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$164,308
pledged of $15,137 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

$164,308
pledged of $15,137 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About

Straton Watch Co. ® was established in 2015 by watch and car enthusiast Kyle. Combining his passions, he created a brand which has successfully launched and delivered three Kickstarter campaigns to date. Kyle is proud to present his latest 70's inspired creation the "Speciale".

By supporting this Kickstarter you will be able to customize your OWN watch from the options below. These options will be decided by you after the Kickstarter has ended by means of a questionnaire/survey you will be sent, for now you just need to select how many watches and the movement selection by choosing the correct reward. The finishing options which you will be able to choose from are as follows:

  • Two case finishes Polished or matte, these finishes are offered with both the meca-quartz and Automatic versions, so you can have any one of the 5 color dials, with any movement and with any case finish
  • Two movement options, Valjoux 7750 (day/date) Automatic movement or VK67 (no date) meca-quartz (explanation of both movements in more detail further down) 
  • A choice of one of five available striped straps which is included and is free of charge
  • An optional metal bracelet. The leather straps pictured with each watch will come as standard for example, if you choose Version A you will receive the blue leather strap with Version C the green strap. 

 

 

Matte case Automatic Version A blue (left), polished case Quartz Version D brown/rust (right)
Matte case Automatic Version A blue (left), polished case Quartz Version D brown/rust (right)

As explained above you have the option to include the metal bracelet which will come in 4 diffferent finishes, Your choice of case finish will decide what the finish of the strap will be, the options are shown below. As with our previous three launches we offer free striped straps. This time we have decided to go with a 2 piece canvas strap instead of a nato strap. With each watch pre-order you will decide on one of the following 5 striped designs you would like to include with your watch:

 

Polished case Quartz Version A blue with optional bracelet
Polished case Quartz Version A blue with optional bracelet

 

The Speciale is available with two movement options, either the Valjoux 7750 Day/Date Automatic movement or the Seiko/TMI VK67 meca-quartz. Why have we chosen two movements instead of one? Both movements we chose are top quality movements, some customers prefer Automatic movement and some prefer a Quartz movement and price is also a decision factor.

The Swiss Made Valjoux 7750 Automatic is a well-known mechanical chronograph movement produced by Valjoux (part of ETA). The 7750 is a self-winding chronograph movement with 25 jewels, ball-bearing rotor, unidirectional winding, 1/8-seconds counter, 30-minutes counter, 12-hours counter, 28.800 A/h, power reserve ca. 44 hours. Its designed to be a reliable workhorse which is why many watch brands out there use this particular movement.

7750 Automatic (left), VK67 meca-quartz (right)
7750 Automatic (left), VK67 meca-quartz (right)

The second movement option the VK67 meca-quartz, now what exactly is 'Meca-Quartz? - A movement developed by Seiko is a hybrid movement which combines the accuracy of a quartz watch (+/- 20 seconds average per month) with a Mechanical Chronograph (5 beat per second sweep chronograph hand and fly-back chronograph reset). What this means is the Chronograph second hand is mechanical and moves with a sweeping function and not like a Quartz watch which has the "ticking" function. For more information and detailed specifications of the Seiko VK series please visit the Time Module website

  • Case Material - 316L Stainless Steel with DLC clear coat (Diamond like Carbon) which makes the case scratch resistant
  • Case width (left to right) - 42mm
  • Lug To Lug (top to bottom) - 40.8mm 
  • Case Thickness - 13mm with domed sapphire for Meca-quartz and 14.9mm for the Automatic
  • Movement - Valjoux 7750 (day/date) Automatic or Seiko VK67 meca-quartz hybrid (no date)
  • Sub-dial description - VK67 meca-quartz no date: TOP (60 minute Chrono timer) LEFT (12 hour Chrono timer), BOTTOM (running seconds)  
  • Sub-dial description - 7750 Automatic day/date: TOP (30 minute Chrono timer) left (running seconds) BOTTOM (12 hour Chrono timer)  
  • Crystal - Domed Sapphire Crystal 
  • Hands - Luminescent Hour Hands, C3 Superluminova
  • Crown - Screw down 
  • Strap - 22mm width  
  • Water Resistance - 10ATM/100m 
  • Warranty - 24 Months  

The Speciale watch case will receive a DLC (Diamond like Carbon) clear coat treatement making the watch case scratch resistant. The coating is 20 x more scratch resistant than standard 316L steel. The case will not be 100% scratch proof but this coating will stop those light scratches caused by daily wear. Here is an example of its durability:         

 

Every person who has owned an ordinary watch box knows that they are somewhat useless and are often left locked away and forgotten about. We have created a watch case which was purposefully made to store not only a watch but also the extra straps that come with each watch, furthermore we wanted the packaging to be durable and something which could be used when travelling knowing that your watch is safely stored when not on your wrist.

 

 

If we reach the projected funding goals below it will unlock upgrades:  

 

The prototypes of the Speciale have already been produced and approved and we are ready to go to production. We will begin production once the Kickstarter has ended and surveys have been completed. We have been conservative with our timeline as we would rather over estimate than under estimate:  

 

Shipping worldwide, customs duties and taxes are buyers responsibility upon delivery, EU customers your delivery will come from within the EU therefore no duties/taxes for you
Shipping worldwide, customs duties and taxes are buyers responsibility upon delivery, EU customers your delivery will come from within the EU therefore no duties/taxes for you

 

Straton Watch Co. was started in 2015 by Kyle, a 32 year old classic car and watch enthusiast. After having launched three very successful Kickstarter campaigns to fund the Vintage Driver Chrono, Curve Chrono and Syncro watches and delivering over 4000 watches to customers around the world in the last 2 years alone, feedback and support from new and existing customers has been very positive with not only receiving a quality product but also TOP customer service. 

Customer feedback (click to enlarge)
Customer feedback (click to enlarge)

 

 

 

 

 

 

 

 

Matte case Quartz Version A blue
Matte case Quartz Version A blue

 

Polished case Quartz Version A blue
Polished case Quartz Version A blue

 

Matte case Quartz Version B black
Matte case Quartz Version B black

 

Polished case Quartz Version B black
Polished case Quartz Version B black

 

Matte case Quartz Version C green
Matte case Quartz Version C green

 

Polished case Quartz Version C green
Polished case Quartz Version C green

 

Matte case Quartz Version D brown/rust
Matte case Quartz Version D brown/rust

 

Polished case Quartz Version D brown/rust
Polished case Quartz Version D brown/rust

 

Polished case Quartz Version E all black
Polished case Quartz Version E all black

 

Matte case Automatic Version A blue
Matte case Automatic Version A blue

 

Polished case Automatic Version A blue
Polished case Automatic Version A blue

                                              

Matte case Automatic Version B black
Matte case Automatic Version B black

 

Polished case Automatic Version B black
Polished case Automatic Version B black

 

Matte case Automatic Version C green
Matte case Automatic Version C green

 

Polished case Automatic Version C green
Polished case Automatic Version C green

 

Matte case Automatic Version D brown/rust
Matte case Automatic Version D brown/rust

 

Polished case Automatic Version D brown/rust
Polished case Automatic Version D brown/rust

 

Polished case Automatic Version E all black
Polished case Automatic Version E all black

 

Polished case Quartz Version A blue with optional bracelet
Polished case Quartz Version A blue with optional bracelet

 

Polished case Quartz Version A blue with optional bracelet
Polished case Quartz Version A blue with optional bracelet

 

Case detail, screw down crown
Case detail, screw down crown

 

Case detail, screw down crown
Case detail, screw down crown

 

Domed sapphire crystal
Domed sapphire crystal

 

Stamped case back design
Stamped case back design

 

Matte case Automatic Version A blue
Matte case Automatic Version A blue

 

Matte case Automatic Version C green
Matte case Automatic Version C green

 

Polished case Automatic Version D brown/rust
Polished case Automatic Version D brown/rust

 

Matte case Automatic Version E all black
Matte case Automatic Version E all black

 

Polished case Quartz Version A blue
Polished case Quartz Version A blue

 

Matte case Quartz Version B black
Matte case Quartz Version B black

 

Polished case Quartz Version C green
Polished case Quartz Version C green

 

Matte case Quartz Version D brown/rust
Matte case Quartz Version D brown/rust

 

Polished case Quartz Version E all black
Polished case Quartz Version E all black

 

Matte case Quartz Version E all black
Matte case Quartz Version E all black

 

Matte case Automatic Version A blue
Matte case Automatic Version A blue

 

Polished case Automatic Version B black
Polished case Automatic Version B black

 

Matte case Automatic Version C green
Matte case Automatic Version C green

 

Polished case Automatic Version D brown/rust
Polished case Automatic Version D brown/rust

 

Matte case Automatic Version E all black
Matte case Automatic Version E all black

 

Matte case Automatic Version A blue (left), Polished Quartz Version D brown/rust (right)
Matte case Automatic Version A blue (left), Polished Quartz Version D brown/rust (right)

 

Polished case Automatic Version E all black (left), Matte case Automatic Version B green (right)
Polished case Automatic Version E all black (left), Matte case Automatic Version B green (right)

 

Matte case Quartz Version B black (left), Matte case Automatic Version E all black (right)
Matte case Quartz Version B black (left), Matte case Automatic Version E all black (right)

 

Matte case Automatic Version A blue
Matte case Automatic Version A blue

 

Matte case Quartz Version B black
Matte case Quartz Version B black

 

Polished case Quartz Version C green
Polished case Quartz Version C green

 

Polished case Automatic Version D brown/rust
Polished case Automatic Version D brown/rust

 

Polished case Quartz Version E all black
Polished case Quartz Version E all black

 

Matte case Quartz Version B black
Matte case Quartz Version B black

 

Matte case Quartz Version B black
Matte case Quartz Version B black

 

Matte case Quartz Version B black
Matte case Quartz Version B black

 

 

 

 

 

 

 

                                                                                                         

Risks and challenges

We realize creating and delivering a product is a complicated process and sometimes with unexpected delays, however this is why we have taken the up most care and diligent preparation. We have the experience gained from our previous 3 campaigns on Kickstarter of which all were successfully delivered.

We have a well-established relationship with reliable manufacturing partners, tried and tested prototypes and are confident in the quality.

As we have done in our previous campaigns, we're going to keep our backers/buyers informed during the production process and this will be done with regular updates and sharing pictures as often as possible, for example machining and tooling of cases, dial preparation, final assembly, movements and packaging.

As we believe in the best customer service and experience as possible we guarantee no question will go unanswered for more than 24 hours. If along the way we find that there is a setback in production, or there is a delay somewhere during process in the timeline, we will be transparent and keep all of our backers informed.

The future looks bright for Straton Watch Co. and believe not only in a quality product but also TOPNOTCH service.

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  2. Select this reward

    Pledge CHF 319 or more About $324

    1 x Quartz + leather strap

    Receive 1 x Speciale Meca-Quartz movement watch which includes the standard leather strap, 1 x striped strap and travel carry case.

    Approx. $322 / €272 / £243
    (You save approx 33% on Retail Price)

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    Pledge CHF 359 or more About $364

    1 x Quartz + leather + bracelet

    Receive 1 x Speciale Meca-Quartz movement watch which includes the standard leather strap AND metal bracelet, 1 x striped strap and travel carry case.

    Approx. $364 / €307 / £274
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    Pledge CHF 629 or more About $639

    2 x Quartz watch + leather straps

    Receive 2 x Speciale Meca-Quartz movement watches. Each watch includes the standard leather strap, 1 x striped strap and travel carry case.

    Approx. $640 / €538 / £484
    (You save approx. 33% on Retail Price)

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  5. Select this reward

    Pledge CHF 709 or more About $720

    2 x Quartz watch + leather + bracelet

    Receive 2 x Speciale Meca-Quartz movement watches. Each watch includes the standard leather strap AND bracelet, 1 x striped strap and travel carry case.

    Approx. $720 / €606 / £546
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    Pledge CHF 799 or more About $811

    1 x Automatic + leather strap

    Receive 1 x Speciale Automatic 7750 movement watch which includes the standard leather strap, 1 x striped strap and travel carry case.

    Approx. $815 / €683 / £610
    (You save approx. 33% on Retail Price)

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    Pledge CHF 839 or more About $852

    1 x Automatic + leather + bracelet

    Receive 1 x Speciale Automatic 7750 movement watch which includes the standard leather strap AND metal bracelet, 1 x striped strap and travel carry case.

    Approx. $850 / €720 / £642
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    Pledge CHF 939 or more About $953

    3 x Quartz watch + leather straps

    Receive 3 x Speciale Meca-Quartz movement watches. Each watch includes the standard leather strap, 1 x striped strap and travel carry case.

    Approx. $958 / €806 / £718
    (You save approx. 33% on Retail Price)

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    Pledge CHF 1,039 or more About $1,055

    3 x Quartz watch + leather + bracelet

    Receive 3 x Speciale Meca-Quartz movement watches. Each watch includes the standard leather strap AND bracelet, 1 x striped strap and travel carry case.

    Approx. $1059 / €909 / £810
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    Pledge CHF 1,099 or more About $1,116

    Quartz + Auto watch + leather straps

    Receive 1 x Speciale Meca-Quartz movement watch and 1 x Speciale Automatic 7750 watch. Each watch includes its standard leather strap, 1 x striped strap and travel carry case.

    Approx. $1120 / €940 / £845
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    Pledge CHF 1,179 or more About $1,197

    Quartz + Auto watch + leather + bracelet

    Receive 1 x Speciale Meca-Quartz movement watch and 1 x Speciale Automatic 7750 watch. Each watch includes its standard leather strap AND metal bracelet, 1 x striped strap and travel carry case.

    Approx. $1195 / €1008 / £902
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    Pledge CHF 1,239 or more About $1,258

    4 x Quartz watch + leather straps

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    Approx. $1255 / €1061 / £932
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    Pledge CHF 1,359 or more About $1,380

    4 x Quartz watch + leather + bracelet

    Receive 4 x Speciale Meca-Quartz movement watches. Each watch includes the standard leather strap AND bracelet, 1 x striped strap and travel carry case.

    Approx. $1377 / €1163 / £1022
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    Pledge CHF 1,589 or more About $1,613

    2 x Automatic + leather strap

    Receive 2 x Speciale Automatic 7750 movement watches. Each watch includes its standard leather strap, 1 x striped strap and travel carry case.

    Approx. $1620 / €1359 / £1224
    (You save approx. 33% on Retail Price)

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    Pledge CHF 1,669 or more About $1,695

    2 x Automatic + leather + bracelet

    Receive 2 x Speciale Automatic 7750 movement watches. Each watch includes its standard leather strap AND bracelet, 1 x striped strap and travel carry case.

    Approx. $1700 / €1428 / £1286
    (You save approx. 33% on Retail Price)

    We will contact you at the end of the Kickstarter with a questionnaire so you can decide on which case finish, which colour of watch and which striped strap you want.

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    Pledge CHF 2,359 or more About $2,395

    3 x Automatic + leather strap

    Receive 3 x Speciale Automatic 7750 movement watches. Each watch includes its standard leather strap, 1 x striped strap and travel carry case.

    Approx. $2400 / €2026 / £1882
    (You save approx. 33% on Retail Price)

    We will contact you at the end of the Kickstarter with a questionnaire so you can decide on which case finish, which colour of watch and which striped strap you want.

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    Pledge CHF 2,439 or more About $2,476

    3 x Automatic + leather + bracelet

    Receive 3 x Speciale Automatic 7750 movement watches. Each watch includes its standard leather strap AND bracelet, 1 x striped strap and travel carry case.

    Approx. $2487 / €2094 / £1866
    (You save approx. 33% on Retail Price)

    We will contact you at the end of the Kickstarter with a questionnaire so you can decide on which case finish, which colour of watch and which striped strap you want.

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    Pledge CHF 3,149 or more About $3,197

    4 x Automatic + leather strap

    Receive 4 x Speciale Automatic 7750 movement watches. Each watch includes its standard leather strap, 1 x striped strap and travel carry case.

    Approx. $3190 / €2696 / £2370
    (You save approx. 33% on Retail Price)

    We will contact you at the end of the Kickstarter with a questionnaire so you can decide on which case finish, which colour of watch and which striped strap you want.

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    Pledge CHF 3,249 or more About $3,299

    4 x Automatic + leather + bracelet

    Receive 4 x Speciale Automatic 7750 movement watches. Each watch includes its standard leather strap AND bracelet, 1 x striped strap and travel carry case.

    Approx. $3292 / €2782 / £2445
    (You save approx. 33% on Retail Price)

    We will contact you at the end of the Kickstarter with a questionnaire so you can decide on which case finish, which colour of watch and which striped strap you want.

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