90% of Marathon trainers are prone to injuries!

 Even if you are not a runner, you definitely have friends, relatives, family who are. Help us bring a product to them, that can make their life a lot more pain-free! 

What YOU get for helping us

First and foremost, you get good karma for helping an awesome product come forth in the world! :-)

In addition, you get a whole bunch of tangible and intangible gifts. For our backers, we are providing Stridalyzer as a gift for contributions starting at $75 - almost half the amount at which we plan to retail Stridalyzer! We are also giving away complimentary ExpertConnect service to contributions starting at $130 - a service that can connect you to expert runners, trainers, coaches and have them give you advice based on your run data available on Stridalyzer web portal. ExpertConnect is planned to launch around 2-3 months after the product launch once we have gone through the legalities and regulatory processes of being able to provide such a service.

Here is the summary of all rewards:

THANK YOU FOR BACKING US!

UPDATE: Dear Backers & Supporters - KICKSTARTER.com demanded that  we add a video of the prototype WORKING, on Dec. 16, 2014. Here's the video. Please pardon the poor quality of the video, as we were not able to get a professional shoot done for this purpose, given that we are extremely busy with our product development as well as running the campaign.  

Risks and challenges

While we have done our due-diligence for all aspects of the product, the following are still real risks with the project:

1. Ability of the Contract manufacturer to deliver the circuits on time - either due to the issue with the contract manufacturing process, or delay with component suppliers.

2. Ability of the insole manufacturer to integrate the circuitry in the insole - while the insole vendor has demonstrated the circuitry integration on a sample of insoles, insertion during volume manufacturing still needs to be demonstrated.

3. Changes in support parameters and metrics for BlueTooth LE or GPS infrastructure in iOS and Android could cause us to redo some of the work and can push out the time of release of the App.

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    You move us! No, really – you do! For each $5 contribution, one of us will run a 100m distance at the end of the day, and mention your name in a dedication video after the run! Thanks to you, not only are we going to build a great product, we will be getting fitter as well!

    In addition, your name goes on our web-wall of supporters!

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    Pledge $26 or more About $26

    Marathon Backer

    You will receive a decal sticker from our "Marathon" Series Stridalyzer. Tell us what you think of it – those will go on our product when we ship! We will also send you an electronic album of pictures of our journey in making this product!

    In addition, your name goes on our web-wall of supporters!

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    Pledge $50 or more About $50

    Triathlon Backer

    Stay and Look cool with our STRIDALYZER Dri-Fit T-shirt. AND be the first ones to receive one month of ExpertConnect service to help you learn the basics of good running form, great cross-training exercises specific to you, from our Experts!

    In addition, your name goes on our web-wall of supporters!

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    Pledge $75 or more About $75

    EARLY-BIRD UltraMarathon Backer

    It is people like you, whose early encouragements have continued to motivate us to spend 80-hour weeks building Stridalyzer! Send us a picture of you, so that we can visualize your face when the next time we think “What would our customers really like?” Oh! And YOU would be the FIRST ONES to receive Stridalyzer!

    In addition, we will send you an electronic album of pictures of our journey in making this product and your name goes on our web-wall of supporters!

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    Pledge $90 or more About $90

    UltraMarathon Backer

    Sorry you weren’t able to get the early-bird version, but hey – please do send us your pic quickly so that we can add you to our “Inspiration” wall. YOU would still be the FIRST ONES to receive Stridalyzer!

    In addition, we will send you an electronic album of pictures of our journey in making this product and your name goes on our web-wall of supporters!

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    Pledge $130 or more About $130

    EARLY-BIRD Ironman Backer

    You made our day! And we would try to make yours - we will send you a cartoonized video of us thanking you for your encouragement in building the best “Hi-Tech+Hi-Touch” running product. You will also be the FIRST ONES to receive Limited Edition "Marathon" Series Stridalyzer+3 month ExpertConnect when we launch expert–connect service

    In addition, we will send you an electronic album of pictures of our journey in making this product and your name goes on our web-wall of supporters!

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    Pledge $150 or more About $150

    Ironman Backer

    Sorry you weren’t able to get the early-bird version, but hey – you STILL made our day! And we would try to make yours - we will send you a cartoonized video of us thanking you for your encouragement in building the best “Hi-Tech+Hi-Touch” running product. You will also be the FIRST ONES to receive Limited Edition "Marathon" Series Stridalyzer+3 month ExpertConnect when we launch expert–connect service

    In addition, we will send you an electronic album of pictures of our journey in making this product and your name goes on our web-wall of supporters!

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    Pledge $300 or more About $300

    Tarahumara Backer

    Wow!! Such generosity! You make us skip with joy! We will run a 10K for you, with your name on the bib, and send you pics and video snippets. We will also mention your name along with your picture as a special thanks when we launch. In addition, you get 2 Stridalyzers + 3 months each of Expert-Connect!

    In addition, we will send you an electronic album of pictures of our journey in making this product and your name goes on our web-wall of supporters!

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    Pledge $1,000 or more About $1,000

    "Running Coach" Backer

    Get a DOZEN pairs of Stridalyzer - for your entire team! Gift it to your daughter's athletic department, or use it to make your running school even more awesome! We will prepare a special dedication video for you and put it on our web page!

    In addition, we will send you an electronic album of pictures of our journey in making this product and your name goes on our web-wall of supporters!

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    Pledge $2,000 or more About $2,000

    Forrest Gump Backer

    What can we say? We are in awe of your support! We will publish your name, picture and your story (or a story/name you pick) on one lot of Stridalyzer, and will create a special video dedication to you when we launch. You also will get a Stridalyzer, a box of chocolates+6 months of Expert-Connect.

    In addition, we will send you an electronic album of pictures of our journey in making this product and your name goes on our web-wall of supporters!

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Funding period

- (30 days)