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If you missed out on the Kickstarter you can pre-order before April 15th via our website, click below!
If you missed out on the Kickstarter you can pre-order before April 15th via our website, click below!
266 backers pledged CHF 135,102 to help bring this project to life.

About

Straton Legera watch - bold retro styling! project video thumbnail
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Straton Legera watch - bold retro styling!

CHF 135,102

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Legera Bullhead (left) Legera Standard (right)
Legera Bullhead (left) Legera Standard (right)

Straton Watch Co. ® was established in 2015 by watch and car enthusiast Kyle. Combining his passions, he created a brand which has successfully launched four Kickstarter campaigns to date for various Straton watches and delivered more than 6000 watches worldwide. Kyle is proud to present his latest retro creation the "Legera".

Mixed group photo of Legera Standard and Legera Bullhead
Mixed group photo of Legera Standard and Legera Bullhead

By supporting this Kickstarter you will be able to customize your OWN watch from the options below.These options will be decided by you after the Kickstarter has ended by means of a questionnaire/survey you will be sent, for now you just need to select how many watches and the movement selection by choosing the correct reward. Prices will NEVER be this low again for the Legera so pre-order here and save up to 35%:

  • Two case styles one with the crown at 12 position (Bullhead) and one with the crown at 3 position (Standard), these cases are offered with both meca-quartz and Automatic movements, so you can have any one of the 5 colors, with any movement and with any case! 
  • Two movement options,Swiss Made Valjoux Automatic movement or VK meca-quartz (explanation of both movements in more detail further down) 
  • An optional metal bracelet. The leather straps pictured with each watch will come as standard for example, if you choose Version A you will receive the blue leather strap with Version B the black strap, a second free strap will become available if we hit a goal where you could choose a strap from various options. 
Legera Bullhead (crown at 12)
Legera Bullhead (crown at 12)
Legera Standard (crown at 3)
Legera Standard (crown at 3)
Bracelet option for the Straton Legera Bullhead
Bracelet option for the Straton Legera Bullhead
Bracelet option for the Straton Legera Standard
Bracelet option for the Straton Legera Standard
  • Case Material - 316L Stainless Steel, black case version is DLC coated
  • Case width (left to right) Bullhead - 42mm, Lug To Lug (top to bottom) Bullhead - 48mm 
  • Case width (left to right) Standard - 44mm, Lug To Lug (top to bottom) Standard - 50mm
  • Case Thickness Bullhead meca-quartz  - 13mm
  • Case Thickness Bullhead Automatic - 16mm 
  • Case Thickness Standard meca-quartz and Automatic  - 16mm
  • Movement Legera Bullhead - Swiss Made Valjoux 7750 Automatic or Seiko VK67 meca-quartz hybrid
  • Movement Legera Standard - Swiss Made Valjoux 7753 Automatic or Seiko VK63 meca-quartz hybrid
  • Crystal - Domed Sapphire Crystal 
  • Bezel - Domed Sapphire Crystal 120 click 12 hour bezel
  • Hands - Luminescent Hour Hands, BGW9 Superluminova
  • Crown - Screw down 
  • Strap - 22mm width , length standard
  • Water Resistance - 10ATM/100m 
  •  Warranty - 24 Months 
Legera Bullhead dimensions
Legera Bullhead dimensions
Legera Standard dimensions
Legera Standard dimensions
Legera Standard VK63 dial layout
Legera Standard VK63 dial layout
Legera Standard Valjoux 7753 Automatic dial layout
Legera Standard Valjoux 7753 Automatic dial layout
Legera Bullhead VK67 dial layout
Legera Bullhead VK67 dial layout
Legera Bullhead Valjoux 7750 Automatic dial layout
Legera Bullhead Valjoux 7750 Automatic dial layout
BGW9 Superluminova
BGW9 Superluminova

The Legera Standard and Legera Bullhead is available with two movement options for each of the cases, either the Swiss Made Valjoux 7750 Automatic for the Legera Bullhead, and  Valjoux 7753 Automatic for the Legera Standard. The Quartz versions will house the Seiko/TMI VK67 meca-quartz for the Legera Bullhead and Seiko/TMI VK63 meca-quartz for the Legera Standard. Why have we chosen both Automatic and Quartz movements? Some customers prefer Automatic movement and some prefer a Quartz movement, price is a decision factor.

Click the image for Worn&Wound written review
Click the image for Worn&Wound written review

The extra color versions below will be unlocked once we reach the 100k goal, this means you will be able to select this as your choice of color at the end of the Kickstarter besides the 5 that already are option making a total of 7 different color options for each of the Bullhead and Standard Legera:

Shipping worldwide, any person outside of Switzerland or Hong Kong customs duties and VAT are buyers responsibility in their country, countries like USA are duty/tax fee for the first $800
Shipping worldwide, any person outside of Switzerland or Hong Kong customs duties and VAT are buyers responsibility in their country, countries like USA are duty/tax fee for the first $800

Straton Watch Co. was started in 2015 by Kyle, a 33 year old classic car and watch enthusiast. After having launched four very successful Kickstarter campaigns to fund the Vintage Driver Chrono, Curve Chrono, Syncro watches and Speciale watches while delivering over 6000 watches to customers around the world. Feedback and support from new and existing customers has been very positive with not only receiving a quality product but also TOP customer service. 

Customer Feedback (Click to enlarge)
Customer Feedback (Click to enlarge)
Version A Legera Bullhead and Legera Standard Automatic
Version A Legera Bullhead and Legera Standard Automatic
Version B Legera Bullhead and Legera Standard Automatic
Version B Legera Bullhead and Legera Standard Automatic
Version C Legera Bullhead and Legera Standard Automatic
Version C Legera Bullhead and Legera Standard Automatic
Version D Legera Bullhead and Legera Standard Automatic
Version D Legera Bullhead and Legera Standard Automatic
Version E Legera Bullhead and Legera Standard Automatic
Version E Legera Bullhead and Legera Standard Automatic
Version A Legera Bullhead and Legera Standard Meca-Quartz
Version A Legera Bullhead and Legera Standard Meca-Quartz
Version B Legera Bullhead and Legera Standard Meca-Quartz
Version B Legera Bullhead and Legera Standard Meca-Quartz
Version C Legera Bullhead and Legera Standard Meca-Quartz
Version C Legera Bullhead and Legera Standard Meca-Quartz
Version D Legera Bullhead and Legera Standard Meca-Quartz
Version D Legera Bullhead and Legera Standard Meca-Quartz
Version E Legera Bullhead and Legera Standard Meca-Quartz
Version E Legera Bullhead and Legera Standard Meca-Quartz
Version A Legera Bullhead (meca-quartz)
Version A Legera Bullhead (meca-quartz)
Version B Legera Bullhead (meca-quartz)
Version B Legera Bullhead (meca-quartz)
Version C Legera Bullhead (Automatic)
Version C Legera Bullhead (Automatic)
Version D Legera Bullhead (Automatic)
Version D Legera Bullhead (Automatic)
Version E Legera Bullhead (Automatic)
Version E Legera Bullhead (Automatic)
Version A Legera Standard (Automatic)
Version A Legera Standard (Automatic)
Version B Legera Standard (Automatic)
Version B Legera Standard (Automatic)
Version C Legera Standard (meca-quartz)
Version C Legera Standard (meca-quartz)
Version D Legera Standard (meca-quartz)
Version D Legera Standard (meca-quartz)
Version E Legera Standard (Automatic)
Version E Legera Standard (Automatic)
Legera Bullhead Automatic case details
Legera Bullhead Automatic case details
Legera Bullhead Automatic case detail
Legera Bullhead Automatic case detail
Legera Bullhead Automatic case detail
Legera Bullhead Automatic case detail
Legera Standard case detail
Legera Standard case detail
Legera Standard case detail
Legera Standard case detail
Case back
Case back
Version A Legera Bullhead (meca-quartz)
Version A Legera Bullhead (meca-quartz)
Version B Legera Bullhead (meca-quartz)
Version B Legera Bullhead (meca-quartz)
Version C Legera Bullhead (Automatic)
Version C Legera Bullhead (Automatic)
Version D Legera Bullhead (Automatic)
Version D Legera Bullhead (Automatic)
Version E Legera Bullhead (Automatic)
Version E Legera Bullhead (Automatic)
Version A Legera Standard (Automatic)
Version A Legera Standard (Automatic)
Version B Legera Standard (Automatic)
Version B Legera Standard (Automatic)
Version C Legera Standard (meca-quartz)
Version C Legera Standard (meca-quartz)
Version D Legera Standard (meca-quartz)
Version D Legera Standard (meca-quartz)
Version E Legera Standard (Automatic)
Version E Legera Standard (Automatic)
Group shot Legera Bullhead meca-quartz
Group shot Legera Bullhead meca-quartz
Group shot Legera Bullhead Automatic
Group shot Legera Bullhead Automatic
Group shot Legera Standard Meca-Quartz
Group shot Legera Standard Meca-Quartz
Group shot Legera Standard Automatic
Group shot Legera Standard Automatic
Straton Legera Standard Version A Meca-Quartz
Straton Legera Standard Version A Meca-Quartz
Straton Legera Standard Version B Automatic
Straton Legera Standard Version B Automatic
Straton Legera Standard Version C Meca-Quartz
Straton Legera Standard Version C Meca-Quartz
Straton Legera Standard Version D Meca-Quartz
Straton Legera Standard Version D Meca-Quartz
Straton Legera Standard Version E Automatic
Straton Legera Standard Version E Automatic
Straton Legera Bullhead Version A Meca-Quartz
Straton Legera Bullhead Version A Meca-Quartz
Straton Legera Bullhead Version B Automatic
Straton Legera Bullhead Version B Automatic
Straton Legera Bullhead Version C Automatic
Straton Legera Bullhead Version C Automatic
Straton Legera Bullhead Version D Automatic
Straton Legera Bullhead Version D Automatic
Straton Legera Bullhead Version E Meca-Quartz
Straton Legera Bullhead Version E Meca-Quartz
Bracelet option on the Straton Legera Standard Automatic
Bracelet option on the Straton Legera Standard Automatic
Bracelet option on the Straton Legera Bullhead Meca-Quartz
Bracelet option on the Straton Legera Bullhead Meca-Quartz
Version A Legera Standard Automatic on a blue suede strap, one of the optional free straps for the 200k stretch goal
Version A Legera Standard Automatic on a blue suede strap, one of the optional free straps for the 200k stretch goal
Version B Legera Bullhead Meca-Quartz on a black suede strap, one of the optional free straps for the 200k stretch goal
Version B Legera Bullhead Meca-Quartz on a black suede strap, one of the optional free straps for the 200k stretch goal
Version C Legera Standard Automatic on a grey suede strap, one of the optional free straps for the 200k stretch goal
Version C Legera Standard Automatic on a grey suede strap, one of the optional free straps for the 200k stretch goal
Version D Legera Bullhead Automatic  on a brown suede strap, one of the optional free straps for the 200k stretch goal
Version D Legera Bullhead Automatic on a brown suede strap, one of the optional free straps for the 200k stretch goal
Version E Legera Standard Meca-Quartz on a black suede strap, one of the optional free straps for the 200k stretch goal
Version E Legera Standard Meca-Quartz on a black suede strap, one of the optional free straps for the 200k stretch goal

Risks and challenges

We realize creating and delivering a product is a complicated process and sometimes with unexpected delays, however this is why we have taken the up most care and diligent preparation. We have the experience gained from our previous 4 campaigns on Kickstarter of which all were successfully delivered.

We have a well-established relationship with reliable manufacturing partners, tried and tested prototypes and are confident in the quality.

As we have done in our previous campaigns, we're going to keep our backers/buyers informed during the production process and this will be done with regular updates and sharing pictures as often as possible, for example machining and tooling of cases, dial preparation, final assembly, movements and packaging.

As we believe in the best customer service and experience as possible we guarantee no question will go unanswered for more than 24 hours. If along the way we find that there is a setback in production, or there is a delay somewhere during process in the timeline, we will be transparent and keep all of our backers informed.

The future looks bright for Straton Watch Co. and believe not only in a quality product but also TOPNOTCH service.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge CHF 329 or more About US$ 322

    1 x Quartz watch with leather strap

    Receive 1 x Legera Standard or Legera Bullhead Meca-Quartz movement watch which includes the standard leather strap and travel carry case.

    Approx. $335 / €290/ £260
    (You save approx 33% on Retail Price)

    We will contact you at the end of the Kickstarter with a questionnaire so you can decide on which watch you want either Legera Standard or Legera Bullhead and which colour of watch you want.

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    Ships to Anywhere in the world
    Limited 100 backers
    CHF
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  2. Select this reward

    Pledge CHF 369 or more About US$ 362

    1 x Quartz watch + leather + bracelet

    Receive 1 x Legera Standard or Legera Bullhead Meca-Quartz movement watch which includes the standard leather strap, stainless steel bracelet and travel carry case.

    Approx. $375 / €326/ £288
    (You save approx 33% on Retail Price)

    We will contact you at the end of the Kickstarter with a questionnaire so you can decide on which watch you want either Legera Standard or Legera Bullhead and which colour of watch you want.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 96 backers
    CHF
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  3. Select this reward

    Pledge CHF 639 or more About US$ 626

    2 x Quartz watch + leather straps

    Receive 2 x Legera Standard or Legera Bullhead Meca-Quartz movement watch which includes the standard leather strap and travel carry case for each watch.

    Approx. $650 / €564/ £499
    (You save approx 35% on Retail Price)

    We will contact you at the end of the Kickstarter with a questionnaire so you can decide on which watches you want either Legera Standard or Legera Bullhead and which colour of watch you want.

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 3 backers
    CHF
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  4. Select this reward

    Pledge CHF 719 or more About US$ 705

    2 x Quartz watch + leather + bracelet

    Receive 2 x Legera Standard or Legera Bullhead Meca-Quartz movement watch which includes the standard leather strap, stainless steel bracelet and travel carry case for each watch.

    Approx. $731 / €634/ £562
    (You save approx 35% on Retail Price)

    We will contact you at the end of the Kickstarter with a questionnaire so you can decide on which watch you want either Legera Standard or Legera Bullhead and which colour of watch you want.

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 4 backers
    CHF
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  5. Select this reward

    Pledge CHF 859 or more About US$ 842

    1 x Automatic + leather strap

    Receive 1 x Legera Standard or Legera Bullhead Automatic movement watch which includes the standard leather strap and travel carry case.

    Approx. $874 / €759/ £671
    (You save approx 29% on Retail Price)

    We will contact you at the end of the Kickstarter with a questionnaire so you can decide on which watch you want either Legera Standard or Legera Bullhead and which colour of watch you want.

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    Ships to Anywhere in the world
    Limited 15 backers
    CHF
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  6. Select this reward

    Pledge CHF 899 or more About US$ 881

    1 x Automatic + leather + bracelet

    Receive 1 x Legera Standard or Legera Bullhead Automatic movement watch which includes the standard leather strap, stainless steel bracelet and travel carry case.

    Approx. $915 / €794/ £702
    (You save approx 29% on Retail Price)

    We will contact you at the end of the Kickstarter with a questionnaire so you can decide on which watch you want either Legera Standard or Legera Bullhead and which colour of watch you want.

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 30 backers
    CHF
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  7. Select this reward

    Pledge CHF 949 or more About US$ 930

    3 x Quartz watch + leather straps

    Receive 3 x Legera Standard or Legera Bullhead Meca-Quartz movement watch which includes the standard leather strap and travel carry case for each watch.

    Approx. $966 / €838/ £742
    (You save approx 36% on Retail Price)

    We will contact you at the end of the Kickstarter with a questionnaire so you can decide on which watches you want either Legera Standard or Legera Bullhead and which colour of watch you want.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    CHF
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  8. Select this reward

    Pledge CHF 1,049 or more About US$ 1,028

    3 x Quartz watch + leather + bracelet

    Receive 3 x Legera Standard or Legera Bullhead Meca-Quartz movement watch which includes the standard leather strap, stainless steel bracelet and travel carry case for each watch.

    Approx. $1067 / €927/ £820
    (You save approx 36% on Retail Price)

    We will contact you at the end of the Kickstarter with a questionnaire so you can decide on which watch you want either Legera Standard or Legera Bullhead and which colour of watch you want.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    CHF
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  9. Select this reward

    Pledge CHF 1,109 or more About US$ 1,087

    Quartz + Auto watch + leather straps

    Receive 1 x Legera Standard or Legera Bullhead Meca-Quartz movement watch and 1 x Legera Standard or Legera Bullhead Automatic movement. Each watch includes its standard leather strap and travel carry case.

    Approx. $1117 / €977 / £849
    (You save approx. 35% on Retail Price)

    We will contact you at the end of the Kickstarter with a questionnaire so you can decide on which watch you want either Legera Standard or Legera Bullhead and which colour of watch you want.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    CHF
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  10. Select this reward

    Pledge CHF 1,189 or more About US$ 1,165

    Quartz + Auto watch + leather + bracelet

    Receive 1 x Legera Standard or Legera Bullhead Meca-Quartz movement watch and 1 x Legera Standard or Legera Bullhead Automatic movement. Each watch includes its standard leather strap, metal bracelet and travel carry case.

    Approx. $1198 / €1047 / £910
    (You save approx. 35% on Retail Price)

    We will contact you at the end of the Kickstarter with a questionnaire so you can decide on which watch you want either Legera Standard or Legera Bullhead and which colour of watch you want.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    CHF
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  11. Select this reward

    Pledge CHF 1,249 or more About US$ 1,224

    4 x Quartz watch + leather straps

    Receive 4 x Legera Standard or Legera Bullhead Meca-Quartz movement watch which includes the standard leather strap and travel carry case for each watch.

    Approx. $1259 / €1100/ £956
    (You save approx 37% on Retail Price)

    We will contact you at the end of the Kickstarter with a questionnaire so you can decide on which watches you want either Legera Standard or Legera Bullhead and which colour of watch you want.

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    CHF
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  12. Select this reward

    Pledge CHF 1,369 or more About US$ 1,342

    4 x Quartz watch + leather + bracelet

    Receive 4 x Legera Standard or Legera Bullhead Meca-Quartz movement watch which includes the standard leather strap, metal bracelet and travel carry case for each watch.

    Approx. $1380 / €1206/ £1048
    (You save approx 37% on Retail Price)

    We will contact you at the end of the Kickstarter with a questionnaire so you can decide on which watches you want either Legera Standard or Legera Bullhead and which colour of watch you want.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    CHF
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  13. Select this reward

    Pledge CHF 1,599 or more About US$ 1,567

    2 x Automatic + leather strap

    Receive 2 x Legera Standard or Legera Bullhead Automatic movement watch which includes the standard leather strap and travel carry case for each watch.

    Approx. $1610 / €1410/ £1225
    (You save approx 34% on Retail Price)

    We will contact you at the end of the Kickstarter with a questionnaire so you can decide on which watch you want either Legera Standard or Legera Bullhead and which colour of watch you want.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    CHF
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  14. Select this reward

    Pledge CHF 1,679 or more About US$ 1,646

    2 x Automatic + leather + bracelet

    Receive 2 x Legera Standard or Legera Bullhead Automatic movement watch which includes the standard leather strap, stainless steel bracelet and travel carry case for each watch.

    Approx. $1692 / €1479/ £1285
    (You save approx 34% on Retail Price)

    We will contact you at the end of the Kickstarter with a questionnaire so you can decide on which watch you want either Legera Standard or Legera Bullhead and which colour of watch you want.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 6 backers
    CHF
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Funding period

- (30 days)